US Carotenoids Market Size was estimated at 369.81 (USD Million) in 2023. The US Carotenoids Market Industry is expected to grow from 382.2(USD Million) in 2024 to 750 (USD Million) by 2035. The US Carotenoids Market CAGR (growth rate) is expected to be around 6.32% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Carotenoids Market is increasingly driven by the growing consumer interest in health and wellness. This trend is reflected in the rising demand for natural supplements and functional foods rich in carotenoids, which are recognized for their antioxidant properties and health benefits. Additionally, the increasing prevalence of chronic diseases has encouraged consumers to seek products that can improve immunity and promote overall well-being. This shift in consumer behavior has pushed manufacturers to innovate and incorporate carotenoid-rich ingredients into a variety of products, including dietary supplements, beverages, and food items.
Opportunities to be explored are evident in segments like plant-based diets and organic products, which have gained considerable traction among American consumers.With the dietary preferences shifting toward healthier, sustainable options, there is a potential for growth in natural sources of carotenoids, such as carotenoid-rich fruits and vegetables. The integration of carotenoids into beauty and personal care products is another area of opportunity, as consumers increasingly value holistic approaches to health that include skincare benefits from dietary supplements. Trends in recent times indicate a rise in the popularity of online retail platforms for purchasing carotenoid-based products, facilitated by the increase in digital commerce and consumer preferences for convenience. This shift is largely influenced by the younger generation's shopping habits, which favor online transactions over traditional retail settings.Furthermore, collaboration between companies to enhance product formulations and increase awareness about the benefits of carotenoids can lead to greater market penetration. The emphasis on sustainability and clean labeling is also shaping product development, with consumers seeking transparency in ingredient sourcing and production processes. As the market continues to evolve, these trends highlight the dynamic landscape of the US Carotenoids Market.
In the United States, there is a significant increase in consumer awareness regarding the health benefits of carotenoids, particularly in relation to their role in preventing chronic diseases such as heart disease and cancer. The National Institutes of Health (NIH) reports that certain carotenoids, like Beta-Carotene and Lutein, are linked to lowering the risk of various conditions, which has propelled the growth in the US Carotenoids Market Industry.As a result, dietary intake, particularly from fruits and vegetables, is being emphasized. Current dietary guidelines recommend that Americans consume a higher intake of carotenoid-rich foods, aligning with healthier lifestyle changes observed in recent years. This growing consumer consciousness is motivating the demand for carotenoid supplements and fortified food products, potentially boosting the market value significantly over the next years.
The food and beverage industry in the United States is increasingly incorporating carotenoids as natural colorants and nutritional substitutes, driven by the clean label trend. According to the United States Department of Agriculture (USDA), the demand for natural food colorants has seen a notable rise, with consumers preferring additives that are derived from natural sources rather than synthetic alternatives. This trend is supported by findings from the Institute of Food Technologists, which indicates that more than 50% of consumers look for natural ingredients in food products.The growing adoption of carotenoids for coloring and health benefits could lead to an enhanced market for US Carotenoids Market Industry, as manufacturers strive to meet consumer expectations.
The aging population in the United States is a significant contributor to the growth of the US Carotenoids Market Industry. According to the U.S. Census Bureau, the number of Americans aged 65 and older is projected to rise from 56 million in 2020 to over 95 million by 2060. This demographic shift is causing an increase in health-related product demand, including dietary supplements rich in carotenoids known to support vision and improve immune function.Furthermore, the National Center for Biotechnology Information highlights that older adults benefit from increased intake of carotenoids for maintaining cognitive health, further fueling market demand. The surge in health awareness among older consumers is expected to continue driving growth in the carotenoids market.
Technological advancements in the extraction and production of carotenoids are poised to influence the US Carotenoids Market Industry positively. Recent innovations in extraction methods, including supercritical fluid extraction and enzymatic techniques, have been developed to enhance the yield and bioavailability of carotenoids. According to the American Chemical Society, these technologies are making it feasible to integrate carotenoids into a wider range of food and dietary supplements efficiently.Moreover, the rise of bioengineered crops with enhanced carotenoid content aligns with agricultural research initiatives reported by the USDA. Overall, these advancements are expected to lower production costs and increase the availability of carotenoid products, further stimulating market growth.
