What was the overall market valuation of the US influencer marketing market in 2024?

The overall market valuation was 17.19 USD Billion in 2024. Read More

What is the projected market valuation for the US influencer marketing market by 2035?

The projected valuation for 2035 is 307.77 USD Billion. Read More

What is the expected CAGR for the US influencer marketing market during the forecast period 2025 - 2035?

The expected CAGR during the forecast period 2025 - 2035 is 29.99%. Read More

Which segment had the highest valuation in the US influencer marketing market in 2024?

The segment 'Services' had the highest valuation at 186.22 USD Billion in 2024. Read More

How did the valuation of the 'Fashion' segment change from 2024 to 2035?

The 'Fashion' segment valuation is expected to grow from 2.58 USD Billion in 2024 to 46.12 USD Billion by 2035. Read More

What are the key players in the US influencer marketing market?

Key players include Influencity, AspireIQ, Upfluence, Traackr, Klear, BuzzSumo, NinjaOutreach, CreatorIQ, and HypeAuditor. Read More

What was the valuation of the 'Large Enterprise' segment in 2024?

The 'Large Enterprise' segment was valued at 10.32 USD Billion in 2024. Read More

Which end-user segment is projected to have the highest growth by 2035?

The 'Retail & E-Commerce' segment is projected to grow significantly, from 4.12 USD Billion in 2024 to 73.12 USD Billion by 2035. Read More

What was the valuation of the 'Food & Beverages' segment in 2024?

The 'Food & Beverages' segment was valued at 1.73 USD Billion in 2024. Read More

How does the valuation of 'Luxury & Cosmetics' compare to 'Advertising & Public Relations' in 2024?

In 2024, 'Luxury & Cosmetics' was valued at 3.44 USD Billion, whereas 'Advertising & Public Relations' was valued at 1.73 USD Billion. Read More

US Influencer Marketing Market

ID: MRFR/ICT/12070-HCR

100 Pages

Apoorva Priyadarshi

Last Updated: April 06, 2026

US Influencer Marketing Market Size, Share and Trends Analysis Report By Component (Solution/Platform, Services), By Organization Size (Small & Medium Enterprise (SME), Large Enterprise) and By End User (Fashion, Luxury & Cosmetics, Retail & E-Commerce, Consumer Goods, Advertising & Public Relation, Food & Beverages, Travel & Tourism, Automobile, Others) - Forecast to 2035

