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  • Outdoor Furniture Companies

    ID: MRFR/CR/1545-HCR
    128 Pages
    Varsha More
    September 2025

    Companies in the Outdoor Furniture market, such as Brown Jordan International, Inc., Agio International Company Ltd., and Ashley Furniture Industries, Inc., are thriving on a combination of design aesthetics, durability, and sustainability. The market is witnessing a shift towards eco-friendly materials and smart, connected outdoor furniture. Robust distribution networks, brand recognition, and customer-centric strategies are key factors driving success in this competitive sector.

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    Top Industry Leaders in the Outdoor Furniture Market

    Outdoor Furniture Key CompaniesThe outdoor furniture market is a vibrant and dynamic space, fueled by the growing desire for homeowners to expand their living areas beyond the confines of their walls. With a projected CAGR, the market brimming with opportunity, but also one characterized by intense competition. Let's delve into the key players, strategies, and recent developments shaping this ever-evolving landscape.


    Key Players and Strategies:


    The outdoor furniture market is a diverse one, with players ranging from established luxury brands like Brown Jordan and Woodard to mass-market giants like Home Depot and IKEA. Each segment employs distinct strategies to carve out their niche:




    • Luxury Brands: Focus on high-quality materials, innovative designs, and personalized customer service to cater to discerning clientele. Sustainability and eco-friendly practices are gaining traction in this segment.


    • Mass-Market Players: Emphasize affordability, mass production, and readily available designs to capture a wider customer base. Online sales and omnichannel strategies are crucial for them.


    • Emerging Brands: Leverage online platforms and social media to reach niche audiences. They often specialize in sustainable materials, unique designs, and direct-to-consumer models.


    Factors Influencing Market Share:


    Several factors play a vital role in determining a company's market share:




    • Product Portfolio: Offering a diverse range of furniture suitable for various budgets, styles, and outdoor spaces is crucial.


    • Innovation: Continuously introducing new designs, materials, and technologies attracts customers and sets a brand apart.


    • Pricing Strategy: Finding the right balance between affordability and perceived value is essential for success.


    • Distribution Network: Having a strong presence in both online and offline channels ensures wider reach and accessibility.


    • Sustainability: Consumers are increasingly conscious of environmental impact, making eco-friendly practices a significant differentiator.


    List of the Key Companies in the outdoor furniture market include



    • AGIO International Company LTD

    • Brown Jordan International

    • Century Furniture LLC

    • Inter IKEA Systems B.V.

    • Kimball International Inc.

    • EMU Group S.P.A.

    • DEDON The Home Depot Inc.

    • Haworth Inc.

    • UNOPIU Hartman UK

    • PLAISIR Du JARDIN Ltd.

    • IKEA

    • Royal BOTANIA NV


    Recent Developments




    • September 2023: Keter, a leading manufacturer of plastic outdoor furniture, expands its presence in the European market with new product launches.


    • October 2023: The focus on smart technology integration in outdoor furniture grows, with features like solar-powered lighting and automated shade control gaining traction.


    • November 2023: Sustainable furniture brands like Rothy's and Emeco experience surging demand for their recycled plastic and reclaimed wood products.


    • December 2023: The outdoor furniture market sees an influx of new entrants, particularly in the direct-to-consumer and niche product segments.