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    US Obesity Management Market

    ID: MRFR/Pharma/16774-HCR
    100 Pages
    Garvit Vyas
    October 2025

    US Obesity Management Market Research Report By Type (Surgical Procedures, Pharmacotherapy, Lifestyle Changes, Fitness Programs), By End User (Clinics, Hospitals, Home Care, Fitness Centers), By Treatment Method (Bariatric Surgery, Pharmaceuticals, Nutritional Counseling, Behavioral Therapy) and By Distribution Channel (Online Pharmacies, Retail Pharmacies, Hospitals, Direct Sales) - Forecast to 2035

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    US Obesity Management Market Infographic
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    US Obesity Management Market Summary

    The US Obesity Management market is projected to grow significantly, reaching 1785 USD Million by 2035.

    Key Market Trends & Highlights

    US Obesity Management Key Trends and Highlights

    • The market is valued at 871.5 USD Million in 2024, indicating a robust starting point for growth.
    • From 2025 to 2035, the market is expected to grow at a compound annual growth rate of 6.73%.
    • By 2035, the market is anticipated to nearly double, reaching 1785 USD Million.
    • Growing adoption of innovative treatment methods due to increasing obesity rates is a major market driver.

    Market Size & Forecast

    2024 Market Size 871.5 (USD Million)
    2035 Market Size 1785 (USD Million)
    CAGR (2025-2035) 6.73%

    Major Players

    Bristol Myers Squibb, Eli Lilly, Medtronic, Zafgen, Novo Nordisk, Pfizer, Amgen, AbbVie, Allergan, Sanofi, GSK

    US Obesity Management Market Trends

    The US Obesity Management Market is shaped by several key market drivers that reflect the nation’s growing health concerns. With over 70% of American adults classified as overweight or obese, there is an increasing need for effective obesity management solutions. The rising recognition of obesity as a complex disease rather than a lifestyle choice has led to more comprehensive treatment approaches. Increasing focus on preventive measures, public health initiatives, and nutritional education programs further support this trend. Opportunities in this market can be found in the development of innovative weight-loss drugs and personalized nutrition plans tailored to individual needs.

    Other noteworthy trends include increased emphasis on mental health in the context of obesity, acknowledging its impact on weight management and the importance of psychological support in treatment plans. The rising demand for healthier food options and lifestyle change programs reflects the growing consumer awareness surrounding obesity and its health risks, creating a fertile ground for market expansion. Overall, these trends indicate a proactive stance towards managing obesity, making the US market increasingly dynamic and responsive to the needs of its population.

    Market Segment Insights

    Obesity Management Market Type Insights

    The US Obesity Management Market is witnessing significant growth with its diverse segmentation that includes Surgical Procedures, Pharmacotherapy, Lifestyle Changes, and Fitness Programs. Surgical Procedures, which comprise options such as bariatric surgery, play a crucial role in treating severe obesity and are often considered when other treatments have failed. This approach is critical as it often leads to substantial weight loss and improvement in associated health conditions such as diabetes and hypertension. On the other hand, Pharmacotherapy encompasses various medications designed to assist with weight loss by suppressing appetite or inhibiting fat absorption.

    This segment is essential in providing patients who are not candidates for surgery with options to manage their obesity more effectively. 

    Lifestyle Changes are also a vital category within the obesity management landscape, focusing on behavioral modifications through improved diet and physical activity. This segment emphasizes sustainable weight management practices, which are increasingly recognized for their long-term effectiveness in combating obesity. Lastly, Fitness Programs support individuals in their journey towards healthier lifestyles by promoting regular physical activity tailored to their specific needs. 

    This diversification in the US Obesity Management Market segmentation permits healthcare providers to adopt a multi-faceted approach in addressing the obesity crisis, driven by various factors including rising obesity rates, an increasing awareness of health risks, and a growing emphasis on preventative healthcare measures. With the combined efforts in addressing obesity via these distinct methods, the market demonstrates a strong potential for addressing one of the pressing health issues faced by the US population.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Obesity Management Market End User Insights

    The US Obesity Management Market, with its focus on various End Users, demonstrates a dynamic landscape driven by growing health concerns related to obesity. Clinics and Hospitals play a crucial role, as they provide essential medical interventions and personalized care plans, which are vital for effective management of obesity. Home Care services have gained traction as they offer convenience and tailored solutions for obese patients, accommodating those who prefer treatments in a familiar environment. Fitness Centers contribute significantly by promoting active lifestyles and weight management through structured fitness programs and nutritional guidance. 

