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Take Out Fried Chicken Market

ID: MRFR/FnB/6865-CR
111 Pages
Snehal Singh
February 2021

Take-Out Fried Chicken Market Research Report Information By Type (Wings, Breast, Thighs, Drumsticks, Nuggets, and Others), By Age Group (Below 20, 20-40, and Above 40), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035

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Take Out Fried Chicken Market Infographic
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Take Out Fried Chicken Market Summary

As per MRFR analysis, the Take Out Fried Chicken Market Size was estimated at 7.63 USD Billion in 2024. The Take Out Fried Chicken industry is projected to grow from 8.05 USD Billion in 2025 to 13.76 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.5 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Take Out Fried Chicken Market is experiencing a dynamic shift towards health-conscious and sustainable offerings, driven by consumer preferences and technological advancements.

  • Health-conscious offerings are becoming increasingly prevalent, particularly in North America, as consumers seek healthier alternatives to traditional fried chicken.
  • Technological integration is enhancing the customer experience, with mobile ordering and delivery services gaining traction in both North America and the Asia-Pacific region.
  • Sustainability initiatives are influencing purchasing decisions, especially among younger consumers who prioritize environmentally friendly practices.
  • Convenience and accessibility, along with diverse flavor profiles, are key drivers propelling growth in the market, particularly among the largest segment of frequent purchasers.

Market Size & Forecast

2024 Market Size 7.63 (USD Billion)
2035 Market Size 13.76 (USD Billion)
CAGR (2025 - 2035) 5.5%

Major Players

KFC (US), Popeyes (US), Church's Chicken (US), Wingstop (US), Bojangles (US), Raising Cane's (US), Zaxby's (US), Jollibee (PH), Mary Brown's (CA)

Take Out Fried Chicken Market Trends

The Take Out Fried Chicken Market is currently experiencing a dynamic evolution, driven by changing consumer preferences and an increasing demand for convenience. As lifestyles become busier, individuals are seeking quick meal solutions that do not compromise on taste or quality. This trend is reflected in the growing popularity of takeout options, particularly fried chicken, which is often perceived as a comfort food. The market appears to be adapting to these shifts by offering diverse menu items, including healthier alternatives and unique flavor profiles, catering to a broader audience. Additionally, the rise of food delivery services has further facilitated access to fried chicken, allowing consumers to enjoy their favorite meals from the comfort of their homes. Moreover, the Take Out Fried Chicken Market seems to be influenced by regional culinary trends, with various cultures incorporating local spices and cooking techniques into traditional fried chicken recipes. This fusion approach not only enhances the flavor experience but also attracts a more diverse customer base. As the market continues to evolve, it is likely that operators will focus on sustainability and ethical sourcing of ingredients, responding to the growing consumer awareness regarding food origins and environmental impact. Overall, the Take Out Fried Chicken Market is poised for continued growth, driven by innovation and a commitment to meeting the changing needs of consumers.

Health-Conscious Offerings

The Take Out Fried Chicken Market is witnessing a shift towards healthier menu options. Operators are increasingly introducing grilled or baked variations, as well as incorporating organic and locally sourced ingredients. This trend reflects a growing consumer preference for meals that align with health and wellness goals.

Technological Integration

Advancements in technology are playing a crucial role in the Take Out Fried Chicken Market. The integration of mobile apps and online ordering systems is enhancing customer convenience. Additionally, data analytics is being utilized to better understand consumer preferences and optimize menu offerings.

Sustainability Initiatives

Sustainability is becoming a focal point within the Take Out Fried Chicken Market. Many establishments are adopting eco-friendly practices, such as reducing packaging waste and sourcing ingredients responsibly. This trend resonates with environmentally conscious consumers, potentially influencing their dining choices.

Take Out Fried Chicken Market Drivers

Market Growth Projections

The Global Take-Out Fried Chicken Industry is projected to experience substantial growth, with estimates indicating a rise from 7.63 USD Billion in 2024 to 13.8 USD Billion by 2035. This growth trajectory suggests a robust demand for fried chicken take-out options, driven by evolving consumer preferences and market dynamics. The anticipated CAGR of 5.51% from 2025 to 2035 further underscores the industry's potential for expansion. As consumer lifestyles continue to evolve, the market is likely to adapt, offering innovative products and services that cater to the changing needs of a diverse customer base.

