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North America Mobility Demand Market

ID: MRFR/ICT/59361-HCR
200 Pages
Aarti Dhapte
October 2025

North America Mobility Demand Market Research Report By Vehicle Type (Micro Mobility Vehicles, Four-wheelers), By Internet connectivity (WiFi, 5G, 4G, 3G), By Service types (Car Rental, E-hailing, Station-based Mobility, Car Sharing), By Data Service (Information, Payment, Navigation, Others), and By Regional (US, Canada)-Forecast to 2035

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North America Mobility Demand Market Infographic
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North America Mobility Demand Market Summary

As per MRFR analysis, the North America Mobility Demand Market Size was estimated at 36.5 USD Billion in 2024. The North America mobility demand market is projected to grow from 39.98 USD Billion in 2025 to 99.5 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 9.54% during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The North America mobility demand market is experiencing transformative growth driven by technological advancements and changing consumer preferences.

  • The rise of electric vehicles is reshaping the automotive landscape in the US, which remains the largest market.
  • Shared mobility services are gaining traction in Canada, the fastest-growing region, as urban populations seek convenient transportation options.
  • Integration of smart technologies is enhancing user experiences and operational efficiencies across various mobility platforms.
  • Urbanization and environmental concerns are key drivers, influencing consumer preferences towards sustainable and efficient transportation solutions.

Market Size & Forecast

2024 Market Size 36.5 (USD Billion)
2035 Market Size 99.5 (USD Billion)

Major Players

Uber Technologies Inc (US), Lyft Inc (US), Daimler AG (DE), BMW AG (DE), Ford Motor Company (US), Toyota Motor Corporation (JP), Volkswagen AG (DE), General Motors Company (US), Renault SA (FR)

North America Mobility Demand Market Trends

The mobility demand market in North America is currently experiencing a transformative phase, driven by technological advancements and shifting consumer preferences. The rise of electric vehicles (EVs) and the increasing emphasis on sustainability are reshaping transportation dynamics. As urban areas expand, the demand for efficient and eco-friendly mobility solutions appears to be growing. This trend is further supported by government initiatives aimed at reducing carbon emissions and promoting cleaner transportation options. Additionally, the integration of smart technologies into transportation systems is likely enhancing user experience and operational efficiency. Moreover, the mobility demand market is witnessing a surge in shared mobility services, which may be altering traditional ownership models. Ride-sharing and car-sharing platforms are becoming more prevalent, appealing to consumers who prioritize convenience and cost-effectiveness. This shift suggests a potential decline in personal vehicle ownership, particularly among younger demographics. As cities adapt to these changes, infrastructure development is expected to play a crucial role in supporting the evolving landscape of mobility solutions. Overall, the mobility demand market is poised for significant growth, influenced by technological innovation, environmental considerations, and changing consumer behaviors.

Rise of Electric Vehicles

The mobility demand market is increasingly influenced by the adoption of electric vehicles. This trend is driven by consumer awareness of environmental issues and government incentives promoting EV usage. As charging infrastructure expands, the appeal of electric vehicles is likely to grow, potentially reshaping transportation habits.

Growth of Shared Mobility Services

Shared mobility services are gaining traction within the mobility demand market. Ride-sharing and car-sharing platforms are becoming more popular, particularly among urban residents. This shift may indicate a move away from traditional vehicle ownership, as consumers seek more flexible and cost-effective transportation options.

Integration of Smart Technologies

The incorporation of smart technologies into transportation systems is transforming the mobility demand market. Innovations such as real-time data analytics and connected vehicles are enhancing operational efficiency and user experience. This trend suggests a future where mobility solutions are more integrated and responsive to consumer needs.

North America Mobility Demand Market Drivers

Urbanization and Population Growth

The ongoing trend of urbanization in North America appears to be a significant driver of the mobility demand market. As more individuals migrate to urban areas, the demand for efficient transportation solutions increases. According to recent data, urban populations in North America are projected to rise by approximately 10% by 2030. This growth necessitates innovative mobility solutions to accommodate the increasing number of commuters. The mobility demand market must adapt to these changes by enhancing public transportation systems and developing new mobility services that cater to densely populated areas. Furthermore, the rise in population density often leads to traffic congestion, which further fuels the need for alternative mobility options, such as ride-sharing and micro-mobility services.

