US Plant-Based Snacks Market Size was estimated at 9.64 (USD Billion) in 2023. The US Plant-Based Snacks Market Industry is expected to grow from 10.5(USD Billion) in 2024 to 21 (USD Billion) by 2035. The US Plant-Based Snacks Market CAGR (growth rate) is expected to be around 6.504% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Plant-Based Snacks Market is shaped by several important trends as consumer preferences shift towards healthier food options. A notable driver is the increasing awareness of health and wellness among American consumers, leading to a surge in demand for snacks that are not only tasty but also offer nutritional benefits. Products that are high in protein, low in sugar, and free from artificial ingredients are gaining popularity. Additionally, the rise of plant-based diets, motivated by concerns over sustainability and animal welfare, is fueling growth in this sector. There are significant opportunities to be explored within this market, especially among younger consumers who are more open to trying innovative snacks.Brands that focus on unique flavor profiles and functional ingredients are likely to capture attention.
Moreover, the demand for allergen-free snacks presents an opportunity for businesses to create offerings that cater to consumers with dietary restrictions or allergies. In recent times, there has been a noticeable trend towards convenience and on-the-go snack options as more Americans seek to maintain healthy eating habits amidst busy lifestyles. This has prompted companies to develop easy-to-carry packaging solutions and snack formats that fit seamlessly into daily routines. Flavors inspired by cultural cuisines and fusion approaches are also gaining traction, reflecting the diverse palate of US consumers.Overall, the landscape of the US Plant-Based Snacks Market continues to evolve, driven by a combination of health consciousness, innovation, and changing consumer behaviors.
US Plant-Based Snacks Market Drivers
Growing Health and Wellness Trends
The increase in health consciousness among consumers in the United States is significantly driving the US Plant-Based Snacks Market Industry. According to the United States Department of Agriculture, there has been a documented shift in dietary preferences, with a 25% increase in demand for plant-based foods noted in a 2020 survey. This trend is largely attributed to rising awareness about the health benefits associated with plant-based diets, including lower risks of obesity, heart disease, and diabetes.Associations like the American Heart Association have reported that adopting a plant-based diet can lower cholesterol levels and enhance overall health. As the population becomes more educated about these benefits, the demand for plant-based snacks is anticipated to continue growing. This aligns with the broader health movement led by various health organizations promoting dietary shifts towards plant-based options.
Increased Availability of Plant-Based Products
The burgeoning availability of plant-based snack options in retail and online stores is propelling growth in the US Plant-Based Snacks Market Industry. Major grocery chains and health food stores across the United States have expanded their plant-based offerings, with data from the Food Industry Association revealing that 41% of shoppers actively seek plant-based products in stores. This increased accessibility caters to the evolving preferences of American consumers who prioritize convenience and variety when choosing snacks.By facilitating easier access to these products, retailers like Whole Foods Market and Trader Joe’s contribute to a broader acceptance and demand for plant-based snacks nationwide.
Environmental Concerns and Sustainability
The growing awareness surrounding environmental issues and sustainable practices is a critical driver of the US Plant-Based Snacks Market Industry. Research indicates that animal agriculture is responsible for approximately 14.5% of global greenhouse gas emissions, as reported by the Food and Agriculture Organization. As consumers in the United States become more environmentally conscious, they are seeking alternatives that have a lesser impact on the planet.Notably, organizations like the Environmental Protection Agency emphasize the importance of reducing carbon footprints by incorporating more plant-based foods into diets. This shift not only appeals to individual ethical values but also aligns with a larger movement toward sustainability, further increasing the demand for plant-based snacks.
