US Biscuits Market Overview
US Biscuits Market Size was estimated at 26.14 (USD Billion) in 2023. The US Biscuits Market Industry is expected to grow from 27.67(USD Billion) in 2024 to 51.64 (USD Billion) by 2035. The US Biscuits Market CAGR (growth rate) is expected to be around 5.835% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key US Biscuits Market Trends Highlighted
The US Biscuits Market is witnessing several key trends shaped by changing consumer preferences and lifestyles. One significant market driver is the increasing demand for convenience foods among busy consumers. As more individuals seek quick meal solutions, biscuits are being favored for their portability and ease of consumption. Additionally, the rise of health consciousness has led to the development of whole grain, gluten-free, and low-sugar options, catering to consumers looking for healthier alternatives. The trend towards plant-based diets has also influenced the market, prompting manufacturers to innovate and create biscuits that incorporate plant-based ingredients.Opportunities to be explored include the expansion of biscuit varieties that appeal to regional tastes, as different parts of the US have distinct preferences. For instance, Southern-style biscuits remain popular, while there is increasing demand for artisanal and gourmet biscuits that feature unique flavors. Moreover, there is potential in the growth of online sales channels, which have surged due to the convenience they offer, particularly post-pandemic. Recent times have also shown a shift towards premiumization, where consumers are willing to pay more for high-quality, organic, and artisanal products. This trend reflects a growing appreciation for craftsmanship in food production.Furthermore, sustainability is becoming an important factor for consumers, leading brands to adopt eco-friendly practices and packaging to align with environmentally conscious buyers. These trends indicate a dynamic market landscape, presenting a range of opportunities for businesses in the US Biscuits Market.
US Biscuits Market Drivers
Growing Demand for Convenience Foods
The US Biscuits Market Industry is experiencing a significant surge in demand for convenience foods, primarily fueled by the fast-paced lifestyles of consumers. According to the U.S. Bureau of Labor Statistics, nearly 70% of American households have both partners working, leading to an increased need for quick meal solutions. This shift towards on-the-go snacking and easy meal preparation has benefited companies like Mondelez International and General Mills, which are major players in the biscuit sector.Such consumer behavior is expected to drive the market, especially as products like ready-to-eat biscuits become staple options in American diets. The continued focus on providing quick and effortless meal solutions aligns well with the projected growth in the US Biscuits Market Industry, enhancing future prospects for the sector.
Increase in Health-Conscious Consumers
There is a rising trend of health-conscious eating among consumers in the United States, significantly impacting the US Biscuits Market Industry. The International Food Information Council reported that over 70% of Americans are considering healthier options in their diets. Industry giants like Kellogg's and Pepperidge Farm are responding with innovative product lines that incorporate whole grains, reduced sugar, and organic ingredients. This trend signifies a shift where traditional biscuits are now being reformulated to meet health requirements, thereby attracting a broader consumer base.As health awareness increases, the biscuit market is likely to witness sustained growth driven by these evolving consumer preferences.
Innovations in Product Offerings
Innovation is a key driver of growth in the US Biscuits Market Industry, with manufacturers focusing on product differentiation to capture market share. Technology advancements in baking and production are enabling companies like Utopia Food and Baked In to create novel flavors, textures, and formulations that cater to diverse consumer tastes. According to the U.S. Patent and Trademark Office, there has been a 25% increase in patent filings related to biscuit production over the last five years.This continual innovation not only attracts existing customers but also helps in acquiring new ones, contributing positively to the overall growth of the market in the future.
Rising E-commerce Sales
The shift towards e-commerce is significantly transforming the purchasing landscape for the US Biscuits Market Industry. Recent data from the U.S. Department of Commerce indicated that e-commerce sales grew by 32% in 2020 alone, as consumers increasingly turn to online platforms for grocery shopping. Major retailers like Amazon and Walmart have expanded their online offerings for food products, including biscuits, which enables consumers to easily access a variety of brands and flavors from the comfort of their homes.This trend promotes higher sales volumes and enhances market growth potential, especially as more consumers become accustomed to online shopping for their grocery needs.
