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    US Embedded Analytics Market

    ID: MRFR/ICT/17200-HCR
    100 Pages
    Garvit Vyas
    October 2025

    US Embedded Analytics Market Research Report: By Deployment Type (On-Premises, Cloud-Based, Hybrid), By Application (Business Intelligence, Reporting, Data Visualization, Predictive Analytics), By End User (Small and Medium Enterprises, Large Enterprises, Government) and By Integration Type (API Integration, Middleware Integration, Direct Integration) - Forecast to 2035

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    US Embedded Analytics Market Infographic
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    US Embedded Analytics Market Summary

    The United States Embedded Analytics market is projected to grow from 2.5 USD Billion in 2024 to 8 USD Billion by 2035.

    Key Market Trends & Highlights

    US Embedded Analytics Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 11.15 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 8 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 2.5 USD Billion, reflecting the increasing demand for embedded analytics solutions.
    • Growing adoption of data-driven decision making due to enhanced business intelligence capabilities is a major market driver.

    Market Size & Forecast

    2024 Market Size 2.5 (USD Billion)
    2035 Market Size 8 (USD Billion)
    CAGR (2025-2035) 11.15%

    Major Players

    SAP, ThoughtSpot, Zoho, Domo, Oracle, MicroStrategy, Looker, Qlik, IBM, Yellowfin, Microsoft, Tableau, Salesforce, TIBCO Software, Sisense

    US Embedded Analytics Market Trends

    The US Embedded Analytics Market is experiencing significant growth driven by the increasing demand for real-time data insights across various sectors. Businesses are recognizing the value of integrating analytics into their applications and platforms to enhance decision-making and improve operational efficiency. The rise of cloud computing and advancements in artificial intelligence are also key market drivers, enabling companies to leverage powerful analytics tools without heavy investments in infrastructure. Opportunities in the market can be further explored through the growing adoption of data-driven strategies among small and medium-sized enterprises (SMEs).

    As these organizations seek to compete more effectively, embedded analytics solutions provide an affordable way to access and analyze data, allowing them to make informed decisions that can lead to business growth. Furthermore, industries such as healthcare, finance, and retail are increasingly embracing embedded analytics to streamline processes and gain insights into consumer behavior, presenting avenues for developers to innovate and cater to specific industry needs. In recent times, there has been a notable trend towards mobile analytics, as more users require access to data insights on their smartphones and tablets.

    This increasing mobility aligns with the broader shift towards remote work and digital transformation initiatives across the US. Companies are developing intuitive mobile applications that integrate analytics tools, enabling users to access important data anytime and anywhere. Additionally, there is a rising interest in self-service analytics, allowing end-users to create reports and dashboards without relying heavily on IT teams, thus fostering a culture of data literacy within organizations. Overall, these trends signify a dynamic landscape for the embedded analytics market in the United States, presenting various opportunities for continuing innovation and growth.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Market Segment Insights

    Growing Demand for Real-Time Data Insights

    The US Embedded Analytics Market Industry is experiencing a surge in demand for real-time data insights as organizations increasingly rely on data-driven decision-making processes. A study from the U.S. Bureau of Labor Statistics highlights that data-related jobs have grown by over 30% in the last five years, indicating a strong workforce shift towards analytics capabilities.

    Integration of Artificial Intelligence and Machine Learning

    Major organizations like Microsoft and Tableau have integrated embedded analytics into their platforms, allowing users to access data dashboards directly within applications.This shift demonstrates the critical need for seamless data access and analysis, propelling the demand for embedded analytics solutions that can deliver actionable insights efficiently.

    The integration of Artificial Intelligence (AI) and Machine Learning (ML) within embedded analytics tools is revolutionizing the US Embedded Analytics Market Industry. As reported by the National Institute of Standards and Technology, the market for AI is expected to surpass USD 190 billion by 2025, showcasing a growing trend towards intelligent data processing.

    Rise of Self-Service Business Intelligence

    Companies like IBM and Google are leading the way by incorporating AI and ML into their analytics offerings, enhancing predictive analytics capabilities and ensuring insights are not only historical but also future-oriented.This integration fulfills the increasing demand for sophisticated analytical tools that can automatically analyze vast data sets.

