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    US Oat Milk Market

    ID: MRFR/F-B & N/18277-HCR
    128 Pages
    Snehal Singh
    September 2025

    US Oat Milk Market Research Report: By Product Type (Regular/Full Fat, Reduced Fat), By Flavor (Natural, Flavored) and By Format (Shelf-Stable, Refrigerated) - Forecast to 2035

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    US Oat Milk Market Infographic
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    US Oat Milk Market Summary

    The US oat milk market is poised for substantial growth, projected to reach 3044.7 million USD by 2035 from 792 million USD in 2024.

    Key Market Trends & Highlights

    US Oat Milk Key Trends and Highlights

    • The US oat milk market is valued at 792 million USD in 2024 and is expected to grow to 3044.7 million USD by 2035.
    • The market is anticipated to experience a compound annual growth rate (CAGR) of 13.02 percent from 2025 to 2035.
    • Consumer preferences for plant-based alternatives are driving the increasing demand for oat milk in the United States.
    • Growing adoption of oat milk due to rising health consciousness among consumers is a major market driver.

    Market Size & Forecast

    2024 Market Size 792 (USD Million)
    2035 Market Size 3044.7 (USD Million)
    CAGR (2025-2035) 13.02%

    Major Players

    Elmhurst, Califia Farms, Kirkland Signature, Aldi, Oatside, Blue Diamond Growers, Planet Oat, Quaker Oats, Malk Organics, Ripple Foods, So Delicious, Oatly, Dave's Killer Bread, Silk, Minor Figures

    US Oat Milk Market Trends

    The US Oat Milk Market is experiencing significant growth driven by the rising demand for plant-based alternatives among health-conscious consumers. The increasing awareness of lactose intolerance and dairy allergies has led many to seek non-dairy options, with oat milk emerging as a popular choice due to its creamy texture and nutritional benefits. Moreover, the trend towards sustainable and environmentally-friendly products has bolstered oat milk's appeal, as oats are often seen as a more sustainable crop compared to almonds and soy. 

    Opportunities in the US Oat Milk Market can be captured by targeting various segments, especially in the food service sector, where cafes and restaurants are increasingly incorporating oat milk into their offerings.Product innovation and diversification, such as flavored oat milk and barista-style blends, present additional avenues for growth. In recent times, the trend of clean-label products has gained momentum, with consumers increasingly looking for transparency in ingredient lists. 

    This trend aligns well with oat milk’s simple ingredient profile, which typically consists of oats, water, and minimal additives, appealing to the health-conscious shopper. Retail chains across the US are expanding their oat milk selections, further highlighting its popularity. The American population's growing enthusiasm for vegan and vegetarian diets is also influencing the market, as oat milk is embraced as a versatile milk substitute in various recipes.Thus, the US Oat Milk Market continues to evolve with changing dietary preferences and an increasing focus on sustainability.

    Market Segment Insights

    Oat Milk Market Product Type Insights

    The US Oat Milk Market is witnessing significant growth within the Product Type segment, characterized primarily by regular/full fat and reduced fat variants. Regular/full fat oat milk has gained popularity due to its creamy texture and rich flavor, making it a favorable choice among consumers seeking a more indulgent, dairy-like experience. This variant is often favored in coffee shops and among consumers who appreciate its versatility, particularly in smoothies and baking.

    In contrast, reduced fat oat milk caters to health-conscious individuals who prioritize lower calorie intake without sacrificing taste.Both these product types showcase critical market trends, including the increasing demand for plant-based alternatives and the growing awareness of dietary preferences containing less cholesterol and saturated fat. The US Oat Milk Market segmentation reflects a broader shift towards healthier lifestyles, where consumers are becoming mindful of the nutritional benefits associated with oat milk.

    Get more detailed insights about US Oat Milk Market Research Report — Forecast till 2035

    Key Players and Competitive Insights

    The competitive landscape of the US Oat Milk Market has gained significant traction in recent years, driven by an increased demand for plant-based alternatives to dairy. As consumers become more health-conscious and environmentally aware, oat milk has emerged as a popular choice among various non-dairy options, appealing to both vegan and lactose-intolerant populations. The market is characterized by a mix of established beverage companies and innovative startups, all vying for market share in a rapidly growing segment.

    Competition centers around product quality, flavor profiles, nutritional benefits, and branding strategies, where distinctive packaging and marketing campaigns play a crucial role in attracting consumers. Additionally, the rise of e-commerce and health-focused retail channels has enabled brands to expand their reach effectively. Elmhurst has carved out a notable space within the US Oat Milk Market by focusing on quality and simplicity in its products. Known for its unique cold-processing technique, Elmhurst uses minimal ingredients to create their oat milk, which distinguishes its offering in a crowded marketplace.

    The brand capitalizes on its heritage as a long-standing dairy company, leveraging consumer trust in traditional production methods while pivoting towards plant-based alternatives. Elmhurst's strength lies in its commitment to non-GMO ingredients and the emphasis on health benefits, appealing to consumers looking for nutritional value in their dairy substitutes. This commitment to quality and transparency resonates well with health-conscious consumers, positioning Elmhurst as a key player in the market despite the presence of larger competitors.