Health-Conscious Innovations

The Global Take-Out Fried Chicken Industry is witnessing a shift towards health-conscious innovations, as consumers become increasingly aware of nutritional content. Many establishments are adapting their menus to include healthier options, such as grilled or baked chicken alternatives, organic ingredients, and lower-calorie offerings. This trend reflects a broader movement within the food industry, where health and wellness considerations play a crucial role in consumer choices. By catering to this demand, fried chicken outlets can attract a diverse customer base, thereby enhancing their market position. This adaptation may also contribute to the industry's projected CAGR of 5.51% from 2025 to 2035.

Expansion of Delivery Services

The Global Take-Out Fried Chicken Industry benefits significantly from the expansion of delivery services. With the proliferation of food delivery platforms, consumers gain unprecedented access to a variety of fried chicken options from local and national chains. This development not only enhances consumer convenience but also broadens the market reach for fried chicken establishments. As delivery services continue to evolve, the industry is poised for growth, potentially contributing to the market's projected increase to 13.8 USD Billion by 2035. The integration of technology in food delivery is likely to further streamline operations, making take-out fried chicken more accessible.

Rising Demand for Convenience Foods

The Global Take-Out Fried Chicken Industry experiences a notable surge in demand for convenience foods, driven by busy lifestyles and changing consumer preferences. As individuals increasingly seek quick meal solutions, take-out fried chicken emerges as a favored option. This trend is particularly pronounced in urban areas, where time constraints limit cooking at home. The industry is projected to reach 7.63 USD Billion in 2024, reflecting the growing inclination towards ready-to-eat meals. Additionally, the convenience factor is likely to propel the market further, as consumers prioritize ease of access and speed in meal preparation.

Cultural Influence and Globalization

The Global Take-Out Fried Chicken Industry is significantly influenced by cultural factors and globalization. Fried chicken, with its diverse preparation styles and flavors, appeals to a wide range of palates across different regions. As culinary traditions blend due to globalization, consumers are exposed to various fried chicken recipes and styles, enhancing their dining experiences. This cultural exchange fosters innovation within the industry, encouraging establishments to experiment with unique flavors and offerings. Consequently, the market is likely to benefit from increased consumer interest and engagement, further solidifying its position in the global food landscape.

Technological Advancements in Food Preparation

The Global Take-Out Fried Chicken Industry is experiencing transformative changes due to technological advancements in food preparation. Innovations such as air frying and advanced cooking equipment enhance the quality and efficiency of fried chicken production. These technologies not only improve the taste and texture of the product but also reduce cooking times, aligning with consumer demands for quick service. As establishments adopt these technologies, they can optimize their operations and potentially increase profit margins. This trend may contribute to the market's growth trajectory, as consumers increasingly seek high-quality, quickly prepared fried chicken options.

Market Segment Insights

By Consumer Demographics: Age (Largest) vs. Income Level (Fastest-Growing)

In the Take Out Fried Chicken Market, the age demographic plays a crucial role in consumer preferences and purchasing behavior. The largest share of the market comes from the age group of 25 to 34, which displays a strong inclination towards convenience and quick-service food options. Following closely are consumers in the 35 to 44 and 18 to 24 age ranges, contributing significantly to sales figures due to their busy lifestyles and social eating habits. These demographics gravitate towards takeout options that fit their fast-paced lives.

Age (Dominant) vs. Income Level (Emerging)

The age group of 25 to 34 is the dominant consumer segment in the Take Out Fried Chicken Market, characterized by their preference for quick and convenient meal solutions. This demographic often seeks meals that match their fast-paced lifestyles, making takeout a favorable option. On the other hand, the income level of consumers is emerging as a significant factor, especially among those with disposable income who are willing to spend on premium takeout experiences. These consumers value quality and variety, often seeking gourmet fried chicken options that provide both indulgence and convenience. Overall, this dynamic between age and income shapes consumer behavior and influences market growth.

