In the rapidly evolving landscape of the Threat Intelligence market, companies employ various strategies to establish their market share and gain a competitive edge. One primary approach is differentiation, where companies focus on offering unique features and capabilities in their Threat Intelligence solutions. This may include advanced threat detection algorithms, real-time analysis capabilities, or specialized threat intelligence feeds tailored to specific industry verticals. Through emphasizing these unique characteristics of the company, it aims to win the clients who are searching for sophisticated and customized threat intelligence solutions the industry. This way, it could stand out of the crowd.
Another popular approach in the Threat Intelligence is going with the cost leadership strategy. For this approach, companies focus on becoming a low-cost provider by utilizing advanced operational processes, locking in rates on data sources, and implementing sound cost management systems. Competitive pricing is what these companies use to attract customers of all classes - especially those most concerned with cost-effectiveness in the course of their cybersecurity efforts as compared to features or premium services.
Market penetration strategies are of a key importance in the process of Threat Intelligence providers' outreach expansion. This also involves market penetration that is intensive marketing, exploring new geographical markets and unexploited customer segments. As the leading organizations understand the necessity of robust threat intelligence in support of their cybersecurity posture, companies that implement this strategy aim at getting a strong foothold in the emerging markets.They demand more than their fair share of the overall Threat Intelligence market.
Similarly, although partnerships and cooperation are other channels to access the Threat Intelligence market. Under the form of partnerships with competitors such as cybersecurity solution providers, technology vendors, or industry-specific organizations, the companies can develop comprehensive threat intelligence solutions, extent service offerings, and consolidated threat intelligence data. Being that such cooperation enables organizations to aggregate resources and expertise, which in the end deepens their competitiveness, the cybersecurity landscape currently presents unique but ever-evolving challenges.
For this reason, innovations are driving market share positioning in the Threat Intelligence market. Companies invest in research and development to stay at the forefront of technological advancements, continuously improving threat detection capabilities, enhancing data analysis techniques, and adapting to the evolving tactics of cyber threats. By consistently innovating, companies not only differentiate themselves from competitors but also ensure the relevance and competitiveness of their Threat Intelligence solutions in an ever-changing threat landscape.
Report Attribute/Metric | Details |
---|---|
Market Size Value In 2022 | USD 12.9 Billion |
Market Size Value In 2023 | USD 13.7 Billion |
Growth Rate | 6.90% (2023-2032) |
The Threat Intelligence Market size is projected to rise from USD 14.64 Billion in 2024 to USD 23.51 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.09% during the forecast period (2024 - 2032). Additionally, the market size for threat intelligence was valued at USD 13.7 Billion in 2023.
Increased cyber vulnerability and increasing demand for enhanced solutions for protecting network infrastructure are the key market drivers enhancing the growth of market.
Figure 1: Threat Intelligence Market Size, 2022-2032 (USD Billion)
Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for threat intelligence is being driven by rising cyber vulnerability. The rising demand for enhanced solutions for the protection of network infrastructure is leading to the growth of the threat intelligence market. Technological advancement is the major trend attaining popularity in the threat intelligence market. The growing digital technologies in data security due to the rising cyber-attacks and the surging implementation of AI in security solutions are expected to fuel the market growth of threat intelligence.
Cybercrime has been increasing for years, and work-from-home situations increased during the pandemic, resulting in the growth of cyberattack rates. Organizations are adopting a work-from-home model, thus increasing the concern about corporate security. On average, a new company becomes a victim of ransomware every 10 seconds globally. The emergence of cloud computing and cybersecurity has changed the adoption of distributed networks from single networks. Threat intelligence solutions offer intuitions into attacks when they occur. Hence, the increased utilization of threat intelligence programs in order to analyze global cyberattacks and threat data is anticipated to fuel the growth of the market.
With the advent of the Internet of Things, nearly all things are connected to the Internet. The security landscape is continuously developing as an emerging threat that targets enterprise networks and IoT devices. The IoT users and software creators focus on utilizing a broad range of current and future technology solutions in order to tackle the cyber-attack risk related to their IoT appliances. The developers of these solutions are as secure as possible to deliver a more secure and safe IoT environment. The market is driven by the utilization of next-generation security services in several firms and their applicability in different markets. Major banking institutions has benefited from the digital platforms, putting them exposed to cyberattacks, having sensitive data and information, and making them vulnerable to hackers. These organization demands for intelligent solutions to these problems to identify network sources that are compromised and creates a strategy to overcome current and future warnings and fear. Thus, driving the Threat Intelligence market revenue.
However, investment in threat intelligence solutions is important for maintaining economic stability and strengthening the security position of the country. The deployment of threat intelligence solutions needs company-wide coverage, secure, and smooth operations, therefore, increasing the infrastructure costs.
The global Threat Intelligence market segmentation, based on components, includes Solutions and Services. The solutions segment dominated the market, and accounts for the largest market revenue as the operational security teams can save time and raise the effectiveness with real-time insights from the threat intelligence solutions. The growing adoption of solutions like security information and event management, log management, identity and access management, security and vulnerability management, incident forensics, risk and compliance management and user entity behavior analytics boost the market growth. Further, the growing requirement for modern threat management managed services, support services, and professional training throughout the world will boost threat intelligence services.
Figure 2: Threat Intelligence Market, by the Component, 2022 & 2032 (USD Billion)
Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review
The global Threat Intelligence market segmentation, based on distribution channel, includes BSFI, IT & Telecom, Manufacturing, Healthcare, Energy & Utilities, Retail and Others. The BSFI segment dominates the market as it is one of the main infrastructure sections facing multiple data breaches and cyberattacks. Cybercriminals have highly profitable operating models with good returns, inclusive of relatively low risk and detectability. Further, the IT & Telecom segment is the fastest growing segment due to the growing security incidents in the telecommunication industry.