    Califia Farms is another significant contributor to the US Oat Milk Market, providing a diverse range of plant-based products, including oat milk that is notable for its creamy texture and rich flavor. The company emphasizes innovation and sustainability in its product development, offering both original and flavored oat milk options. Key strengths of Califia Farms include its prominent retail presence and its successful branding, which aligns with a lifestyle image that appeals to health-conscious and environmentally aware consumers. Their focus on sustainable practices has cemented their reputation as a forward-thinking brand.

    Califia Farms has also pursued strategic partnerships and acquisitions to expand its product offerings and market reach, allowing it to stay competitive in the ever-evolving landscape of plant-based beverages. The brand's ability to foster consumer loyalty through product variety and quality further solidifies its position in the US oat milk sector.

    Key Companies in the US Oat Milk Market market include

    Industry Developments

    Recent developments in the US Oat Milk Market reflect significant growth and increasing consumer demand for plant-based alternatives. Companies like Oatly, Elmhurst, and Califia Farms are expanding their product lines to include flavored oat milk and ready-to-drink coffee beverages, tapping into the trend for convenience and variety. In terms of market performance, the US oat milk industry experienced a valuation surge, driven by rising health consciousness and a shift toward sustainable dietary options.

    Notably, there are indications of increased distribution in major retail chains, including Kirkland Signature and Aldi, promoting greater accessibility to consumers.In recent merger and acquisition news, Malk Organics announced in September 2023 a strategic partnership with Blue Diamond Growers to enhance their product offerings through improved sourcing techniques. Additionally, in July 2023, So Delicious acquired Ripple Foods, aimed at innovating their plant-based product range.

    Major happenings over the last two to three years included Planet Oat's entrance into the market in September 2021 and Quaker Oats' introduction of oat milk products in early 2022, marking a significant pivot towards plant-based options within established brands.

    Market Segmentation

    Oat Milk Market Flavor Outlook

    • Shelf-Stable
    • Refrigerated

    Oat Milk Market Format Outlook

    • Shelf-Stable
    • Refrigerated

    Oat Milk Market Product Type Outlook

    • Natural
    • Flavored

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 688.8(USD Million)
    MARKET SIZE 2024 792.0(USD Million)
    MARKET SIZE 2035 3044.74(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 13.023% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Elmhurst, Califia Farms, Kirkland Signature, Aldi, Oatside, Blue Diamond Growers, Planet Oat, Quaker Oats, Malk Organics, Ripple Foods, So Delicious, Oatly, Dave's Killer Bread, Silk, Minor Figures
    SEGMENTS COVERED Product Type, Flavor, Format
    KEY MARKET OPPORTUNITIES Rising lactose intolerance awareness, Growth of vegan diets, Increased e-commerce distribution, Innovative flavor and product variations, Sustainable and eco-friendly packaging
    KEY MARKET DYNAMICS rising plant-based trends, health-conscious consumers, environmental sustainability concerns, product innovation and variety, competitive pricing strategies
    COUNTRIES COVERED US

    FAQs

    What is the current market value of the US Oat Milk Market in 2024?

    The US Oat Milk Market is expected to be valued at 792.0 USD Million in the year 2024.

    What is the projected market size for the US Oat Milk Market by 2035?

    By the year 2035, the US Oat Milk Market is projected to reach a value of 3044.74 USD Million.

    What is the expected CAGR for the US Oat Milk Market from 2025 to 2035?

    The expected compound annual growth rate for the US Oat Milk Market from 2025 to 2035 is 13.023%.

    Which product type dominates the US Oat Milk Market currently?

    The Regular/Full Fat product type dominates the US Oat Milk Market, valued at 400.0 USD Million in 2024.

    What will be the market value of Reduced Fat Oat Milk in 2035?

    The Reduced Fat segment of the US Oat Milk Market is expected to reach a valuation of 1467.74 USD Million by 2035.

    Who are the key players in the US Oat Milk Market?

    Key players in the US Oat Milk Market include Elmhurst, Califia Farms, Kirkland Signature, Aldi, and Oatly among others.

    What are the growth drivers currently influencing the US Oat Milk Market?

    Growth drivers for the US Oat Milk Market include increasing health consciousness and a shift towards plant-based diets.

    What challenges does the US Oat Milk Market face?

    The US Oat Milk Market faces challenges such as competition from other plant-based milk alternatives and supply chain disruptions.

    How does the market growth rate differ by product type?

    The Regular/Full Fat segment shows a significant growth trajectory, further driving the overall US Oat Milk Market expansion.

    What key trends are emerging in the US Oat Milk Market?

    Emerging trends in the US Oat Milk Market include increased innovation in flavors and sustainability efforts in production practices.

    US Oat Milk Market Research Report — Forecast till 2035 Infographic
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