By Purchase Behavior: Frequency of Purchase (Largest) vs. Average Spend per Order (Fastest-Growing)

In the Take Out Fried Chicken Market, the largest segment by frequency of purchase indicates that consumers tend to opt for take-out chicken meals several times a month. This consistently high frequency reflects a strong preference for convenience and flavor, which are pivotal in driving sales in this category. Conversely, the market is witnessing a notable trend towards increasing average spend per order as customers become more willing to pay for premium options and add-ons, which enhances the overall dining experience.

Frequency of Purchase (Dominant) vs. Average Spend per Order (Emerging)

The frequency of purchase in the Take Out Fried Chicken Market stands out as the dominant behavior, signifying loyal customer engagement and regularity in orders. Many customers order take-out fried chicken multiple times a month, primarily due to its convenience for busy lifestyles. On the other hand, average spend per order is an emerging trend, fueled by consumers opting for upscale fried chicken varieties or meal bundles that offer value. This rising trend indicates a shift towards quality dining experiences, as customers are increasingly drawn to brands that provide a variety of flavorful options alongside traditional offerings.

By Product Preferences: Flavor Profile (Largest) vs. Spice Level (Fastest-Growing)

The Take Out Fried Chicken Market showcases a diverse array of product preferences, with flavor profile as the largest segment, capturing the attention of consumers seeking rich and varied tastes. This segment is dominant due to the widespread appeal of classic Southern flavors, alongside innovative culinary trends that cater to contemporary palates. Spice level, on the other hand, is rapidly gaining traction, with an increasing number of consumers seeking more adventurous and bold options that reflect their culinary explorations.

Flavor Profile (Dominant) vs. Spice Level (Emerging)

The flavor profile segment stands as a testament to consumer preferences, where traditional favorites such as Original, Spicy, and Honey BBQ hold significant sway. These classic options not only satisfy consumer cravings but also foster brand loyalty and repeat purchases. In contrast, the spice level segment is emerging as a noteworthy trend, reflecting a growing interest in exotic and fiery flavors. Consumers are increasingly drawn to spicy options, viewing them as a way to enhance their takeout experience. As palates evolve, operators in this market are focusing on introducing diverse spice levels, catering to adventurous eaters and broadening their product offerings to capitalize on this trend.

By Service Attributes: Delivery Speed (Largest) vs. Order Accuracy (Fastest-Growing)

In the Take Out Fried Chicken Market, service attributes play a crucial role in shaping consumer preferences. Delivery Speed represents the largest segment, as customers increasingly prioritize timely service in their takeout experiences. Order Accuracy closely follows, revealing growing customer expectations for precision in orders, especially for specific dietary needs and preferences. The growth trends for these service attributes indicate a competitive landscape. Businesses are investing in optimizing their delivery processes to reduce wait times, while also enhancing technologies to ensure accurate order processing. As customer demands continue to evolve, service attributes like Customer Service Quality and Packaging Quality are expected to gain traction, driven by the need for a complete quality experience that extends beyond just food delivery.

Delivery Speed: Dominant vs. Order Accuracy: Emerging

Delivery Speed has emerged as the dominant attribute in the Take Out Fried Chicken Market, as it significantly impacts customer satisfaction and retention. Fast delivery not only meets the immediate needs of customers but also builds a reputation for reliability and efficiency among competing brands. Order Accuracy, on the other hand, is an emerging trend that focuses on minimizing mistakes in order fulfillment. As restaurants adopt technology and training to ensure precise orders, consumers are more inclined to favor brands that prioritize accuracy, especially when dietary restrictions are involved. The interplay between these two attributes highlights a shift in consumer expectations, where speed and precision collectively contribute to an enhanced dining experience.

