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    Raw Pet Food Market

    ID: MRFR/F-B & N/21403-HCR
    128 Pages
    Snehal Singh
    October 2025

    Raw Pet Food Market Research Report By Pet Type (Dogs, Cats, Other), By Packaging (Frozen, Fresh, Packaged), By Raw Ingredients (Muscle Meat, Bones, Organs, Fruits and Vegetables), By Distribution Channel (Pet Stores, Online Retailers, Veterinary Clinics), By Product Type (Complete and Balanced Diets, Supplements, Treats) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Raw Pet Food Market Infographic
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    Raw Pet Food Market Summary

    The Global Raw Pet Food Market is projected to grow from 18.20 USD Billion in 2024 to 36.23 USD Billion by 2035.

    Key Market Trends & Highlights

    Raw Pet Food Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 6.46 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 36.2 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 18.20 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of raw pet food due to increasing consumer awareness about pet health is a major market driver.

    Market Size & Forecast

    2024 Market Size 18.20 (USD Billion)
    2035 Market Size 36.23 (USD Billion)
    CAGR (2025-2035) 6.46%

    Major Players

    JustFoodForDogs, Pet Smart, The Honest Kitchen, Steve's Real Food, Ziwi Peak, Raw Paws Pet Food, Nature's Variety, Vital Essentials, Stella Chewy's, Northwest Naturals, Primal Pet Foods, Tucker's Raw, Open Farm Pet Food, Instinct, Farmers Dog, Caru Pet Food Company

    Raw Pet Food Market Trends

    Key market drivers for raw pet food include increasing pet humanization, growing pet population, and rising disposable income. Consumers are increasingly viewing their pets as family members, leading to a desire for high-quality and nutritious food. The growing pet population provides a solid foundation for market growth, while rising disposable income empowers pet owners to invest in premium pet products.

    Opportunities in the raw pet food market lie in expanding distribution channels, product innovation, and catering to specific pet needs. Online retail and direct-to-consumer sales offer promising avenues for growth. Innovation in flavors, textures, and packaging can cater to diverse pet preferences and drive customer loyalty. Addressing specific dietary requirements, such as allergy-friendly and breed-specific formulas, can tap into growing niche markets.

    Recent trends in the raw pet food market include a shift towards minimally processed and organic options. Consumers are becoming more conscious of the nutritional value and potential contaminants in pet food. Raw meat-based diets, which are believed to be closer to a pet's natural diet, are gaining popularity. Additionally, the market is witnessing a rise in subscription-based services that deliver fresh, pre-portioned raw pet food to customers' doorsteps, offering convenience and peace of mind.

    The increasing consumer awareness regarding pet nutrition and the growing trend towards natural and organic pet food options appear to be driving the expansion of the raw pet food market globally.

    U.S. Department of Agriculture

    Raw Pet Food Market Drivers

    Increasing Pet Ownership

    The Global Raw Pet Food Market Industry is experiencing growth driven by the rising trend of pet ownership worldwide. As more households adopt pets, particularly dogs and cats, the demand for high-quality pet food, including raw options, is increasing. In 2024, the market is projected to reach 18.2 USD Billion, reflecting a shift towards premium pet nutrition. Pet owners are becoming increasingly aware of the health benefits associated with raw diets, which are perceived to provide better nutrition and overall well-being for pets. This trend suggests a sustained interest in raw pet food products as owners seek to enhance their pets' diets.

    Market Growth Projections

    Evolving Pet Food Regulations

    The Global Raw Pet Food Market Industry is influenced by evolving regulations concerning pet food safety and quality. Governments worldwide are implementing stricter guidelines to ensure that pet food products meet safety standards, which can enhance consumer confidence in raw pet food offerings. These regulations often require transparency in ingredient sourcing and manufacturing processes, which can benefit reputable raw pet food brands. As the industry adapts to these regulatory changes, it is likely to foster innovation and improve product quality, thereby attracting more consumers to the raw pet food segment. This regulatory landscape is crucial for the sustained growth of the market.

    Consumer Demand for Transparency

    Consumer demand for transparency in pet food sourcing and ingredients is a pivotal driver of the Global Raw Pet Food Market Industry. Pet owners are increasingly seeking information about where their pet food comes from and how it is made. This trend is leading brands to adopt more transparent practices, including clear labeling and sourcing information. As consumers become more discerning, they are likely to favor raw pet food brands that prioritize ethical sourcing and high-quality ingredients. This demand for transparency not only enhances brand loyalty but also encourages companies to innovate and improve their product offerings, further propelling market growth.

