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    Organic Baby Food Market

    ID: MRFR/F-B & N/1082-CR
    197 Pages
    Snehal Singh
    July 2018

    Organic Baby Food Market Research Report Information By Product Type (Prepared Baby Food, Milk Formula, Dried Baby Food and Others), By Ingredients (Grains & Cereals, Dairy and Vegetables and Fruits), By Distribution Channel (Store-Based and Non-Store Based), and By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2030

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    Organic Baby Food Market Infographic
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    Organic Baby Food Market Summary

    As per Market Research Future Analysis, the Global Organic Baby Food Market was valued at USD 10.5 billion in 2022 and is projected to reach USD 20.9 billion by 2030, growing at a CAGR of 10.37% from 2023 to 2030. The market is driven by increasing parental concerns regarding children's health and nutrition, leading to a higher demand for organic products. The milk formula segment dominated the market in 2022, attributed to the rise in working women, while grains & cereals are expected to be the fastest-growing ingredient segment. North America held the largest market share at approximately 45.80% in 2022, followed by Europe and Asia-Pacific, which is anticipated to grow at the fastest rate during the forecast period.

    Key Market Trends & Highlights

    Key trends driving the organic baby food market include increased health consciousness among parents and the expansion of product availability.

    • Organic baby food market size in 2022: USD 10.5 billion.
    • Projected market size by 2030: USD 20.9 billion.
    • CAGR from 2023 to 2030: 10.37%.
    • North America accounted for 45.80% of the market share in 2022.

    Market Size & Forecast

    2022 Market Size USD 10.5 Billion
    2023 Market Size USD 11.6 Billion
    2030 Market Size USD 20.9 Billion
    CAGR (2023-2030) 10.37%

    Major Players

    Hipp GmbH & Co, Hero Group, Danone S.A., Kraft Heinz Foods Company, Abbott Laboratories, Plum Inc, Hain Celestial Group, Bellamy's Australia, Sprout Organic Foods Inc, Nestle S.A.

    Organic Baby Food Market Trends

    Concerns about children's health encourage customers to buy organic food products to spur market growth

    Over the last several years, there has been an increase in worry regarding newborns and young children consuming food products that include artificial substances. Parental concern for the nutrition of their infants and young children has surpassed that of their own adult consumption as a result of increased parental awareness of various food constituents. Given the widespread use of the internet, parents are more willing to spend more on baby food than adult food since they are aware of new products that are suitable for their children.

    Furthermore, there are more organic goods available in smaller towns, which is a crucial component in the market's expansion. Particularly during the 1990s, organic baby food items have become more and more popular. Given their popularity in the baby food area, big food producers are therefore interested in these items. In March 1996, one of the biggest manufacturers of baby food, H.J. Heinz, bought Earth's Best.

    After that, in October 1997, Gerber introduced their line of organic baby foods under the name "Tender Harvest." Since then, the industry has seen the entry of numerous major players, and a variety of products are now offered. The market for organic baby food has grown in smaller towns as a result of the greater penetration of these goods in Tier 2 and Tier 3 cities. Thus, this factor is driving the market CAGR for organic baby food.

    Furthermore, in recent years, consumers have been more likely to purchase milk formulae due to the rise in the number of working women. Infant formulae made with artificial components, on the other hand, have been found to be devoid of the immune-stimulating substances found in breast milk. The popularity of these milk formulae is growing because they are made with natural ingredients that may still offer essential nutrients. These milk formulae assist in nourishing infants who have certain nutritional requirements. Specialized milk formula products are available for babies with certain dietary demands.

    Milk formulas are increasingly being chosen as the preferred product by customers, particularly in industrialized nations, due to the multiple advantages of organic ingredients. Thus, it is anticipated that this aspect will accelerate organic baby food market revenue globally.

    The increasing consumer preference for organic products, driven by heightened awareness of health and nutrition, appears to be reshaping the landscape of the baby food market, suggesting a robust shift towards organic options among parents.

