Prescriptive Analytics Market

Q: Which region held the largest market share in the Prescriptive Analytics market?

North America had the largest share in the market. Read More

ID: MRFR/ICT/1947-HCR

100 Pages

Shubham Munde

October 2025

Prescriptive Analytics Market Research Report Information By Component (Service, Software), By Application (Operation Management, Revenue Management, SCM, Others), By Deployment (On Demand, On Premise), By Organization (SME, LBU), By Business Sector (HR, Marketing, Finance, Operation), By Vertical (BFSI, Healthcare, IT/ Telecom, Manufacturing, Government) And By Region (North America, Europe, Asia-Pacific, and Middle East & Africa, South America) - Forecast Till 2035

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Summary Table of Contents Segmentation Download PDF

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Prescriptive Analytics Market Summary

The Global Prescriptive Analytics Market is projected to experience substantial growth from 6.01 USD Billion in 2024 to 53.4 USD Billion by 2035.

Key Market Trends & Highlights

Prescriptive Analytics Key Trends and Highlights

The market is expected to grow at a compound annual growth rate (CAGR) of 21.98% from 2025 to 2035.
By 2035, the market valuation is anticipated to reach 53.4 USD Billion, indicating a robust expansion.
In 2024, the market is valued at 6.01 USD Billion, reflecting a strong foundation for future growth.
Growing adoption of prescriptive analytics due to increasing demand for data-driven decision making is a major market driver.

Prescriptive Analytics Market

CAGR

21.98%

Market Size & Forecast

2024 Market Size	6.01 (USD Billion)
2035 Market Size	53.4 (USD Billion)
CAGR (2025-2035)	21.98%

Major Players

FICO, Ayata, IBM Corporation, River Logic, Inc., Angoss Software, Frontline, Profitect, Panoratio, TIBCO Software, NGData

Prescriptive Analytics Market Trends

Increasing Application of Real Time Data for Business Operation

Every corporation focusing on its business expansion in the cutthroat market must use data-driven decision-making. Real-time data accessibility aids firms in processing and analyzing data, which is then utilized to produce regular strategies for improving corporate performance and to gain an advantage over rivals.

Additionally, businesses are utilizing the advantages of business intelligence and analytical tools more and more, not only to gather perspectives but also to drive strategic decision-making in real-time. Prescriptive data analysis employs ML and AI to identify and suggest an action or collection of activities that can be utilized to control potential future circumstances. The best example of prescriptive model in action is Amazon, which uses user data to suggest related products to customers based on their prior purchases.

real-time accessibility of data has become increasingly popular in recent years due to the benefits it brings to businesses. In today's fast-paced business environment, companies require immediate access to accurate and relevant information in order to make informed decisions, respond to changing market conditions, and improve operational efficiency.

Moreover, real-time data access can also help to improve collaboration and communication within an organization. By having immediate access to the latest information, teams can work more closely together and make decisions more effectively, leading to improved productivity and better results.

Overall, the rise in popularity of real-time data accessibility is driven by the need for businesses to be more agile and efficient in order to stay competitive in today's rapidly changing business landscape.

The increasing complexity of decision-making processes across various sectors appears to drive the adoption of prescriptive analytics, as organizations seek to leverage data-driven insights for enhanced operational efficiency and strategic planning.

U.S. Department of Commerce

Prescriptive Analytics Market Drivers

Growing Demand for Data-Driven Decision Making

The Global Prescriptive Analytics Market Industry experiences a surge in demand as organizations increasingly prioritize data-driven decision making. Companies across various sectors, including finance, healthcare, and retail, are leveraging prescriptive analytics to optimize operations and enhance customer experiences. For instance, businesses utilize advanced algorithms to analyze historical data and predict future trends, enabling them to make informed strategic decisions. This trend is reflected in the market's projected growth, with an estimated value of 6.01 USD Billion in 2024, indicating a robust shift towards data-centric methodologies.

Market Segment Insights

Prescriptive Analytics Application Insights

During the anticipated time, the supply chain management segment is anticipated to be the largest. The various organizational verticals, including discount, retail, assembling, and others, implement supply chain solutions. Solutions for supply-chain management assist in managing stock arrangements across all industries. The association generates a significant amount of data from the time that natural material is acquired until it is sent to the assembly. The board segment of the prescriptive analytics market will become more interested in supply chain management in order to reduce costs and increase association benefits.

In August 2021:

In August 2021:Sisense released the newest Sisense Q2 2021, enabling businesses to create extendable insights, explore the newest capabilities, discover new dimensions with Sisense Explanations, and incorporate photos into pivot tables.