US Biscuits Market Segment Insights:
Biscuits Market Type Insights
The US Biscuits Market, categorized by Type, showcases a diverse landscape driven by varying consumer preferences and eating habits. As consumer demand continues to evolve, the market has seen a significant presence of different product types, particularly Crackers, Savoury Biscuits, and Sweet Biscuits. Crackers, known for their versatility as a snack and pairing option, capture mind share among health-conscious consumers looking for savory, on-the-go options complemented by cheese or dips. Savoury Biscuits, which tend to feature bold flavors and unique herbs, cater to a growing trend where consumers seek more varied taste experiences.On the other hand, Sweet Biscuits appeal to those looking for indulgence, often featuring flavors enhanced with chocolate, fruits, or rich creams, holding a significant slice of the US Biscuits Market, especially in family-oriented settings and shared occasions. Market data suggests that the US demographic consistently weighs flavor and texture heavily in their purchasing decisions. This segmentation allows for targeted marketing strategies, as each type serves different occasions and consumer needs. Leveraging these insights, brands have opportunities to innovate their offerings, adapt to health trends, and explore premium pricing strategies to bolster their position in a competitive environment.As the market continues to expand, the interplay between the demand for convenience, indulgence, and health will shape the growth trajectory of the US Biscuits Market as a whole. Continuous product innovation combined with consumer sentiment will likely dictate the future success of the various biscuit types in the ever-evolving retail landscape. Overall, understanding the nuances within each biscuit type paves the way for brands to develop tailored products that resonate with consumers while optimizing their market strategies effectively.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Biscuits Market Distribution Channel Insights
The Distribution Channel segment of the US Biscuits Market plays a crucial role in determining accessibility and consumer reach. Key distribution channels such as Independent Bakeries, Online Channels, Convenience Stores, and Supermarkets contribute significantly to market dynamics. Independent Bakeries thrive on local patronage, offering unique and artisanal products that cater to niche markets, fostering strong community relationships. Online Channels have seen substantial growth, driven by a shift in consumer preferences toward e-commerce and the convenience of home delivery.Convenience Stores serve as frontline retailers, strategically located to provide quick access to biscuits for on-the-go consumers, while Supermarkets are pivotal in delivering a broad assortment of brands and types to a diverse audience. The 'Others' category includes specialty shops, which cater to specific dietary needs such as gluten-free or organic options, appealing to health-conscious shoppers. These varied channels reflect the diverse preferences and lifestyles of consumers across the United States, underpinning the segmentation and robustness of the US Biscuits Market industry.Understanding these channels is essential for navigating market growth opportunities and responding to evolving consumer demands.
US Biscuits Market Key Players and Competitive Insights:
The US Biscuits Market is characterized by a dynamic competitive landscape featuring various companies striving to secure market share through innovation, branding, and effective marketing strategies. The market has shown significant growth in recent years, influenced by consumer preferences for on-the-go snacks and a growing demand for both traditional and innovative biscuit varieties. Amidst this competition, companies are focusing on enhancing product quality, diversifying their offerings, and leveraging emerging health trends to cater to an increasingly health-conscious consumer base. The presence of major players in the market leads to constant fluctuations in market positioning and the introduction of new products, making the competitive insights within this sector crucial for understanding consumer behavior and identifying potential opportunities for growth.Mondelez International has established a robust presence in the US Biscuits Market, driven by its extensive portfolio of beloved biscuit brands that cater to diverse consumer tastes. The company's strength lies in its capability to leverage research and development to introduce innovative products that resonate with changing consumer preferences. Mondelez International employs a strong distribution network, facilitating widespread availability of its products across retail channels, including supermarkets, convenience stores, and online platforms. Additionally, the company's emphasis on sustainability initiatives and responsible sourcing bolsters its brand reputation, capturing the attention of environmentally conscious consumers. This adaptability and commitment to quality enable Mondelez International to maintain a dominant position in the chaotic US Biscuits Market.Hostess Brands has carved out a niche for itself within the US Biscuits Market through a focus on its iconic sweet baked goods, particularly snack cakes and cookies, which have garnered a loyal following among consumers. The company’s strengths are evident in its ability to generate brand loyalty through nostalgia and high-quality products. With a broad distribution network, Hostess Brands ensures that its offerings reach a wide audience, both in traditional retail settings and e-commerce platforms. The company has pursued aggressive growth strategies, including mergers and acquisitions, which have expanded its product range and market footprint. By continuously innovating its product lines and responding to consumer trends, Hostess Brands has succeeded in maintaining competitiveness. Its investment in marketing campaigns, along with the introduction of seasonal and limited-edition products, resonates well with consumers, showcasing its adaptability and appeal in the ever-evolving landscape of the US Biscuits Market.