    As obesity rates continue to rise in the US, driven by sedentary lifestyles and unhealthy eating habits, these End User segments are expected to adapt and innovate, enhancing their services to meet the demands of the population. The growing awareness of obesity-related health complications reinforces the importance of these segments, as they are critical in the prevention and treatment of obesity, making their roles central to the overall success of obesity management efforts within the market.

    Obesity Management Market Treatment Method Insights

    The Treatment Method segment of the US Obesity Management Market is a critical area focused on diverse approaches to tackle obesity, a condition affecting a substantial portion of the population. Among the various methods, Bariatric Surgery has gained considerable recognition for its effectiveness in achieving significant weight loss and improving comorbidities associated with obesity, making it an essential option for patients who have not succeeded with alternative treatments.

    Pharmaceuticals represent another vital approach, offering an array of medications that assist in weight management and appetite control, thus catering to the needs of those who may not qualify for surgery or prefer non-invasive methods. 

    Nutritional Counseling plays a significant role in educating individuals about healthy eating habits, which is crucial in preventing obesity through lifestyle changes. Additionally, Behavioral Therapy emphasizes changing unhealthy habits and establishing a supportive environment for weight management, addressing the psychological aspects of obesity. Collectively, these methods highlight the multifaceted nature of obesity treatment, demonstrating a robust response to an ongoing public health challenge in the United States, where obesity rates have risen significantly over the years.

    As the US focuses on improving health outcomes, understanding the variations within the Treatment Method segment will be key to tailoring effective interventions for different patient needs.

    Obesity Management Market Distribution Channel Insights

    The Distribution Channel segment within the US Obesity Management Market encompasses diverse avenues such as Online Pharmacies, Retail Pharmacies, Hospitals, and Direct Sales. Online Pharmacies have gained traction due to their convenience and growing consumer preference for remote access to health solutions, enhancing patient compliance. Retail Pharmacies remain a key player, offering immediate access to obesity management medications and promoting patient engagement through personalized healthcare services. Hospitals play a critical role by integrating obesity management programs into broader patient care, addressing systemic health issues while providing specialized support. 

    Direct Sales capitalize on personal interactions, enabling providers to deliver tailored solutions directly to consumers. The segment's evolution is driven by increasing obesity rates, shifting consumer behaviors, and advancements in telehealth solutions. Emerging technology in the healthcare sector, particularly digital platforms, is expected to redefine how patients access and manage obesity treatments, shaping the landscape of the US Obesity Management Market. Moreover, rising health awareness and preventive care trends significantly influence consumer choices in selecting suitable distribution channels, thereby fueling the market growth.

    Get more detailed insights about US Obesity Management Market

    Key Players and Competitive Insights

    The US Obesity Management Market has been experiencing significant growth driven by the increasing prevalence of obesity and related health issues among the population. The competitive landscape is characterized by the presence of numerous pharmaceutical companies and healthcare providers that are actively investing in the development of innovative treatments and solutions for obesity management. With various therapeutic approaches, including pharmacotherapy, behavioral interventions, and surgical options, the market has become an attractive arena for stakeholders. Companies are focusing on advancing their product pipelines and leveraging strategic collaborations to enhance their market presence.

    As awareness around obesity continues to rise, driven by public health initiatives and evolving consumer perspectives, organizations are increasingly aligning their strategies to cater to the diverse needs of patients across the United States.

    Bristol Myers Squibb has established itself as a formidable player in the US Obesity Management Market. The company benefits from its robust research and development capabilities, which enable it to explore novel obesity treatment options tailored for various patient demographics. Its strong reputation and longstanding presence in the pharmaceutical industry have allowed Bristol Myers Squibb to foster collaborative relationships with healthcare providers and institutions. This collaborative approach facilitates the integration of clinical insights into the development process, ensuring that the therapies meet real-world needs.

    The company’s focus on patient-centered care and dedication to improving outcomes for individuals with obesity positions it favorably in the competitive landscape, solidifying its commitment to addressing this pressing health issue.

    Eli Lilly is another key entity in the US Obesity Management Market, recognized for its innovative pharmaceuticals aimed at weight management. The company has made significant strides with its key products that target obesity, focusing on science-backed solutions that cater to a diverse patient base. Eli Lilly's established market presence, bolstered by a comprehensive marketing strategy, has allowed it to effectively reach and engage healthcare professionals and patients alike. The company’s strengths lie in its commitment to research and development, leading to a consistent pipeline of new treatments.

