US Rice Syrup Market Size was estimated at 329 (USD Million) in 2023. The US Rice Syrup Market Industry is expected to grow from 346.5(USD Million) in 2024 to 547.55 (USD Million) by 2035. The US Rice Syrup Market CAGR (growth rate) is expected to be around 4.247% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Rice Syrup Market is experiencing notable trends driven primarily by rising health-conscious consumer behavior and a growing demand for natural sweeteners. As more American consumers shift towards healthier lifestyles, there is an increasing preference for sugar alternatives. Rice syrup, being a natural sweetener, aligns well with this dietary shift and appeals to individuals looking to reduce refined sugar intake. Furthermore, the interest in gluten-free products is gaining traction in the US. Since rice syrup is a gluten-free product, it is favored by those with gluten intolerance or celiac disease, thus expanding its market reach.
Opportunities in the US Rice Syrup Market are especially prevalent in the food and beverage sector.As manufacturers seek to innovate and provide healthier alternatives for their products, rice syrup can meet the needs of various applications, from energy bars to bakery items. The rise of clean-label products is reshaping consumer expectations and creating openings for businesses to incorporate rice syrup as a simple and transparent ingredient. Recent trends indicate a surge in consumer awareness regarding ingredient sourcing and sustainability.
American consumers are increasingly interested in how their food is produced, prompting brands to emphasize ethical sourcing of their ingredients, including rice syrup. This trend is creating avenues for brands that can communicate their commitment to sustainability and responsible sourcing effectively.Overall, the US Rice Syrup Market is poised for growth as it capitalizes on the confluence of health trends, consumer preferences, and opportunities for product innovation.
US Rice Syrup Market Drivers
Increasing Demand for Natural Sweeteners
The US Rice Syrup Market Industry is experiencing significant growth driven by the escalating demand for natural sweeteners among health-conscious consumers. According to the United States Department of Agriculture (USDA), dietary habits are shifting, with a considerable segment of the population opting for natural and organic products. For instance, surveys reveal that more than 60% of consumers are now inclined to choose products with natural ingredients over artificial sweeteners.This trend is further bolstered by organizations such as the American Heart Association, which underscore the health risks associated with excessive sugar and artificial sweeteners. The push towards healthier alternatives drives the market for rice syrup, positioning it as a preferred ingredient in various food applications, from beverages to baked goods, especially in the natural foods sector.
Growing Awareness of Gluten-Free Products
With the rising prevalence of gluten intolerance and celiac disease, there is an increasing awareness and demand for gluten-free products in the US. The National Foundation for Celiac Awareness indicates that approximately 1 in 100 people globally have celiac disease, and many more experience non-celiac gluten sensitivity. This has prompted manufacturers to seek gluten-free alternatives to traditional sweeteners. Rice syrup, being naturally gluten-free, is gaining traction in the US Rice Syrup Market Industry as both consumers and manufacturers prioritize gluten-free options.The market is expected to benefit from the increasing availability of rice syrup in gluten-free formulations, thus driving market growth in the coming years.
Rising Popularity of Plant-Based Diets
The shift towards plant-based diets is becoming increasingly prominent in the US, fueled by various factors including health concerns, environmental awareness, and ethical considerations regarding animal welfare. According to a report by the Plant Based Foods Association, plant-based food sales have surged, reflecting a 27% increase over the past year alone. This trend is influencing consumer choices toward plant-derived sweeteners like rice syrup, as they seek healthier options that align with their dietary preferences.Brands are responding by incorporating rice syrup into a variety of products, ranging from snacks to salad dressings, thus solidifying its position within the US Rice Syrup Market Industry.
Innovation in Food and Beverage Applications
Innovation continues to play a crucial role in the growth of the US Rice Syrup Market Industry, primarily driven by the exploration of rice syrup in diverse food and beverage applications. As food manufacturers experiment with rice syrup as a binding agent, humectant, and flavor enhancer, its versatility is gaining recognition. The Food and Drug Administration has been supportive of new ingredient explorations that align with safe food practices, enabling manufacturers to develop unique products utilizing rice syrup.This innovation is critical, particularly as consumer preferences evolve towards functional foods that provide added health benefits, thereby propelling the growth of the rice syrup market in the US.