    U.S. Department of Agriculture

    Organic Baby Food Market Drivers

    Market Growth Projections

    The Global Organic Baby Food Market Industry is poised for substantial growth, with projections indicating a market value of 12.8 USD Billion in 2024 and an anticipated increase to 34.2 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 9.35% from 2025 to 2035, reflecting the increasing consumer preference for organic products. The market dynamics are influenced by various factors, including rising health awareness, sustainability trends, and regulatory support. As these elements converge, they create a favorable environment for the expansion of organic baby food, positioning it as a significant segment within the broader food industry.

    Rising Health Consciousness

    The Global Organic Baby Food Market Industry is experiencing a surge in demand driven by increasing health consciousness among parents. As more caregivers prioritize nutrition and the quality of food for their infants, organic baby food products are gaining traction. This trend is reflected in the projected market value of 12.8 USD Billion in 2024, indicating a robust interest in healthier options. Parents are increasingly aware of the potential health risks associated with conventional baby foods, which often contain additives and preservatives. Consequently, the shift towards organic alternatives is likely to continue, fostering growth in the Global Organic Baby Food Market Industry.

    Innovative Product Offerings

    Innovation in product offerings is a key driver of the Global Organic Baby Food Market Industry. Manufacturers are continually developing new flavors, textures, and packaging solutions to meet the evolving preferences of parents and infants. This focus on innovation not only enhances the consumer experience but also differentiates brands in a competitive market. As the industry adapts to changing consumer demands, the introduction of functional organic baby foods, such as those fortified with essential nutrients, is likely to gain popularity. This trend may contribute to the projected market growth, as parents seek products that support their child's development and health.

    Sustainable Farming Practices

    Sustainable farming practices are becoming a cornerstone of the Global Organic Baby Food Market Industry. As consumers demand transparency and ethical sourcing, manufacturers are adopting organic farming methods that minimize environmental impact. This shift not only appeals to eco-conscious parents but also aligns with global sustainability goals. The market is projected to grow significantly, reaching 34.2 USD Billion by 2035, as more brands commit to sustainable practices. This commitment enhances brand loyalty and consumer trust, which are critical in the competitive landscape of organic baby food. The emphasis on sustainability is likely to drive further innovation and investment in the sector.

    Regulatory Support for Organic Products

    Government regulations supporting organic farming and food production are bolstering the Global Organic Baby Food Market Industry. Various countries are implementing stringent standards for organic certification, which enhances consumer confidence in organic products. This regulatory framework not only protects consumers but also incentivizes producers to transition to organic methods. As a result, the market is expected to witness a compound annual growth rate of 9.35% from 2025 to 2035. This growth is indicative of a favorable environment for organic baby food, as regulations continue to evolve, promoting higher standards and quality assurance in the industry.

    Increased Availability of Organic Products

    The availability of organic baby food products is expanding rapidly, contributing to the growth of the Global Organic Baby Food Market Industry. Retailers are increasingly stocking organic options, driven by consumer demand for healthier choices. E-commerce platforms are also playing a pivotal role, providing parents with convenient access to a wide range of organic baby foods. This increased accessibility is likely to attract a broader consumer base, further propelling market growth. As the market evolves, the variety of organic products available is expected to diversify, catering to different dietary needs and preferences, thus enhancing the overall appeal of organic baby food.

    Market Segment Insights

    Segment Insights

    Organic Baby Food Product Type Insights

    The organic baby food market segmentation, based on product type, includes prepared baby food, milk formula, dried baby food and others. The milk formula segment held the majority share in 2022 in the market for organic baby food data due to a rise in the number of working women globally. Milk formulas are becoming more and more common as a result of the growing number of working women and the need to offer children with more nutrient-dense diet.

    Organic Baby Food Ingredients Insights

    The organic baby food market segmentation, based on ingredients, includes grains & cereals, dairy and vegetables and fruits. The grains & cereals segment dominated the market growth for organic baby food in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Organic infant cereals and grains are frequently one of the first transitional foods for babies all across the world, and for good reason. They give a tonne of calories, carbs, fibre, and protein in addition to vitamins, minerals, and even help the growth of healthy intestinal bacteria.

    Organic Baby Food Distribution Channel Insights

    The organic baby food market data, based on distribution channel, includes store-based and non-store based. The store-based segment dominated the organic baby food industry revenue for organic baby food in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Since a few years ago, supermarket chains have begun to expand from wealthy areas of large cities to much smaller towns. Currently, supermarkets are only available to wealthy consumers.

    The primary drivers behind the grocery industry's explosive growth include rising earnings, growing urbanization, a rise in the proportion of women in the labour force, and the adoption of western culture.

    Figure 1: Organic Baby Food Market, by Distribution Channel, 2022 & 2030 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about Organic Baby Food Market Research Report - Forecast to 2030

    Regional Insights

    By region, the study provides the market insights for organic baby food into North America, Europe, Asia-Pacific and Rest of the World. North America organic baby food market accounted for USD 4.8 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period because there are many market players and more consumer spending power in these areas. A growing market for various baby food products has been fueled by the region's booming organic food industry.

    Leading companies are also utilizing tactical actions to boost sales of their line of baby food products in these areas.

    Further, the major countries studied in the market report for organic baby food are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 2: ORGANIC BABY FOOD MARKET SHARE BY REGION 2022 (%)ORGANIC BABY FOOD MARKET SHARE BY REGION 2022

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Europe organic baby food market accounts for the second-largest market share due to the rising demand for infant food products with clean labels and sustainability. Over the past few years, consumer preferences for infant food have evolved towards purchasing safer, healthier, and organic items. Thus, the region's growth will be fueled by the rising demand for items that are organic, non-GMO, lactose-free, and made from plants. Further, the UK mmarket of organic baby food held the largest market share, and the Germany organic baby food industry was the fastest growing market in the region.

    Asia Pacific organic baby food Market is expected to grow at the fastest CAGR from 2022 to 2030 because organic products are becoming more popular with consumers. The demand for organic products is being driven by customers' rising disposable budgets and evolving lifestyles. Furthermore, the forecast for the Asia-Pacific region will improve with the growth of the supermarket industry. Moreover, China organic baby food industry held the largest market share, and the India organic baby food was the fastest growing market in the region.

    Key Players and Competitive Insights

    Major market players are spending a lot of money on R&D to increase their product lines, which will help the organic baby food market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the organic baby food industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

    One of the primary business strategies adopted by manufacturers in the organic baby food industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, organic baby food industry has provided medicine with some of the most significant benefits. The organic baby food market major player such as Hipp GmbH & Co, Vertrieb KG (Germany), Hero Group (Switzerland), DanonS.A.A. (France), Kraft Heinz Foods Company, Abbott Laboratories, Plum Inc, Hain Celestial Group, Bellamy's Australia (Australia), Sprout Organic Foods Inc and Nestle S.A. (Switzerland).

    A French multinational food products company with its headquarters in Paris is Danone S.A. It was established in Barcelona, Spain, in 1919. A yoghurt called Shokti Doi made by Danone Foods Ltd. contains protein, vitamins, iron, calcium, zinc, and other micronutrients that are meant to make up for children's nutritional deficiencies. In 2019, to meet the demand for infant formula, DANONE built a Nutricia Cuijk manufacturing facility in the Netherlands. The facility represents one of the business's largest investments in its European production network in more than ten years.

    For newborns with particular medical conditions, like allergies to cow's milk proteins, it might primarily provide speciality infant formulae and standard infant formulas to meet their demands.

    Located in Vevey, Vaud, Switzerland, Nestlé S.A. is a multinational food and beverage processing conglomerate corporation. According to revenue and other measures, it has been the largest publicly traded food company since 2014. In 2018, the infant meal Nestlé Ceregrow, which is based on multi-grain cereal, increased Nestle's sway over the Indian cereal market. The goal of this expansion was to increase brand recognition in the nation's baby food market.

    Key Companies in the Organic Baby Food Market market include

    Industry Developments

    April 2021: Happy Baby Savory Blends, a new pouch line from Happy Family Organics, was introduced. These goods were designed with babies and toddlers older than six months in mind.