Government Policies and Regulations

Government policies and regulations play a crucial role in shaping the mobility demand market in North America. Legislative measures aimed at reducing carbon emissions and promoting public transportation are becoming more prevalent. For example, various states have introduced incentives for electric vehicle purchases, which could lead to a significant increase in EV adoption. Furthermore, funding for public transit projects is on the rise, with federal investments expected to exceed $100 billion over the next decade. These policies not only encourage the development of sustainable transportation solutions but also create a favorable environment for businesses operating within the mobility demand market to thrive and expand their services.

Changing Consumer Preferences and Lifestyles

The evolving preferences and lifestyles of consumers are driving changes in the mobility demand market in North America. Younger generations, in particular, are showing a preference for shared mobility solutions over traditional car ownership. This shift is reflected in the increasing popularity of ride-sharing services and subscription-based transportation models. Data indicates that the shared mobility market is projected to grow at a CAGR of 20% through 2025. Additionally, the rise of remote work and flexible schedules is altering commuting patterns, leading to a demand for more adaptable and on-demand transportation options. As consumer behaviors continue to evolve, the mobility demand market must respond by offering diverse and flexible solutions that cater to these changing needs.

Technological Advancements in Transportation

Technological advancements are reshaping the mobility demand market in North America. Innovations such as autonomous vehicles, advanced traffic management systems, and mobile applications for ride-hailing services are transforming how people navigate urban environments. The integration of artificial intelligence and machine learning into transportation systems is expected to enhance efficiency and safety. For instance, the market for autonomous vehicles is projected to reach $60 billion by 2030, indicating a substantial shift in consumer preferences towards technology-driven mobility solutions. These advancements not only improve user experience but also contribute to reducing traffic congestion and emissions, thereby aligning with sustainability goals.

Environmental Concerns and Sustainability Initiatives

Growing environmental concerns are increasingly influencing the mobility demand market in North America. As awareness of climate change and pollution rises, consumers are seeking more sustainable transportation options. This shift is evident in the increasing adoption of electric vehicles (EVs) and public transit systems that prioritize eco-friendliness. Data suggests that EV sales in North America are expected to account for 30% of all vehicle sales by 2030. Additionally, cities are implementing policies to promote sustainable mobility, such as expanding bike lanes and enhancing public transportation infrastructure. These initiatives not only address environmental issues but also create opportunities for businesses within the mobility demand market to innovate and offer greener alternatives.

Market Segment Insights

By Vehicle Type: Four-wheelers (Largest) vs. Micro Mobility vehicles (Fastest-Growing)

In the North America mobility demand market, four-wheelers dominate the vehicle type segment, capturing a significant market share. Their widespread adoption is driven by consumer preferences for larger, versatile vehicles that cater to families, commuting needs, and leisure activities. In contrast, micro mobility vehicles are gaining traction, particularly in urban areas, due to their convenience and compact design, which appeals to younger demographics looking for sustainable travel options. Growth trends indicate a robust increase in the adoption of micro mobility vehicles, spurred by urbanization, environmental concerns, and infrastructure improvements that support their use. As cities look to reduce congestion and promote eco-friendly transportation solutions, micro mobility vehicles, including e-scooters and bikes, are positioning themselves as a key alternative to traditional vehicles. Simultaneously, four-wheelers continue to innovate, integrating advanced technologies to enhance fuel efficiency and safety features, thus maintaining their substantial share.

Four-wheelers (Dominant) vs. Micro Mobility vehicles (Emerging)

Four-wheelers represent the dominant force in the vehicle type segment, characterized by their versatility, capacity, and extensive range of models tailored to diverse consumer needs. They are well-established within the market, appealing to families and individuals alike who prioritize comfort and safety. On the other hand, micro mobility vehicles, including e-bikes and scooters, are emerging rapidly as a fresh alternative, particularly in densely populated urban settings. They offer cost-effective, eco-friendly options that can alleviate traffic congestion. Millennials and Gen Z consumers gravitate towards micro mobility as they seek convenient transportation methods that align with sustainability goals. This dynamic illustrates the evolving landscape of mobility solutions in North America, where traditional and modern vehicles coexist.

