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US Off-Road Motorcycle Market

ID: MRFR/AT/14790-HCR
100 Pages
Garvit Vyas
October 2025

US Off-Road Motorcycle Market Research Report By Type (Trail Dirt Bike, Dual Sport Bike, Enduro Bike, Motocross Dirt Bike, Adventure Bike, Trails Bike, Others), By Propulsion (ICE Motorcycle, Electric Motorcycle), By Stroke (2-stroke, 4-stroke), By Engine Displacement (Up to 125 cc, 126-250 cc, 251-500 cc, 501 cc and Above), By Application (Racing Drivers/Professionals, Motorcycle Enthusiast/Amateur) and By End Use (Adults, Kids & Youth) - Forecast to 2035

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Summary Table of Contents Segmentation Download PDF

US Off-Road Motorcycle Market Summary

As per MRFR analysis, the US off road-motorcycle market Size was estimated at 984.51 USD Million in 2024. The US off road-motorcycle market is projected to grow from 1030.09 USD Million in 2025 to 1620.0 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 4.63% during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The US off-road motorcycle market is experiencing a dynamic shift towards electric models and customization, driven by evolving consumer preferences.

  • The largest segment in the US off-road motorcycle market is the traditional gas-powered motorcycles, while electric models are the fastest-growing segment.
  • Customization trends are gaining traction as consumers seek personalized off-road experiences, reflecting a broader desire for individuality.
  • Adventure tourism is influencing market growth, as more enthusiasts seek off-road motorcycles for exploration and travel.
  • The increasing popularity of off-road activities and technological advancements in motorcycle design are key drivers propelling market expansion.

Market Size & Forecast

2024 Market Size 984.51 (USD Million)
2035 Market Size 1620.0 (USD Million)

Major Players

Honda (JP), Kawasaki (JP), Yamaha (JP), Suzuki (JP), KTM (AT), Husqvarna (AT), Polaris (US), Can-Am (CA), Beta (IT)

US Off-Road Motorcycle Market Trends

The off road-motorcycle market is currently experiencing a dynamic evolution, driven by a combination of technological advancements and shifting consumer preferences. As manufacturers innovate, the introduction of electric models is becoming more prevalent, appealing to environmentally conscious riders. This transition not only reflects a broader trend towards sustainability but also indicates a potential shift in the demographic of off road-motorcycle enthusiasts. Furthermore, the increasing popularity of adventure tourism is likely to bolster demand, as more individuals seek thrilling experiences in natural settings. In addition, the off road-motorcycle market is witnessing a rise in customization and personalization options. Riders are increasingly looking for unique features that reflect their individual styles and preferences. This trend suggests that manufacturers may need to adapt their offerings to cater to a more diverse range of consumer desires. Overall, the market appears poised for growth, with various factors contributing to its ongoing transformation, including technological innovation, changing consumer behaviors, and the allure of adventure.

Rise of Electric Models

The off road-motorcycle market is seeing a notable increase in electric models, which cater to a growing segment of environmentally aware consumers. This shift towards electric options suggests a potential redefinition of performance standards and riding experiences, as manufacturers invest in battery technology and charging infrastructure.

Customization Trends

There is a marked trend towards customization within the off road-motorcycle market, as riders seek to personalize their machines. This inclination for unique modifications indicates a desire for individuality and self-expression, prompting manufacturers to offer more tailored options.

Adventure Tourism Influence

The off road-motorcycle market is being positively influenced by the rise of adventure tourism. As more individuals engage in outdoor activities, the demand for off road motorcycles is likely to increase, reflecting a broader interest in exploration and outdoor experiences.

US Off-Road Motorcycle Market Drivers

Growth of Online Retail Platforms

The rise of e-commerce has significantly impacted the off road-motorcycle market, providing consumers with greater access to a variety of products. Online retail platforms allow customers to compare prices, read reviews, and purchase motorcycles and accessories from the comfort of their homes. This shift towards digital shopping is particularly relevant in the United States, where online sales in the motorcycle sector have increased by over 20% in recent years. The off road-motorcycle market is likely to benefit from this trend, as manufacturers and retailers adapt their strategies to enhance online visibility and streamline the purchasing process for consumers.

Rising Interest in Sustainable Practices

Sustainability is becoming a key consideration for consumers in the off road-motorcycle market. As awareness of environmental issues grows, many riders are seeking motorcycles that align with their values. This shift is prompting manufacturers to explore eco-friendly materials and production methods. The off road-motorcycle market may see an increase in demand for electric and hybrid models, as these options appeal to environmentally conscious consumers. Additionally, the integration of sustainable practices in manufacturing could enhance brand loyalty and attract a new segment of riders who prioritize sustainability in their purchasing decisions.