Summary Table of Contents Segmentation Download PDF

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1 SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS
1. 1.1 EXECUTIVE SUMMARY
  1. 1.1.1 Market Overview
  2. 1.1.2 Key Findings
  3. 1.1.3 Market Segmentation
  4. 1.1.4 Competitive Landscape
  5. 1.1.5 Challenges and Opportunities
  6. 1.1.6 Future Outlook
2 SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE
1. 2.1 MARKET INTRODUCTION
  1. 2.1.1 Definition
  2. 2.1.2 Scope of the study
    1. 2.1.2.1 Research Objective
    2. 2.1.2.2 Assumption
    3. 2.1.2.3 Limitations
2. 2.2 RESEARCH METHODOLOGY
  1. 2.2.1 Overview
  2. 2.2.2 Data Mining
  3. 2.2.3 Secondary Research
  4. 2.2.4 Primary Research
    1. 2.2.4.1 Primary Interviews and Information Gathering Process
    2. 2.2.4.2 Breakdown of Primary Respondents
  5. 2.2.5 Forecasting Model
  6. 2.2.6 Market Size Estimation
    1. 2.2.6.1 Bottom-Up Approach
    2. 2.2.6.2 Top-Down Approach
  7. 2.2.7 Data Triangulation
  8. 2.2.8 Validation
3 SECTION III: QUALITATIVE ANALYSIS
1. 3.1 MARKET DYNAMICS
  1. 3.1.1 Overview
  2. 3.1.2 Drivers
  3. 3.1.3 Restraints
  4. 3.1.4 Opportunities
2. 3.2 MARKET FACTOR ANALYSIS
  1. 3.2.1 Value chain Analysis
  2. 3.2.2 Porter's Five Forces Analysis
    1. 3.2.2.1 Bargaining Power of Suppliers
    2. 3.2.2.2 Bargaining Power of Buyers
    3. 3.2.2.3 Threat of New Entrants
    4. 3.2.2.4 Threat of Substitutes
    5. 3.2.2.5 Intensity of Rivalry
  3. 3.2.3 COVID-19 Impact Analysis
    1. 3.2.3.1 Market Impact Analysis
    2. 3.2.3.2 Regional Impact
    3. 3.2.3.3 Opportunity and Threat Analysis
4 SECTION IV: QUANTITATIVE ANALYSIS
1. 4.1 Information and Communications Technology, BY Component (USD Billion)
  1. 4.1.1 Solutions
  2. 4.1.2 Services
2. 4.2 Information and Communications Technology, BY Organization Size (USD Billion)
  1. 4.2.1 Small & Medium Enterprise (SME)
  2. 4.2.2 Large Enterprise
3. 4.3 Information and Communications Technology, BY End-User (USD Billion)
  1. 4.3.1 Fashion
  2. 4.3.2 Luxury & Cosmetics
  3. 4.3.3 Retail & E-Commerce
  4. 4.3.4 Consumer Goods
  5. 4.3.5 Advertising & Public Relations
  6. 4.3.6 Food & Beverages
  7. 4.3.7 Travel & Tourism
  8. 4.3.8 Automobile
  9. 4.3.9 Others
5 SECTION V: COMPETITIVE ANALYSIS
1. 5.1 Competitive Landscape
  1. 5.1.1 Overview
  2. 5.1.2 Competitive Analysis
  3. 5.1.3 Market share Analysis
  4. 5.1.4 Major Growth Strategy in the Information and Communications Technology
  5. 5.1.5 Competitive Benchmarking
  6. 5.1.6 Leading Players in Terms of Number of Developments in the Information and Communications Technology
  7. 5.1.7 Key developments and growth strategies
    1. 5.1.7.1 New Product Launch/Service Deployment
    2. 5.1.7.2 Merger & Acquisitions
    3. 5.1.7.3 Joint Ventures
  8. 5.1.8 Major Players Financial Matrix
    1. 5.1.8.1 Sales and Operating Income
    2. 5.1.8.2 Major Players R&D Expenditure. 2023
2. 5.2 Company Profiles
  1. 5.2.1 Influencity (ES)
    1. 5.2.1.1 Financial Overview
    2. 5.2.1.2 Products Offered
    3. 5.2.1.3 Key Developments
    4. 5.2.1.4 SWOT Analysis
    5. 5.2.1.5 Key Strategies
  2. 5.2.2 AspireIQ (US)
    1. 5.2.2.1 Financial Overview
    2. 5.2.2.2 Products Offered
    3. 5.2.2.3 Key Developments
    4. 5.2.2.4 SWOT Analysis
    5. 5.2.2.5 Key Strategies
  3. 5.2.3 Upfluence (FR)
    1. 5.2.3.1 Financial Overview
    2. 5.2.3.2 Products Offered