US Carotenoids Market Segment Insights:
Carotenoids Market Type Insights
The US Carotenoids Market is significantly influenced by various types that cater to diverse applications and customer preferences. Among these, Beta-carotene plays a crucial role, functioning as a key ingredient in dietary supplements and food colorants, primarily due to its ability to convert into Vitamin A, enhancing vision and immune function. Astaxanthin, renowned for its antioxidant properties, has gained traction in health products due to its natural sourcing from microalgae, making it appealing in the wellness segment.
Zeaxanthin is essential in the eye health sector, as its consumption is linked to benefits such as protection against age-related macular degeneration, thereby driving noteworthy demand.Lutein, similar to Zeaxanthin, contributes significantly to vision health and is widely used in dietary supplements targeted at the aging population, highlighting its relevance in the growing wellness trend. Lycopene, predominantly extracted from tomatoes, is recognized for its potential heart health benefits and is increasingly incorporated into food products as consumers seek natural sources of antioxidants. The Others category encapsulates additional lesser-known carotenoids, which continue to see growth as research unveils their benefits across different industries.
Overall, these various types within the US Carotenoids Market represent core components that cater to health, nutrition, and wellness sectors, reflecting evolving consumer preferences towards natural and health-promoting products. The increase in health awareness, coupled with an aging population seeking preventive health measures, contributes to shaping the demand and further growth trends within these segments, underscoring the industry’s dynamic landscape. Each type presents significant opportunities, driven by ongoing research and product innovations that are anticipated to meet the rising consumer demand for functional foods and supplements.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Carotenoids Market Application Insights
The Application segment of the US Carotenoids Market has witnessed considerable growth, driven by increasing consumer awareness regarding health and wellness in recent years. Food applications are particularly significant as carotenoids, utilized as natural colorants and health-enhancing additives, are becoming popular in various food products, reflecting a shift towards healthier options. The Supplements sector is also thriving, as consumers seek natural alternatives to support nutrition and overall well-being.
Additionally, the Feeds Application is prominent, as the demand for high-quality animal feed enriched with carotenoids for enhanced growth and health is on the rise.The pharmaceutical sector leverages carotenoids for their proven antioxidant properties, catering to growing health issues and preventive measures among consumers. Lastly, the Cosmetics Application is gaining attention due to the incorporation of carotenoids in skin care products, valued for their protective and nourishing qualities. This diverse range of applications underscores the versatility of carotenoids, representing growth opportunities driven by lifestyle changes and evolving consumer preferences across the US. Overall, the US Carotenoids Market is poised for dynamic growth, backed by ongoing innovation and increasing demand across various applications.
US Carotenoids Market Key Players and Competitive Insights:
The US Carotenoids Market is characterized by a dynamic competitive landscape marked by increasing demand for natural pigments driven by rising health consciousness among consumers and the growing trend of functional foods. This market encompasses a variety of carotenoid products, including beta-carotene, lutein, astaxanthin, and lycopene, which are derived from natural sources or synthesized for various applications such as food and beverages, dietary supplements, cosmetics, and pharmaceuticals. The competition in this market is intensified by the presence of established players, as well as new entrants striving to capture market share through innovative product offerings, strategic partnerships, and advancements in extraction technologies. Additionally, regulations surrounding food safety and synthetic chemicals have further pushed manufacturers toward developing natural carotenoid solutions, making it imperative for companies to adapt swiftly to changing consumer preferences and market conditions while ensuring product quality and efficacy.
BASF enjoys a significant presence in the US Carotenoids Market, leveraging its extensive research and development capabilities to deliver high-quality carotenoid solutions. The company has built a robust portfolio of products that cater to various applications, including dietary supplements and functional foods, thereby underpinning its strategic positioning in the market. BASF benefits from its strong brand reputation, vast distribution network, and commitment to sustainability, which resonate well with increasingly health-conscious consumers seeking natural and effective dietary options. The company's focus on continuously improving its formulations and delivering innovative products further solidifies its competitive edge in the US market, enabling it to respond effectively to market demands and consumer expectations.
