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    Plant Based Snacks Market

    ID: MRFR/F-B & N/6451-HCR
    90 Pages
    Snehal Singh
    September 2025

    Plant-Based Snacks Market Research Report Information By Product Type (Meat Alternative Snacks, Cereal/Grain-Based Snacks, fruit & Nut Snacks, Plant-Based Snack Bars And Others), By Category (Conventional, Organic, And Others) By Distribution Channel (Store-Based, Non-Store-Based), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

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    Plant Based Snacks Market Infographic
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    Plant Based Snacks Market Summary

    As per Market Research Future Analysis, the Global Plant-based Snacks Market was valued at USD 45.9 billion in 2023 and is projected to reach USD 77.9 billion by 2032, growing at a CAGR of 7.85% from 2024 to 2032. The market is driven by increasing consumer preference for convenience foods and heightened health awareness. The rise of veganism, particularly among athletes and celebrities, is significantly contributing to market growth, with notable increases in vegan populations reported in regions like the UK and Canada.

    Key Market Trends & Highlights

    The plant-based snacks market is witnessing significant growth due to various trends.

    • Plant-based snack bars are expected to grow at a CAGR of 10.7% from 2022 to 2030.
    • The organic plant-based snacks segment is anticipated to grow significantly due to rising health trends.
    • Store-based distribution channels accounted for around 80% of total revenue in 2022.
    • The European region holds the highest market share, driven by a growing vegan population.

    Market Size & Forecast

    2023 Market Size USD 45.9 Billion
    2032 Market Size USD 77.9 Billion
    CAGR (2024-2032) 7.85%

    Major Players

    Key players include Eat Natural (UK), Primal Spirit Foods Inc. (US), Louisville Vegan Jerky Co. (US), Nestle S.A. (Switzerland), Conagra Brands, Inc. (US), General Mills Inc. (US), Unilever Group (UK), and others.

    Plant Based Snacks Market Trends

    Rising movement towards a healthy lifestyle is the major factor driving this market’s growth

    This industry is expanding mostly as a result of people's increased preference for healthier lifestyles. A vegan is not the same as a vegetarian. Fish, poultry, and other animal items are not eaten by vegetarians. Vegans are stricter forms of vegetarians who also forgo dairy, eggs, and any other foods containing animal products. Veganism is considered to be the strictest form of vegetarianism. Veganism is now referred to by The Vegan Society as a way of life that makes every attempt to avoid harming or exploiting animals. Being taken advantage of for profit or for any other motive is included.

    As a result, a vegan diet abstains from consuming dairy, eggs, and other items derived from animals. Projections indicate that the industry will grow significantly as a result of the growing veganism trend among athletes and celebrities throughout the world. Many groups claimed that there were more vegans in the world than ever before. Thus, driving market CAGR.

    For instance, according to a survey conducted by the Vegan Society and Vegan Living magazine, the number of vegans in the United Kingdom has climbed by over 360%. There are currently roughly 850,000 vegans in Canada, up 250% from the previous year. Thus, it led to expansion of the plant-based snacks market revenue.

    The increasing consumer preference for healthier and sustainable food options appears to be driving a notable shift towards plant-based snacks, reflecting a broader trend in dietary choices that prioritize environmental and health considerations.

    U.S. Department of Agriculture

    Plant Based Snacks Market Drivers

    Market Growth Projections

    Rising Health Consciousness

    The Global Plant-based Snacks Market Industry is experiencing a notable surge in demand driven by increasing health consciousness among consumers. As individuals become more aware of the health implications associated with traditional snack options, they are gravitating towards plant-based alternatives that are perceived as healthier. This shift is reflected in the projected market value of 49.5 USD Billion in 2024, indicating a robust consumer preference for nutritious snacks. Moreover, the trend towards healthier eating habits is likely to continue, potentially propelling the market further as consumers seek snacks that align with their wellness goals.