Key Companies in the US Biscuits Market Include:
Mondelez International
Hostess Brands
PepsiCo
Flowers Foods
Conagra Brands
Nabisco
Campbell Soup Company
Unilever
Kraft Heinz
Gruma
Pinnacle Foods
Bimbo Bakeries USA
General Mills
US Biscuits Market Industry Developments
Recent developments in the US Biscuits Market have shown a notable growth trajectory, with significant contributions from key players such as Mondelez International, Hostess Brands, PepsiCo, and Flowers Foods. Industry reports indicate that the demand for snack biscuits has surged, prompting these companies to innovate and expand their product lines. In June 2023, Mondelez International announced the launch of a new range of healthier biscuit options to cater to changing consumer preferences. Meanwhile, Hostess Brands has expanded its distribution, enhancing its market presence.In terms of mergers and acquisitions, there are no publicly known recent transactions involving the major companies specifically targeting the biscuit sector. However, the overall valuation of companies like Conagra Brands and General Mills has seen growth due to their robust portfolio in snacks, which includes biscuits. The increasing focus on health-conscious choices among consumers continues to drive innovations in product development. Over the past two years, the trend towards on-the-go snacking and the rise in e-commerce sales have further influenced the market dynamics, allowing brands to tap into new consumer demographics and preferences effectively.
US Biscuits Market Segmentation Insights
Biscuits Market Type Outlook
Crackers
Savoury Biscuits
Sweet Biscuits
Biscuits Market Distribution Channel Outlook
Independent Bakeries
Online Channels
Convenience Stores
Supermarkets
Others
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 26.14(USD Billion) |
| MARKET SIZE 2024 | 27.67(USD Billion) |
| MARKET SIZE 2035 | 51.64(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 5.835% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Mondelez International, Hostess Brands, PepsiCo, Flowers Foods, Conagra Brands, Nabisco, Campbell Soup Company, Unilever, Kraft Heinz, Gruma, Pinnacle Foods, Bimbo Bakeries USA, General Mills |
| SEGMENTS COVERED | Type, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Healthier snack options, Gluten-free biscuit demand, Innovative flavors and textures, Sustainable packaging solutions, Growing online retail sales |
| KEY MARKET DYNAMICS | health consciousness, convenience foods demand, premium product trend, innovative flavors, online retail growth |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Biscuits Market is expected to be valued at 27.67 USD Billion in 2024.
By 2035, the US Biscuits Market is projected to reach a value of 51.64 USD Billion.
The expected CAGR for the US Biscuits Market from 2025 to 2035 is 5.835%.
Sweet Biscuits are expected to have the highest market value at 11.77 USD Billion in 2024.
The Crackers segment of the US Biscuits Market is projected to be worth 15.56 USD Billion by 2035.
Major players in the US Biscuits Market include Mondelez International, Hostess Brands, and PepsiCo among others.
The market size for Savoury Biscuits is expected to be 7.5 USD Billion in 2024.
Growth in the US Biscuits Market is driven by increasing consumer demand for snacks and variety in biscuit types.
Regional preferences significantly impact the US Biscuits Market by influencing the type of biscuits produced and consumed.
Challenges include competition from alternative snacks and fluctuating ingredient costs affecting profitability.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Analyst Explore the profile of garvit vyas, one of our esteemed authors at market research future, and access their expert research contributions in the field of market research and industry analysis
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