    March 2021: Plum Organics, a top-tier, organic baby food and children's snack brand, was purchased by Sun-Maid Growers of California from Campbell Soup Company. Sun-Maid wants to improve its market position in the baby food sector through this acquisition.

    Future Outlook

    Organic Baby Food Market Future Outlook

    The Global Organic Baby Food Market is projected to grow at a 9.35% CAGR from 2024 to 2035, driven by increasing health awareness, demand for organic products, and innovative product offerings.

    New opportunities lie in:

    • Develop plant-based organic baby food lines to cater to vegan families.
    • Leverage e-commerce platforms for direct-to-consumer sales strategies.
    • Invest in sustainable packaging solutions to enhance brand loyalty and appeal.

    By 2035, the market is expected to reach a robust position, reflecting evolving consumer preferences and sustainable practices.

    Market Segmentation

    Organic Baby Food Regional Outlook (USD Billion, 2019-2030)

    North America
    • US
    • Canada

    Organic Baby Food Ingredients Outlook (USD Billion, 2019-2030)

    • Grains & Cereals
    • Dairy
    • Vegetables and Fruits

    Organic Baby Food Product Type Outlook (USD Billion, 2019-2030)

    • Prepared Baby Food
    • Grains & Cereals Formula
    • Dried Baby Food
    • Oats

    Organic Baby Food Distribution Channel Outlook (USD Billion, 2019-2030)

    • Store-Based
    • Non-Store-Based

    Report Scope

    Report Attribute/Metric Details
    Market Size 2022 USD 10.5 billion
    Market Size 2023 USD 11.6 billion
    Market Size 2030 USD 20.9 billion
    Compound Annual Growth Rate (CAGR)  10.37% (2023-2030)
    Base Year 2022
    Market Forecast Period 2023-2030
    Historical Data 2019 - 2021
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Product Type, Ingredients, Distribution Channel and Region
    Geographies Covered North America, Europe, Asia Pacific, and Rest of the World
    Countries Covered The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled Hipp GmbH & Co, Vertrieb KG (Germany), Hero Group (Switzerland), DanonS.A.A. (France), Kraft Heinz Foods Company, Abbott Laboratories, Plum Inc, Hain Celestial Group
    Key Market Opportunities Easier availability of raw material
    Key Market Dynamics Increased concerns regarding baby’s health

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What is the expected market size of the Global Organic Baby Food Market in 2024?

    The Global Organic Baby Food Market is expected to be valued at 4.33 USD Billion in 2024.

    What is the projected market size for the Global Organic Baby Food Market by 2035?

    By 2035, the Global Organic Baby Food Market is expected to reach a valuation of 10.5 USD Billion.

    What is the expected CAGR for the Global Organic Baby Food Market from 2025 to 2035?

    The expected CAGR for the Global Organic Baby Food Market is 8.37% from 2025 to 2035.

    Which region is expected to dominate the Global Organic Baby Food Market in 2024?

    North America is expected to dominate the Global Organic Baby Food Market with a valuation of 1.219 USD Billion in 2024.

    What is the market value of Organic Purees in 2024?

    The market value of Organic Purees is projected to be 1.219 USD Billion in 2024.

    What is the market size for Organic Cereals by 2035?

    The market size for Organic Cereals is anticipated to reach 2.598 USD Billion by 2035.

    Who are the key players in the Global Organic Baby Food Market?

    Key players in the Global Organic Baby Food Market include Once Upon a Farm, Baby Gourmet, and Danone.

    What is the expected growth rate for Organic Snacks from 2024 to 2035?

    The expected market size for Organic Snacks will grow to 1.998 USD Billion by 2035 from 0.65 USD Billion in 2024.

    What is the projected market size for the MEA region by 2035?

    The MEA region is expected to grow to a market size of 1.279 USD Billion by 2035.

    What are the main applications driving growth in the Global Organic Baby Food Market?

    The main applications driving growth in the Global Organic Baby Food Market include Organic Cereals, Purees, Snacks, and Formula Milk.

    Organic Baby Food Market Research Report - Forecast to 2030 Infographic
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