In May 2021:SAS has announced plans to strengthen its data and analytics capabilities by integrating new data management solutions into its SASViya platform, which is built for cloud-based operations. This move is aimed at providing a solid foundation for successful data and analytics operations and helping customers maximize the value of their data.

Figure 2: PRESCRIPTIVE ANALYTICS MARKET, BY APPLICATION, 2022 & 2030 (USD BILLION)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Prescriptive Analytics Region Insights

Prescriptive analytics market share in North America was the largest in 2022 and is expected to hold this position during the forecast period. The increase in demand for analytical marketing solutions and the widespread use of analytical framework among businesses in this sector are related to this. In addition, the large number of competitors operating in this area contributes to the market's growth in North America. Additionally, North American nations' highly developed IT infrastructure has facilitated a widespread use of prescriptive data analytics tools by regional enterprises.

Figure 3: PRESCRIPTIVE ANALYTICS MARKET, BY REGION, 2022 & 2030 (USD BILLION)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

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Key Players and Competitive Insights

The market has a large number of important companies. Due to the market's high CAGR and lucrative revenue sources, they are entering it. This is true despite the fact that substantial entry barriers are created by hefty research and development expenditures. Businesses are surviving by making greater investments in R&D, forming alliances, mergers, and acquisitions, as well as by introducing new, more cutting-edge products and services.

In the market for prescriptive analytics, Ayata is a significant American competitor. By entering the prescriptive analytics industry with new solutions, it is maintaining its competitive edge. The company utilizes cutting-edge technology and draw inspiration from the Central Nervous System of the human body (CNS.) Its products and services forecast potential future situations and their expected results using a combination of structured and unstructured data.

Key Companies in the Prescriptive Analytics Market market include

Industry Developments

Q2 2024: Microsoft Launches Azure Prescriptive Analytics Suite for Enterprise Clients Microsoft announced the launch of its Azure Prescriptive Analytics Suite, a new cloud-based platform designed to help enterprises optimize decision-making using advanced AI and machine learning models. The suite integrates with existing Azure services and targets sectors such as manufacturing, retail, and healthcare.
Q2 2024: IBM Acquires Prescriptive Analytics Startup LogicAI to Bolster WatsonX Platform IBM completed the acquisition of LogicAI, a UK-based prescriptive analytics startup, to enhance its WatsonX AI and analytics offerings. The deal is aimed at expanding IBM’s capabilities in real-time decision optimization for enterprise clients.
Q3 2024: DataRobot Announces Partnership with SAP to Deliver Prescriptive Analytics for Supply Chain DataRobot and SAP entered a strategic partnership to integrate DataRobot’s prescriptive analytics engine into SAP’s supply chain management solutions, enabling customers to automate and optimize logistics and inventory decisions.
Q3 2024: Oracle Unveils Autonomous Prescriptive Analytics Module for Oracle Cloud ERP Oracle launched a new autonomous prescriptive analytics module for its Cloud ERP suite, providing automated recommendations for financial planning and operational efficiency. The module leverages AI to simulate scenarios and suggest optimal actions.
Q4 2024: Siemens and Google Cloud Expand Partnership to Deliver Prescriptive Analytics in Manufacturing Siemens and Google Cloud announced an expanded partnership to co-develop prescriptive analytics solutions for the manufacturing sector, focusing on predictive maintenance and process optimization using AI-driven insights.
Q4 2024: Alteryx Launches Prescriptive Analytics Accelerator for Healthcare Providers Alteryx introduced a new prescriptive analytics accelerator tailored for healthcare organizations, aiming to improve patient outcomes and operational efficiency by providing actionable recommendations based on real-time data.
Q1 2025: Accenture Acquires DecisionNext to Expand Prescriptive Analytics Capabilities Accenture acquired DecisionNext, a provider of AI-powered prescriptive analytics for commodity and supply chain optimization, to strengthen its analytics and digital transformation services for global clients.
Q1 2025: SAS Appoints New Chief Analytics Officer to Lead Prescriptive Analytics Strategy SAS announced the appointment of Dr. Priya Natarajan as Chief Analytics Officer, tasking her with driving the company’s prescriptive analytics product roadmap and expanding its industry partnerships.
Q2 2025: Palantir Wins $120M Contract to Deploy Prescriptive Analytics Platform for US Department of Defense Palantir secured a $120 million contract to implement its prescriptive analytics platform across multiple branches of the US Department of Defense, focusing on logistics optimization and mission planning.
Q2 2025: TIBCO Launches Real-Time Prescriptive Analytics Engine for Financial Services TIBCO released a real-time prescriptive analytics engine designed for financial institutions, enabling automated risk assessment and fraud prevention through advanced scenario modeling.
Q3 2025: Google Acquires Prescriptive Analytics Firm OptiSolve to Enhance Cloud AI Offerings Google completed the acquisition of OptiSolve, a prescriptive analytics company specializing in retail and logistics optimization, to strengthen its Google Cloud AI portfolio and expand its enterprise customer base.
Q3 2025: Qlik Announces Launch of Prescriptive Analytics Platform for Retail Sector Qlik launched a new prescriptive analytics platform specifically for the retail industry, offering automated pricing, inventory, and demand forecasting recommendations powered by machine learning.