US Plant-Based Snacks Market Segment Insights:
Plant-Based Snacks Market product type Insights
The US Plant-Based Snacks Market has seen significant interest and growth, driven by a shift in consumer preferences towards healthier and more sustainable eating habits. Among the various product types, Meat Alternative Snacks have risen to prominence as a favored choice for those seeking substitutes for traditional meat products, appealing to vegetarians, vegans, and flexitarians alike. This segment often features innovative formulations using proteins derived from plants like peas, soy, and other legumes which cater to health-conscious consumers seeking lower fat options without sacrificing taste. Cereal/Grain-Based Snacks hold a substantial share in the market, providing options that are rich in fiber and essential nutrients. These snacks, often made from whole grains, not only fulfill the demand for tasty and convenient offerings but also align well with consumer trends towards gluten-free and ancient grain products, further emphasizing health benefits. Fruit & Nut Snacks are increasingly popular as they offer a blend of natural sweetness and nutritional benefits, making them a go-to choice for on-the-go snacking. The emphasis on whole, minimally processed ingredients resonates with consumers looking for clean-label products that reflect their health and wellness goals. At the same time, Plant-Based Snack Bars encapsulate convenience and nutrition, appealing to busy lifestyles while providing essential macronutrients. This segment is notable for its variety, ranging from protein-packed options to those low in sugar, catering to diverse dietary needs and preferences. Overall, the segmentation within the US Plant-Based Snacks Market showcases the robust growth potential in this area, driven by innovative product development and increasing consumer awareness around health, sustainability, and ethical concerns surrounding food production. Each product type brings forth unique characteristics that address the evolving demands of an increasingly health-oriented consumer base, solidifying their importance in the landscape of the US Plant-Based Snacks Market industry.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Plant-Based Snacks Market Category Insights
The US Plant-Based Snacks Market is witnessing a significant shift as consumer preferences evolve towards healthier and more sustainable options. This market is primarily categorized into two main types: Conventional and Organic. The Conventional segment continues to captivate a large consumer base, driven by its accessibility and affordability, making it an attractive option for a wide range of customers. In contrast, the Organic segment is gaining traction, fueled by increasing health consciousness and demand for natural ingredients, which resonates with environmentally aware consumers.The growth of this segment can be attributed to rising awareness regarding the health benefits and environmental impact of organic farming practices. There is a growing trend among consumers seeking plant-based snacks that align with their dietary preferences, lifestyle choices, and ethical considerations. The increasing availability of diverse product offerings in both Conventional and Organic categories enhances the market's segmentation, catering to varying tastes and preferences. Additionally, innovations in flavors and packaging are playing essential roles in driving market engagement and influencing purchasing decisions.Overall, the dynamics within these categories reflect the changing landscape of consumer behavior and preferences in the US, making the US Plant-Based Snacks Market an evolving and competitive industry.
Plant-Based Snacks Market Distribution channel Insights
The Distribution channel segment of the US Plant-Based Snacks Market plays a crucial role in shaping consumer access and choices. This segment is primarily divided into Store and Non-store categories, each catering to different shopping preferences. Store-based distribution, including supermarkets, convenience stores, and specialty retailers, enjoys a significant market presence due to the convenience and instant accessibility it offers to consumers. In contrast, Non-store distribution channels, which encompass online grocery shopping and direct-to-consumer sales, are rapidly gaining traction, particularly among younger demographics who value convenience and a diverse product selection.The growth drivers for both distribution channels include heightened health consciousness, increased demand for plant-based diets, and the rise of e-commerce. The US Plant-Based Snacks Market has been benefiting from innovations in packaging and product variety, making it easier for consumers to find plant-based options. However, challenges like supply chain disruptions and fluctuating raw material prices can impact these distribution streams. Overall, the dynamics within the Distribution channel segment reveal significant opportunities for growth as consumer preferences continue to evolve towards healthier snack options.
US Plant-Based Snacks Market Key Players and Competitive Insights:
The competitive landscape of the US Plant-Based Snacks Market is characterized by a surge in innovation and a diverse array of product offerings aimed at meeting the evolving consumer preferences for healthier and more sustainable snack options. With growing awareness about health issues, nutrition, and environmental sustainability, numerous brands are emerging, investing in research and development to enhance their product lines. Companies within this space are increasingly focusing on plant-based ingredients that appeal to health-conscious consumers while also being environmentally friendly. The market is crowded with startups and established brands alike, driving competition and encouraging differentiation through unique flavors, textures, packaging, and strategic marketing. As consumer demand continues to expand, companies are exploring various distribution channels, including online platforms and health food retailers, to strengthen their market presence and accessibility.
Impossible Foods has carved out a significant position within the US Plant-Based Snacks Market by focusing on offering meat alternatives that maintain the taste and texture consumers crave. The company's strengths lie in its innovative approach to product development, leveraging technology to create plant-based versions of traditionally meat-based snacks that resonate well with both vegetarians and flexitarians. By utilizing ingredients that mimic animal products’ flavor profiles, the company has gained traction among consumers looking to reduce their meat consumption without sacrificing taste. The brand has secured a strong foothold in various retail and food service channels across the United States, benefiting from effective marketing strategies and partnerships that promote its unique value proposition. This strategic positioning has led to a loyal customer base, allowing Impossible Foods to maintain a competitive edge in a rapidly evolving market.Mikey's is another notable player in the US Plant-Based Snacks Market, known for its commitment to offering accessible and delicious plant-based snack options.