    Diverse Flavor Profiles and Innovations

    The Global Plant-based Snacks Market Industry is characterized by a remarkable diversity in flavor profiles and innovative product offerings. Manufacturers are increasingly experimenting with unique ingredients and flavors to cater to a wide range of consumer tastes. This innovation is crucial in attracting consumers who may be skeptical about plant-based options. The introduction of snacks that combine traditional flavors with plant-based ingredients is likely to enhance market appeal. As a result, the industry is expected to witness a compound annual growth rate of 6.38% from 2025 to 2035, reflecting the potential for growth driven by product diversification.

    Increased Availability and Accessibility

    The Global Plant-based Snacks Market Industry is benefiting from increased availability and accessibility of plant-based products. Retailers are expanding their offerings to include a wider range of plant-based snacks, making them more accessible to consumers. This trend is supported by the growing number of specialty stores and online platforms dedicated to health-conscious products. As consumers encounter more plant-based options in various retail environments, the likelihood of trial and adoption increases. This enhanced accessibility is expected to play a pivotal role in driving market growth, contributing to the anticipated market value of 49.5 USD Billion in 2024.

    Sustainability and Environmental Awareness

    Sustainability concerns are significantly influencing the Global Plant-based Snacks Market Industry. As consumers become more environmentally conscious, they are increasingly opting for snacks that have a lower ecological footprint. Plant-based snacks typically require fewer resources for production compared to their animal-based counterparts, making them a more sustainable choice. This growing awareness is likely to contribute to the market's expansion, with projections indicating a market value of 97.7 USD Billion by 2035. The emphasis on sustainability is not only reshaping consumer preferences but also prompting manufacturers to innovate and develop eco-friendly packaging solutions.

    Changing Demographics and Consumer Preferences

    The Global Plant-based Snacks Market Industry is influenced by changing demographics and evolving consumer preferences. Younger generations, particularly millennials and Gen Z, are more inclined towards plant-based diets, driven by ethical considerations and health benefits. This demographic shift is prompting manufacturers to tailor their products to meet the preferences of these consumers. As a result, the market is likely to experience significant growth, with projections indicating a market value of 97.7 USD Billion by 2035. The alignment of product offerings with the values of younger consumers is crucial for capturing market share in this dynamic landscape.

    Market Segment Insights

    Plant-based Snacks Product Type Insights

    The plant-based snacks market segmentation, based on Product type, includes. Meat alternative snacks, cereal/grain-based snacks, fruit & nut snacks, plant-based snack bars. The market for plant-based snacks bars, which had the greatest market share in 2022, is anticipated to expand at a CAGR of 10.7% from 2022 to 2030. This can be due to the numerous health advantages of the plant-based snack bars. The segment is expanding due to rising consumer demand for plant-based snack bars, meat substitute snacks, and cookies. Due to the growing popularity of vegan diets, there is also a rise in demand for cereal-based snacks.

    For the years 2022–2030, plant-based snack bars are anticipated to see the highest CAGR.

    Plant-based Snacks Category Insights

    The plant-based snacks market segmentation, based on Category, includes Conventional and organic. Over the forecast period, the organic plant-based snacks segment is expected to grow significantly. Rising health and fitness trends around the world are driving an increase in the consumption of organic food over synthetic food. Organic produce is grown and processed without the use of traditional pesticides, fertilisers, genetically modified organisms (GMOs), sewage sludge, irradiation, artificial flavours, colours, or preservatives. It promotes the health of ecosystems and the environment.

    While conventional produce is grown using a variety of chemicals to manage fertility, pests, and diseases, organic produce is grown without the use of any chemicals. An increase in consumer demand for organic produce as a result of the availability of more nutrients than conventional produce is likely to drive market demand for organic plant-based snacks.

