The spices and seasonings market are going through striking changes, reflecting changes in shopper tastes, culinary investigation, and health-cognizant decisions. One visible pattern is the rising demand for worldwide flavors and ethnic spices. As shoppers become more daring in their culinary pursuits, there is a developing interest in investigating different and real flavors from around the world. This has prompted a deluge in the reputation of spices like cumin, coriander, turmeric, and harissa, carrying a multicultural style to ordinary cooking.
Clean label and natural ingredients are becoming key central focuses in the spices and seasonings market. As buyers become really knowing about the ingredients in their food, there is an inclination for items liberated from fake added substances, additives, and excessive sodium. Brands are answering by offering spice mixes and seasonings with basic, unmistakable ingredients, taking care of those looking for a more natural and direct way to deal with enhancing their dishes.
Comfort is a main thrust in the spices and seasonings market, with a remarkable rise in pre-made zest mixes and preparing parcels. These items appeal to buyers searching for issue let loose answers for flavor their feasts without the requirement for broad fixing obtaining or recipe information. Furthermore, the rise of single-use spice sachets and piece-controlled packaging lines up with the demand for simple and practical choices in the kitchen.
The market is seeing an inundation of inventive flavor mixes and seasonings that take care of specific dietary inclinations and social impacts. From keto-accommodating mixes to adaptogenic seasonings, brands are exploiting arising patterns to meet the developing necessities of purchasers. This unique landscape impresses the flexibility of spices and seasonings, changing them from customary kitchen staples into energizing and practical parts of current culinary encounters.
Spices and seasonings market size were valued at USD 18.5 billion in 2023. The spices and seasonings industry is projected to grow from USD 19.35 Billion in 2024 to USD 25.38 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.62% during the forecast period (2024 - 2032). The increasing awareness of the medicinal benefits of spices & seasonings and the rising number of people cooking at home are key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Vegetarianism and veganism are part of a tendency that is expanding fastly. The vegan population in the US and the UK has grown significantly. Many spices and seasonings previously utilized in the meat processing industry are now utilized in vegetarian alternatives. This trend contributes to the expansion in spice demand. Plant-based diets are becoming increasingly popular across the globe. The companies are focusing on new product launches, specifically for the vegan and vegetarian population, to take advantage of this new trend. For instance, in January 2022, Watson's Seasoning Blends, a Los Angeles-based female and minority-operated brand, released a new line of vegan gourmet spice blends that make it easy to make delectable plant-based meals. With the rise of plant-based alternatives and a slight decrease in meat consumption, spice and herb producers can create more creative flavor seasoning combinations. Additionally, the rising use of spices and seasonings by vegan masses as meat substitutes has enhanced the spices and seasonings market CAGR across the globe in recent years.
Further, digitalization is becoming more important in procuring spices and seasonings. Sensors, digital tools, and online activities are new trends to make the entire supply chain more transparent and sustainable. Many farmers worldwide utilize digital technologies such as smartphones, sensors, drones, and satellites. These technologies offer a variety of solutions for spice and herb producers, including remote measurement of soil conditions, improved water management, pest and disease emergence forecasts, and crop monitoring. In April 2021, the Netherlands Space Office funded the SpiceUp project on digital agriculture. The project combines advanced satellite technology, information technology, and the internet to assist black pepper producers in Indonesia. It also developed the SpiceUp smartphone application to support different actors in the black and white pepper chain. Thus, the increasing digitalization projects for producing spices and seasonings in various emerging economies are expected to boost the growth of the spices and seasonings market revenue.
However, many consumers in the US are becoming increasingly fond of cooking at home. Thus, the sales of various spices and seasonings, such as pepper and ginger, have surged. Various campaigns and initiatives to encourage people in the country to cook more meals at home to reduce stress have propelled the growth of the market for spices and seasonings.
The spices and seasonings market segmentation, based on type, includes pepper, ginger, cinnamon, turmeric, cardamom, and cloves. The pepper segment held the majority share in 2022, contributing to the spices and seasonings market revenue. The growing popularity of the pepper flavor and rising consumer awareness of its health benefits drive segment growth. The increasing emphasis of pepper-producing countries on digitalization is expected to support market growth further. However, cardamom is the fastest-growing category due to the growing number of consumers across the globe who are increasingly using cardamom for their taste and its exceptional medicinal properties.
