US Soups Market Research Report: By Type (Dry, Wet, Others) and By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Others) - Forecast to 2035

US Soups Market Overview

US Soups Market Size was estimated at 3.29 (USD Billion) in 2023. The US Soups Market Industry is expected to grow from 3.9(USD Billion) in 2024 to 7.2 (USD Billion) by 2035. The US Soups Market CAGR (growth rate) is expected to be around 5.732% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Soups Market Trends Highlighted

The US Soups Market is currently experiencing several notable trends driven by changing consumer preferences and lifestyle choices. Health consciousness among American consumers is a significant market driver, with an increasing demand for soups that offer nutritional benefits, such as high protein and low sodium options. As more individuals gravitate toward convenient meal solutions, ready-to-eat and instant soup products are becoming increasingly popular, especially among busy professionals and families. The growing awareness of health and wellness is prompting a shift towards organic and natural soups, contributing to increased demand. Opportunities also abound in the US Soups Market as manufacturers begin to innovate with flavors and ingredients, catering to diverse palates and dietary restrictions, including gluten-free and plant-based options.The expansion of ethnic and gourmet offerings within the soup category reflects the desire for unique taste experiences and a willingness to explore culinary diversity. An increased focus on sustainability and eco-friendly packaging is another trend shaping the market, aligning with the values of environmentally conscious consumers in the US who prefer brands that demonstrate a commitment to sustainable practices. Moreover, recent times have seen significant innovation in the distribution channels for soups. E-commerce platforms are becoming a vital channel for soup sales, especially following the increase in online shopping trends that surged during the pandemic.This shift opens new avenues for brands to reach a broader audience, particularly targeting younger consumers who favor online grocery shopping. Overall, the US Soups Market is poised for continued growth as it adapts to meet evolving consumer demands while leveraging new opportunities within the industry.

US Soups Market Drivers

Rising Demand for Convenient and Ready-to-Eat Meals

The increasing pace of life in the United States has led consumers to seek convenient meal options, driving the demand for ready-to-eat meals such as soups. According to the United States Department of Agriculture, about 58% of American households reported that convenience significantly affects their purchasing decisions. This trend is expected to fuel growth in the US Soups Market Industry, as more consumers opt for quick meal solutions. Established companies like Campbell Soup Company have responded by expanding their range of ready-to-eat soups that cater to this increasing demand for convenience.The ability to serve meals that are both nutritious and easy to prepare supports the ongoing expansion of the market and aligns with consumer preferences.

Healthy Eating Trends Shifting Consumer Preferences

Health consciousness among US consumers is rising, with a notable increase in demand for nutritious food options. The Centers for Disease Control and Prevention reports that about 43% of adults in the US try to eat healthier, including increasing vegetable and nutrient intake. This shift is reflected in the growing popularity of soups made with organic and natural ingredients, influencing the US Soups Market Industry significantly. Brands like Progresso, which have introduced lower-sodium and organic soups, are capitalizing on this trend, thereby driving their market share upward.As more consumers prioritize health and nutrition, the US Soups Market is expected to witness remarkable growth.

Increase in Online Grocery Shopping

The expansion of online grocery shopping has drastically transformed how consumers in the United States acquire food products, including soups. According to the United States Census Bureau, e-commerce sales of food and beverages increased by 30% over the last two years, indicating a significant shift toward digital platforms. This trend is enhancing accessibility to a variety of soup products, making it easier for consumers to explore and purchase different brands.Companies such as Amazon and Walmart have improved their online delivery services for groceries, further supporting the growth of the US Soups Market Industry. The convenience of online shopping is likely to retain consumer engagement and continue to facilitate market expansion.

US Soups Market Segment Insights:

Soups Market Type Insights

The US Soups Market showcases a diverse range of offerings segmented primarily into Dry, Wet, and Other types, reflecting the varied consumer preferences and eating habits across the region. In recent years, there has been a visible inclination towards Wet soups, which provide convenience and a ready-to-eat solution that resonates with today’s fast-paced lifestyle. This segment includes various ready-made and canned soups, which are increasingly favored by busy households seeking quick meal options without compromising on flavor. Dry soups, often available in instant formats, also hold a significant share within the market as they appeal to consumers looking for longer shelf-life products and easy preparation methods.These dry mixes cater largely to consumers who enjoy cooking at home but might prefer the convenience of pre-packaged ingredients. Meanwhile, the Other category encompasses a variety of unique soups that may include ethnic or gourmet options, tapping into the trend of culinary exploration among American consumers. The growing demand for health-conscious choices has further enhanced the performance of these segments, with more consumers opting for soups that offer organic and all-natural ingredients. Market trends reveal a strong preference for soups that are low in sodium, gluten-free, and enriched with nutritional benefits, reflecting broader dietary shifts in the US population.Key players in the industry are continually innovating, expanding their product lines to introduce unique flavors and health-oriented options, positioning themselves to cater to the evolving tastes of American consumers. By understanding the different types within the US Soups Market segmentation, stakeholders can better navigate the dynamics of market growth, consumer preferences, and competitive strategies, contributing to a richer market landscape. The insights drawn from the segmentation of Type not only highlight current trends but also elucidate the potential for future growth opportunities within the evolving US Soups Market industry.As data and consumer preferences shift, identifying and investing in promising segments will be crucial for those aiming to capitalize on the growing soup consumption habits within the nation.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Soups Market Distribution Channel Insights

The Distribution Channel segment of the US Soups Market plays a crucial role in shaping the purchasing behaviors of consumers. Notably, Supermarkets and Hypermarkets dominate this segment, providing wide-ranging access and extensive product variety, facilitating customer exploration and impulse buying opportunities. Convenience Stores, on the other hand, cater to consumers seeking quick meal solutions and are increasingly offering a selection of soups for grab-and-go convenience. Additionally, other channels, including online platforms and specialty stores, present unique opportunities for consumers, particularly with rising trends in e-commerce and health-focused specialty offerings.Given the increasing consumer preference for ready-to-eat meals and convenience foods, the versatility in distribution channels has become essential for enhancing market reach. Moreover, as more consumers prioritize convenience without compromising on quality, companies are leveraging multiple distribution channels to meet varying consumer needs and preferences. Understanding these dynamics is essential for effectively aligning product availability with consumer demands within the US Soups Market.