    Self-service Business Intelligence (BI) tools are becoming a prevalent driver in the US Embedded Analytics Market Industry, as they empower non-technical users to generate their own reports and insights without relying on IT departments. According to a report by the Data Management Association, approximately 79% of all employees engage with data regularly, and organizations are focusing on giving these employees access to self-service analytics tools.Companies like Qlik and Domo are key players in this market, providing intuitive interfaces that enable users to make data-driven decisions quickly.

    This trend enhances agility and fosters a data-driven culture within organizations in the United States.

    US Embedded Analytics Market Segment Insights:

    Embedded Analytics Market Deployment Type Insights

    The US Embedded Analytics Market encompasses a dynamic landscape characterized by various deployment types which significantly influence market growth and user adoption. The shift towards data-driven decision-making is propelling the demand for embedded analytics solutions, especially in sectors such as healthcare, finance, and retail, where timely insights can greatly enhance operational efficiency and customer satisfaction. Among the prevalent deployment types, On-Premises solutions offer organizations greater control over their data security and compliance needs, which is particularly vital in industries handling sensitive information.

    Such deployments often cater to large enterprises that prioritize customized solutions, allowing for tailored configurations that meet specific business requirements.In contrast, Cloud-Based deployments are witnessing substantial traction due to their scalability and cost-effectiveness. As businesses increasingly migrate to cloud infrastructures, the ability to access analytics from virtually anywhere facilitates real-time data analysis, fostering a more agile and responsive organizational culture. This model not only reduces upfront infrastructure costs but also streamlines maintenance, thus appealing to small and medium-sized enterprises that may lack extensive IT resources.

    The flexibility of Cloud-Based solutions allows for rapid implementation and innovation, enabling organizations to keep pace with ever-evolving market demands and technological advancements.Furthermore, Hybrid deployment models are becoming increasingly significant as they provide a balance between the security of On-Premises solutions and the flexibility of Cloud-Based systems. This approach allows businesses to leverage the best of both worlds, utilizing on-premises systems for critical data while taking advantage of cloud benefits for less sensitive operations. Such models are particularly attractive for industries where regulatory requirements dictate stringent data governance while still needing the scalability offered by cloud technologies.

    The US Embedded Analytics Market trends indicate a growing preference for these deployment types as companies strive to harness their data for competitive advantage. Key drivers behind this shift include advancements in analytics technology, increased focus on real-time insights, and rising demands for versatile and user-friendly solutions. Companies that adopt these deployment types often see improvements in decision-making speed, operational efficiency, and overall responsiveness to market changes.

    Nevertheless, challenges such as integration complexities and data security concerns persist, underscoring the importance of selecting the right deployment type tailored to each organization's specific needs.The market is further segmented by regions, showcasing different adoption rates across the US, influenced by factors like technological infrastructure, workforce skills, and business maturity levels. With a growing emphasis on data democratization, the US market’s approach to embedded analytics deployments reflects an overall trend toward leveraging analytics as a critical business asset rather than a supplementary tool.

    As organizations continue to evolve in their analytics capabilities, the Deployment Type segment will remain central to shaping strategic initiatives aimed at achieving data-driven excellence across diverse industries within the US.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Embedded Analytics Market Application Insights

    The US Embedded Analytics Market, particularly in the Application segment, showcases significant growth and transformative potential within various sectors. This segment encompasses essential functions such as Business Intelligence, Reporting, Data Visualization, and Predictive Analytics, each playing a critical role in decision-making and operational efficiency. Business Intelligence tools streamline data interpretation, empowering organizations to derive actionable insights effectively. In conjunction, Reporting serves as a vital channel for communicating metrics and performance indicators, facilitating transparency and accountability. Meanwhile, Data Visualization transforms complex data into compelling visual narratives, making it easier for various stakeholders to grasp essential information at a glance.

    Finally, Predictive Analytics enables organizations to forecast trends and behaviors, allowing for proactive strategies in a highly competitive market landscape. As businesses increasingly recognize the value of data-driven insights, the demand for these applications is expected to rise significantly, further contributing to the overall growth trajectory of the US Embedded Analytics Market.

