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The sports nutrition market has undergone significant transformations in recent years, fueled by a growing global emphasis on health and fitness. One of the prominent trends shaping this market is the increasing awareness of the importance of nutrition in athletic performance. As individuals engage in various forms of physical activity, there is a heightened demand for specialized nutrition products that can support their fitness goals. Athletes and fitness enthusiasts alike are seeking products that provide the right balance of macronutrients and micronutrients to enhance endurance, recovery, and overall athletic performance.
Protein supplements stand out as a key driver in the sports nutrition market. With protein being a crucial component for muscle repair and growth, there has been a surge in demand for protein-rich products such as powders, bars, and shakes. This trend is not limited to professional athletes but extends to the broader consumer base, as people recognize the role of protein in maintaining a healthy and active lifestyle. Plant-based protein alternatives have also gained traction, reflecting the increasing popularity of vegetarian and vegan diets among the health-conscious population.
Another significant trend in the sports nutrition market is the personalized approach to fitness and nutrition. Advances in technology, including wearable fitness trackers and genetic testing, enable individuals to tailor their nutrition plans based on their unique physiological needs and goals. This personalization trend has led to the development of customized supplements, meal plans, and hydration strategies, catering to the diverse requirements of athletes and fitness enthusiasts.
The intersection of sports nutrition and wellness is evident in the market's focus on natural and clean ingredients. Consumers are increasingly scrutinizing product labels, opting for options with minimal additives, preservatives, and artificial ingredients. Brands in the sports nutrition sector are responding by formulating products that align with the clean eating movement, emphasizing natural sources of energy, and avoiding unnecessary additives.
Social media and influencer marketing play a pivotal role in shaping trends in the sports nutrition market. Athletes, fitness influencers, and celebrities often endorse and promote specific brands and products, influencing consumer choices. The visual appeal and aspirational lifestyle associated with these endorsements contribute to the market's growth, creating a sense of community around fitness and nutrition.
E-commerce has revolutionized the distribution and accessibility of sports nutrition products. Online platforms provide consumers with a wide array of choices, reviews, and information, making it convenient to purchase products tailored to their specific needs. The direct-to-consumer model adopted by many sports nutrition brands allows for greater market reach and more personalized interactions with customers.
Regulatory changes and certifications also impact the sports nutrition market. As consumers become more discerning, they look for products that adhere to quality standards and certifications, such as NSF Certified for Sport or Informed-Choice. These certifications provide assurance regarding the safety and integrity of sports nutrition products, addressing concerns related to banned substances and product efficacy.
The sports nutrition market is not only driven by individual consumers but also by the sports industry itself. Sports teams, professional athletes, and fitness facilities increasingly recognize the role of nutrition in optimizing performance and recovery. This has led to partnerships between sports nutrition brands and teams or athletes, creating synergies that benefit both the industry and the athletes.
Sports Nutrition Market Highlights:
Global Sports Nutrition Market Overview
Sports Nutrition Market Size was prized at USD 45.8 billion in 2023. The sports nutrition industry is projected to grow from USD 49.7 Billion in 2024 to USD 81.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024 - 2032). Expanding client base that includes athletes, bodybuilders, and non-athletes who strive to live healthy lifestyles are the key market driver enhancing the market growth. Over the projected period, the market growth for sports nutrition might be accelerated by increasing lifestyle consumers who use the products to meet daily nutritional needs rather than engaging in other fitness activities or exercise.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Sports Nutrition Market Trends
- Growing awareness regarding preventive healthcare to boost the market growth
Weakness, anxiety, despair, and other health problems are caused by the decreasing nutritional value of food products and their incapacity to satisfy the body's nutritional requirements. In addition, leading a hectic life and working long hours are obstacles to good eating. Although many millennials tend to stick to their conventional eating habits, busy schedules make fast food the go-to option. More than 275 billion dollars are spent on fast food globally by consumers. Fast-food consumer spending in the United States amounts to 50 billion dollars annually of this total consumption. People cannot meet their bodies' dietary needs due to all these problems. Consumers gravitate towards nutritional products or sports supplements to remedy this nutritional gap to preserve their health and meet their nutritional needs. One spoonful of dietary supplements for athletes can supply enough nourishment to sustain the body's energy level throughout the day. These causes are driving the demand for sports supplement products. Therefore, the growing awareness regarding preventive healthcare has enhanced the sports nutrition market CAGR globally in recent years.
Worldwide, there are more chronic diseases due to the rise in obesity prevalence. One of the main reasons influencing the prevalence of obesity is the rising adoption of a sedentary lifestyle and the rising intake of an unhealthy diet. Globally, 39.0% of adults suffer from obesity, and between 1975 and 2016, its prevalence nearly tripled. By 2030, there will likely be 1 billion obese people living in the world. Also, in 2019, there were an estimated 38.2 million overweight or obese children under the age of five worldwide. The rise in obesity rates and increased awareness of healthy eating habits and nutritious meals are other factors driving the growth of the sports nutrition industry revenue.
Figure 1: Predicted number of children in a million aged 5 to 19 years with obesity worldwide in 2020, 2025, and 2030
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Sports Nutrition Market Segment Insights
Sports Nutrition Type Insights
The sports nutrition market segmentation, based on type, includes sports food, drinks bar and supplement. Sports supplements accounted for the highest share of the market due to the significant commercial availability of sports supplements on the market and the rising awareness of health and fitness. One of the key drivers of the industry growth is a rise in gyms and fitness facilities.