US Rice Syrup Market Segment Insights:
Rice Syrup Market Type Insights
The US Rice Syrup Market is characterized by notable segmentation based on type, primarily comprising Brown Rice and White Rice varieties. Brown Rice syrup, known for its natural sweetness and nutritional profile, has gained traction among health-conscious consumers. It is often viewed as a healthier alternative to refined sugars, benefiting from the growing trend towards natural and organic food products. This increasing awareness regarding health and wellness influences the adoption of Brown Rice syrup across various sectors, including food and beverage and bakery products.In contrast, White Rice syrup exhibits its own unique appeal, primarily favored for its mild taste and versatility in culinary applications. The demand for White Rice syrup can be attributed to its prevalence in processed foods and as a food ingredient in several consumer products. The US Rice Syrup Market statistical data reveals a competitive landscape where both Brown Rice and White Rice play significant roles in meeting consumer preferences. Factors such as the rising trend of gluten-free and vegan diets are fuelling the popularity of rice syrups, further driving market growth across both types.Each type caters to a distinct consumer base, leveraging unique attributes that align with the evolving food consumption patterns in the US. Additionally, the fluctuations in agricultural production conditions can influence the availability and pricing of rice syrup products in the US market, presenting both challenges and opportunities for stakeholders. As consumers continue to gravitate toward healthier, clean-label alternatives, both Brown Rice and White Rice syrups are expected to find a firm foothold in their respective applications, significantly impacting the overall US Rice Syrup Market dynamics.These insights into the market segmentation reflect a nuanced understanding of consumer demand, which shapes the ongoing developments and trends witnessed across the industry.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Rice Syrup Market Category Insights
The US Rice Syrup Market has witnessed significant growth, with a strong inclination towards both Organic and Conventional categories. The increasing consumer preference for natural and organic products is driving the demand for organic rice syrup, as health-conscious consumers look for alternatives to processed sugars. This segment is becoming increasingly prominent as individuals seek products that align with their lifestyle choices. On the other hand, conventional rice syrup continues to hold a substantial market share, serving as a cost-effective sweetening option for various industries, including food and beverage, nutritional supplements, and more.The rise in demand for gluten-free and vegan products further enhances the appeal of rice syrup, particularly in the food industry. Furthermore, the US government supports agricultural initiatives that promote rice farming, thus encouraging the production of rice syrup. The segmentation within the rice syrup market illustrates the varied preferences of consumers, with both categories playing pivotal roles in driving overall market growth and catering to diverse consumer needs. The sustained focus on health and wellness, coupled with the versatility of rice syrup, presents ample opportunities for innovation and expansion in this market.
Rice Syrup Market Application Insights
The Application segment of the US Rice Syrup Market plays a crucial role in various sectors, reflecting significant trends and growth opportunities. Bakery and Confectionary products increasingly utilize rice syrup as a natural sweetener and binder, contributing to healthier food formulations in line with consumer preferences for clean label ingredients. Beverages also hold a strategic position, as rice syrup serves as a versatile sweetening agent in non-alcoholic drinks, promoting the trend towards low-calorie and organic options. Dessert and Dairy Products benefit similarly, leveraging rice syrup for its mild sweetness and functionality, appealing to health-conscious consumers.The Poultry and Seafood Products sector has adopted rice syrup in marinades and sauces, enhancing flavor while catering to the rising demand for natural ingredients. Infant Formula is another pivotal area, given the growing emphasis on providing safe and nutritious options for children. The Others category encompasses various applications where rice syrup's properties align with market needs, illustrating its adaptability across diverse food products. Overall, a focus on healthy and natural ingredients and the growing trend of clean eating are fueling the expansion of the US Rice Syrup Market, fostering innovation and product development across all applications.