The company specializes in producing a range of products, including gluten-free, grain-free, and plant-based snacks that appeal to a broad audience. Mikey's has successfully forged a market presence by emphasizing the quality of ingredients and the health benefits of its offerings. Its strengths are accentuated by effective branding and an alignment with consumer trends towards clean eating and convenient snacking. While Mikey's has been expanding its product portfolio and enhancing its distribution capabilities, it has also engaged in strategic partnerships to bolster its market reach. The company continues to explore opportunities in mergers and acquisitions, aimed at diversifying its product line and consolidating its position within the competitive landscape of plant-based snacks, ensuring it remains relevant in a market characterized by rapid change and consumer demand for innovative snack choices.
Key Companies in the US Plant-Based Snacks Market Include:
Impossible Foods
Mikey's
Hippeas
Beyond Meat
Eat Just
Bhu Foods
Blue Diamond Almonds
Lindsay Olive Oil
LesserEvil
Califia Farms
Oatly
Gardein
Simple Mills
Good Pop
US Plant-Based Snacks Market Industry Developments
Recent developments in the US Plant-Based Snacks Market indicate a rising consumer interest in healthier snacking options, driven by an increasing shift toward plant-based diets. Companies such as Impossible Foods and Beyond Meat are expanding their product lines to include more diverse snacks that cater to health-conscious consumers. In particular, Nature’s Bakery has launched new snack bars that focus on organic ingredients, while Hippeas continues to innovate with its chickpea-based snacks, appealing to a growing market seeking sustainable and nutritious alternatives. Notable mergers and acquisitions include Eat Just acquiring a smaller plant-based company in August 2023, allowing for greater market penetration and expansion of its product offerings. Blue Diamond Almonds has also seen substantial growth, leading to increased investment in Research and Development to create new almond-based snack products. In terms of market valuation, the segment is expected to grow significantly, as consumers increasingly prioritize plant-based options, with a reported increase of 17% in 2022 alone. Major happenings over the past two years, such as advancements in sustainable packaging, further support the trend toward eco-friendly and health-focused snacks in the United States.
US Plant-Based Snacks Market Segmentation Insights
Plant-Based Snacks Market product type Outlook
Meat Alternative Snacks
Cereal/Grain-Based Snacks
Fruit & Nut Snacks
Plant-Based Snack Bars
Plant-Based Snacks Market Category Outlook
Conventional
Organic
Plant-Based Snacks Market Distribution channel Outlook
Store
Non-store
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 9.64(USD Billion) |
| MARKET SIZE 2024 | 10.5(USD Billion) |
| MARKET SIZE 2035 | 21.0(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 6.504% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Impossible Foods, Mikey's, Nature's Bakery, Hippeas, Beyond Meat, Eat Just, Bhu Foods, Blue Diamond Almonds, Lindsay Olive Oil, LesserEvil, Califia Farms, Oatly, Gardein, Simple Mills, Good Pop |
| SEGMENTS COVERED | product type, Category, Distribution channel |
| KEY MARKET OPPORTUNITIES | Health-conscious consumer demand, Innovative flavors and ingredients, Increased availability in retail, Sustainable packaging solutions, Expanding online sales channels |
| KEY MARKET DYNAMICS | health consciousness, veganism trends, variety of options, sustainability concerns, clean label demand |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Plant-Based Snacks Market is expected to be valued at 10.5 USD Billion in 2024.
By 2035, the US Plant-Based Snacks Market is projected to reach a valuation of 21.0 USD Billion.
The expected CAGR for the US Plant-Based Snacks Market during the period from 2025 to 2035 is 6.504%.
Meat Alternative Snacks is the largest segment, valued at 3.2 USD Billion in 2024 and projected to be 6.4 USD Billion by 2035.
Cereal/Grain-Based Snacks are valued at 2.5 USD Billion in 2024, with an expected increase to 5.0 USD Billion by 2035.
The Fruit & Nut Snacks segment is expected to grow from 2.0 USD Billion in 2024 to 4.0 USD Billion by 2035.
Major players in the market include Impossible Foods, Beyond Meat, and Nature's Bakery among others.
Plant-Based Snack Bars are projected to reach a market size of 5.6 USD Billion by 2035, up from 2.8 USD Billion in 2024.
Key trends include increasing demand for healthy eating and a shift toward sustainable consumption patterns.
Challenges include competition from traditional snacks and fluctuating raw material prices affecting production.
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