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PU Sole Footwear Polyurethane Market Share

ID: MRFR//10436-HCR | 128 Pages | Author: Anshula Mandaokar| November 2024

The PU sole footwear polyurethane market is a competitive industry where companies vie for market share by employing various positioning strategies. These strategies are essential for companies to establish a strong presence in the market and differentiate themselves from competitors. One common positioning strategy is product differentiation, where companies focus on offering unique features or benefits that set their products apart from others in the market. This could include using innovative materials, incorporating advanced technologies, or emphasizing specific design elements that appeal to target customers. By differentiating their products, companies can attract customers who are looking for something distinctive and are willing to pay a premium for it.

Another key positioning strategy is cost leadership, where companies aim to become the lowest-cost producer in the market. This can be achieved through economies of scale, efficient production processes, or strategic sourcing of materials. By offering competitive prices, companies can appeal to price-sensitive customers and gain market share from competitors who are unable to match their prices. However, it's important for companies to balance cost leadership with maintaining quality standards to ensure customer satisfaction and long-term success.

In addition to product differentiation and cost leadership, companies in the PU sole footwear polyurethane market also use segmentation and targeting strategies to focus their efforts on specific customer segments. By identifying and understanding the needs and preferences of different customer groups, companies can tailor their marketing efforts and product offerings to better meet the needs of their target audience. This could involve targeting niche markets with specialized products or focusing on specific demographics, such as age, gender, or income level. By effectively segmenting and targeting their market, companies can allocate their resources more efficiently and maximize their chances of success.

Furthermore, companies in the PU sole footwear polyurethane market often rely on branding and positioning to create a distinct identity and appeal to customers. Building a strong brand can help companies establish credibility, build trust with customers, and foster brand loyalty. Companies may invest in branding efforts such as advertising, sponsorships, and endorsements to increase brand awareness and reinforce their positioning in the market. By developing a unique brand identity that resonates with their target audience, companies can differentiate themselves from competitors and gain a competitive advantage.

Finally, companies in the PU sole footwear polyurethane market must continuously monitor market trends and adjust their positioning strategies accordingly. As consumer preferences and market dynamics evolve, companies need to adapt their strategies to stay competitive and meet the changing needs of their customers. This may involve introducing new products or features, updating pricing strategies, or refining marketing messaging to better align with current trends. By staying proactive and responsive to market changes, companies can maintain their market share and sustain long-term success in the PU sole footwear polyurethane market.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 7.80% (2023-2032)

Global PU Sole Footwear Polyurethane Market Overview


PU Sole Footwear Polyurethane Market Size was valued at USD 4.9 Billion in 2022. The PU Sole footwear polyurethane market industry is projected to grow from USD 5.2 Billion in 2023 to USD 9.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2023 - 2032). Increased sports and fitness activities, a growing footwear business, rising need for lightweight, comfortable shoes, technical breakthroughs, environmental sustainability, and cost-effectiveness, are the key market drivers enhancing the market growth.


PU Sole Footwear Polyurethane Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


PU Sole Footwear Polyurethane Market Trends




  • The growing footwear industry is driving the market growth




The demand for footwear is directly impacted by the continually growing world population. There is more money available for shoe purchases as more individuals join the workforce and the middle class grows. The demand for shoes across many categories, such as athletic, casual, and formal footwear, is driven by this increase in consumer purchasing power. To accommodate a wider range of consumer tastes and keep up with rising demand, footwear makers require dependable and adaptable materials like PU soles.


Additionally, the development of the footwear sector is greatly influenced by fashion trends and shifting consumer tastes. Consumers today are increasingly concerned with their looks and fashion, looking for footwear that matches their personalities and follows the most recent fashion trends. Footwear companies rely on materials that are simple to mould and create into a variety of forms and styles in order to produce trendy and fashionable shoes. The adaptability and customisation possibilities that footwear producers require to produce one-of-a-kind and aesthetically pleasing items are provided by PU soles. This supports the market expansion and the rising demand for fashionable footwear.


In addition, technological developments have transformed the production of footwear and fueled the industry's expansion. Complex footwear patterns and intricate embellishments are now more easily produced thanks to new production methods like computer-aided design (CAD) and computer numerical control (CNC) machining. These technologies enable producers to produce shoes with higher comfort and performance qualities by precisely moulding PU soles. The demand for PU soles is increased as a result of these technological developments drawing footwear manufacturers looking for innovative materials to set their products apart from the competition.


Additionally, the footwear business has been greatly impacted by the growth of e-commerce. Customers can easily access a broad choice of footwear options from various brands and manufacturers thanks to online buying sites. Due to the increased competition, footwear manufacturers are being forced to improve the features and quality of their products in order to stand out in the online marketplace. PU soles give footwear brands a competitive edge thanks to their resiliency, comfort, and versatility. Customers are actively seeking out PU soles while shopping online as a result of their increased awareness of the advantages they offer.


Due to growing environmental concerns, the footwear industry has also seen a transition towards eco-friendly and sustainable materials. Consumers are becoming more aware of how their purchases, particularly footwear, affect the environment. In comparison to materials like PVC or rubber, PU soles offer an advantage in this regard because they are recyclable, which reduces waste and environmental contamination. PU soles are being used in footwear by brands that place a high priority on sustainability in order to appeal to buyers who care about the environment. This supports the greater sustainability movement and helps the PU sole market expand.


As a result, the market for PU soles is significantly influenced by the expanding footwear sector. The demand for footwear is rising as a result of a number of factors, including the expanding world population, shifting fashion trends, technological improvements, the rise of e-commerce, and the need for sustainable materials. With its strength, adaptability, customizability, and sustainability attributes, PU soles excellently meet the changing demands of the footwear industry. The market is expanding as a result of rising consumer demand for PU soles, which is being fuelled by footwear makers' efforts to keep up with customer needs and remain competitive. Thus, driving the PU Sole footwear polyurethane market revenue.


PU Sole Footwear Polyurethane Market Segment Insights


PU Sole footwear polyurethane Application Insights


The PU Sole Footwear Polyurethane Market segmentation, based on application includes sports, formal, casual, boots, slippers, and sandals. With a share of the market's revenue of 37.68%, the Casuals sector dominated. Casual footwear is described as shoes that are worn every day for both comfort and style. Additionally, these shoes provide a broad spectrum of performance for outdoor activities. Commercially available examples of casual footwear include loafers, trainers and flat soles.


Figure 1: PU Sole Footwear Polyurethane Market, by Application, 2022 & 2032 (USD Billion)


PU Sole Footwear Polyurethane Market, by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


PU Sole footwear polyurethane Raw Material Insights


The PU Sole Footwear Polyurethane Market segmentation, based on Raw Material, includes polyols, toluene diphenyl diisocyanate (TDI), and methylene diphenyl diisocyanate (MDI). With 45.68% of market sales, the Methylene Diphenyl Diisocyanate (MDI) segment dominated the market.  In the creation of shoe soles, the 4,4'-MDI isomer is utilised. In the presence of other additives, MDI is reacted with polyols to create polyurethane soles for footwear.


PU Sole footwear polyurethane Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America PU Sole Footwear Polyurethane Market dominated this market in 2022 (45.80%). The footwear industry is developed and well-established in North America. The demand for footwear in the region is steady across all market sectors, including athletic, casual, and fashionable footwear. Further, the U.S. PU Sole footwear polyurethane market held the largest market share, and the Canada PU Sole footwear polyurethane market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: GLOBAL PU SOLE (FOOTWEAR POLYURETHANE) MARKET SHARE BY REGION 2022 (USD Billion)


PU SOLE (FOOTWEAR POLYURETHANE) MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe PU Sole footwear polyurethane market accounts for the second-largest market share. Europe is renowned for its emphasis on fashionable footwear and fashion-forward attitude. European shoppers strongly value footwear that is both fashionable and aesthetically pleasing. Further, the German PU Sole footwear polyurethane market held the largest market share, and the UK PU Sole footwear polyurethane market was the fastest growing market in the European region


The Asia-Pacific PU Sole Footwear Polyurethane Market is expected to grow at the fastest CAGR from 2023 to 2032. China, India, and Vietnam are important manufacturing hubs for the footwear industry, making the Asia Pacific area a vital hub for the sector. Moreover, China’s PU Sole footwear polyurethane market held the largest market share, and the Indian PU Sole footwear polyurethane market was the fastest growing market in the Asia-Pacific region.


PU Sole footwear polyurethane Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the PU Sole footwear polyurethane market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, PU Sole footwear polyurethane industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global PU Sole footwear polyurethane industry to benefit clients and increase the market sector. In recent years, the PU Sole footwear polyurethane industry has offered some of the most significant advantages to medicine. Major players in the PU Sole footwear polyurethane market, including Many companies, including Asahi Kasei Corporation, BASF SE, Huntsman International LLC, Dow, Coim Group, Wanhua, The Lubrizol Corporation, Covestro AG, INOAC CORPORATION, Trelleborg AB, CELLULAR MOULDINGS, Rogers Corporation, MarvelVinyls, BASF SE, Unisol India, bkinds.in, LANXESS, VCM Polyurethanes Pvt. Ltd. are attempting to increase market demand by investing in research and development operations.


Chemical products are manufactured and sold by Asahi Kasei Corp (Asah Kasei). The company's product line consists of acrylonitrile, styrene, diagnostic tools, foam insulation panels, foundation systems, polymers, functional additives, membrane filtration systems, ion-exchange membranes, medical devices and sensors. It also comprises methyl methacrylate, polyethylene, polystyrene and polymers. Also available are prescription medicines. The industries of chemicals and fibres, electronics, healthcare, and construction all use Asahi Kasei products. Under the Duranol, Sepacell, Polydurex, Ceolus, Aciplex, and Hipore brands, it sells these goods. North America, Central and South America, Europe, Asia, and Oceania are all operationally present for the company. The headquarters of Asahi Kasei are in Tokyo, Japan's Chiyoda-ku.


BASF SE (BASF) is a multinational chemical corporation engaged in the production, marketing, and sale of chemicals, polymers, crop protection products, and performance goods. The company offers a wide range of products including solvents, adhesives, surfactants, fuel additives, electronic chemicals, pigments, paints, food additives, fungicides, and herbicides. BASF serves various industries such as construction, furniture and wood, agricultural, electronics and electrical, paints and coatings, automotive, home care, nutrition, chemicals, and others. The company conducts research and development in collaboration with international clients, partners, and scientists, and is supported by a global network of production sites spanning North America, Europe, Asia Pacific, South America, Africa, and the Middle East. BASF is headquartered in Ludwigshafen, Germany.


Key Companies in the PU Sole footwear polyurethane market include



  • Asahi Kasei Corporation

  • BASF SE

  • Huntsman International LLC

  • Dow

  • Coim Group

  • Wanhua

  • The Lubrizol Corporation

  • Covestro AG

  • INOAC CORPORATION

  • Trelleborg AB.

  • CELLULAR MOULDINGS

  • Rogers Corporation

  • MarvelVinyls

  • Airysole Footwear Pvt Ltd

  • BASF SE

  • Unisol India

  • in

  • LANXESS

  • VCM Polyurethanes Pvt. Ltd.

  • NEVEON Holding GmbH

  • Era Polymers Pty Ltd.

  • Perstorp


PU Sole footwear polyurethane Industry Developments


January 2023: The expansion of BASF's PU sole manufacturing facility in Nanjing, China, was announced. The plant's capacity will grow by 50% after the expansion, which is scheduled to be finished by the end of 2023.


February 2023: Leading polyurethanes maker Hexion Inc. was purchased by Huntsman Corporation. Huntsman's position in the PU sole market is anticipated to improve as a result of the acquisition.


March 2023: A collaboration between Toray Industries and BASF to create innovative PU soles for footwear was revealed. The collaboration is anticipated to lead to the creation of soles that are lighter, more robust, and more pleasant.


2022 saw the development of a groundbreaking production innovation - a line of sneakers with plant-based soles - with the assistance of footwear experts at Huntsman, Inc. (KEEN). The Advanced Concepts Team at KEEN developed the Field to Foot (F2F) sneakers using a specifically designed bio-based polyurethane solution from Huntsman that includes a by-product from agricultural operations. With a bio content of between 35% and 51%, the polyurethane system emits less carbon dioxide than easily accessible petroleum-based substitutes, which are now the standard in the footwear industry.


PU Sole Footwear Polyurethane Market Segmentation


PU Sole footwear polyurethane Application Outlook



  • Casuals

  • Boots

  • Slippers & Sandals

  • Sports

  • Formals


PU Sole footwear polyurethane Raw Material Outlook



  • Methylene Diphenyl Diisocyanate (MDI)

  • Toluene Diphenyl Diisocyanate (TDI)

  • Polyols


PU Sole footwear polyurethane Regional Outlook



  • North America

    • U.S.

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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