North America Soups Market Size was estimated at 4.7 (USD Billion) in 2023. The North America Soups Market Industry is expected to grow from 4.9 (USD Billion) in 2024 to 9 (USD Billion) by 2035. The North America Soups Market CAGR (growth rate) is expected to be around 5.683% during the forecast period (2025 - 2035).
Key North America Soups Market Trends Highlighted
The North America Soups Market is seeing a shift towards health-oriented products as consumers increasingly prioritize nutrition and wellness. This change is driven by rising awareness surrounding health and dietary choices, with many looking for options that fit into clean eating and organic lifestyles. Convenience is another key market driver, as busy lifestyles prompt consumers to favor ready-to-eat meals, including soups that offer both flavor and ease of preparation. The demand for plant-based soups is also on the rise, reflecting the wider trend of vegetarian and vegan diets gaining traction in North America. Opportunities to be explored within this market include innovative flavors and unique ingredients that cater to diverse taste preferences driven by millennial and Gen Z populations eager for novel culinary experiences.
Furthermore, organizations can target eco-friendly customers by using sustainable packaging and procuring materials from nearby suppliers, thus looking into sustainability practices. Lately, it seems that there is an increased appetite for ethnic and international varieties of soup which, feedback suggests, is part of North America’s multicultural cuisine. Consumers appreciate spicy and bold flavors as they lean more towards exploring different cuisines around the world. Also, limited time offer soups that take advantage of the use of locally grown fruits and vegetables during the harvesting seasons provide excellent chances for brands to engage with consumers on a deeper level. For companies trying to drive growth in the North America Soups Market, it will be increasingly important to strive to embrace these shifts in consumer expectations and preferences.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
North America Soups Market Drivers
Growing Demand for Convenience Foods
In North America, the increasing pace of urbanization and the fast-paced lifestyles of consumers are driving demand for convenient food options. A 2021 report from the United States Department of Agriculture (USDA) showcased that approximately 83% of American households consumed pre-packaged or ready-to-eat meals, which includes soups. This trend is expected to climb as more individuals seek quick meal solutions that do not compromise on taste or nutritional value.
Additionally, major grocery chains like Walmart and Kroger are expanding their ready-to-eat sections, reflecting this growing demand in the North America Soups Market Industry. The convenience of shelf-stable soups, along with the availability of diverse flavors and nutrition-focused options, continues to encourage consumers to reach for soup as a meal or snack choice.
Health and Wellness Trends
The rising health consciousness among consumers in North America is a substantial driver shaping the soups market. According to the Centers for Disease Control and Prevention (CDC), around 42.4% of American adults are considered obese, heightening a focus on healthier eating. This has led to a surge in the demand for soups that are organic, low-sodium, and free from artificial additives. Companies like Campbell Soup Company have noted a significant shift in consumer preferences, prompting them to innovate and introduce products that cater to health trends, including plant-based and nutritious offerings within the North America Soups Market Industry.
Sustainable and Eco-Friendly Packaging
Sustainability is becoming increasingly important to consumers in North America, influencing their purchasing decisions across various food categories, including soups. A survey from the Pew Research Center indicated that 73% of Americans are concerned about the environmental impact of the products they consume, prompting brands to adopt more sustainable practices. In response to this trend, numerous soup manufacturers are investing in eco-friendly packaging alternatives to attract environmentally conscious consumers.
For example, brands like Amy's Kitchen are utilizing recyclable and biodegradable materials in their packaging, positioning themselves favorably within the North America Soups Market Industry, driven by the urgency to reduce plastic waste.
North America Soups Market Segment Insights
Soups Market Type Insights
The North America Soups Market is experiencing substantial growth driven by heightened consumer interest in convenient and nutritious meal options. Within the Type segment, the market is distinctly categorized into Dry, Wet, and Others, each playing a vital role in meeting diverse consumer preferences and dietary needs. Dry soups typically offer convenience and a longer shelf life, appealing to consumers who prioritize ease of preparation. Their popularity is also fueled by the increasing trend of on-the-go meals, making them a favored option for busy lifestyles.
In contrast, Wet soups, often perceived as more flavorful and ready-to-eat, cater to those seeking comforting and wholesome meal experiences. Wet soups dominate the market largely due to their varied flavors and textures, which resonate well with North American consumers who favor home-cooked tastes in their meal solutions. The Others category encompasses a range of innovative products, such as organic, gluten-free, or specialty soups, broadening the options available to health-conscious consumers. This segment is particularly significant in reflecting changing consumer preferences toward healthier and sustainable eating habits.
Trends toward plant-based ingredients and clean-label products further bolster the demand across all segments. The North America Soups Market segmentation indicates a competitive landscape where each Type offers unique value propositions and aligns with ongoing shifts in consumer behavior, presenting opportunities for manufacturers to innovate and capture a broader market share. Overall, the dynamics within the Type segment provide valuable insights into market trends, including the influence of lifestyle changes on soup consumption patterns across North America, positioning the industry for ongoing growth.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Soups Market Distribution Channel Insights
The Distribution Channel segment of the North America Soups Market plays a crucial role in shaping consumer access and purchasing behavior. Supermarkets and hypermarkets dominate this landscape, providing a one-stop shopping experience that caters to a wide range of consumer preferences. These outlets often feature expansive selections of soup varieties, aligning with the trend toward convenience and variety in meal options. Convenience stores, while smaller in scale, have gained traction by offering quick access to ready-to-eat soups, appealing to on-the-go consumers looking for quick meal solutions.
This segment thrives on the growing inclination towards convenience and instant meals among busy consumers. The 'Others' category includes niche retailers and e-commerce platforms, which are increasingly vital in expanding market reach and catering to specific consumer demands. Entities in this segment are capitalizing on unique offerings and innovations in packaging to attract a diverse customer base. Overall, the Distribution Channel segment significantly influences North America Soups Market revenue by adapting to consumer habits and preferences, thereby contributing to the overall growth of the industry.
Soups Market Regional Insights
The North America Soups Market has demonstrated substantial growth potential, driven primarily by increasing consumer preference for convenient meal options and healthy eating trends across the region. The segmentation of the market reveals significant insights about key areas, particularly in the United States and Canada. The United States holds a major share of the North America Soups Market, characterized by a diverse range of offerings, including organic and ready-to-eat soups that cater to evolving consumer tastes. Meanwhile, the Canadian market shows a growing trend toward locally sourced ingredients and health-focused options, reflecting rising awareness towards nutrition.
Both countries are witnessing a shift towards sustainable packaging, which not only appeals to environmentally conscious consumers but also aligns with the broader market growth narrative. The North America Soups Market displays various dynamics, including influences from demographic changes and busy lifestyles, underscoring the importance of innovation and adaptation in product offerings. These factors create various opportunities for growth while posing challenges related to competition and consumer preferences. Overall, the insights from the North America Soups Market highlight a vibrant landscape characterized by changing consumer behavior and an emphasis on quality and convenience.
North America Soups Market Key Players and Competitive Insights
The North America Soups Market has become increasingly dynamic and competitive in recent years, reflecting the evolving tastes and preferences of consumers who are seeking convenience, health benefits, and diverse flavor profiles. Rising disposable incomes, an inclination towards ready-to-eat meals, and a growing awareness of nutritional content are factors driving market growth. As consumers prioritize health-conscious and organic food options, companies are adapting their product portfolios to align with these changing demands. Additionally, the market dynamics are influenced by intensified competition, with several established brands and new entrants vying for market share, thereby forcing companies to innovate continuously to attract and retain consumers. Corporate strategies such as mergers, acquisitions, and partnerships are becoming more prevalent as businesses look to leverage synergies and expand their footprints within the region.
In the context of Hain Celestial Group within the North America Soups Market, this company has established a solid reputation for its health-oriented and organic soup offerings. Its portfolio is strategically focused on natural ingredients that emphasize quality, which resonates well with the increasing consumer shift towards healthier eating habits. Hain Celestial Group leverages its brand value built upon sustainable and ethically sourced ingredients, catering not just to conventional consumers but also to the growing demographic of health-conscious buyers. The company has been successful in maintaining a strong market presence through effective marketing strategies and innovative product launches, positioning itself as a leader in the organic soup segment. Their ability to adapt to market trends and consumer preferences has allowed them to strengthen their competitive position, making them a significant player in the North America Soups Market.
College Inn operates as a prominent brand in the North America Soups Market, recognized primarily for its rich and flavorful broth and soup products. The company has established a loyal customer base with a selection of key offerings that include ready-to-serve broth, soups, and meal starters, appealing to those seeking convenience without compromising taste. College Inn's market presence thrives on its foundational strengths in delivering quality and consistency, which have earned the trust of consumers over decades. They have undertaken various strategies, including product line expansions and partnerships with retailers, to enhance their distribution capabilities across the region. College Inn's focus on mergers and acquisitions strategies has also contributed to its expansion, allowing it to bolster its recipe innovation and broaden its product lineup. Their ability to align with changing consumer trends while maintaining product integrity continues to solidify their standing in the North America Soups Market.
Key Companies in the North America Soups Market Include
North America Soups Market Industry Developments
The North America Soups Market has been experiencing notable developments, particularly with significant growth in consumer demand for healthy and organic options. Companies like Hain Celestial Group and Amy's Kitchen are increasingly focusing on plant-based ingredients to cater to health-conscious consumers. In October 2023, Campbell Soup Company announced the launch of a new line of organic soups aimed at increasing its market presence amidst growing competition. Additionally, mergers and acquisitions have shaped the market landscape; in June 2023, ConAgra Brands acquired Pinnacle Foods, which boosts its portfolio in the soup segment with brands like Healthy Choice and Marie Callender's. Trader Joe's also introduced new soup varieties, aiming to attract customers looking for unique flavors. Over the past two years, the demand for ready-to-eat soups surged as more people opted for convenience, particularly during the COVID-19 pandemic, prompting companies like Progresso and Swanson to expand their offerings. The North America Soups Market is projected to grow steadily as companies continue to innovate, focusing on sustainability and health trends prevalent among consumers today.
Soups Market Segmentation Insights
North America Soups Market Report Scope
| Report Attribute/Metric | Details |
| Market Size 2023 | 4.7 (USD Billion) |
| Market Size 2024 | 4.9 (USD Billion) |
| Market Size 2035 | 9.0 (USD Billion) |
| Compound Annual Growth Rate (CAGR) | 5.683% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Hain Celestial Group, College Inn, Healthy Choice, Swanson, Trader Joe's, Annie's Homegrown, The Kraft Heinz Company, Nestlé, Campbell Soup Company, Progresso, Amy's Kitchen, General Mills, Pacific Foods, Boulder Brands, ConAgra Brands |
| Segments Covered | Type, Distribution Channel, Regional |
| Key Market Opportunities | Plant-based soup options, Health-focused ingredient innovations, Eco-friendly packaging solutions, Convenient meal solutions, Expansion of online retail channels |
| Key Market Dynamics | Rising demand for convenience foods, Health consciousness among consumers, Innovative flavors and ingredients, Growth of plant-based options, Popularity of ready-to-eat meals |
| Countries Covered | US, Canada |
Frequently Asked Questions (FAQ) :
The North America Soups Market is expected to be valued at 4.9 billion USD in 2024.
By 2035, the North America Soups Market is projected to reach a value of 9.0 billion USD.
The expected CAGR for the North America Soups Market from 2025 to 2035 is 5.683%.
The United States holds the largest share of the North America Soups Market, valued at 3.5 billion USD in 2024.
In 2024, the market size of the North America Soups Market in Canada is valued at 1.4 billion USD.
The market value for dry soups in the North America Soups Market is expected to be 1.5 billion USD in 2024.
By 2035, the market value for wet soups in the North America Soups Market is projected to reach 4.3 billion USD.
Major players in the North America Soups Market include brands like Campbell Soup Company, Kraft Heinz, and Nestlé.
The expected market value for the 'Others' category of soups is projected to be 2.1 billion USD in 2035.
Key growth drivers for the North America Soups Market include increasing demand for convenience foods and healthy eating trends.
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