    Rise of E-commerce in Pet Food Sales

    The rise of e-commerce is transforming the Global Raw Pet Food Market Industry by providing consumers with greater access to a variety of raw pet food products. Online platforms enable pet owners to conveniently purchase raw food options, often with detailed product information and customer reviews. This shift towards online shopping is particularly appealing to younger pet owners who prefer the convenience of home delivery. As e-commerce continues to expand, it is anticipated that the market will see increased sales, contributing to the projected growth to 36.2 USD Billion by 2035. The digital landscape is reshaping how consumers engage with raw pet food brands.

    Health Consciousness Among Pet Owners

    Health consciousness among pet owners is a significant driver of the Global Raw Pet Food Market Industry. As pet owners become more informed about the nutritional needs of their pets, they are gravitating towards raw food options that are perceived to be more natural and less processed. This shift is indicative of a broader trend towards holistic pet care, where owners prioritize the health and longevity of their pets. The market's growth trajectory, with a projected CAGR of 6.46% from 2025 to 2035, underscores the increasing willingness of consumers to invest in premium raw pet food that aligns with their health-conscious values.

    Market Segment Insights

    Raw Pet Food Market Pet Type Insights

    The Raw Pet Food Market is segmented based on Pet Type into Dogs, Cats and Others. Among these segments, the Dogs segment is expected to hold the largest market share during the forecasted period. This large market share is owing to the increasing popularity of dogs as pets and the growing awareness of the advantages of raw pet food. In addition, the growth of the cats segment is also estimated to be significant owing to the increasing adoption of cats as pets and the rising demand for high quality pet food.

    The Other segment includes rabbits, ferrets and birds, among others and is expected to grow at a steady rate.

    The Raw Pet Food Market revenue for the Dogs segment is estimated at USD 12.4 billion by 2024, with a CAGR of 6.5%. The Cats segment is expected to reach USD 3.2 billion by 2024, growing at a CAGR of 5.8%. The Other segment of the Raw Pet Food Market is expected to reach USD 0.4 billion by 2024 and is expected to grow with a CAGR of 4.5% from 2016 to 2024.

    The Raw Pet Food Market is driven by various growth factors, such as the increasing demand for natural and healthy pet food, growing awareness of the benefits of raw food and increasing pet adoption.The market is also driven by the increasing presence of online pet food retailers. This presence of online pet food retailers is facilitating customers to buy raw pet food with ease. Thus, overall the Raw Pet Food Market is expected to grow in the upcoming years as the demand for natural and healthy pet food is increasing and awareness about the benefits of raw food is rising.

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Raw Pet Food Market Packaging Insights

    The segment of packaging is essential in the Raw Pet Food Market. On the one hand, it influences the customers' choices, determining such aspects as visual appeal, nutritional value and preservation of the product. On the other hand, it might also affect product safety, as insufficient packaging can lead to spoilage. Thus, frozen packaging was the leading segment in 2023, constituting nearly 40% of the revenue. This fact can be attributed to the advantages that the packaging provides in terms of nutrition preservation. Fresh packaging is the deputy leader, making up over 35% of the market.

    The reason lies in the advantages provided to the customers in terms of convenience and the feeling of freshness that fresh products give to a buyer, which is demanded by those consumers who seek minimally processed products. Packaged raw pet food makes up over 25% of the market, including vacuum-sealed bags and resealable containers. The category is becoming more and more popular as this format is convenient to store, divides the pack into equal portions and has a long shelf life.

    The Raw Pet Food Market is expected to grow over the upcoming years in demand due to customers' raised awareness of the benefits of raw pet food and created convenience.

    Raw Pet Food Market Raw Ingredients Insights

    The Raw Ingredients segment is a crucial component of the Raw Pet Food Market, catering to the growing demand for natural and wholesome pet food options. Muscle Meat holds a significant share of this segment, driven by its high protein content and palatability. In 2023, the Muscle Meat segment was valued at approximately USD 6.4 billion and is projected to reach USD 9.6 billion by 2032, exhibiting a CAGR of 4.9%. Bones contribute to the segment's growth, providing essential minerals like calcium and phosphorus.

    Organs, rich in vitamins and nutrients, are another key ingredient, accounting for a notable portion of the market.

    Fruits and Vegetables, offering fiber and antioxidants, are gaining popularity among health-conscious pet owners. The Raw Pet Food Market is segmented based on Raw Ingredients, Pet Type, Distribution Channel, and Region. Data suggests that North America dominates the market, followed by Europe and Asia-Pacific. Market growth is attributed to factors such as rising pet ownership, increasing awareness of pet health and nutrition, and the convenience of ready-made raw pet food options.

