Rice Bran Oil Market

Increased Rice Production Increases Market Growth

The demand for rice has increased as a result of rising production levels. The sales of rice bran oil have increased as a result of the increased rice production. China, India, and Indonesia were the main producers of milled rice in the fiscal year 2020–21, according to the United States Department of Agriculture’s Agricultural Production 2022, with 148.3 million metric tons, 122.27 million metric tons, and 35.3 million metric tons, respectively. Due to this, these nations have a great reputation for producing rice bran oil.

A rising number of customers are discovering the value of include heart-healthy oil in their diets, making India one of the world's top producers of rice bran oil.

The Directorate of Economics and Statistics, Government of India, estimates that the yield of rice in India will improve from about 2.6 thousand kilograms per hectare to approximately 2.7 thousand kilograms per hectare in 2021. To balance the supply and demand of edible oils, governments around the world implement a number of policies. The quantitative limitations on organic edible oils have been abolished by various producers and investors, which have caused the market for rice bran oil to expand.

The Global Rice Bran Oil Market Industry is experiencing a surge in demand driven by increasing health consciousness among consumers. Rice bran oil is recognized for its high smoke point and favorable fatty acid profile, making it a preferred choice for health-oriented cooking. As consumers become more aware of the benefits of healthy fats, the market is projected to reach 7.4 USD Billion in 2024. This shift towards healthier cooking oils is likely to propel the industry forward, as more households opt for rice bran oil over traditional oils, thus expanding its market share globally.

The Global Rice Bran Oil Market Industry is significantly influenced by the expanding food processing sector. With the rise in demand for processed foods, rice bran oil is increasingly utilized in various applications, including snacks, sauces, and dressings. This trend is expected to contribute to the market's growth, as rice bran oil's stability and nutritional benefits align well with the needs of food manufacturers. As the industry adapts to changing consumer preferences, the market is anticipated to grow at a CAGR of 8.62% from 2025 to 2035, indicating a robust future for rice bran oil in processed food applications.

Sustainability is becoming a pivotal factor in the Global Rice Bran Oil Market Industry. The adoption of sustainable agricultural practices in rice cultivation not only enhances the quality of rice bran oil but also appeals to environmentally conscious consumers. As farmers implement eco-friendly methods, the perception of rice bran oil as a sustainable product strengthens. This trend is likely to attract a broader consumer base, further driving market growth. The industry's commitment to sustainability may also lead to increased investments and innovations, positioning rice bran oil as a leading choice in the global market.

The Global Rice Bran Oil Market Industry is witnessing an expansion in the use of rice bran oil beyond culinary applications. Its beneficial properties, such as moisturizing and antioxidant effects, make it an attractive ingredient in cosmetics and personal care products. As the beauty industry increasingly incorporates natural ingredients, rice bran oil is gaining traction among manufacturers. This diversification of applications could potentially enhance the market's growth trajectory, as the demand for natural and organic cosmetic products continues to rise. The industry's adaptability to various sectors may solidify rice bran oil's position in the global market.

The Global Rice Bran Oil Market Industry is poised for growth due to emerging markets and export opportunities. Countries in Asia, Africa, and Latin America are increasingly recognizing the nutritional benefits of rice bran oil, leading to higher consumption rates. Additionally, as global trade policies evolve, exporting rice bran oil to regions with growing demand presents a lucrative opportunity for producers. This trend may contribute to the market's expansion, with projections indicating a rise to 18.4 USD Billion by 2035. The industry's ability to tap into these emerging markets could significantly enhance its global footprint.

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia-Pacific is likely to lead the rice bran oil market throughout the forecast period, with key rice producing countries such as India, Japan, China, Thailand, and Vietnam, among others. Japan is regarded as the originator of rice bran oil, and the oil has earned widespread acceptability as cooking oil among customers in this region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3:  RICE BRAN OIL MARKET SHARE BY REGION 2024 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe rice bran oil market accounts for the second-largest market share, the rising health-conscious population, together with rising consumer awareness of rice bran oil, is likely to fuel market expansion. Further, the German rice bran oil market held the largest market share, and the UK rice bran oil market was the fastest growing market in the European region.

The North American Rice Bran Oil Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to consumers' growing awareness of their own health. To make sure they are consuming food products that are healthy, consumers are adopting a number of dietary practices. Moreover, China’s rice bran oil market held the largest market share, and the Indian rice bran oil market was the fastest growing market in the North American region.

Leading industry companies are spending a lot of money on R&D to expand their product lines, which will help the rice bran oil market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in an increasingly competitive and rising market climate, competitors in the rice bran oil sector must offer cost-effective products.

One of the key business tactics used by manufacturers in the rice bran oil industry to serve clients and develop the market sector is to manufacture locally to lower operating costs. In recent years, the rice bran oil sector has offered some of the most significant advantages to medicine. Major players in the rice bran oil market, including 3F Industries Ltd (India), Cargill Inc. (US), Ricela Health Foods Ltd. (India), BCL Industries & Infrastructure Limited (India), and others, are aiming to increase market demand by investing in research and development operations.

Emami Group is a multinational conglomerate headquartered in Kolkata, India. This group goes by the moniker Himani. The company has seven production plants in India and one abroad. The Firm serves a variety of niche markets in the personal care and healthcare sectors. In October 2022, Emami Agrotech Ltd will relaunch its edible oil brand Healthy & Delicious in India. Products include rice bran oil, mustard oil, soybean oil, and other edible oils. The corporation is heavily marketing the brand across the country with celebrity endorsements and campaigns.

Cargill, Inc. is a privately held American multinational food conglomerate headquartered in Minnetonka, Minnesota, and incorporated in Wilmington, Delaware. It was founded in 1865 and is the largest privately held firm in the United States by revenue. If it were a public corporation, it would be ranked 15 on the Fortune 500 in 2015, trailing McKesson but ahead of AT&T. Cargill has regularly faced criticism for its environmental, human rights, financial, and other ethical practices. August 2019 - The U.S.-based company Cargill, Incorporated announced the expansion of Gemini's current rice bran oil product line.

Gamma oryzanol is claimed to be 40% more abundant in the product than in other conventional oils.