    Figure 1:  Plant-based Snacks Market, by Category, 2022 & 2032 (USD billion)

    Plant-based Snacks Distribution channel Insights

    The plant-based snacks market data is further divided into store-based and non-stored-based segments based on distribution channels. In 2022, the store-based distribution channel segment dominated the market and was responsible for the largest portion of the total revenue, or around 80%. Convenience stores, specialty stores, hypermarkets, and supermarkets are included in the store-based distribution channel segment. The overall sales of vegan snacks have surged as a result of a notable growth in the number of supermarkets and hypermarkets. Consumers prefer to buy groceries from brick-and-mortar stores because they are more readily available and easy to obtain.

    Get more detailed insights about Plant-based Snacks Market Research Report - Forecast till 2032

    Regional Insights

    By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The European area holds the highest market share in the market as a result of its established, technologically advanced infrastructure, which enables increased manufacturing of plant-based snacks and subsequently fuels market demand in this region. Also, a sizable portion of the populace is turning vegan, which raises market demand.

    The European area holds the highest market share in the market as a result of its established, technologically advanced infrastructure, which enables increased manufacturing of plant-based snacks and subsequently fuels market demand in this region. Also, a sizable portion of the populace is turning vegan, which raises market demand.

    Further, the major countries studied in the market report are The U.S., Canada, German, France, The UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 2:  PLANT-BASED SNACKS MARKET SHARE BY REGION 2022 (%)PLANT-BASED SNACKS MARKET SHARE BY REGION 2022

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    The North American region holds the second-largest market share due to the existence of numerous important industry key players that fuel market demand in this area. This region's market share in 2019 is about 32.5%. Another impetus comes from the presence of nations like the US, Canada, and Mexico. Further, the Germany plant-based snacks market held the largest market share, and the UK plant-based snacks market was the fastest growing market in the European region.

    The Asia-Pacific Plant-based Snacks Market is expected to grow at the fastest CAGR from 2022 to 2030. As a result of the region's rising vegetarian population density. A further element driving market demand in this area is the rise in awareness of health and fitness. Moreover, China plant-based snacks market held the largest market share, and the India plant-based snacks market was the fastest growing market in the Asia-Pacific region.

    Key Players and Competitive Insights

    Leading industry players are investing a lot of money in R&D to expand their product offerings, which will spur further growth in the market for plant-based snacks. In addition, market participants are launching new products, entering into contracts, acquiring companies, increasing investments, and working with other organisations, among other significant market developments, in an effort to expand their footprint. In order to grow and thrive in a market that is becoming more competitive and growing, competitors in the plant-based food business must offer products that are affordable.

    Manufacturing locally to cut operational costs is one of the main business tactics used by producers in the plant-based snack market to benefit customers and grow the market sector. Some of the most important advantages for medicine recently have come from the plant-based food industry. Major players in the plant-based snack industry such as Eat Natural (UK), Primal Spirit Foods Inc. (US), Louisville Vegan Jerky Co. (US), Nestle S.A. (Switzerland), Conagra Brands, Inc. (US), General Mills Inc. (US), Unilever Group (UK), and others are working to increase market demand by funding R&D initiatives.

    The defunct food manufacturing business La Loma Foods, formerly known as Loma Linda Food Company and Loma Linda Foods, and with goods currently branded under the names Loma Linda and Loma, produced vegetarian and vegan cuisine. The Atlantic Natural Foods Company of Nashville, North Carolina currently sells products under this active brand name under the vegetarian and vegan categories. The Seventh-day Adventist Church owned Loma Linda Foods from its inception in 1905 when it was known as The Sanitarium Food Company. In January 2022 Atlantic Natural Foods, LLC launched new innovative plant-based snacks in the United Kingdom.

    Spicy Pad Thai and Tikka Masala Snack are two new products that have been introduced to help the company expand its spiced food category in the country.

    Unilever plc is a British-Dutch multinational consumer goods corporation headquartered in London, England. Unilever's products include food, condiments, bottled water, baby food, soft drinks, ice cream, instant coffee, cleaning agents, energy drinks, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the world's largest soap producer, with products sold in over 190 countries. In June 2022, to help scale the effort nationwide, The Unilever Group launched plant-based snack brands such as coconut and corn seed cluster and corn cocoa chipotle at expo west.