By region, the study gives market insights into the North America, Europe, Asia-Pacific and the Rest of the World. The North American Threat Intelligence market area dominates the market because of the increased adoption of IoT devices by a huge number of global financial institutions and internet users owing to the high availability of suitable infrastructure. The private and government companies are largely investing in research and development in order to deploy advanced solutions.
Further, the prime countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, Japan, India, China, Australia, South Korea, and Brazil.
Figure 3: THREAT INTELLIGENCE MARKET SHARE BY REGION 2022 (USD Billion)
Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Threat Intelligence market accounts for the second-largest market share due to the increase in sophisticated threats and the requirement to comply with government data security rules in this region. Further, the German Threat Intelligence market held the largest market share, and the UK Threat Intelligence market was the rapid-growing market in the European region.
The Asia-Pacific Threat Intelligence Market is expected to grow at the rapid CAGR from 2023 to 2032. This is due to the rise in cyberattacks and increased investments made by the government and private sectors in this region. Moreover, China’s Threat Intelligence market held the largest market share, and the Indian Threat Intelligence market was the fastest-growing market in Asia-Pacific region.
Leading market players are investing hugely in research and development in order to expand their product lines, which will help the Threat Intelligence market grow even more. Market players are also undertaking a variety of strategic activities to spread their global footprint, with important market developments including new product launches, mergers and acquisitions, contractual agreements, higher investments, and collaboration with other organizations. To spread and survive in a more competitive and rising market climate, the Threat Intelligence industry must offer cost-effective items.
Manufacturing locally to reduce the operational costs is one of the key business tactics utilized by manufacturers in the global Threat Intelligence industry to benefit clients and increase the market sector. In recent years, the Threat Intelligence industry has offered some of the most significant advantages to data security. Major players in the Threat Intelligence market, including IBM Corporation, Fortinet Inc., CrowdStrike Inc., Check Point Software Technologies, Huawei Technologies, Cisco Systems Inc, AO Kaspersky Lab, Trend Micro Incorporated, FireEye Inc., Symantec Corporation, Dell Technologies Inc. and others, are trying to increase market demand by investing in the research and development operations.
Fortinet, headquartered in Sunnyvale, California, founded in the year 2000, is a cybersecurity company. The company manufactures and sells security solutions like endpoint security, firewalls, and intrusion detection systems. It provides protection against security threats and makes the IT infrastructure simpler. The company offers data centers, network security, network access, enterprise networking, application security and security management products. The company provides its solutions for organizations in communication service providers, government organizations, enterprises, small businesses, and security service providers. In March 2022, the company announced the partnership with five new service providers; Microland, Etihad Atheeb Telecom Company "GO," Spectrotel, Radius Telecom Inc., and TIME dotcom. This collaboration can provide a simplified network architecture with improved security, all powered by a single operating system in order to achieve operational effectiveness everywhere, from the data center to multi-cloud environments to SaaS locations.
IBM Corporation, founded in the year 1911, and headquartered in Armonk, New York, is a multinational technology company. The company is known for its software and hardware products, inclusive of servers, computers, networking equipment, and storage systems. The company also offers technology, consulting and business services like cloud computing, artificial intelligence, and data analytics. The R&D efforts of the company have helped various technological innovations. In February 2022, the company announced the acquisition of Neudesis, which is a cloud services consultancy. This acquisition will further assist the company in significantly stretching its hybrid multi-colored services portfolio and improving its hybrid cloud and AI strategy solutions.
Cisco Systems Inc
FireEye Inc.
Check Point Software Technologies
Huawei Technologies
AO Kaspersky Lab
Trend Micro Incorporated
Symantec Corporation
Dell Technologies Inc.
Armis entered a new era in security strategy and capabilities by acquiring CTCI, an AI-powered pre-attack threat-hunting technology company, in February 2024. This transition meant moving from reactive threat response to proactive threat hunting using AI and dark web intelligence to prevent attacks.
In October 2023, global leader Stamus Networks launched free Suricata-based network security feeds for newly registered domains (NRD) that give Suricata customers better visibility into potential threats and data as they investigate incidents.
December 2023 - The latest release on the newest integrated operational technology (OT) security solutions and services by Fortinet Inc. These additions help separate Fortinet’s OT Security Platform from others in the market.
October 2023 - IBM Corporation has launched the next evolution of its managed detection and response service offerings that involve new AI technologies, including automatically escalating or closing up to 85% of alerts1 that help clients speed security response.^2 Here is where new Threat Detection and Response Services (TDR) offer 24×7 monitoring, investigation, and automated remediation of any security alerts coming through any client’s hybrid cloud environment – including their existing security tools/investments as well as cloud/on-premise/operational technologies (OT).
Broadcom Inc. partnered with Google Cloud to build gen AI-driven cybersecurity alongside threat intelligence towards embedding generative AI within the Symantec Security Platform during a phased rollout that will provide large customer bases with significant technological advancements for identifying, understanding, and remediating complex cyber-attacks in September 2023.
Anomali Inc., a provider of security solutions, teamed up with Canon IT Solutions Inc. to deliver Threat Intelligence Platform services for enterprise customers during March 2023. Utilizing Anomali’s ThreatStream provides smallmedium enterprises with real-time information about individual attackers using indicators derived from open sources across multiple industries, as well as emerging tactics and information-centric security measures.
In September 2023, Cisco Systems Inc. purchased Splunk and enhanced its threat intelligence solutions to transition organizations from threat detection and response to threat prediction and prevention.
Solutions
Services
BSFI
IT & Telecom
Manufacturing
Healthcare
Energy & Utilities
Retail
Others
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
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