    3. 5.2.3.3 Key Developments
    4. 5.2.3.4 SWOT Analysis
    5. 5.2.3.5 Key Strategies
  4. 5.2.4 Traackr (US)
    1. 5.2.4.1 Financial Overview
    2. 5.2.4.2 Products Offered
    3. 5.2.4.3 Key Developments
    4. 5.2.4.4 SWOT Analysis
    5. 5.2.4.5 Key Strategies
  5. 5.2.5 Klear (IL)
    1. 5.2.5.1 Financial Overview
    2. 5.2.5.2 Products Offered
    3. 5.2.5.3 Key Developments
    4. 5.2.5.4 SWOT Analysis
    5. 5.2.5.5 Key Strategies
  6. 5.2.6 BuzzSumo (GB)
    1. 5.2.6.1 Financial Overview
    2. 5.2.6.2 Products Offered
    3. 5.2.6.3 Key Developments
    4. 5.2.6.4 SWOT Analysis
    5. 5.2.6.5 Key Strategies
  7. 5.2.7 NinjaOutreach (US)
    1. 5.2.7.1 Financial Overview
    2. 5.2.7.2 Products Offered
    3. 5.2.7.3 Key Developments
    4. 5.2.7.4 SWOT Analysis
    5. 5.2.7.5 Key Strategies
  8. 5.2.8 CreatorIQ (US)
    1. 5.2.8.1 Financial Overview
    2. 5.2.8.2 Products Offered
    3. 5.2.8.3 Key Developments
    4. 5.2.8.4 SWOT Analysis
    5. 5.2.8.5 Key Strategies
  9. 5.2.9 HypeAuditor (RU)
    1. 5.2.9.1 Financial Overview
    2. 5.2.9.2 Products Offered
    3. 5.2.9.3 Key Developments
    4. 5.2.9.4 SWOT Analysis
    5. 5.2.9.5 Key Strategies
3. 5.3 Appendix
  1. 5.3.1 References
  2. 5.3.2 Related Reports
6 LIST OF FIGURES
1. 6.1 MARKET SYNOPSIS
2. 6.2 US MARKET ANALYSIS BY COMPONENT
3. 6.3 US MARKET ANALYSIS BY ORGANIZATION SIZE
4. 6.4 US MARKET ANALYSIS BY END-USER
5. 6.5 KEY BUYING CRITERIA OF INFORMATION AND COMMUNICATIONS TECHNOLOGY
6. 6.6 RESEARCH PROCESS OF MRFR
7. 6.7 DRO ANALYSIS OF INFORMATION AND COMMUNICATIONS TECHNOLOGY
8. 6.8 DRIVERS IMPACT ANALYSIS: INFORMATION AND COMMUNICATIONS TECHNOLOGY
9. 6.9 RESTRAINTS IMPACT ANALYSIS: INFORMATION AND COMMUNICATIONS TECHNOLOGY
10. 6.10 SUPPLY / VALUE CHAIN: INFORMATION AND COMMUNICATIONS TECHNOLOGY
11. 6.11 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY COMPONENT, 2024 (% SHARE)
12. 6.12 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY COMPONENT, 2024 TO 2035 (USD Billion)
13. 6.13 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY ORGANIZATION SIZE, 2024 (% SHARE)
14. 6.14 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY ORGANIZATION SIZE, 2024 TO 2035 (USD Billion)
15. 6.15 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY END-USER, 2024 (% SHARE)
16. 6.16 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY END-USER, 2024 TO 2035 (USD Billion)
17. 6.17 BENCHMARKING OF MAJOR COMPETITORS
7 LIST OF TABLES
1. 7.1 LIST OF ASSUMPTIONS
7.1.1
1. 7.2 US MARKET SIZE ESTIMATES; FORECAST
  1. 7.2.1 BY COMPONENT, 2025-2035 (USD Billion)
  2. 7.2.2 BY ORGANIZATION SIZE, 2025-2035 (USD Billion)
  3. 7.2.3 BY END-USER, 2025-2035 (USD Billion)
2. 7.3 PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
7.3.1
1. 7.4 ACQUISITION/PARTNERSHIP
7.4.1

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US US Influencer Marketing Market Segmentation

US Influencer Marketing Market By Component (USD Billion, 2025-2035)

Solutions
Services

US Influencer Marketing Market By Organization Size (USD Billion, 2025-2035)

Small & Medium Enterprise (SME)
Large Enterprise

US Influencer Marketing Market By End-User (USD Billion, 2025-2035)

Fashion
Luxury & Cosmetics
Retail & E-Commerce
Consumer Goods
Advertising & Public Relations
Food & Beverages
Travel & Tourism
Automobile
Others

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