    Key Companies in the Plant Based Snacks Market market include

    Industry Developments

    • Q2 2024: Innovative new product launches drive positive signs for plant-based sector in 2024 The plant-based snacks market saw a wave of innovative product launches in 2024, contributing to improved sales velocities and growing demand for plant-based eggs and other snack categories.

    Future Outlook

    Plant Based Snacks Market Future Outlook

    The Global Plant-based Snacks Market is poised for growth at 6.38% CAGR from 2024 to 2035, driven by rising health consciousness, sustainability trends, and innovative product offerings.

    New opportunities lie in:

    • Developing high-protein plant-based snacks to cater to fitness enthusiasts. Expanding distribution channels through e-commerce platforms for wider reach. Investing in sustainable packaging solutions to enhance brand loyalty.

    By 2035, the market is expected to achieve substantial growth, reflecting evolving consumer preferences and increased demand.

    Market Segmentation

    Plant-based Snacks Category Outlook

    • Conventional
    • Organic

    Plant-based Snacks Regional Outlook

    • {"North America"=>["US"
    • "Canada"]}
    • {"Europe"=>["Germany"
    • "France"
    • "UK"
    • "Italy"
    • "Spain"
    • "Rest of Europe"]}
    • {"Asia-Pacific"=>["China"
    • "Japan"
    • "India"
    • "Australia"
    • "South Korea"
    • "Rest of Asia-Pacific"]}
    • {"Rest of the World"=>["Middle East"
    • "Africa"
    • "Latin America"]}

    Plant-based Snacks Product Type Outlook

    • Meat Alternative Snacks
    • Cereal/Grain-Based Snacks
    • Fruit & Nut Snacks
    • Plant-Based Snack Bars

    Plant-based Snacks Distribution channel Outlook

    • Store
    • Non-store

    Report Scope

    Report Attribute/MetricDetails
    Market Size 2023USD 45.9 billion
    Market Size 2024USD 49.5 billion
    Market Size 2032USD 77.9 billion
    Compound Annual Growth Rate (CAGR)7.85% (2024-2032)
    Base Year2023
    Market Forecast Period2024-2032
    Historical Data2019- 2023
    Market Forecast UnitsValue (USD Billion)
    Report CoverageRevenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments CoveredBy Product Type, Category, Distribution Channel, and Region
    Geographies CoveredNorth America, Europe, Asia Pacific, and the Rest of the World
    Countries CoveredThe U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies ProfiledZelle Organic (US), Siren Snacks Inc. (US),Green Park Snacks Ltd (UK), Eat Natural (UK),Primal Spirit Foods Inc. (US),Louisville Vegan Jerky Co. (US),Nestle S.A. (Switzerland), Conagra Brands, Inc. (US),General Mills Inc. (US),Unilever Group (UK),
    Key Market OpportunitiesGrowing vegan populations
    Key Market DynamicsRaising awareness about health, wellness, and fitness

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    How much is the plant-based snacks market?

    The plant-based snacks market size was valued at USD 45.9 Billion in 2023.

    What is the growth rate of the plant-based snacks market?

    The market is projected to grow at a CAGR of 7.85% during the forecast period, 2024-2032.

    Which region held the largest market share in the plant-based snacks market?

    Europe had the largest share in the market.

    Who are the key players in the plant-based snacks market?

    The key players in the market are Zelle Organic (US), Siren Snacks Inc. (US), Green Park Snacks Ltd (UK), Eat Natural (UK), Primal Spirit Foods Inc. (US), Louisville Vegan Jerky Co. (US), Nestle S.A. (Switzerland).

    Which product type led the plant-based snacks market?

    The plant-based snacks bars category dominated the market in 2023.

    Which category had the largest market share in the plant-based snacks market?

    The Organic had the largest share in the market.

    Plant-based Snacks Market Research Report - Forecast till 2032 Infographic
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