By Internet Connectivity: 5G (Largest) vs. WiFi (Fastest-Growing)

In the market for mobility demand, 5G currently holds the largest share among the various internet connectivity options. The growing demand for seamless connectivity and high-speed data transfer has solidified its position as a preferred choice for consumers and enterprises. In contrast, WiFi has emerged as the fastest-growing segment, driven by increasing mobile usage and the proliferation of connected devices. As remote working and digital communication continue to rise, WiFi networks are expanding rapidly to meet user demands. The growth trajectory for these segments is influenced by technological advancements and consumer preferences. While 5G is lauded for its speed and reliability, WiFi is adapting to new standards such as WiFi 6, which enhances its capacity and efficiency. Additional factors such as government initiatives promoting advanced connectivity and infrastructure investments are also accelerating the expansion of both 5G and WiFi technologies in the market. As adoption rates rise, both segments are likely to influence the overall mobility landscape significantly.

5G (Dominant) vs. WiFi (Emerging)

5G technology is recognized as the dominant force within the internet connectivity sector. Its ability to provide incredibly fast data rates, low latency, and robust reliability has made it a go-to choice for consumers and businesses alike, particularly in urban areas where connectivity demands are highest. On the other hand, WiFi is emerging as a crucial player, rapidly adapting to meet the needs of users who increasingly rely on wireless solutions for both personal and professional activities. With innovations such as WiFi 6 enhancing bandwidth and user capacity, WiFi networks are growing to support a multitude of devices, making it a vital component in the mobility demand market. The synergy between 5G and WiFi creates a more interconnected environment, catering to diverse connectivity requirements.

By Service Types: E-hailing (Largest) vs. Car sharing (Fastest-Growing)

In the Service Types segment, E-hailing has emerged as the largest service, commanding a substantial share of the market. The demand for E-hailing services has been primarily driven by consumers' preference for convenience and immediacy, enabling them to access transportation services with just a few taps on their smartphones. Car rental and station-based mobility follow, though they occupy smaller portions in comparison to E-hailing, reflecting shifting mobility preferences towards ride-hailing services. Growing urbanization and a push for sustainable transportation options are key trends influencing the Service Types segment. Car sharing is noted as the fastest-growing service, gaining traction among environmentally-conscious consumers and tech-savvy individuals looking for cost-effective alternatives. The integration of advanced technologies, such as app-based platforms for both E-hailing and car sharing, has further accelerated growth and optimized the user experience within this segment.

E-hailing (Dominant) vs. Car sharing (Emerging)

E-hailing is characterized by its dominance in the North America mobility landscape, appealing to users through its user-friendly platforms and extensive driver networks. As the dominant service type, E-hailing provides a reliable solution for instant transportation needs, showcasing flexibility that traditional services, like car rentals, cannot match. In contrast, car sharing is rapidly emerging, driven by a cultural shift towards shared economy practices and sustainability. While still in the growth phase, car sharing appeals to urban dwellers who seek affordable and eco-friendly ways to get around, thereby positioning itself favorably against more established services. Together, these two segments illustrate the shifting dynamics of consumer preferences in mobility.

By Data Service: Navigation (Largest) vs. Payment (Fastest-Growing)

In the data service segment of the mobility demand market, Navigation holds the largest market share, capitalizing on the increasing demand for real-time location services and route optimization. Following closely is the Payment service, which is rapidly gaining traction among consumers seeking seamless transactions within mobile applications. Other services in this segment, such as Information and Others, contribute to the overall landscape but do not overshadow the prominent roles of Navigation and Payment. The growth trends in this segment are significantly influenced by technological advancements and consumer preferences for convenience. Navigation services are driven by developments in GPS and mapping technology, leading to improved accuracy and user experience. Meanwhile, Payment services are benefitting from the rise of contactless payments and digital wallets, appealing to consumers who value speed and ease of use in their transactions. These factors indicate a robust growth trajectory for both dominant and emerging service types within data services.

Navigation: Largest vs. Payment: Fastest-Growing

The Navigation service segment stands out as a dominant force in the mobility demand market, primarily due to the widespread adoption of GPS technology and the integration of smart technology in vehicles. Offering features such as real-time traffic updates, route planning, and user-friendly interfaces, Navigation services significantly enhance user experiences. On the other hand, the Payment service segment is emerging as a critical player, driven by consumer demand for fast, secure, and convenient transaction methods. Enhanced by technological innovations such as mobile wallets and contactless payment solutions, this segment is rapidly gaining ground, appealing to a younger demographic that prioritizes efficiency and ease in their mobile interactions. As both segments evolve, their interplay and integration are likely to shape the future of mobility services.