Increasing Popularity of Off-Road Activities

The off road-motorcycle market is experiencing a surge in interest as outdoor recreational activities gain traction among various demographics. This trend is particularly evident in the United States, where participation in off-road sports has increased by approximately 15% over the past few years. Enthusiasts are drawn to the thrill of adventure and the opportunity to explore rugged terrains. This growing popularity is likely to drive demand for off road motorcycles, as consumers seek vehicles that can enhance their outdoor experiences. The off road-motorcycle market is thus positioned to benefit from this heightened interest, with manufacturers potentially expanding their offerings to cater to a wider audience.

Expansion of Off-Road Events and Competitions

The off road-motorcycle market is benefiting from the expansion of organized events and competitions that cater to off-road enthusiasts. These events not only provide a platform for riders to showcase their skills but also foster a sense of community among participants. The increasing number of off-road races and rallies in the United States has the potential to drive interest in off road motorcycles, as more individuals become inspired to participate. The off road-motorcycle market is likely to capitalize on this trend by promoting their products at these events, thereby enhancing brand visibility and encouraging sales.

Technological Advancements in Motorcycle Design

Innovations in motorcycle technology are playing a pivotal role in shaping the off road-motorcycle market. Enhanced features such as improved suspension systems, lightweight materials, and advanced engine designs are making off road motorcycles more efficient and user-friendly. For instance, the introduction of fuel-efficient engines has led to a reduction in emissions, appealing to environmentally conscious consumers. The off road-motorcycle market is likely to see increased sales as these technological advancements attract both seasoned riders and newcomers. As manufacturers invest in research and development, the market may witness a broader range of models that cater to diverse riding preferences.

Market Segment Insights

By Type: Trail Dirt Bike (Largest) vs. Adventure Bike (Fastest-Growing)

In the US off road-motorcycle market, the market share is largely dominated by Trail Dirt Bikes, which cater to both recreational users and serious enthusiasts. Their versatility and ease of use make them a preferred choice among customers. Meanwhile, Adventure Bikes have been gaining traction, appealing to those looking for versatility and long-distance capability, contributing to a notable share of the market. The growth trends in this segment are driven by increasing consumer interest in outdoor activities and adventure sports. Younger demographics are particularly drawn to the thrill of off-road riding, with Adventure Bikes emerging as a popular choice due to their capacity for both on-road and off-road performance. This interest is further fueled by advancements in motorcycle technology, improving safety, and performance across various bike types.

Trail Dirt Bike (Dominant) vs. Adventure Bike (Emerging)

Trail Dirt Bikes are prominent in the US off road-motorcycle market, celebrated for their capacity to navigate rugged terrains while providing a comfortable riding experience. Created for dirt trails and tough landscapes, these bikes offer excellent handling and balance. In contrast, Adventure Bikes are quickly becoming the preferred option for riders seeking both adventure and daily utility. Their robust build quality often includes extra features, such as enhanced suspension and luggage attachments, making them suitable for longer journeys and exploring diverse terrains. This evolution in consumer preference indicates that while Trail Dirt Bikes remain dominant, Adventure Bikes are carving out a significant niche as an emerging favorite.

By Propulsion: ICE Motorcycle (Largest) vs. Electric Motorcycle (Fastest-Growing)

In the US off road-motorcycle market, the market share distribution reveals that ICE Motorcycles dominate significantly, capturing a substantial portion of the segment. This dominance is primarily attributed to the longstanding presence of ICE technology and a well-established customer base, which continues to favor traditional fuel-powered motorcycles for recreational and competitive riding. Conversely, Electric Motorcycles are quickly gaining traction in the market, appealing to environmentally conscious consumers and presenting innovative features that enhance performance and convenience. The rapid advancements in battery technology and increasing investments in charging infrastructure are contributing to their growth. The rising demand for sustainable transportation suggests that this segment will continue to expand as more riders transition towards electric options, shaping the future of the market.

Propulsion: ICE Motorcycle (Dominant) vs. Electric Motorcycle (Emerging)

ICE Motorcycles hold a dominant position in the US off road-motorcycle market, characterized by a vast range of models that cater to various riding styles and preferences. These motorcycles benefit from established engine technology and a robust network of fuel availability, making them the preferred choice for many riders. They are often associated with higher performance and longer range, which appeals to traditional enthusiasts. On the other hand, Electric Motorcycles are emerging as a strong alternative, providing benefits such as lower operating costs, reduced emissions, and quieter rides. Their innovative designs and features are attracting new riders, especially among younger demographics interested in sustainability. As technology advances, the gap between these segments is narrowing, paving the way for a more diverse market landscape.