Get more detailed insights about Take Out Fried Chicken Market

Regional Insights

North America : Market Leader in Fried Chicken

North America continues to lead the Take Out Fried Chicken Market, holding a significant market share of 4.0 in 2024. The growth is driven by increasing consumer demand for convenience and quality, alongside a robust fast-food culture. Regulatory support for food safety and quality standards further enhances market stability, encouraging new entrants and innovation in menu offerings. The competitive landscape is dominated by major players such as KFC, Popeyes, and Church's Chicken, which have established strong brand loyalty. The U.S. remains the largest market, with Canada also showing promising growth. The presence of diverse offerings, including spicy and grilled options, caters to evolving consumer preferences, ensuring sustained market expansion.

Europe : Emerging Fried Chicken Hub

Europe's Take Out Fried Chicken Market is on the rise, with a market size of 1.5 in 2024. The growth is fueled by changing consumer lifestyles, where convenience and quick meal options are increasingly favored. Regulatory frameworks promoting food safety and quality assurance are pivotal in shaping market dynamics, ensuring that consumer trust remains high. Leading countries in this region include the UK, Germany, and France, where local and international brands compete vigorously. Key players like KFC and local chains are expanding their footprints, adapting menus to local tastes. The competitive landscape is characterized by innovation in flavors and meal customization, appealing to a diverse consumer base.

Asia-Pacific : Rapid Growth in Fried Chicken

The Asia-Pacific region is witnessing significant growth in the Take Out Fried Chicken Market, with a market size of 1.8 in 2024. Factors such as urbanization, rising disposable incomes, and a growing appetite for Western fast food are driving demand. Regulatory bodies are increasingly focusing on food safety standards, which is crucial for maintaining consumer confidence in takeout options. Countries like China, Japan, and India are leading the charge, with local and international brands vying for market share. Key players such as Jollibee and KFC are adapting their offerings to cater to regional tastes, including spicy and rice-based meals. The competitive landscape is vibrant, with a mix of established brands and emerging local players enhancing market dynamics.

Middle East and Africa : Developing Fried Chicken Market

The Middle East and Africa region is gradually developing its Take Out Fried Chicken Market, currently valued at 0.33 in 2024. The growth is driven by increasing urbanization and a shift towards fast food consumption among younger demographics. Regulatory initiatives aimed at improving food safety and quality are essential for fostering consumer trust and market growth. Countries like South Africa and the UAE are at the forefront, with local chains and international brands like KFC expanding their presence. The competitive landscape is evolving, with a focus on adapting to local tastes and preferences, such as incorporating regional spices and flavors. This adaptability is crucial for capturing the growing consumer base in the region.

Key Players and Competitive Insights

The Take Out Fried Chicken Market is characterized by a dynamic competitive landscape, driven by evolving consumer preferences and a growing demand for convenience. Major players such as KFC (US), Popeyes (US), and Wingstop (US) are strategically positioned to capitalize on these trends. KFC (US) continues to innovate its menu offerings, focusing on plant-based options to attract health-conscious consumers, while Popeyes (US) emphasizes its unique flavor profiles and regional specialties to differentiate itself. Wingstop (US) has adopted a digital-first approach, enhancing its online ordering capabilities and delivery services, which collectively shapes a competitive environment that is increasingly reliant on technology and consumer engagement.

Key business tactics within this market include localizing supply chains and optimizing operational efficiencies. The competitive structure appears moderately fragmented, with several regional players complementing the strategies of larger chains. This fragmentation allows for niche market opportunities, as smaller brands can cater to specific consumer tastes and preferences, thereby influencing the overall market dynamics.

In November 2025, KFC (US) announced a partnership with a leading plant-based protein supplier to expand its menu offerings. This strategic move is likely to enhance KFC's appeal among health-conscious consumers and align with the growing trend towards plant-based diets. By diversifying its menu, KFC (US) not only addresses changing consumer preferences but also positions itself as a forward-thinking brand in a competitive market.

In October 2025, Popeyes (US) launched a new marketing campaign centered around its signature chicken sandwich, leveraging social media influencers to reach a broader audience. This initiative underscores the importance of digital marketing in the current landscape, as it allows Popeyes (US) to engage with younger consumers who are increasingly influenced by online content. The campaign's success could potentially drive sales and enhance brand loyalty.