Get more detailed insights about North America Mobility Demand Market

Regional Insights

US : Leading the North American Charge

Key markets include metropolitan areas like New York, Los Angeles, and Chicago, where demand for mobility services is surging. The competitive landscape features major players like Uber Technologies Inc and Lyft Inc, which dominate the ride-sharing segment. Local dynamics are influenced by a growing preference for shared mobility solutions and a push for smart city initiatives. The automotive sector is also evolving, with traditional manufacturers like Ford and General Motors investing heavily in electric and autonomous vehicles to meet changing consumer preferences.

Canada : Growth in Urban Mobility Solutions

Key markets include Toronto, Vancouver, and Montreal, where urban mobility solutions are rapidly evolving. The competitive landscape features players like Uber and local services, with a focus on integrating public transit with ride-sharing options. Local market dynamics are shaped by a collaborative approach between government and private sectors to enhance mobility services. The transportation sector is increasingly incorporating technology, with smart transit solutions gaining traction in urban planning.

North America Mobility Demand Market Regional Image

Key Players and Competitive Insights

The mobility demand market in North America is characterized by a dynamic competitive landscape, driven by technological advancements, evolving consumer preferences, and regulatory changes. Major players such as Uber Technologies Inc (US), Lyft Inc (US), and Ford Motor Company (US) are actively shaping the market through strategic initiatives. Uber Technologies Inc (US) has positioned itself as a leader in ride-hailing and delivery services, focusing on expanding its autonomous vehicle technology and enhancing user experience through digital innovations. Lyft Inc (US), while primarily known for its ride-sharing services, is increasingly investing in electric vehicle (EV) infrastructure, aiming to reduce its carbon footprint and appeal to environmentally conscious consumers. Ford Motor Company (US) is pivoting towards electrification and smart mobility solutions, emphasizing partnerships with tech firms to integrate AI and data analytics into its operations, thereby enhancing operational efficiency and customer engagement.

The business tactics employed by these companies reflect a trend towards localization and supply chain optimization. The market structure appears moderately fragmented, with several players competing for market share while also collaborating on initiatives such as EV charging networks and shared mobility solutions. This collective influence of key players fosters a competitive environment where innovation and strategic partnerships are paramount.

In October 2025, Uber Technologies Inc (US) announced a partnership with a leading AI firm to enhance its ride-matching algorithms, aiming to improve efficiency and reduce wait times for users. This strategic move underscores Uber's commitment to leveraging technology to maintain its competitive edge in the rapidly evolving mobility landscape. Similarly, in September 2025, Lyft Inc (US) unveiled its plan to invest $500 million in EV infrastructure over the next five years, signaling a robust commitment to sustainability and positioning itself as a frontrunner in the green mobility sector. This investment is likely to attract environmentally conscious consumers and align with regulatory trends favoring sustainable transportation solutions.

In August 2025, Ford Motor Company (US) launched its new electric vehicle model, which features advanced connectivity and autonomous driving capabilities. This launch not only reflects Ford's strategic shift towards electrification but also highlights its efforts to integrate cutting-edge technology into its product offerings. The introduction of this model is expected to enhance Ford's market presence and appeal to a broader consumer base seeking innovative mobility solutions.

As of November 2025, the mobility demand market is increasingly defined by trends such as digitalization, sustainability, and AI integration. Strategic alliances among key players are shaping the competitive landscape, fostering innovation and collaboration. The shift from price-based competition to a focus on technology, supply chain reliability, and sustainable practices is evident. Companies that prioritize innovation and adaptability are likely to thrive in this evolving market, as consumer expectations continue to shift towards more efficient and environmentally friendly mobility solutions.

Key Companies in the North America Mobility Demand Market market include

Industry Developments

Using 10–20 Model Y cars equipped with safety monitors, Tesla launched a limited robotaxi service in Austin, Texas, in June 2025. This was the company's first autonomous ride-hailing service and set the stage for robotaxis to spread throughout California, Nevada, Arizona, and Florida by the end of the year.

The CEO of Tesla stated in July 2025 that privately owned Tesla owners would be able to join the robotaxi network as early as 2026, allowing idle vehicles to make money and hastening the nationwide rollout of complete autonomy.

By incorporating May Mobility's Toyota Sienna Autono MaaS shuttles into its app in Atlanta in 2025, Lyft began a significant autonomous collaboration in November 2024. In February 2025, it announced intentions to introduce Mobileye-powered robotaxi service in Dallas beginning in 2026.