    Embedded Analytics Market End User Insights

    The US Embedded Analytics Market, particularly within the End User segment, showcases a diverse landscape where various organizations leverage data-driven insights for strategic decision-making. Small and Medium Enterprises often seek flexibility and cost-effectiveness, driving them to adopt embedded analytics solutions for improving operational efficiencies and enhancing customer experiences. Meanwhile, Large Enterprises capitalize on advanced analytics to harness vast amounts of data, thereby enabling them to make informed decisions quickly and maintain competitive advantages. The Government sector utilizes embedded analytics for transparency, enhancing public service delivery, and data-driven policy-making.

    This segment reflects a significant trend toward the democratization of data, where organizations of all types are increasingly recognizing the vital role of analytics in driving success. By adopting embedded analytics, these entities can streamline their processes, foster innovation, and enhance their overall operational performance. Consequently, the US Embedded Analytics Market is witnessing substantial growth, propelled by the increasing demand for integrated analytics solutions across various industries, highlighting the importance and relevance of each End User category.

    Embedded Analytics Market Integration Type Insights

    The US Embedded Analytics Market is significantly shaped by the Integration Type segment, which plays a crucial role in enhancing data accessibility and insight generation across diverse industries. API Integration is particularly important as it facilitates seamless communication between applications, allowing organizations to embed analytics directly into their workflows and systems, resulting in improved decision-making capabilities. Middleware Integration serves as a backbone, enabling different systems and applications to work together efficiently, which is essential in a landscape where businesses rely on a variety of software solutions.

    Meanwhile, Direct Integration stands out by allowing analytics tools to connect natively with existing data sources, streamlining data processing and real-time analytics. This segment is characterized by a growing demand for agile and scalable solutions, driven by the increasing need for organizations to leverage data for competitive advantage. Furthermore, as businesses in the US invest in digital transformation initiatives, the Integration Type segment is positioned to dominate the market landscape, offering significant opportunities for growth amid evolving technological trends.

    Get more detailed insights about US Embedded Analytics Market Research Report - Forecast till 2035

    Key Players and Competitive Insights

    The US Embedded Analytics Market has become increasingly competitive as organizations look to integrate data-driven insights into their applications and services. This market encompasses tools and solutions that allow businesses to embed analytics features directly within their software offerings, enhancing user decision-making capabilities and driving operational efficiencies. With an increasing demand for real-time data visualization and reporting capabilities, companies in this space are innovating rapidly to capture a larger share of this growing market. The ability to deliver actionable insights to end-users through intuitive interfaces has positioned embedded analytics as a key differentiator for software vendors, leading to heightened competition.

    Organizations are actively seeking solutions that offer seamless integration, scalability, and user-friendly experiences without compromising on performance or security. SAP holds a prominent position within the US Embedded Analytics Market due to its comprehensive portfolio of solutions designed to facilitate data analysis within business processes. Its strengths lie in its well-established brand reputation and the breadth of its software ecosystem, which allows for deep integration across various business functions. SAP’s embedded analytics tools enable organizations to gain insights directly within their enterprise resource planning systems, thus promoting efficiency and effectiveness in decision-making.

    The company's focus on leveraging machine learning and artificial intelligence further enriches its analytics offerings, making them more predictive and insightful over time. The existing customer base and strong market presence allow SAP to maintain its leadership stance, fostering ongoing innovation while addressing the specific data needs of various sectors.ThoughtSpot has rapidly gained traction in the US Embedded Analytics Market with its innovative approach to enabling user-driven analytics through its search and AI-powered analytics capabilities.

    The company's key products, designed to allow users to generate insights through simple queries, position it uniquely in the competitive landscape, focusing on making data accessible to all levels of business users. ThoughtSpot's strengths include its user-friendly interface, rapid deployment, and strong emphasis on self-service analytics, allowing organizations to derive insights without the need for extensive IT support. Furthermore, the company's successful mergers and acquisitions strategy bolsters its market position by integrating complementary technologies and expanding its product offerings.

    ThoughtSpot's growing partnerships with major technology providers enhance its market presence, ensuring that it stays relevant in a dynamic environment where agility and adaptability are crucial for success.