US Soups Market Key Players and Competitive Insights:

The US Soups Market is marked by a diverse landscape of competitors offering a wide range of products to meet consumer tastes and preferences. This market is characterized by a mix of established brands and emerging players, contributing to vigorous competition. Companies are continuously innovating their product lines, focusing on aspects such as health benefits, convenience, and unique flavor profiles to attract consumers. The battle for market share is influenced by factors like pricing strategies, promotional campaigns, and distribution channels, with retailers increasingly prioritizing private label products alongside national brands. Additionally, changing consumer dietary preferences and lifestyles have prompted many brands to adapt their offerings, leading to a dynamic environment where agility and responsiveness are key in maintaining a competitive edge.Hormel Foods has carved a significant niche in the US Soups Market with a portfolio that emphasizes quality and innovation. The company is recognized for its ability to develop products that resonate with health-conscious consumers, offering low-fat, organic, and ready-to-eat options that are convenient for busy lifestyles. Hormel's strengths lie in its strong brand reputation and loyal customer base, which have been built over decades. The company's commitment to sustainability and responsible sourcing also enhances its appeal in a market that increasingly values ethical consumption. Through strategic marketing initiatives and partnerships with major retailers, Hormel Foods has established a robust market presence, ensuring its products are easily accessible to consumers across various demographics.B and G Foods holds a prominent position in the US Soups Market, largely due to its broad portfolio of well-established brands that cater to diverse consumer tastes. The company specializes in providing high-quality, flavorful soups that are both convenient and satisfying. B and G Foods focuses on ready-to-eat products and offerings that promote convenience without sacrificing taste. The company has also pursued a strategy of growth through mergers and acquisitions, allowing it to expand its product range and market reach. Key products such as canned soups and broth have solidified its presence in grocery stores nationwide. With its commitment to innovation and responsiveness to current food trends, B and G Foods continues to strengthen its market position by adapting to consumer demands while maintaining a competitive edge in the US Soups Market.

Key Companies in the US Soups Market Include:

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  Hormel Foods

  
  


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  B and G Foods

  
  


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  Kraft Heinz Company

  
  


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  Conagra Brands

  
  


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  Dole Food Company

  
  


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  Barilla

  
  


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  Campbell Soup Company

  
  


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  Hain Celestial Group

  
  


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  Unilever

  
  


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  Nestlé USA

  
  


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  Amy's Kitchen

  
  


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  Pacific Foods

  
  


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  Progresso

  
  


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  McCormick and Company

  
  


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  General Mills

  
  

US Soups Market Industry Developments

The US Soups Market has recently seen a significant growth trend, driven by consumer demand for convenient and ready-to-eat meal options, particularly in the wake of the pandemic. Hormel Foods has been focusing on expanding its portfolio with a greater emphasis on health-conscious products, while Campbell Soup Company continues to innovate with flavors and packaging to rejuvenate its brand image. In September 2023, Conagra Brands announced an acquisition of Pinnacle Foods, enhancing its frozen and refrigerated soup offerings. Additionally, Kraft Heinz Company has launched a new line of organic soups, responding to the rising consumer preference for clean label products. In earlier developments, B and G Foods expanded its offerings by acquiring Green Giant's frozen meals in July 2022, thereby strengthening its position in the soup and meal solutions category. The overall soup market valuation is projected to maintain upward momentum, bolstered by key industry players like Nestlé USA and Unilever, which are actively investing in Research and Development to cater to evolving consumer tastes. The drive for plant-based and healthier soup options continues to influence market dynamics, positioning companies like Amy's Kitchen and Pacific Foods as key contributors to this shift in consumer preferences.

US Soups Market Segmentation Insights

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  Soups Market Type Outlook

  
  


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  Dry

  
  


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  Wet

  
  


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  Others

  
  


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  Soups Market Distribution Channel Outlook

  
  


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  Supermarkets & Hypermarkets

  
  


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  Convenience Stores

  
  


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  Others

  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	3.29(USD Billion)
MARKET SIZE 2024	3.9(USD Billion)
MARKET SIZE 2035	7.2(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.732% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Hormel Foods, B and G Foods, Kraft Heinz Company, Conagra Brands, Dole Food Company, Barilla, Campbell Soup Company, Hain Celestial Group, Unilever, Nestlé USA, Amy's Kitchen, Pacific Foods, Progresso, McCormick and Company, General Mills
SEGMENTS COVERED	Type, Distribution Channel
KEY MARKET OPPORTUNITIES	Health-conscious soup varieties, Ready-to-eat meal solutions, Plant-based soup options, Gourmet and artisanal soups, Eco-friendly packaging innovations
KEY MARKET DYNAMICS	health consciousness, convenience and portability, premium product demand, plant-based alternatives, rising retail distribution channels
COUNTRIES COVERED	US