Mountain Bike Market Analysis

Global Mountain Bikes Market Overview

Mountain Bikes Market Size was valued at USD 12433.78 million in 2023. The Mountain Bikes Market industry is projected to grow from USD 13266.85 Million in 2024 to USD 26279.75 million by 2032, exhibiting a compound annual growth rate (CAGR) of 8.9 % during the forecast period (2024- 2032).  The global mountain bike market is experiencing robust growth driven by several key factors. The surge in demand for durable and sturdy bikes, particularly amidst the COVID-19 pandemic, has propelled the market forward. With increased interest in outdoor activities and adventure, mountain biking offers a compelling option for enthusiasts seeking exhilarating experiences. Moreover, advancements in technology, such as innovative suspension systems, are enhancing the riding experience, further boosting demand.

As per Analyst at MRFR, “The global market for mountain bikes is witnessing a significant growth rate driven by various factors, such as increasing demand for more durable and sturdy bikes, growing bicycle tourism industry and rise in the popularity of bike sports among triathletes”.

FIGURE 1: MOUNTAIN BIKES MARKET SIZE 2019-2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Mountain Bikes Market Trends

Increase In Modularity Of The Product

Continuous developments in mountain bike design and technology have resulted in the development of electric mountain bikes. Electric mountain bikes help riders increase their pedaling power, making mountain biking less stressful for them. It also helps to adjust for performance variations by allowing stronger riders to select a lesser amount of engine support or turn the engine off. In the case of uphill riding, users can pick a higher level of engine support to enhance the riding experience. 

Moreover, mountain bikes create new sporting alternatives by assisting riders in tackling new requirement profiles and varied levels of difficulty, while electric bikes make the ride easier. While electric mountain bikes offer a better riding experience, users might struggle to handle them on long rides because they are heavier than traditional mountain bikes. In this way, the global mountain bike market will experience growth due to technological progress, including the creation of electric mountain bikes.

Mountain Bikes Market Segment Insights:

Mountain Bikes Type Insights

Based on type, the Mountain Bikes Market has been segmented into Downhill, Freeride, Dirt Jumping, Cross Country, All Mountain, and Others. Cross-country mountain biking is one of the most popular types of biking activities due to its reception of all levels of bikers. XC MTB is not the same as certain disciplines that are very specific and only cater for the professional riders; hence, it is very easy for anyone to get into the whole mountain biking. This is because it welcomes many people who include beginners in adventure to professional athletes desiring a tough race. Thus, XC MTB events cultivate a broad range of people as participants, thereby positively affecting the sport and its ongoing interest.

Mountain Bikes Riding Type Insights

Based on Riding Type, the Mountain Bikes Market has been segmented into outdoor and indoor. In 2023, outdoor riding type accounted for the largest market share. The outdoor segment is in demand because of its increasing popularity in health benefits. Outdoor cycling offers a multitude of benefits beyond just physical fitness, making it an increasingly popular activity for individuals of all ages and fitness levels. Not only does it provide an opportunity to soak in the fresh air and bask in the beauty of the outdoors, but studies have also shown that cycling outside can significantly enhance cognitive functions and mental well-being, contributing to an overall improved mood and quality of life.

FIGURE 2: MOUNTAIN BIKES MARKET, BY RIDING TYPE, 2023 VS 2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Mountain Bikes Application Insights

Based on Application, the Mountain Bikes Market has been segmented into racing and leisure. Leisure accounted for the largest share in Mountain Bikes Market in 2023. Leisure biking is experiencing a surge in demand as more people seek ways to reconnect with nature, prioritize their health, and enjoy recreational activities with loved ones. As the modern world continues to speed up, leisure biking’s attractions are not limited to the enhancement of cardiovascular fitness and toning of muscles but also the mental benefits provided by the activity. In the middle of the daily hustle and bustle to balance between work and personal life, and most importantly personal care, leisure biking provides a break to the natural environment, space in which riders get to discover new paths, new territories and in the process enjoy the natural beauty of the environment.

Mountain Bikes End -Users Insights

Based on End-Users the Mountain Bikes Market has been segmented into Beginners/ Intermediate riders and Advanced Riders. Advanced Riders segment accounted for the largest share in Mountain Bikes Market in 2023. The advanced riders’ end users of the mountain bike market is defined as a segment of experienced cyclers who have necessary physical and psychical abilities and skills in mountain biking. Most of these riders have practiced for many hours on distinct terrains, are well-trained and in top physical form to tackle the difficult sections.

Mountain biking is not simply a hobby but rather a passion and a lifestyle for skilled cyclists. The thrill of conquering tough trails narrowed slopes with great speeds, technical obstacles and risky actions performed with accuracy and style with precision and finesse. These riders love the challenge of being on the edge and testing their physical and mental capabilities as well as the satisfaction of overcoming a difficult trail.