    Key Companies in the US Embedded Analytics Market market include

    Industry Developments

    The US Embedded Analytics Market has seen significant developments recently, particularly with companies such as SAP, ThoughtSpot, Zoho, and Microsoft expanding their analytics solutions to meet rising demand in data-driven decision-making. In August 2023, TIBCO Software announced the acquisition of a prominent analytics start-up to bolster its capabilities in real-time data processing and visualization. Notably, MicroStrategy reported a surge in market valuation due to its integration of advanced analytics features into its business intelligence platforms. The US market's growth has been supported by increasing investments in cloud-based solutions and machine learning technologies.

    Companies like Salesforce and IBM have ramped up their Research and Development efforts in embedding AI-driven insights into their analytics products, enhancing user experience and functionality. In the last few years, the rise of remote work and digital transformation has further fueled demand for embedded analytics solutions, leading to a competitive landscape among analytics providers like Domo, Qlik, and Sisense. As businesses increasingly rely on data to drive strategies, the Embedded Analytics Market in the US is set to continue its expansion, with firms continually adapting to technological advancements and market needs.

    Market Segmentation

    Outlook

    • API Integration
    • Middleware Integration
    • Direct Integration

    Embedded Analytics Market End User Outlook

    • Small and Medium Enterprises
    • Large Enterprises
    • Government

    Embedded Analytics Market Application Outlook

    • Business Intelligence
    • Reporting
    • Data Visualization
    • Predictive Analytics

    Embedded Analytics Market Deployment Type Outlook

    • On-Premises
    • Cloud-Based
    • Hybrid

    Embedded Analytics Market Integration Type Outlook

    • API Integration
    • Middleware Integration
    • Direct Integration

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 2.15(USD Billion)
    MARKET SIZE 2024 2.5(USD Billion)
    MARKET SIZE 2035 8.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 11.153% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED SAP, ThoughtSpot, Zoho, Domo, Oracle, MicroStrategy, Looker, Qlik, IBM, Yellowfin, Microsoft, Tableau, Salesforce, TIBCO Software, Sisense
    SEGMENTS COVERED Deployment Type, Application, End User, Integration Type
    KEY MARKET OPPORTUNITIES Growing demand for real-time insights, Integration with AI and machine learning, Increasing adoption by SMEs, Enhanced data visualization tools, Rising cloud-based analytics solutions
    KEY MARKET DYNAMICS Data integration challenges, Increasing demand for self-service analytics, Competition among analytics providers, Growing cloud-based solutions, Rising focus on data-driven decisions
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Embedded Analytics Market in 2024?

    The US Embedded Analytics Market is expected to be valued at 2.5 billion USD in 2024.

    What is the projected market value of the US Embedded Analytics Market by 2035?

    By 2035, the US Embedded Analytics Market is expected to reach a valuation of 8.0 billion USD.

    What is the expected compound annual growth rate (CAGR) for the US Embedded Analytics Market from 2025 to 2035?

    The expected CAGR for the US Embedded Analytics Market from 2025 to 2035 is 11.153%.

    Which deployment type is estimated to dominate the US Embedded Analytics Market in 2024?

    The On-Premises deployment type is estimated to dominate with a value of 1.0 billion USD in 2024.

    What will be the market value of Cloud-Based deployments in the US Embedded Analytics Market by 2035?

    Cloud-Based deployments are expected to reach a market value of 4.0 billion USD by 2035.

    How much is the Hybrid deployment segment of the US Embedded Analytics Market expected to grow from 2024 to 2035?

    The Hybrid deployment segment is expected to grow from 0.3 billion USD in 2024 to 0.8 billion USD in 2035.

    Who are the major players in the US Embedded Analytics Market?

    Key players include SAP, ThoughtSpot, Zoho, Domo, Oracle, MicroStrategy, Looker, Qlik, IBM, Yellowfin, Microsoft, Tableau, Salesforce, TIBCO Software, and Sisense.

    What is the market growth potential for the US Embedded Analytics Market in the coming years?

    The market has significant growth potential due to increasing demand for data-driven decision-making solutions.

    What are the key applications driving growth in the US Embedded Analytics Market?

    Key applications include business intelligence, operational reporting, and real-time analytics.

    How is the current global scenario likely affecting the US Embedded Analytics Market?

    The current global scenario may create challenges but also provides opportunities for innovation and enhancement in analytics solutions.

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