Future Outlook

Prescriptive Analytics Market Future Outlook

The Global Prescriptive Analytics Market is poised for substantial growth, driven by advancements in AI and data analytics, achieving a 21.98% CAGR from 2024 to 2035.

New opportunities lie in:

Develop AI-driven prescriptive tools for real-time decision-making in supply chain management.
Create industry-specific prescriptive analytics solutions to enhance operational efficiency.
Leverage cloud-based platforms to democratize access to prescriptive analytics for SMEs.

By 2035, the market is expected to reach unprecedented levels, reflecting robust growth and innovation.

Market Segmentation

Prescriptive Analytics Regional Outlook

North Americas

U.S.
Canada

Europe

Germany
France
UK
Italy
Spain
Rest of Europe

Asia-Pacific

China
Japan
India
Australia
South Korea
Rest of Asia-Pacific

Prescriptive Analytics Vertical Outlook

BFSI
Healthcare
IT/ Telecom
Manufacturing
Government

Prescriptive Analytics Component Outlook

Software
Services

Prescriptive Analytics Deployment Outlook

On Demand
On Premise

Prescriptive Analytics Application Outlook

Operation Management
Revenue Management
SCM
Others

Prescriptive Analytics Organization Outlook

Prescriptive Analytics Business Sector Outlook

HR, Marketing
Finance
Operation

Report Scope

Attribute/Metric	Details
Market Size 2022	USD 5.19 billion
Market Size 2023	USD 5.50 billion
Market Size 2030	USD 22.30 billion
Compound Annual Growth Rate (CAGR)	19.12% (2023-2030)
Base Year	2022
Forecast Period	2023-2030
Historical Data	2019 & 2021
Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	Component, Application, Deployment, Organization, Business Sector, Vertical and Region
Geographies Covered	North America, Europe, Asia Pacific, and Rest of the World
Countries Covered	U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea.
Key Companies Profiled	FICO (U.S.), Ayata (U.S.), IBM Corporation (U.S.), River Logic, Inc. (U.S.), Angoss Software (U.S.), Frontline (U.S.), Profitect (U.S.), Panoratio (Germany), TIBCO Software (U.S.), NGData (Belgium)
Key Market Opportunities	The rising usage of Big Data and the Internet of Things (IoT).
Key Market Dynamics	Increasing Application of Real Time Data for Business Operation

Market Highlights

Prescriptive Analytics Companies

Author

Shubham Munde

Research Analyst Level II

With a technical background in information technology & semiconductors, Shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. He is the POC for our clients, for their consulting projects running under the ICT/Semiconductor domain. Shubham holds a Bachelor’s in Information and Technology and a Master of Business Administration (MBA). Shubham has executed over 150 research projects for our clients under the brand name Market Research Future in the last 2 years. His core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. He is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. He has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. He has worked on the projects of top tech brands such as IBM, Google, Microsoft, AWS, Meta, Oracle, Cisco Systems, Samsung, Accenture, VMware, Schneider Electric, Dell, HP, Ericsson, and so many others. He has worked on Metaverse, Web 3.0, Zero-Trust security, cyber-security, blockchain, quantum computing, robotics, 5G technology, High-Performance computing, data centers, AI, automation, IT equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.

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FAQs

How much is the Prescriptive Analytics market?

The Prescriptive Analytics Market size was valued at USD 5.19 Billion in 2022.

What is the growth rate of the Prescriptive Analytics market?

The market is projected to grow at a CAGR of 19.1% during the forecast period, 2023-2030.

Which region held the largest market share in the Prescriptive Analytics market?

North America had the largest share in the market.

Who are the key players in the Prescriptive Analytics market?

The key players in the market are FICO, Ayata, IBM Corporation, River Logic, Inc., Angoss Software, Frontline, Profitect, Panoratio, TIBCO Software, NGData.

Which business sector had the largest market share in the Prescriptive Analytics market?

The HR, Marketing, Finance, Operation had the largest share in the market.

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