In July 2025, Lyft also announced a partnership to integrate Holon autonomous shuttles, which are manufactured in the United States by Benteler, into its ride-hailing network by the end of 2026, with a focus on scalability and community involvement.

Uber said in November 2024 that it was expanding its robotaxi partnerships with Waymo and Cruise throughout American cities, giving users in Austin and Atlanta seamless autonomous ride alternatives. In the meanwhile, Zipcar began a statewide EV car-sharing program in December 2023 in cities across the United States, such as Boston, New York, and San Francisco.

As part of a larger mobility electrification strategy, Zipcar partnered with campuses and municipalities to supply electric vehicles for its users. Last but not least, General Motors received the S&P Global Mobility Loyalty Award in June 2025 for the eleventh year in a row, highlighting the company's ongoing ability to retain customers with its EV and mobility products throughout North America.

Future Outlook

North America Mobility Demand Market Future Outlook

The mobility demand market is projected to grow at a 9.54% CAGR from 2024 to 2035, driven by technological advancements, urbanization, and changing consumer preferences.

New opportunities lie in:

  • Development of integrated mobility-as-a-service platforms
  • Expansion of electric vehicle charging infrastructure
  • Investment in autonomous vehicle technology and services

By 2035, the mobility demand market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

North America Mobility Demand Market Data Service Outlook

  • Information
  • Payment
  • Navigation
  • Others

North America Mobility Demand Market Vehicle Type Outlook

  • Micro Mobility vehicles
  • Four-wheelers

North America Mobility Demand Market Service Types Outlook

  • Car rental
  • E-hailing
  • Station-based mobility
  • Car sharing

North America Mobility Demand Market Internet Connectivity Outlook

  • WiFi
  • 5G
  • 4G
  • 3G

Report Scope

MARKET SIZE 202436.5(USD Billion)
MARKET SIZE 202539.98(USD Billion)
MARKET SIZE 203599.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)9.54% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies Profiled["Uber Technologies Inc (US)", "Lyft Inc (US)", "Daimler AG (DE)", "BMW AG (DE)", "Ford Motor Company (US)", "Toyota Motor Corporation (JP)", "Volkswagen AG (DE)", "General Motors Company (US)", "Renault SA (FR)"]
Segments CoveredVehicle Type, Internet Connectivity, Service Types, Data Service
Key Market OpportunitiesIntegration of electric vehicle infrastructure and smart mobility solutions enhances growth in the mobility demand market.
Key Market DynamicsShifts in consumer preferences towards sustainable mobility solutions drive innovation and competition in the mobility demand market.
Countries CoveredUS, Canada

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FAQs

What is the expected market size of the North America Mobility Demand Market in 2024?

The North America Mobility Demand Market is expected to be valued at 38.0 billion USD in 2024.

What is the projected market value of the North America Mobility Demand Market by 2035?

By 2035, the North America Mobility Demand Market is projected to reach a value of 105.0 billion USD.

What is the estimated compound annual growth rate (CAGR) for the North America Mobility Demand Market from 2025 to 2035?

The estimated CAGR for the North America Mobility Demand Market is 9.68% from 2025 to 2035.

Which region holds the largest market share in the North America Mobility Demand Market?

The United States holds the largest market share, projected to be valued at 28.0 billion USD in 2024.

How much is the Canadian segment of the North America Mobility Demand Market expected to be valued in 2024?

The Canadian segment of the North America Mobility Demand Market is expected to be valued at 10.0 billion USD in 2024.

What is the expected market size for Micro Mobility Vehicles in 2024?

The market for Micro Mobility Vehicles is expected to be valued at 12.0 billion USD in 2024.

What is the projected value of Four-wheelers in the North America Mobility Demand Market by 2035?

The projected market value for Four-wheelers by 2035 is 73.0 billion USD.

Who are some key players in the North America Mobility Demand Market?

Key players in the market include Ola Cabs, BMW AG, Toyota Motor Corporation, Volkswagen AG, and General Motors.

What is the expected market size for Micro Mobility Vehicles by 2035?

The market for Micro Mobility Vehicles is projected to reach a value of 32.0 billion USD by 2035.

What challenges are currently faced by the North America Mobility Demand Market?

Challenges include regulatory hurdles and evolving consumer preferences impacting mobility solutions.

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