By Stroke: 4-Stroke (Largest) vs. 2-Stroke (Fastest-Growing)

In the US off road-motorcycle market, 4-stroke motorcycles continue to hold the largest market share, largely due to their reliability and efficiency. They have become the preferred choice for many riders, especially for recreational and competitive uses, and dominate the overall segment. Conversely, 2-stroke motorcycles are gaining popularity among certain rider demographics, attributed to their lightweight design and powerful performance, catering especially to enthusiasts and competitive riders. The growth trends for 2-stroke motorcycles are particularly notable, as they are experiencing a resurgence driven by new technological advancements that improve emissions and fuel efficiency. Additionally, the increasing popularity of motocross and trail riding is attracting new riders to the 2-stroke segment. As a result, while 4-stroke motorcycles maintain a solid foothold, the 2-stroke segment is positioned as the fastest-growing area within the market, appealing to a niche yet passionate audience.

4-Stroke (Dominant) vs. 2-Stroke (Emerging)

4-stroke motorcycles are characterized by their smooth power delivery, lower emissions, and fuel efficiency, making them ideal for most riders in the US off road-motorcycle market. They cater to a wide array of applications from recreational riding to professional racing, appealing to both novices and seasoned riders. As a dominant segment, 4-stroke motorcycles benefit from a robust aftermarket for parts and accessories, contributing to their popularity. In contrast, 2-stroke motorcycles are recognized for their high power-to-weight ratio and simplicity, which makes them appealing especially for motocross and off-road racing. As riders become more enthusiastic about performance and agility, the 2-stroke segment is emerging as a formidable contender, increasingly favored by younger riders and those seeking an exhilarating ride.

By Engine Displacement: 251-500 cc (Largest) vs. 126-250 cc (Fastest-Growing)

In the US off road-motorcycle market, the engine displacement segment is dominated by the 251-500 cc category, which holds a significant market share due to its optimal balance of power and agility. This segment appeals to a wide range of riders, including both beginners and experienced enthusiasts, driving its growth in popularity. The 126-250 cc segment, while smaller in market share, is emerging rapidly due to its appeal to younger riders and those seeking lightweight options that are easier to handle. Growth trends indicate that the 126-250 cc segment is experiencing the fastest growth, fueled by increasing interest in off-road activities and a surge in youth participation. Manufacturers are focusing on producing lightweight and versatile motorcycles within this displacement range, catering to the demands of new riders. Additionally, advancements in technology and environmental regulations are prompting innovations in fuel efficiency and performance, further driving the appeal of both the 126-250 cc and 251-500 cc segments.

251-500 cc (Dominant) vs. 126-250 cc (Emerging)

The 251-500 cc segment is characterized by its robust performance capabilities and versatility, making it a favorite among seasoned riders who appreciate both speed and handling. This segment typically features motorcycles that can tackle various terrains, appealing to adventure-seekers. On the other hand, the 126-250 cc segment is emerging as a popular choice for younger riders, emphasizing lightweight designs and ease of use. These motorcycles are often equipped with modern features that enhance safety and rider comfort. As a result, manufacturers in the US off road-motorcycle market are increasingly focusing on these two segments to capture a larger share of the growing rider demographic.

By Application: Racing Drivers/Professionals (Largest) vs. Motorcycle Enthusiast/Amateur (Fastest-Growing)

In the US off road-motorcycle market, the distribution of market share reveals that Racing Drivers/Professionals hold a significant lead, catering to a niche yet dedicated customer base that prioritizes high-performance motorcycles and competitive racing events. This segment captures a larger share primarily due to its established brand loyalty and the high stakes involved in professional racing, making it an integral part of the market landscape. Conversely, the Motorcycle Enthusiast/Amateur segment is rapidly emerging, fueled by increasing interest in recreational riding and the growth of off-road motorcycle events. This segment is appealing to a broader demographic, including younger riders and casual participants, which drives its accelerated growth. The rise in social media influence and community engagements further propels this segment's popularity, establishing a dynamic shift in the market.

