Turkey Meat Products Market

Consumer inclination toward flavored meat products is driving market growth.

Market CAGR for meat products is being driven by the rising consumer demand for flavored and nutritious meat products has driven the meat products market revenue. Various herbs, marinades, seasonings, and spices are applied to the packaged meat products, giving them an umami taste and flavored texture. The meat flavors trend is expanding and further incorporating meat processing methods such as glazing and braising owing to the consumers evolving taste preferences. Consumers prefer taste rather than the time commitment of such intricate meat preparations, contributing to the growing popularity of packaged meat products.

A few examples of this meat product are salami, ham, sausages, bacon, and others. Adopting cross-country food culture and various techniques to process and preserve meat contributes to market growth.

Additionally, many consumers know that conventionally reared poultry and cattle are for producing meat. There is a rise in awareness among them about eating healthy, safe, and free from antibiotics and chemical residue foods, which has nudged them to shift towards organic meat products. This factor propels the demand for adopting organic animal husbandry. The manufacturers are managing the growing trend and producing meat products obtained from certified organic farms. The usage of organic meat helps in retaining the authenticity of food products.

In recent years, synthetic curing agents such as nitrites and nitrates have harmful effects on the body and may increase cancer risk. These synthetic preservatives are now replaced by celery powder for preserving the meat.

Awareness regarding the nutritional benefits of animal proteins is increasing among the Turkey population and especially health-conscious consumers, therefore increasing the consumption of animal protein.

The higher availability of animal protein in the market due to increased livestock farming complemented by manufacturers' cost-effective pricing encourages them to opt for animal protein products. The surge in animal protein needs is boosting meat product manufacturers, as they are capitalizing on the opportunity by creating specialized meat products with added nutrients to meet market demand. Increased consumer purchasing power and adopting busy lifestyles drive the growth of the meat products industry.

Furthermore, because people nowadays only have a little time to prepare food, they have started to adopt ready-to-eat or cooked food products that take very little time to make and deliver high-quality, tasty food. These types of things are propelling the market forward.

The Global Turkey Meat Products Market Industry is experiencing a notable shift as consumers increasingly prioritize health and wellness. This trend is driven by a growing awareness of the nutritional benefits associated with turkey meat, which is often perceived as a leaner alternative to red meat. In 2024, the market is projected to reach 22.9 USD Billion, reflecting the rising demand for healthier protein sources. The emphasis on low-fat, high-protein diets is likely to propel turkey meat products further into mainstream consumption, as consumers seek options that align with their health goals.

Leading market players are investing heavily in research and development to expand their product lines, which will help the Meat Products market grow even more. Market participants are also undertaking multiple strategic activities to enhance their footprint, with important market developments including recent product launches, mergers and acquisitions, contractual agreements, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the meat products industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Turkey meat products industry to benefit clients and increase the market sector. Major players in the meat products market, including Cargill Incorporated (US), Kraft Foods (US), Bernard Matthews (UK), Hormel Foods, LLC (US), Shady Brook Farm (US), and others, are attempting to increase market demand by investing in research and development operations.

Eviosys is a global supplier of metal packaging, producing food cans and ends, aerosol cans, metal closures and promotional packaging to preserve the products of hundreds of consumer brands. The company enhances business and brand reputations by promoting, protecting and preserving its customers' products. Their commitment to sustainability and recyclable packaging assist in protecting the environment, making a circular economy that helps people and the wider community. At Eviosys, the company strongly believes in the power of diversity and inclusion.

In March 2023, Eviosys launched Türkiye, a rectangular can manufacturing line for luncheon meat packaging, in response to customer demand indicating an expanding meat market. Eviosys brings its leading expertise in irregular can shapes and canned meat packaging to Türkiye.

Dakota Provisions is a private company. The firm currently specializes in the Food & Beverages area. Its headquarters is located in Huron, South Dakota, USA. The number of employees ranges from 1 to 25. In September 2019, Dakota 44 offered a variety of creatively crafted fresh turkey products, delivering a wide range of on-trend flavor profiles that come in several easy-meal and snacking forms. These new products extend to all parts of the day and are driven by three core consumer demands bolder flavors, greater ease, and more transparency.