US Rice Syrup Market Key Players and Competitive Insights:
The US Rice Syrup Market presents a dynamic landscape marked by the presence of several key players who compete on multiple fronts, including product quality, pricing strategies, and distribution networks. This segment of the food industry has gained traction due to the rising consumer demand for natural sweeteners as healthier alternatives to traditional sugars. Companies are increasingly focusing on innovation, sustainability, and meeting evolving consumer preferences, which are essential components in carving out competitive advantages. The market is characterized by a mix of established firms and emerging players, each vying for market share through unique positioning and strategic initiatives aimed at tapping into the growing health-conscious demographic. As awareness regarding the benefits of rice syrup continues to spread, businesses are finding it crucial to differentiate their offerings and appeal to a diverse range of consumers.The Sweetener Company has solidified its footprint within the US Rice Syrup Market by leveraging its expertise in producing high-quality sweeteners tailored to meet customer needs. With a commitment to product innovation and sustainability, The Sweetener Company optimizes its production processes to ensure that its rice syrup products are not only effective as sweeteners but also align with health-conscious lifestyles. The company's strong market presence is bolstered by its robust distribution channels, which allow for efficient product delivery across various retail outlets. Furthermore, The Sweetener Company's investment in customer relationships and partnerships enhances its competitive position, fostering loyalty and long-term engagement within the market. Overall, the company's strengths lie in its dedication to quality, adaptability to market trends, and a customer-centric approach.Organic Food Inc. plays a significant role in the US Rice Syrup Market, capitalizing on the increasing preference for organic and clean-label food products. This company focuses on providing a range of organic rice syrups that cater to health-conscious consumers and food manufacturers alike. As a prominent player, Organic Food Inc. has built a strong reputation around its commitment to sustainable sourcing and production practices, ensuring that its products meet stringent organic standards. The company not only provides rice syrup but also engages in the distribution of various organic sweeteners, thus diversifying its product portfolio. In terms of market presence, Organic Food Inc. has successfully established partnerships with retailers, enhancing its reach across the US. The firm continually seeks growth opportunities through potential mergers and acquisitions, which are aimed at expanding its influence and product offerings within the organic segment of the rice syrup marketplace. As a result, Organic Food Inc.'s strengths lie in its commitment to organic quality, effective marketing strategies, and strategic partnerships that enhance its operational capabilities.
Key Companies in the US Rice Syrup Market Include:
The Sweetener Company
Organic Food Inc.
Rice Bran Technologies
Kinnikinnick Foods
MediHemp
Cargill Incorporated
Murielle's Rice Syrup
Bobby Sue's Nuts
Archer Daniels Midland Company
Nature's Flavors
BetterBody Foods
Bauen Foods
Honeyville Food Products
US Rice Syrup Market Industry Developments
The US Rice Syrup Market has witnessed several significant developments recently. In August 2023, Archer Daniels Midland Company announced the expansion of its rice syrup production capabilities to cater to the growing demand for organic and natural sweeteners in North America. Additionally, Cargill Incorporated launched a new line of organic rice syrups in September 2023 aimed at health-conscious consumers, enhancing their product range in this competitive market. Over the past two years, Kinnikinnick Foods and Nature's Flavors have also experienced noteworthy growth, driven by an increasing trend towards gluten-free and natural food options among consumers. In terms of mergers and acquisitions, BetterBody Foods acquired Murielle's Rice Syrup in July 2023, consolidating their position in the organic sweetener sector. The market plays a crucial role in the overall health food landscape, with rising consumer awareness about sugar alternatives contributing to an increased market valuation. Organic Food Inc. is expected to drive significant growth as well, catering to the demand for plant-based sweeteners. The evolving dynamics in the market reflect changing consumer preferences towards healthier and more sustainable food options.
US Rice Syrup Market Segmentation Insights
Rice Syrup Market Type Outlook
Brown Rice
White Rice
Rice Syrup Market Category Outlook
Organic
Conventional
Rice Syrup Market Application Outlook
Bakery & Confectionary
Beverages
Dessert & Dairy Products
Poultry & Seafood Products
Infant Formula
Others
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 329.0(USD Million) |
| MARKET SIZE 2024 | 346.5(USD Million) |
| MARKET SIZE 2035 | 547.55(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 4.247% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | The Sweetener Company, Organic Food Inc., Rice Bran Technologies, Kinnikinnick Foods, MediHemp, Cargill Incorporated, Murielle's Rice Syrup, Bobby Sue's Nuts, Archer Daniels Midland Company, Now Foods, Nature's Flavors, BetterBody Foods, Bauen Foods, Honeyville Food Products |
| SEGMENTS COVERED | Type, Category, Application |
| KEY MARKET OPPORTUNITIES | Health-conscious consumer demand, