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    Soups Market

    ID: MRFR/F-B & N/1314-CR
    182 Pages
    Snehal Singh
    June 2025

    Soups Market Research Report Information By Type (Veg, Vegetable/Mix-Veg, Tomato, Mushroom, Other Veg Type, Non-Veg, Chicken , Lamb, Mutton/ Beef/ Others), Product Type (Ambient Soup, Chilled soup, Dried soup, Frozen Soup, UHT Soup),By Form (Dry ,Liquid) , By Nature (Organic, Regular) By Source (Animal-Based , Plant-Based) By Distribution Channel (B2B ,B2C, Supermarkets/ Hypermarkets, Convenience Stores, Online, Others) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035

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    Soups Market Infographic
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    Soups Market Summary

    As per Market Research Future Analysis, the Global Soups Market was valued at USD 19.17 billion in 2024 and is projected to grow from USD 19.87 billion in 2025 to USD 23.20 billion by 2035, with a CAGR of 2.41% during the forecast period. The market is driven by busy lifestyles, urbanization, and increased product innovation. Subscription services and sustainability trends are reshaping consumer preferences, with a focus on convenience and ethical consumption. The non-veg segment holds the largest market share, while the dried soup segment leads in product type. The organic segment dominates in nature, and the plant-based segment is rapidly growing. North America is the largest market, with South America expected to be the fastest-growing region.

    Key Market Trends & Highlights

    Key trends shaping the Global Soups Market include subscription services and sustainability.

    • Subscription services are transforming meal consumption, offering personalized solutions and convenience.
    • The organic soup segment accounted for 46.31% market share in 2024, driven by health-conscious consumers.
    • The non-veg segment held a market share of 2.38% in 2024, with chicken soups expected to see high demand.
    • Plant-based soups accounted for 2.50% market share in 2024, reflecting the rise of vegetarian and vegan diets.

    Market Size & Forecast

    2024 Market Size USD 19.17 Billion
    2035 Market Size USD 23.20 Billion
    CAGR 2.41%

    Major Players

    Major players in the market include Campbell Soup Company, Unilever PLC, General Mills, Nagatanien Co., Ltd, and HJ Heinz Company.

    Soups Market Trends

    SUBSCRIPTION SERVICES AND SUSTAINIBILITY

    Overall, the global soup market is defined by the transformative impact the trend towards subscription services and consumers’ focus on sustainability had. Subscription services fundamentally change the way people consume meals by offering convenient, personalized meal solutions at the doorstep. Companies such as Daily Harvest and Souptologie offer meal options from vegetarian to keto-friendly – reflecting the greater trend of diverse diets and lack of time for meal preparation. Furthermore, subscription services ensure consumers enjoy their favorite flavors while taking advantage of their regular delivery plan – helping subscription services benefit from their consumer data.

    Along with the greater trend, sustainability has become a critical aspect influencing consumer choice. Modern consumers seek to incorporate ethical disposal into their eating habits, and soup subscription services help by using fully recycled or composted product containers and emphasizing their corporate social responsibility and sourcing practices.

    Moreover, consumers actively prevent buying products with unsustainable packaging, meaning the subscription services may trickle this approach through to their suppliers, reducing the consumer food waste volume. The subscription and sustainability integration benefits the soup market through the combination of consumer convenience and focus on responsible consumption – allowing the consumer to purchase high-quality products with no food waste generated in the manufacture. The challenges of this integration include greater competition for subscription services and the potential for nation-wide delivery services helping the brands that dominate the subscription market become detrimentally impacted. 

    The opportunities suggest the brands find their angle through unique flavor sets, clear brand development policies, and committed sustainability initiatives – allowing the industry to continue growth. Moreover, the subscription services’ future growth should likely include weekly summits around the seasonal ingredients, interethnic lifestyle, and food use reduction. As the soup industry further disperses around the adapted models for consumption and disposal, the future promises consumer enjoy and an ethical and responsible approach.

    The global soups market is experiencing a notable shift towards healthier and more convenient options, reflecting changing consumer preferences and lifestyle choices.

    U.S. Department of Agriculture

    Soups Market Drivers

    Diverse Flavor Profiles

    The Global Global Soups Market Industry benefits from the increasing consumer interest in diverse and exotic flavors. As globalization continues to influence culinary preferences, consumers are more willing to explore international soup varieties, such as Thai tom yum or Moroccan harira. This trend not only enhances the appeal of soups but also encourages manufacturers to innovate and expand their product lines. The introduction of unique flavors can attract a broader audience, potentially leading to increased market share. As the industry evolves, the ability to offer a wide range of flavors may become a key differentiator among competitors.

    Market Growth Projections

    Rising Health Consciousness

    The Global Global Soups Market Industry experiences a notable shift as consumers increasingly prioritize health and wellness. This trend is evidenced by the growing demand for nutritious and low-calorie soup options. In 2024, the market is projected to reach 19.2 USD Billion, driven by the popularity of organic and plant-based soups. Consumers are more inclined to seek products that offer health benefits, such as high fiber and low sodium content. This shift indicates a broader awareness of dietary choices and their impact on overall health, suggesting that manufacturers may need to innovate to meet these evolving consumer preferences.

    Convenience and On-the-Go Consumption

    The Global Global Soups Market Industry is significantly influenced by the demand for convenience foods. As lifestyles become increasingly hectic, consumers are gravitating towards ready-to-eat and easy-to-prepare soup options. This trend is reflected in the growing sales of single-serve packaging and instant soups, which cater to busy individuals seeking quick meal solutions. The convenience factor is likely to propel the market forward, with projections indicating a rise to 23.2 USD Billion by 2035. This shift underscores the importance of adapting product offerings to align with consumer needs for speed and simplicity in meal preparation.

    Technological Advancements in Production

    Technological innovations are playing a crucial role in the Global Global Soups Market Industry, enhancing production efficiency and product quality. Advances in food processing technologies, such as high-pressure processing and vacuum packaging, allow for better preservation of nutrients and flavors in soups. These technologies can lead to longer shelf lives and improved taste profiles, appealing to health-conscious consumers. As the market is projected to grow at a CAGR of 1.75% from 2025 to 2035, the integration of technology in production processes may become increasingly important for manufacturers aiming to meet rising consumer expectations.

    Sustainability and Eco-Friendly Packaging

    Sustainability is becoming a pivotal driver in the Global Global Soups Market Industry, as consumers increasingly demand eco-friendly products. The push for sustainable sourcing and packaging is reshaping how soups are produced and marketed. Companies are responding by adopting biodegradable packaging and sourcing ingredients from sustainable farms. This trend not only appeals to environmentally conscious consumers but also aligns with global efforts to reduce waste and carbon footprints. As the market grows, the emphasis on sustainability may influence purchasing decisions, suggesting that brands prioritizing eco-friendly practices could gain a competitive edge.

    Market Segment Insights

    Soups Market Segment Insights

    Soups Market Segment Insights

    Global Soups

    Global Soups Type Insights

    Based on Soups Type, the Soups Market has been segmented into Veg, Vegetable/Mix-Veg, Tomato, Mushroom, Other Veg Type, Non-Veg, Chicken, Lamb, Mutton/ Beef/ Others. The non-Veg segment accounted for the largest market share of 2.38% in 2024. Over the next decade, the demand for non-veg soups across different categories is expected to evolve based on a variety of growth drivers. Chicken-based soups are anticipated to see high demand owing to their convenience, versatility, and perceived health benefits as a source of lean protein, particularly exemplified by the popularity of chicken noodle soup. 

    Companies like Campbell Soup Company in the US are likely to capitalize on this trend. Meanwhile, lamb-based soups are forecasted to experience moderate growth due to the rising interest in ethnic and regional cuisines, coupled with premiumization and the demand for convenient meal solutions, as demonstrated by HJ Heinz Company. The mutton, beef, and other non-veg soup category also holds moderate growth potential, with demand driven by regional preferences and cultural significance, such as beef soups in Latin America and mutton in South Asia.

    Companies like Unilever, known for their international presence, are expected to cater to this diverse market by offering premium slow-cooked broths and stews

    Global Soups Product Type Insights

    Global Soups Product Type Insights

    Based on the Product Type, the Soups Market has been segmented into Ambient Soup, Chilled soup, Dried soup, Frozen Soup, UHT Soup. The Dried soup segment accounted for the largest market share of 3.40% in 2024. The dehydrated soup market presents a diverse range of convenient and versatile options catering to different consumer preferences. 

    Cup soups also referred as instant soups, accounting for approximately 40% of the market, are favored for their single-serve nature and minimal preparation requirements—often needing just hot water to enjoy. Broth and bouillon, comprising about 25% of the market, serve as flavorful bases for various dishes like soups, stews, and sauces. Dehydrated soup mixes, representing around 35% of market share, offer a comprehensive blend of vegetables, noodles, spices, and other ingredients that require separate cooking with water or broth.

    Global Soups Form Insights

    Global Soups Form Insights

    Based on the form, the Soups Market has been bifurcated into Dry, And Liquid. The Dry segment has accounted for the largest market share of 3.40% in 2024. Dry soup, also known as dehydrated soup, is a popular food choice for its affordability, variety, customization options, and long shelf life. It consists of vegetables, grains, spices, and sometimes meat or seafood that have been dried to remove moisture, making it lightweight and portable. 

    Compared to canned or UHT (ultra-high temperature) soup, dry soup is generally more budget-friendly. Its wide variety of flavors and cuisines appeals to different tastes and preferences, offering options ranging from traditional chicken noodle to exotic Asian-inspired broths.

    One of the key drivers of the demand for dry soup is the rising cost of food, making cost-effective meal solutions like dry soup attractive to consumers. Additionally, increased awareness of food waste has contributed to the popularity of dry soup, as it can be stored for extended periods without spoiling. Its convenience in preparation—requiring only hot water to rehydrate—makes it ideal for busy individuals and families looking for quick meals.

    Figure 1: Soups Market, by Form, 2024 & 2035 (USD BILLION)

    Global Soups Nature Insights

    Global Soups Nature Insights

    Based on the Nature, the Soups Market has been bifurcated into Organic, And Regular. The Organic segment accounted for the largest market share of 46.31% in 2024. The organic soup market is experiencing notable growth driven by various factors across different categories. Vegetable soups lead the market share, appealing to vegetarian and vegan preferences with their diverse flavors and perceived health benefits. Bean soups are also gaining popularity due to their high protein and fiber content, appealing to health-conscious consumers. Classic chicken soups remain a comfort staple, often associated with immune system support.

    Consumer demand is fueled by several key drivers. The health and wellness trend motivates individuals to opt for organic products due to perceived health benefits and a desire to avoid pesticides and fertilizers. Additionally, rising health consciousness prompts a preference for natural, fresh, and nutritious ingredients in soups. The convenience factor is critical, with ready-to-eat organic soups catering to busy lifestyles.

    Global Soups Source Insights

    Global Soups Source Insights

    Based on the Source , the Soups Market has been bifurcated into Animal-Based, And Plant-Based. The Plant-Based segment accounted for the largest market share of 2.50% in 2024. The plant-based soup market is experiencing rapid growth, fueled by increasing consumer interest in healthy, sustainable, and vegetarian/vegan-friendly diets.

    Various popular plant-based soup categories are driving this trend, including lentil soups known for their protein and fiber content, creamy vegetable bisques providing a luxurious alternative to traditional creamy soups, timeless tomato soups with lower sugar and sodium profiles, Asian-inspired varieties like miso and tom yum, and high-protein options featuring legumes, tofu, or plant-based crumbles.