Application: Racing Drivers/Professionals (Dominant) vs. Motorcycle Enthusiast/Amateur (Emerging)

The Racing Drivers/Professionals segment is characterized by its focus on high-performance motorcycles that are specifically designed for competitive use. This segment attracts serious riders who invest considerably in both equipment and training, thus forming a robust support network around racing events. In contrast, the Motorcycle Enthusiast/Amateur segment represents a broader audience that includes weekend riders and hobbyists who appreciate off-road biking for leisure rather than competition. This emerging segment fuels demand for more versatile and accessible motorcycle options, highlighting a shift towards a more varied recreational riding culture. Together, these segments illustrate a complex landscape within the US off road-motorcycle market, each contributing uniquely to its evolution.

By End Use: Adults (Largest) vs. Kids & Youth (Fastest-Growing)

In the US off road-motorcycle market, the segment distribution indicates that Adults hold a dominant share, significantly outpacing the Kids & Youth segment. Adults have established a solid consumer base, resulting in sustained interest and preference in various motorcycle models tailored to their needs. The share of Adults reflects a matured market, driven by factors such as higher disposable incomes and a passion for off-road activities. On the other hand, the Kids & Youth segment is witnessing rapid growth, making it the fastest-growing part of the market. This surge is propelled by increasing awareness of outdoor sports and the introduction of beginner-friendly motorcycles designed for younger riders. Manufacturers are keenly focusing on safety, reliability, and age-appropriate features, leading to greater participation in this segment.

Adult Riders: Mature Segment vs. Kids & Youth: Emerging Segment

The Adults segment in the US off road-motorcycle market is characterized by a strong preference for performance-oriented motorcycles that cater to their adventurous lifestyles. With a well-established market presence, adult riders typically gravitate towards higher-end models equipped with advanced technology and enhanced features. In contrast, the Kids & Youth segment, while still emerging, is gaining traction as manufacturers innovate in creating light-weight, user-friendly motorcycles with safety as a priority. This segment's growth is also fueled by family-oriented activities, helping to establish a new generation of riders. The diverse offerings for both segments reflect the evolving dynamics of consumer preferences and the broader trends within the US off road-motorcycle market.

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Key Players and Competitive Insights

The off road-motorcycle market exhibits a dynamic competitive landscape characterized by innovation, strategic partnerships, and a focus on sustainability. Key players such as Honda (JP), KTM (AT), and Polaris (US) are actively shaping the market through their distinct operational strategies. Honda (JP) emphasizes technological advancements and eco-friendly designs, while KTM (AT) focuses on expanding its product range and enhancing performance features. Polaris (US) is leveraging its strong brand presence to penetrate new customer segments, particularly in the electric off-road vehicle space. Collectively, these strategies foster a competitive environment that prioritizes innovation and responsiveness to consumer demands.

In terms of business tactics, companies are increasingly localizing manufacturing to reduce costs and enhance supply chain efficiency. The market structure appears moderately fragmented, with several players vying for market share. However, the influence of major companies like Yamaha (JP) and Suzuki (JP) remains substantial, as they continue to innovate and adapt to changing consumer preferences. This competitive structure allows for a diverse range of products, catering to various segments of off-road enthusiasts.

In October 2025, Honda (JP) announced the launch of its new electric off-road motorcycle model, which is expected to set a new benchmark in the industry for performance and sustainability. This strategic move not only aligns with global trends towards electrification but also positions Honda (JP) as a leader in the eco-friendly segment of the market. The introduction of this model could potentially attract environmentally conscious consumers and enhance Honda's market share.

In September 2025, KTM (AT) unveiled a partnership with a leading technology firm to integrate advanced AI features into its off-road motorcycles. This collaboration aims to enhance rider safety and performance through real-time data analytics. The strategic importance of this partnership lies in its potential to differentiate KTM's offerings in a crowded market, appealing to tech-savvy consumers who prioritize innovation.

In August 2025, Polaris (US) expanded its product line by introducing a new range of customizable off-road vehicles, allowing consumers to tailor their motorcycles to specific needs. This strategic action reflects Polaris's commitment to customer-centric design and could significantly enhance brand loyalty. By offering customization options, Polaris (US) may effectively capture a larger share of the market, particularly among younger riders seeking personalized experiences.

As of November 2025, current trends in the off road-motorcycle market indicate a strong shift towards digitalization and sustainability. Companies are increasingly forming strategic alliances to enhance their technological capabilities and market reach. The competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technology integration, and supply chain reliability. This shift suggests that companies that prioritize these aspects will be better positioned to thrive in the future.

Key Companies in the US Off-Road Motorcycle Market market include

Industry Developments

In recent months, the US Off-Road Motorcycle Market has seen several noteworthy developments. Companies such as Honda and Yamaha continue to introduce innovative models, focusing on enhancing performance and safety features to attract both amateur and professional riders. Harley-Davidson is also expanding its electric motorcycle line, tapping into the growing trend towards sustainability within the industry. In terms of mergers and acquisitions, no recent major transactions involving key players like KTM, Polaris, or Suzuki have been reported publicly in the last few months.