November 2021: Solabia-Algatech Nutrition is developing AstaPure Max, a magnesium glycerophosphate, vitamin B6 (pyridoxine), and AstaPure Arava multi-blend that lowers post-exercise muscle discomfort and weariness. The Astapure Arava whole-algae complex from Solabia-Algatech Nutrition serves as the foundation of the product, providing natural astaxanthin. This creation has further broadened the growth opportunity for the sports nutrition industry.
The second fastest-growing segment in the sports nutrition industry is the sports food segment. Some of the factors anticipated to propel the market in North America include increased consumer awareness of health and fitness and an increase in the number of health and fitness facilities across the continent. Hence, rising applications of sports food for sports nutrition positively impact the market growth.
Sports Nutrition End-User Insights
The sports nutrition market segmentation has been bifurcated by end-user into commercial, bodybuilders, recreational users and athletes. The athlete's category held the majority of the market share with respect to the sports nutrition industry revenue. The pre-and post-workout nutritional supplements are more in demand among athletes due to studies on their advantages.
Figure 2: Sports Nutrition Market, by End-User, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The second fastest-growing segment in the sports nutrition market data is the commercial sector. The commercial segment is anticipated to increase at the quickest rate throughout the projected period due to the rising prevalence of obesity and the growing usage of supplements to maintain physical health.
Sports Nutrition Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. Europe’s Sports Nutrition industry accounted for USD 20.97 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period, which has increased foot traffic at gyms and fitness centers in the region, which can be partly attributed to rising demand for supplements to improve physical health, a growing number of health clubs post-COVID-19 pandemic health issues and associated health concerns, and need for improved and healthy regimens. Sport is a significant economic sector in the EU, contributing more than 2% of the continent's GDP and almost 3% of all jobs.
Further, the major countries studied in the market report are Canada, U.S, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: SPORTS NUTRITION MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
North American sports nutrition market accounts for the second-largest market share due to growing individual and group engagement in sports activities and an increase in competitive sporting events and leagues. One example is the existence of significant sports leagues in the region, such as the National Football League (NFL), Major League Baseball (MLB), and the National Hockey League (NHL). Another key aspect influencing the adoption of these items in this area is the rise in government initiatives supporting sports-related activities. Additionally, the U.S. market of sports nutrition held the largest market share, and the Canadian sports industry was the fastest-growing market in the region.
The Asia-Pacific Sports Nutrition Market is predicted to grow at the fastest CAGR from 2022 to 2030 due to the increased commercialization of new upcoming leagues like the Indian Premier League (IPL) and Indian Super League (ISL) in India and China League One in China, as well as favorable government policies to support the sports industry in the country. As a result, one of the key factors propelling the market of sports nutrition is consumer participation in sports. Moreover, China's sports nutrition industry held the largest market share, and the Indian sport nutrition market was the fastest-growing market in the Asia-Pacific region.
Sports Nutrition Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the sports nutrition market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, mergers and acquisitions, contractual agreements, increased investments, and collaboration with other organizations. Competitors in the sports nutrition industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies manufacturers adopt in the sports nutrition industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. In recent years, the sports nutrition industry has provided medicine with some of the most significant benefits. The sports nutrition market major players such as MusclePharm Corporation, Clif Bar & Company, Multipower, Universal Nutrition, and others are engaging in research and development operations to increase the market demand.
Clif Bar & Company is an American manufacturer of energy snacks and beverages. It makes protein and energy bars, chocolates, sports drinks, healthy snacks, and other confectionery items. Clif Bar is a family-owned and employee-run business that believes that happy, healthy people produce the best food. In February 2021, Clif Bar & Company expanded its Luna collection by introducing new snack bars containing prebiotics that promise to support digestive health. Luna Prebiotics with 2.5g can be enjoyed for breakfast or as a snack between meals and comes in two flavors.
Also, Smart For Life, Inc. is a health and wellness company. The Company develops, markets, manufactures, acquires, operates, and sells various nutritional and associated products focusing on health and wellness. Smart For Life serves customers in the United States. In February 2022, Smart for Life, Inc., a leading developer, marketer, and producer of nutritional and associated products, announced today the launch of its Sports Illustrated Nutrition brand, as revealed in the prospectus for the company's recently closed initial public offering. A.J. Cervantes, Jr., Chairman of Smart for Life, made the announcement.
Key Companies in the sports nutrition market include
- Universal Nutrition
- Maxi Nutrition
- CATAPULT
- EXOS
- PepsiCo Inc.
- The Coca-Cola Company
- Multipower
- Glanbia PLC
- MusclePharm Corporation
- Clif Bar & Company
Sports Nutrition Industry Developments
In 2023: Companies like PepsiCo (owns Gatorade) or Nestle (owns PowerBar) might be investing in personalized nutrition platforms. Imagine customized protein powders based on individual needs or DNA testing to recommend optimal sports supplements.
February 2022: North American Cannabis Holdings announced that the latest EVERx CBD Sports Nutrition Beverage would be launched during the Arnold Sports Festival, held March 4-6, 2022, in Columbus, Ohio. USMJ has changed the EVERx formula and packaging and will now compete in the Arnold Classic among 20,000 competitors from 80 nations in 60 sports and events.
September 2021: Abbott introduced the New PediaSure in India. The new PediaSure has been enhanced by adding arginine and natural vitamin K2, which aids in child development. The new PediaSure formula will help children grow longer, stronger bones. The amino acid arginine helps children's bones grow faster by increasing cell reproduction throughout growth.
Sports Nutrition Market Segmentation
Sports Nutrition Type Outlook
- Sports Food
- Sports Drink
- Sports Supplements
- Sports Bar
- Others
Sports Nutrition End User Outlook
- Body Builders
- Athletes
- Commercial
- Recreational Users
Sports Nutrition Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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