    Several factors are contributing to the surge in demand for plant-based soups. The rise of plant-based diets, driven by veganism and vegetarianism, is a key driver prompting the need for plant-based alternatives across all food categories, including soups. Consumers' increasing focus on health and wellness encourages the consumption of soups packed with vegetables, legumes, and whole grains, perceived as nutritious meal options. Sustainability concerns related to the environmental impact of animal agriculture are also influencing consumer choices, prompting a shift towards plant-based options.

    Additionally, manufacturers are innovating with exciting flavor combinations and convenient, ready-to-eat formats, catering to busy lifestyles and making plant-based soups more appealing to a broader audience.

    Global Soups Distribution Channel Insights

    Global Soups Distribution Channel Insights

    Based on the distribution channel, the Soups Market has been bifurcated into B2B ,B2C, Supermarkets/ Hypermarkets, Convenience Stores, Online, Others. The B2B segment has accounted for the largest market share of 3.06% in 2024. The B2B distribution channels for soups vary significantly by region, shaped by market dynamics, infrastructure, and consumer preferences. In North America, national distributors like Sysco, US Foods, and McLane play a crucial role, servicing supermarkets, grocery stores, and convenience stores with broad networks. Regional distributors are also prominent, focusing on specific areas and serving smaller retailers, restaurants, and institutions.

    Large soup manufacturers often engage in direct sales to national restaurant chains and foodservice providers, while wholesale clubs such as Costco and Sam's Club serve as significant channels for bulk soup purchases by businesses.

    In Europe, foodservice distributors similar to those in North America supply supermarkets, restaurants, and hotels. Cash & carry wholesalers like Carrefour and Makro cater to restaurants and foodservice businesses, offering bulk quantities at competitive prices. Additionally, cooperatives formed by independent retailers leverage collective buying power for better prices and distribution. Across the Asia Pacific region, trading companies play a pivotal role as intermediaries, connecting soup manufacturers with distributors and retailers. Modern grocery distributors focus on supplying large supermarket chains with national distribution, while traditional wholesalers remain important, supplying smaller retailers and restaurants with diverse product offerings.

    Get more detailed insights about Soups Market Research Report – Forecast till 2035

    Key Companies in the Soups Market market include

    Industry Developments

    • Q1 2025: Campbell's Completes Sale of noosa Business to Lakeview Farms Campbell Soup Company completed the sale of its noosa yoghurt business, including the Bellvue, Colorado manufacturing facility and 240 employees, to Lakeview Farms. The transaction follows Campbell's acquisition of noosa as part of its Sovos Brands deal in March 2024.
    • Q4 2024: Campbell Soup Co. Agrees to Sell Noosa to Lakeview Farms Campbell Soup Co. reached an agreement to sell the noosa yogurt brand and its manufacturing facility to Lakeview Farms, expanding Lakeview's presence in the yogurt category. The deal is expected to close in early 2025, pending customary conditions.
    • Q4 2024: Lakeview Farms to Acquire noosa from Campbell Soup Company Lakeview Farms, an Ohio-based refrigerated foods producer, announced plans to acquire the noosa yogurt brand and its Colorado facility from Campbell Soup Company, marking Lakeview's entry into the yogurt market.
    • Q3 2024: Campbell completes $6.1B acquisition of Snyder's-Lance Campbell Soup Co. finalized its $6.1 billion acquisition of snack food company Snyder’s-Lance, creating a new U.S. snacking unit called Campbell Snacks and integrating the Pepperidge Farm and Snyder’s-Lance portfolios.
    • Q3 2024: Campbell Soup is changing its name to reflect a broader portfolio Campbell Soup announced plans to change its name to The Campbell’s Company, pending shareholder approval, to better reflect its expanded portfolio beyond soups, following major acquisitions in snacks and sauces.

    Future Outlook

    Soups Market Future Outlook

    The Global Soups Market is projected to grow at a 1.75% CAGR from 2024 to 2035, driven by health trends, convenience, and product innovation.

    New opportunities lie in:

    • Develop plant-based soup lines to cater to vegan consumers.
    • Leverage e-commerce platforms for direct-to-consumer sales.
    • Introduce premium, organic soup options targeting health-conscious demographics.

    By 2035, the Global Soups Market is expected to exhibit steady growth, reflecting evolving consumer preferences.

    Market Segmentation

    Regional Outlook

    North America
    • US
    • Canada
    • Mexico
    Europe
    • UK
    • France
    • Germany
    • Rest of Europe
    Asia-Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
    South America
    • South America
    • Middle East
    • Africa

    Soups Market by Form Outlook (USD BILLION, 2019-2035)

    • Dry
    • Liquid

    Soups Market by Type Outlook (USD BILLION, 2019-2035)

    • Veg
    • Vegetable/Mix-Veg
    • Tomato
    • Mushroom
    • Other Veg Type
    • Non-Veg
    • Chicken
    • Lamb
    • Mutton/ Beef/ Others

    Soups Market by Nature Outlook (USD BILLION, 2019-2035)

    • Organic
    • Regular

    Soups Market by Source Outlook (USD BILLION, 2019-2035)

    • Animal-Based
    • Plant-Based

    Soups Market by Product Type Outlook (USD BILLION, 2019-2035)

    • Ambient Soup
    • Chilled soup
    • Dried soup
    • Frozen Soup
    • UHT Soup

    Soups Market by Distribution Channel Outlook (USD BILLION, 2019-2035)

    • B2B
    • B2C
    • Supermarkets/ Hypermarkets
    • Convenience Stores
    • Online
    • Others

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 19.17 BILLION
    Market Size 2025 USD 19.87 BILLION
    Market Size 2035 USD 23.20 BILLION
    Compound Annual Growth Rate (CAGR) 2.41% (2025-2035)
    Base Year 2024
    Market Forecast Period 2025-2035
    Historical Data 2019- 2024
    Market Forecast Units Value (USD BILLION)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered By Type, By Product Type, By Form, By Nature ,By Source By Distribution Channel and Region
    Geographies Covered North America, Europe, Asia-Pacific, Middle East and Africa, And South America
    Countries Covered The U.S., Canada, Mexico, UK, France, Germany, Rest of Europe, Japan, Chaina, India, Rest of Asia Pacific, Middle East, Africa, South America.
    Key Companies Profiled CAMPBELL SOUP COMPANY, UNILEVER PLC, GENERAL MILLS, NAGATANIEN CO., LTD, OTTOGI CO, LTD , THE HAIN CELESTIAL GROUP, INC., DAESANG CORPORATION, BASAK GIDA, NESTLÉ, KEYA FOODS INTERNATIONAL PRIVATE LIMITED (KFIPL), among others
    Key Market Opportunities ·         SUBSCRIPTION SERVICES AND SUSTAINIBILITY
    Key Market Dynamics ·         BUSY LIFESTYLES AND URBANIZATION ·         INCREASED PRODUCT INNOVATION AND LOCAL MARKET TARGET

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    How much is the Soups Market?

    The Soups Market is expected to be valued at USD 23.20 BILLION in 2035.

    What is the growth rate of the Soups Market?

    The global market is projected to grow at a CAGR of 2.41% during the forecast period, 2024-2035.

    Which region held the largest market share in the Soups Market?

    North America had the largest share of the global market.

    Who are the key players in the Soups Market?

    The key players in the market are Astec Industries CAMPBELL SOUP COMPANY, UNILEVER PLC, GENERAL MILLS, NAGATANIEN CO., LTD, OTTOGI CO, LTD, THE HAIN CELESTIAL GROUP, INC., DAESANG CORPORATION, BASAK GIDA, NESTLÉ, KEYA FOODS INTERNATIONAL PRIVATE LIMITED (KFIPL), among others.

    Which Product Type led the Soups Market?

    Ambient Soup dominated the market in 2024.

    Which Source had the largest market share in the Soups Market?

    The Animal-Based segment had the largest revenue share of the global market.

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