The spices and seasonings market segmentation, based on category, includes conventional and organic. The conventional segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2024-2032. Several food service outlets incorporate conventional spices and seasonings to enhance prepared foods' flavor, taste, and color. However, organic is the fastest-growing category over the forecast period, as incorporating organic spices and seasonings enhances the aroma and flavor of the meals & dishes.
The spices and seasonings market data has been bifurcated by distribution channels into store-based and non-store-based. The store-based segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2024-2032. The market is characterized by various major spice processing and marketing firms, which grind imported or domestically produced spices & seasonings, pack them in various containers and sell them at retail stores under their brand or private label names. However, non-store-based is the fastest-growing category due to increased internet penetration and a rise in the usage of smartphones.
Figure 1: Spices and Seasonings Market, by Distribution Channel, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By Region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia-Pacific spices and seasonings market accounted for USD 8.47 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The growing seasoning consumption in the region is also attributed to the growth in disposable income, the emergence of several domestic brands of spices and seasonings, and the increase in marketing and promotional activities. Most of the spices and seasonings are grown in countries such as India, Vietnam, China, and Thailand, which makes the region one of the major exporters in the world.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: SPICES AND SEASONINGS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe spices and seasonings market accounts for the second-largest market share due to the availability of cutting-edge treatment facilities, government backing for the growth of the healthcare industry, an aging population, and an increase in the incidence of degenerative disc disease, rheumatoid arthritis, and osteoarthritis. Further, the Germany spices and seasonings market held the largest market share, and the UK spices and seasonings market was the fastest-growing market in the European region.
The North America spices and seasonings market is expected to grow at the fastest CAGR from 2024 to 2032. This is attributed due to the increasing inclination of young European consumers towards exotic and bold food flavors. Moreover, the US spices and seasonings market held the largest market share, and the Canada spices and seasonings market was the fastest-growing market in the North America region.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the spices and seasonings market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, increased investments, mergers and acquisitions, and collaboration with other organizations. Competitors in the spices and seasonings industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the spices and seasonings industry to benefit clients and expand the market sector. The spices and seasonings market major players such as Ajinomoto Co. Inc, Olam International, Döhler Group, and others are working on expanding the market demand by investing in R&D activities.
McCormick & Company, Incorporated of Maryland, manufactures, markets, and distributes flavor products, including herbs, extracts, flavorings spices and seasonings specialty food products to the food industry. The Company sells to retail stores, food manufacturers, and food service businesses. In December 2020, McCormick and Company Inc. declared the acquisition of 100 percent portions of FONA International, LLC and certain associates. FONA, a main maker of spotless and regular spices and seasonings, would give answers for a different client base across different applications for the food, drink, and wholesome business sectors. FONA will be the foundation for speeding up McCormick's flavor stage in the Americas.
Also, Kerry Group PLC is a major international food corporation. The Group develops, manufactures, and delivers innovative taste solutions and nutritional and functional ingredients for the food, beverage, and pharmaceutical industries. The Group also manufactures added-value brands and customer-branded chilled foods for the UK and Irish consumer food markets. In Feb 2021, Kerry declared the procurement of Jining Nature Group, a main maker of exquisite spices and seasonings in China. This procurement will bring an extensive variety of bona fide nearby and territorial taste innovations and application capacities to the Kerry portfolio.
Spices and Seasonings Industry Developments
September 2021: Olam Food Ingredients launched 'Blends of the Americas'- the first collection in its new spice blend range. The 17 ready-to-use dry blends provide food service companies, food manufacturers, and retailers with an easy, clean-label solution for creating authentic and consistent flavors inspired by the continent's popular cuisines - those of the Caribbean, Mexico, and the US Southwest.
September 2021: Rumi Spice launched three new spice blends on Whole Foods Market shelves. Products include - 'Rumi Spice Saffron, Wild Black Cumin (Ground), Afghan Curry Braise, Southwest Chili, and Kabul Piquant Chicken.'
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