Chromadex is well-recognized in the US Carotenoids Market, providing a range of carotenoid-based products that target health and wellness applications. The company specializes in the development of ingredients that are derived from natural resources and holds a strong commitment to scientific research and validation. Chromadex's key offerings include lutein and other carotenoid formulations, which are essential for maintaining vision health and overall wellness. The company has achieved notable market presence through strategic partnerships and collaborations aimed at expanding its distribution channels and product applications. Additionally, Chromadex has made strides through mergers and acquisitions, enabling it to broaden its product range and enhance its technological capabilities, further enhancing its competitive positioning within the US Carotenoids Market landscape. By focusing on innovation and quality, Chromadex continues to leverage opportunities for growth while catering to the evolving preferences of health-conscious consumers.
Key Companies in the US Carotenoids Market Include:
Chromadex
FMC Corporation
Inherent Biosciences
Kemin Industries
Martek Biosciences
NutraScience Labs
Allied Biotech
Nutraceutical Corporation
Dawson Ingredients
LycoRed
Astaris
Naturex
CaroVital
DSM Nutritional Products
US Carotenoids Market Industry Developments
The US Carotenoids Market has witnessed several significant developments recently. BASF announced advancements in its carotenoid formulations aimed at enhancing product stability for the food and beverage industry. Kemin Industries has launched new research initiatives focused on the health benefits of carotenoids in animal nutrition, emphasizing sustainability. Chromadex is enhancing its portfolio with carotenoid-based products for health supplements, reflecting the growing consumer demand for natural ingredients. In terms of mergers and acquisitions, Naturex was acquired by DSM Nutritional Products in March 2021, expanding DSM's footprint in the carotenoids sector. This acquisition has positioned DSM to leverage Naturex's expertise in natural ingredients, further enhancing its market presence. Growth in the US Carotenoids Market valuation has been propelled by increasing consumer awareness regarding health benefits, leading to heightened demand in dietary supplements and functional foods. Over the past two to three years, major events, such as the rise of plant-based diets and a focus on clean-label products, have shaped market dynamics, pushing companies like LycoRed and Nutraceutical Corporation to innovate and align their offerings with these trends. This evolving landscape is indicative of a robust and expanding market for carotenoids in the US.
US Carotenoids Market Segmentation Insights
Carotenoids Market Type Outlook
Beta-carotene
Astaxanthin
Zeaxanthin
Lutein
Lycopene
Others
Carotenoids Market Application Outlook
Food
Supplements
Feeds
Pharmaceuticals
Cosmetics
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 369.81(USD Million) |
| MARKET SIZE 2024 | 382.2(USD Million) |
| MARKET SIZE 2035 | 750.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 6.32% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | BASF, Chromadex, FMC Corporation, Inherent Biosciences, Kemin Industries, Martek Biosciences, NutraScience Labs, Allied Biotech, Nutraceutical Corporation, Dawson Ingredients, LycoRed, Astaris, Naturex, CaroVital, DSM Nutritional Products |
| SEGMENTS COVERED | Type, Application |
| KEY MARKET OPPORTUNITIES | Natural food coloring demand, Rising health consciousness, Expansion in nutraceuticals industry, Growth in cosmetics applications, Technological advancements in extraction |
| KEY MARKET DYNAMICS | increasing health awareness, growing demand for natural colors, rising applications in food industry, expansion in dietary supplements, regulatory support for carotenoids |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Carotenoids Market is expected to be valued at 382.2 million USD by 2024.
By 2035, the US Carotenoids Market is anticipated to reach a value of 750.0 million USD.
The market is projected to grow at a CAGR of 6.32% from 2025 to 2035.
Beta-carotene is expected to dominate the market, with a value of 245.0 million USD by 2035.
The Astaxanthin segment is valued at 95.0 million USD in the year 2024.
Key players include BASF, Chromadex, Kemin Industries, and Martek Biosciences among others.
The market size for Lutein is expected to reach 85.0 million USD by 2035.
The market for Zeaxanthin is anticipated to grow from 45.0 million USD in 2024 to 95.0 million USD in 2035.
Applications include food and beverage, dietary supplements, and cosmetics which are driving market growth.
Emerging trends such as health and wellness awareness are creating new opportunities for market expansion.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