    Moreover, Eli Lilly has been proactive in expanding its portfolio through strategic mergers and acquisitions, enhancing its ability to offer cutting-edge therapies that address obesity and its comorbidities. This approach not only strengthens the company’s foothold in the obesity treatment market segment but also underscores its dedication to mitigating the obesity epidemic in the United States.

    Key Companies in the US Obesity Management Market market include

    Industry Developments

    Recent developments in the US Obesity Management Market indicate significant growth driven by increased awareness of obesity's health impacts. Companies like Bristol Myers Squibb and Eli Lilly are actively expanding their portfolios with innovative solutions, such as weight management drugs and comprehensive care plans. Recently, in September 2023, Eli Lilly announced the acquisition of a promising obesity drug platform, enhancing its competitive position in the market. Novo Nordisk continues to advance its obesity treatments, recently reporting a substantial revenue increase from their GLP-1 receptor agonists, emphasizing the demand for effective management solutions.

    Additionally, Medtronic is focusing on technological solutions for obesity management, showcasing advancements in obesity-related medical devices. Meanwhile, Zafgen's recent clinical trials highlight promising results for its weight-loss drug candidates. Over the past two years, the market valuation for companies like Amgen and AbbVie has significantly risen, attributed to novel therapies and public health initiatives addressing the obesity epidemic in the US. Legislative measures aimed at increasing access to obesity treatments are also evolving, thereby potentially influencing market dynamics ahead.

    Market Segmentation

    Obesity Management Market Type Outlook

    • Surgical Procedures
    • Pharmacotherapy
    • Lifestyle Changes
    • Fitness Programs

    Obesity Management Market End User Outlook

    • Clinics
    • Hospitals
    • Home Care
    • Fitness Centers

    Obesity Management Market Treatment Method Outlook

    • Bariatric Surgery
    • Pharmaceuticals
    • Nutritional Counseling
    • Behavioral Therapy

    Obesity Management Market Distribution Channel Outlook

    • Online Pharmacies
    • Retail Pharmacies
    • Hospitals
    • Direct Sales

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 816.9(USD Million)
    MARKET SIZE 2024 871.5(USD Million)
    MARKET SIZE 2035 1785.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 6.735% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Bristol Myers Squibb, Eli Lilly, Medtronic, Zafgen, Novo Nordisk, Pfizer, Amgen, AbbVie, Allergan, Sanofi, GSK
    SEGMENTS COVERED Type, End User, Treatment Method, Distribution Channel
    KEY MARKET OPPORTUNITIES Innovative weight loss technologies, Personalized nutrition plans, Digital health solutions, Bariatric surgery advancements, Comprehensive obesity prevention programs
    KEY MARKET DYNAMICS rising obesity rates, increasing healthcare costs, growing awareness and education, advancements in treatment options, government regulations and policies
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Obesity Management Market in 2024?

    The US Obesity Management Market is expected to be valued at 871.5 million USD in 2024.

    What is the projected market value for the US Obesity Management Market by 2035?

    By 2035, the market is expected to reach a value of 1,785.0 million USD.

    What is the expected compound annual growth rate (CAGR) for the US Obesity Management Market from 2025 to 2035?

    The expected CAGR for the US Obesity Management Market from 2025 to 2035 is 6.735%.

    Which segment has the largest market size within the US Obesity Management Market in 2024?

    In 2024, the Surgical Procedures segment holds the largest market size at 320.0 million USD.

    What is the market size for Pharmacotherapy in the US Obesity Management Market in 2024?

    The Pharmacotherapy segment is valued at 250.0 million USD in 2024.

    What is the expected market size for Lifestyle Changes by 2035?

    By 2035, the Lifestyle Changes segment is expected to reach a market size of 340.0 million USD.

    Who are the major players in the US Obesity Management Market?

    Key players in the market include Bristol Myers Squibb, Eli Lilly, Medtronic, and Novo Nordisk.

    What will be the value of Fitness Programs in the US Obesity Management Market in 2035?

    The Fitness Programs segment is projected to be valued at 240.0 million USD by 2035.

    What are the growth drivers for the US Obesity Management Market?

    Key growth drivers include increasing obesity rates and rising awareness about health management.

    What challenges does the US Obesity Management Market face?

    Challenges include high costs associated with obesity treatments and varying patient compliance rates.

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