By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Organic Tea market accounted for USD 0.52 billion in 2022 and will likely exhibit a significant CAGR growth over the study period, owing to emerging trends such as consuming natural, safe, and clean-label products. Consumers in the region are becoming more conscious of the safety and ethnic diversity of the healthy foods they consume. The popularity of functional organic beverages in the United States and Canada drives north American market expansion.
The growing emphasis on creating and commercializing innovative organic tea variants in novel packaging is projected to propel the regional market growth during the forecast period.
Further, the major countries studied in the global market report are the U.S., Germany, Canada, France, the UK, Spain, Italy, Japan, India, Australia, China, South Korea, and Brazil.
Figure 2: ORGANIC TEA MARKET SHARE BY REGION 2022 (%)
Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review
The European organic tea market accounts for the second-largest market share. The European market is primarily driven by consumer demand for specialty teas. Green and herbal teas grown organically are becoming more popular in European supermarkets. The region's emerging trend of ethically traded and sustainably grown teas is anticipated to accelerate the growth of the market of organic tea. The hectic modern-day lifestyle of consumers is driving the growth of the organically grown tea bag segment in European countries such as the United Kingdom, Germany, and France.
Further, the German organic tea held the largest market share, and the UK organic tea industry was the fastest-growing market in the European region.
The Asia-Pacific Organic Tea Market is expected to grow at the fastest CAGR from 2022 to 2030. Most Asian countries regard tea as a delicate topic. Tea has been consumed in the region since the beginning of recorded history. Tea is commonly consumed with breakfast in the morning, during midday breaks, and with friends and family. India, Japan, Myanmar, China, South Korea, and Taiwan all have different forms of consumption. In addition to being the largest consumer, the region is also the largest producer of organic tea product variants.
Consumer spending on healthy goods has increased in countries such as India, Japan, China, and Indonesia, which has benefited the organic tea industry. The market expansion in the region is primarily driven by the growing demand for green and herbal tea to enhance beauty and health. Organic tea is perceived to be healthier than other types of tea. The rapid expansion of the region's food and beverage industry has also significantly contributed to market growth in Asia Pacific.
Moreover, China’s market for organic tea held the largest market share, and the Indian organic tea industry was the fastest-growing market in the Asia-Pacific region.