By Region, the study segments the market into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. Asia Pacific reduced sugar food & beverages accounted for largest market share in 2021 and is expected to exhibit an fastest-growing 8.19% CAGR during the study period. The growth of reduced sugar food & beverages in Asia-Pacific can be attributed to the healthier consumption habits coupled with the wellness awareness among the consumers.
In North American nations like the U.S. and Canada, reduced sugar in food & beverages has been inclining due to the rising popularity of sugar-free products with reduced sugar. The region's growing population of health-conscious consumers is anticipated to fuel the steady expansion of the sugar business. Further, the major countries studied are: The U.S, Canada, Mexico, Germany, France, UK, Italy, Spain, China, Japan, India, Australia & New Zealand.
Figure 4: GLOBAL REDUCED SUGAR FOOD & BEVERAGES SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
North America Reduced sugar food & beverages is one of the largest market in the global reduced sugar food and beverages market, with the United States and Canada being the major contributors. In recent years, the region has witnessed a significant shift towards a healthier lifestyle, leading to a rise in demand for reduced sugar products. The region is also witnessing an increase in the number of diabetic patients, which has further boosted the demand for low-sugar products.
The market is driven by factors such as the rising prevalence of lifestyle diseases, increasing awareness about health and wellness, and the availability of a wide range of products. The US and the Canadian government have also taken initiatives to promote healthier lifestyles, such as imposing a tax on sugary drinks. According to the Centers for Disease Control and Prevention (CDC), over 41.9% of U.S. adults are obese, and over 37 million people have diabetes. This has led to a growing demand for healthier alternatives to traditional sugary products.
In Canada, the federal government has implemented a number of policies aimed at reducing sugar consumption. Diabetes Canada recommends that Canadians limit their intake of added sugars to no more than 10% of their daily calories.
Europe is another key market for reduced sugar food and beverages. The market in Europe is more mature than in North America, with many consumers already accustomed to low-sugar products. As a result, manufacturers have had to innovate to meet the growing demand for healthier alternatives.
In the WHO European Region, over 60% of adults and 29% of boys, and 27% of girls who are youngsters are overweight or obese. This has led to an increase in the incidence of obesity-related diseases such as diabetes and heart disease. The adoption of reduced sugar food and beverages can help to lower the risk of these diseases. The United Kingdom reduced sugar market is one of the largest markets for reduced sugar food and beverages in Europe. The country has one of the highest obesity rates in Europe, with over 63% of adults being overweight or obese.
This has led to a growing demand for healthier alternatives to traditional sugary products. In response, manufacturers have developed a range of low-sugar and sugar-free products, including soft drinks, confectionery, and baked goods.
The Asia-Pacific region has become a significant player in the global reduced sugar food and beverage market, and the trend towards healthier consumption habits is continuing to grow. The region is home to some of the world's most populous countries, including China and India, and with an increasing focus on health and wellness, there has been a shift towards healthier food and beverage options. In a recent survey conducted by EY-Parthenon, it was found that 48% of consumers in the Asia-Pacific region are willing to pay more for healthy/” good for me” products.
The survey also revealed that the top reasons for choosing products were health concerns and weight management. One of the most significant contributors to the growth of the reduced sugar food and beverage market in the Asia-Pacific region is the increasing demand for low-calorie and low-sugar beverages. In China, for example, In a KuRunData study of 1,043 Chinese customers, around 81 percent of those polled indicated they preferred sugar-free drinks to regular ones at the same price point.
Thus , the Asia Pacific segment accounted for a market share of 32.66% in 2021 and is expected to register a CAGR of 8.19% during the review period.
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