However, a significant trend in the market has been the increase in valuations, particularly observed with companies like CFMoto and Husqvarna, as consumer interest in off-road activities surges post-pandemic. In the last few years, key developments include Kawasaki's launch of new off-road models in June 2022, catering to a niche market. The US Department of Commerce reports a rise in motorcycle registrations, indicative of the growing participation in off-road sports, which is bolstering the overall market.

These trends reflect an optimistic outlook for the US Off-Road Motorcycle Market as manufacturers adapt to changing consumer preferences and the evolving landscape of recreational activities.

Future Outlook

US Off-Road Motorcycle Market Future Outlook

The off road-motorcycle market is projected to grow at a 4.63% CAGR from 2024 to 2035, driven by increasing outdoor recreational activities and technological advancements.

New opportunities lie in:

  • Expansion of electric off-road motorcycle models to capture eco-conscious consumers.
  • Development of subscription-based maintenance services for off-road motorcycles.
  • Partnerships with adventure tourism companies to create exclusive riding experiences.

By 2035, the market is expected to exhibit robust growth and diversification.

Market Segmentation

US Off-Road Motorcycle Market Type Outlook

  • Trail Dirt Bike
  • Dual Sport Bike
  • Enduro Bike
  • Motocross Dirt Bike
  • Adventure Bike
  • Trails Bike
  • Others

US Off-Road Motorcycle Market Stroke Outlook

  • 2-stroke
  • 4-stroke

US Off-Road Motorcycle Market End Use Outlook

  • Adults
  • Kids & Youth

US Off-Road Motorcycle Market Propulsion Outlook

  • ICE Motorcycle
  • Electric Motorcycle

US Off-Road Motorcycle Market Application Outlook

  • Racing Drivers/Professionals
  • Motorcycle Enthusiast/Amateur

US Off-Road Motorcycle Market Engine Displacement Outlook

  • Up to 125 cc
  • 126-250 cc
  • 251-500 cc
  • 501 cc and Above

Report Scope

MARKET SIZE 2024 984.51(USD Million)
MARKET SIZE 2025 1030.09(USD Million)
MARKET SIZE 2035 1620.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 4.63% (2024 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Honda (JP), Kawasaki (JP), Yamaha (JP), Suzuki (JP), KTM (AT), Husqvarna (AT), Polaris (US), Can-Am (CA), Beta (IT)
Segments Covered Type, Propulsion, Stroke, Engine Displacement, Application, End Use
Key Market Opportunities Growing demand for electric off road-motorcycles driven by environmental regulations and consumer preferences.
Key Market Dynamics Rising consumer interest in electric off road motorcycles drives innovation and competition among manufacturers.
Countries Covered US

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FAQs

What is the current market size of the US Off-Road Motorcycle Market in 2024?

The US Off-Road Motorcycle Market is expected to be valued at 1.75 billion USD in 2024.

What projected market size does the US Off-Road Motorcycle Market reach by 2035?

By 2035, the market is projected to grow to 3.0 billion USD.

What is the compound annual growth rate (CAGR) for the US Off-Road Motorcycle Market from 2025 to 2035?

The expected CAGR for the US Off-Road Motorcycle Market from 2025 to 2035 is 5.022%.

Which segment of the US Off-Road Motorcycle Market is projected to have the highest value in 2035?

The Adventure Bike segment is projected to reach a value of 1.15 billion USD in 2035.

Who are the key players in the US Off-Road Motorcycle Market?

Key players include Royal Enfield, CFMoto, Beta, Harley-Davidson, GasGas, Yamaha, Suzuki, Polaris, Honda Racing, Honda, KTM, Kawasaki, BRP, and Husqvarna.

What is the market size for Trail Dirt Bikes in 2024?

Trail Dirt Bikes are valued at approximately 0.4 billion USD in 2024.

What market growth opportunities exist in the US Off-Road Motorcycle Market?

Opportunities exist within increased outdoor recreational activities and advancements in motorcycle technology.

How much is the Dual Sport Bike segment projected to be worth in 2035?

The Dual Sport Bike segment is projected to reach a value of 0.6 billion USD in 2035.

What challenges does the US Off-Road Motorcycle Market face?

Challenges include regulatory changes and increasing safety standards affecting production and design.

What is the projected market value for Enduro Bikes in 2035?

Enduro Bikes are expected to reach a projected value of 0.55 billion USD by 2035.

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