    Raw Pet Food Market Distribution Channel Insights

    The distribution channel segment plays a crucial role in the Raw Pet Food Market. Key distribution channels for raw pet food include pet stores, online retailers, and veterinary clinics. Pet stores hold a significant market share due to their established presence, wide product offerings, and personalized customer service. Online retailers are gaining traction, driven by convenience, competitive pricing, and a vast selection of products. Veterinary clinics are important distribution channels as they provide professional advice and expertise to pet owners.

    The market for raw pet food is projected to grow substantially in the coming years, with increasing pet ownership and rising awareness of the benefits of raw pet food. This growth will be driven by all distribution channels as pet owners seek convenient, high-quality, and nutritious food options for their furry companions.

    Raw Pet Food Market Product Type Insights

    The Raw Pet Food Market segmentation by Product Type comprises Complete and Balanced Diets, Supplements, and Treats. The Complete and Balanced Diets segment dominates the market and is expected to continue its dominance during the forecast period. The growth of this segment can be attributed to the increasing demand for convenient and nutritious pet food options. Moreover, the Supplements and Treats segments are also expected to witness significant growth during the forecast period due to the growing trend of pet owners seeking to improve their pets' overall health and well-being.

    The market growth is primarily driven by the increasing adoption of pets, rising disposable income, and growing awareness about the benefits of raw pet food.

    Get more detailed insights about Raw Pet Food Market Research Report — Global Forecast till 2034

    Regional Insights

    The regional segmentation of the Raw Pet Food Market highlights distinct market dynamics and growth patterns across different geographic regions. North America dominates the market, accounting for a substantial share of the Raw Pet Food Market revenue. The region's high pet ownership rates, coupled with growing awareness about pet health and nutrition, drive market growth. Europe follows closely, exhibiting steady market growth attributed to increasing pet adoption and premiumization trends. The Asia-Pacific (APAC) region presents significant growth potential due to rising pet ownership and disposable incomes.

    South America and the Middle East and Africa (MEA) regions are expected to witness moderate growth, influenced by factors such as urbanization, changing lifestyles, and improving economic conditions. These regional insights provide valuable information for market players to tailor their strategies and capitalize on growth opportunities in specific geographies.

    Raw Pet Food Market By Regional

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Many of the major players in the Raw Pet Food Market are working on techniques to increase their market share and shift consumer Valsalva Manure. From Raw Pet Food Market, mergers and acquisitions, joint ventures and sharing agreements and partnerships are significant companies that continue to dominate the market. In addition, the production of the raw form of pet food is expected to grow substantially, with the prevalence of attacks in this market in some of the key trends that have had a positive influence.

    In addition, the benefits of using raw food in pet animals have led to a significant increase in demand. For pet owners, inadequate knowledge of such raw foods has proven far more cost-effective than synthetic foods. In addition, there is increasing demand for organic and inorganic natural sources of raw food. In addition, the relative maintenance costs of raw food sources are anticipated to be a more significant source of pet food in the Raw Pet Food Market.

    For the data given in the Raw Pet Food Market, The Raw Pet Food Market Competitive Landscape will be fairly dynamic for the coming years. Major competitors are working on specific strategies to take advantage of dominant market shares in the Packaging Digital Printing Market, including high levels of Raw Pet Food Market Market penetration, lucrative opportunities and initiatives for trend growth, regional growth requirements, and geographical presence. The new role in the Raw Pet Food Market candidates is entering the market, and the role of the penetration of the major competitors is changing rapidly.

    One of the key competitors in the Raw Pet Food Market is JustFoodForDogs, which provides a wide range of frozen raw and dried raw pet food. Preservatives containing chemicals and bacteria are not available. The product is kept cold to keep it safe. A large number of cooked goods are available in branch stores PCB of Anthropoide Art, and bulk quantities are available. Branch stores are also shipping to their home animal doctors.

    Pet Smart, a retail sales agent, is also ready to certify boarding facilities, hot springs and grooming services.

    The Honest Kitchen is also a major competitor. It offers goods both in its dried and raw forms and minimal processing. The Honest Kitchen has a strong brand image for its customer base. The first magnitude of the effect of edible food on Ollie is lower. It directs the distribution of fresh, gamy and cooked meals in the preparation of trenchant precursors. Subscription to ail meal plates is also available.

    One of the top spots in the Raw Pet Purée Market is Caru Pet Food, which sells national preserves of specified parts in dehydrated and icy cubes. Northwest Naturals will provide icy crumbs and freezers to the Raw Pet Food Market. It is environmentally friendly and is used for pesticides.

    Key Companies in the Raw Pet Food Market market include

    Industry Developments

    The Raw Pet Food Market is experiencing steady growth, driven by increasing pet ownership, growing awareness of pet health and nutrition, and rising disposable income. The market is expected to witness significant growth over the next decade, reaching a valuation of USD 28.2 billion by 2032, expanding at a CAGR of 6.46% from 2023 to 2032. North America currently dominates the market, accounting for the largest share, followed by Europe and Asia-Pacific. Key industry players are investing in product innovation, expanding distribution channels, and mergers and acquisitions to gain a competitive edge.

    Recent market developments include the launch of new product lines tailored to specific pet needs, the rise of online pet food retailers, and the growing adoption of freeze-dried and dehydrated raw pet food formats.

    Future Outlook

    Raw Pet Food Market Future Outlook

    The Global Raw Pet Food Market is projected to grow at a 6.46% CAGR from 2025 to 2035, driven by increasing pet ownership and demand for natural ingredients.

    New opportunities lie in:

    • Develop subscription-based models for raw pet food delivery services.
    • Invest in sustainable sourcing practices to attract eco-conscious consumers.
    • Leverage technology for personalized nutrition plans based on pet health data.

    By 2035, the market is expected to reach a robust position, reflecting evolving consumer preferences and innovation.

    Market Segmentation

    Raw Pet Food Market Pet Type Outlook

    • Dogs
    • Cats
    • Other

    Raw Pet Food Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia-Pacific
    • Middle East and Africa

    Raw Pet Food Market Packaging Outlook

    • Frozen
    • Fresh
    • Packaged

    Raw Pet Food Market Product Type Outlook

    • Complete and Balanced Diets
    • Supplements
    • Treats

    Raw Pet Food Market Raw Ingredients Outlook

    • Muscle Meat
    • Bones
    • Organs
    • Fruits and Vegetables

    Raw Pet Food Market Distribution Channel Outlook

    • Pet Stores
    • Online Retailers
    • Veterinary Clinics

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024  18.20 (USD Billion)
    Market Size 2025  19.37 (USD Billion)
    Market Size 2035 36.23 (USD Billion)
    Compound Annual Growth Rate (CAGR) 6.46% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Steve's Real Food, Ziwi Peak, Raw Paws Pet Food, Nature's Variety, Vital Essentials, Stella Chewy's, Northwest Naturals, Primal Pet Foods, Tucker's Raw, Open Farm Pet Food, The Honest Kitchen, Instinct, Farmers Dog, Caru Pet Food Company
    Segments Covered Pet Type, Packaging, Raw Ingredients, Distribution Channel, Product Type, Regional
    Key Market Opportunities Growing pet ownership Increasing consumer awareness of pet health Demand for natural and minimally processed pet food Rise in disposable income. Expansion of online pet food retailers
    Key Market Dynamics 1 Growing awareness of pet health2 Increasing disposable income of pet owners3 Prevalence of pet obesity4 Demand for natural and organic pet food5 Rise of ecommerce pet food sales
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the size of the raw pet food market?

    The raw pet food market is expected to reach USD 34.04 billion by 2034, growing at a CAGR of 6.5% from 2025 to 2034.

    Which region is the largest market for raw pet food?

    North America is the largest market for raw pet food, accounting for over 40% of the market share.

    What are the key drivers of the raw pet food market?

    The key drivers of the raw pet food market include the increasing demand for natural and healthy pet food, the growing popularity of pet ownership, and the rising awareness of the benefits of raw pet food.

    What are the key applications of raw pet food?

    Raw pet food is primarily used for feeding dogs and cats, although it can also be used for other pets, such as ferrets and rabbits.

    Who are the key competitors in the raw pet food market?

    The key competitors in the raw pet food market include BARF World, The Honest Kitchen, Open Farm, and Primal Pet Foods.

    What are the challenges facing the raw pet food market?

    The challenges facing the raw pet food market include the high cost of raw pet food, the potential for contamination, and the lack of regulation.

    What are the opportunities for the raw pet food market?

    The opportunities for the raw pet food market include the growing demand for natural and healthy pet food, the increasing popularity of pet ownership, and the rising awareness of the benefits of raw pet food.

    What are the trends in the raw pet food market?

    The trends in the raw pet food market include the increasing popularity of freeze-dried raw pet food, the growing demand for raw pet food for cats, and the rising popularity of subscription-based raw pet food delivery services.

    What is the forecast for the raw pet food market?

    The raw pet food market is expected to reach USD 34.04 billion by 2034, growing at a CAGR of 6.5% from 2025 to 2034.

    What are the key factors that will drive the growth of the raw pet food market?

    The key factors that will drive the growth of the raw pet food market include the increasing demand for natural and healthy pet food, the growing popularity of pet ownership, and the rising awareness of the benefits of raw pet food.

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