In September 2025, Wingstop (US) introduced a loyalty program that rewards customers for repeat purchases, aiming to increase customer retention and drive sales growth. This strategic action reflects a broader trend in the industry towards customer-centric approaches, where brands seek to build long-term relationships with their clientele through personalized experiences and rewards.

As of December 2025, current competitive trends in the Take Out Fried Chicken Market include a pronounced focus on digitalization, sustainability, and the integration of AI technologies. Strategic alliances are increasingly shaping the landscape, as companies collaborate to enhance their supply chain efficiencies and technological capabilities. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technology, and supply chain reliability, as brands strive to meet the demands of a more discerning consumer base.

Key Companies in the Take Out Fried Chicken Market market include

Industry Developments

March 2022: KaraMD announced Pure Health Apple Cider Vinegar Gummies, a vegan gummy aimed to aid ketosis, digestion regulation, weight management, and encourage greater levels of energy.

December 2020: Chick-fil-A Inc plans to open a restaurant in Puerto Rico in late 2021, and in the next two years, they plan to open two new restaurants and 10 to 15 restaurants in the next five years.

February 2021: BlackBern Partners LLC collaborated with Value Foodservice LLC. VFS acquired 50 Kentucky Fried Chicken restaurants at the beginning of the week; VFS aims to create a multi-hundred-until fast-service restaurant business.

Future Outlook

Take Out Fried Chicken Market Future Outlook

The Take Out Fried Chicken Market is projected to grow at a 5.5% CAGR from 2024 to 2035, driven by increasing consumer demand, convenience, and innovative delivery solutions.

New opportunities lie in:

  • Expansion of ghost kitchens in urban areas
  • Integration of AI for personalized customer experiences
  • Development of sustainable packaging solutions for takeout orders

By 2035, the market is expected to solidify its position as a leader in the global food service industry.

Market Segmentation

Take Out Fried Chicken Market Purchase Behavior Outlook

  • Frequency of Purchase
  • Average Spend per Order
  • Preferred Ordering Method
  • Loyalty Program Participation

Take Out Fried Chicken Market Service Attributes Outlook

  • Delivery Speed
  • Order Accuracy
  • Customer Service Quality
  • Packaging Quality

Take Out Fried Chicken Market Product Preferences Outlook

  • Flavor Profile
  • Spice Level
  • Side Dish Selection
  • Health Conscious Options

Take Out Fried Chicken Market Consumer Demographics Outlook

  • Age
  • Income Level
  • Family Size
  • Occupation

Report Scope

MARKET SIZE 20247.63(USD Billion)
MARKET SIZE 20258.05(USD Billion)
MARKET SIZE 203513.76(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)5.5% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledKFC (US), Popeyes (US), Church's Chicken (US), Wingstop (US), Bojangles (US), Raising Cane's (US), Zaxby's (US), Jollibee (PH), Mary Brown's (CA)
Segments CoveredConsumer Demographics, Purchase Behavior, Product Preferences, Service Attributes
Key Market OpportunitiesGrowing demand for healthier fried chicken options aligns with consumer preferences for nutritious takeout meals.
Key Market DynamicsRising consumer preference for convenience drives growth in the take out fried chicken market amid competitive pressures.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Snehal Singh
Assistant Manager - Research

High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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FAQs

How much is the Take-Out Fried Chicken market?

The Take-Out Fried Chicken market size was valued at USD 7.23 Billion in 2023.

What is the growth rate of the Take-Out Fried Chicken market?

The market is foreseen to grow at a CAGR of 5.5% during the forecast period, 2025-2034.

Which region held largest market share in the Take-Out Fried Chicken market?

Asia Pacific had largest share of the market

Who are the key players in the Take-Out Fried Chicken market?

The key players in the market are KFC, Bojangles OpCo LLC, McDonald's Corporation, Genesis BBQ, Raising Cane's USA LLC, Wingstop Restaurants Inc, Zaxby's Franchising LLC, and Wendy's International

Which type led the Take-Out Fried Chicken market?

The breast-fried chicken category dominated the market in 2023.

Which age group had the largest market share in the Take-Out Fried Chicken market?

The below-20 age category had the largest share in the market.

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