Mountain Bikes Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East and Africa and South America. North America consists of the U.S, Canada, and Mexico. The North American mountain bike market is witnessing a surge in demand driven by various factors, including the growing popularity of bicycles for trekking and recreational activities. This trend is bolstered by an increase in cycling events across the region, attracting enthusiasts and fostering a vibrant cycling culture. Notably, the influence of celebrity endorsements and media coverage of these events has contributed to the market's expansion by generating greater visibility and interest in cycling activities.

Europe region consists of UK, Germany, France, Rest of Europe for the study. Europe's growing fascination with e-mountain bicycles reflects a profound shift in the cycling landscape, ushering in a new era of accessibility and excitement for enthusiasts across the region. The advent of electric-powered bikes has redefined traditional notions of mountain biking, offering riders an unprecedented level of exploration and adventure. With the ability to conquer previously inaccessible trails and terrains, cyclists can now navigate steep inclines and challenging routes with ease, immersing themselves in the breathtaking landscapes of Europe like never before.

In the Asia Pacific region, the burgeoning popularity of mountain biking can be attributed to its increasing appeal in countries like Australia, India, and Japan. Notably, travel destinations such as Bali have also played a significant role in driving the growth of mountain biking in this diverse region. Governments across various levels are taking note of this trend and recognizing the substantial market potential associated with mountain biking. As a result, they are developing strategic policies to guide investment and planning, acknowledging mountain biking as one of the fastest-growing recreational activities globally.

FIGURE 3: MOUNTAIN BIKES MARKET SIZE BY REGION 2023 VS 2032

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Further, the major countries studied in the market report are the U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, China, Japan, and India.

Mountain Bikes Key Market Players & Competitive Insights

The Mountain Bikes Market is characterized by the presence of many global, regional, and local vendors. The regional market is highly competitive, with all the players continually competing to gain a larger market share. The vendors compete based on reliability, cost, product quality, and aftermarket services. Therefore, vendors must provide cost-effective and efficient products to survive and succeed in a competitive market environment.

The growth of the vendors is dependent on market conditions, government support, and industrial development. Thus, the vendors should focus on expanding their presence and improving their services. According to MRFR analysis, the growth of the Mountain Bikes Market is dependent on market conditions.

The growth of the vendors is dependent on market conditions, and industrial development. Thus, the vendors should focus on expanding their presence and improving their services. According to MRFR analysis, the growth of the global mountain bike market is dependent on market conditions. The key vendors in the market are Accell Group, Giant Manufacturing Co. Ltd, Pivot Cycles, Scott Sports SA, Trinx Bikes, XDS Bikes, Trek Bicycle Corporation, Diamondback Bicycles, SHIMANO INC., BH Bikes, and Santa Cruz. Major companies in the mountain bike market compete in terms of availability, quality, price, and technology. Regional and local players with small market shares have a significant presence.

Key Companies in the Mountain Bikes Market include.

• Accell Group


• Giant Manufacturing Co. Ltd


• Pivot Cycles


• Scott Sports SA


• Trinx Bikes


• XDS Bikes


• Trek Bicycle Corporation


• Diamondback Bicycles


• SHIMANO INC.


• BH Bikes


• Santa Cruz


• Others

Mountain Bikes Industry Developments

• In March 2024, Rocky Mountain introduced the latest version of Rocky's shred-everything trail bike, the Instinct. Standout updates include internal storage on carbon models, tweaked geometry that's taller and slacker, more points of adjustment than before, and new kinematics that deliver a super-efficient pedaling platform matched with bottomless support on descents, making the bike ride like it has more than 140m of travel.


• In February 2023, Shimano Europe BV has announced the establishment of a joint venture company with Nikos Maniatopoulos S.A. (NMSA), which will start operating as Shimano South-East Europe.

The joint-venture will carry out all sales, marketing, service and logistic activities for bicycle components and fishing tackle gear in South-East Europe, of which the bicycle component activities are currently already undertaken by the Euro trade subsidiaries of NMSA.

Mountain Bikes Market Segmentation:

Mountain Bikes Type Outlook

• Downhill


• Freeride


• Dirt Jumping


• Cross Country


• All Mountain


• Others

Mountain Bikes Riding Type Outlook

• Outdoor


• Indoor

Mountain Bikes Application Outlook

• Racing


• Leisure

Mountain Bikes End-Users Outlook

• Beginners/ Intermediate riders


• Advanced Riders

Mountain Bikes End-Users Age Outlook

• Kids/Teenagers


• Adults


• Seniors

Mountain Bikes End Users Gender Outlook

• Men


• Women


• Unisex

Mountain Bikes Regional Outlook

• North America


• US


• Canada


• Mexico


• Europe


• UK


• Germany


• France


• Italy


• Spain


• Rest of Europe


• Asia-Pacific


• China


• Japan


• India


• South Korea


• Australia


• Rest of Asia-Pacific


• Middle East & Africa


• Saudi Arabia


• UAE


• South Africa


• Israel


• Rest of Middle East and Africa


• South America


• Brazil


• Argentina


• Chile


• Rest of South & Central America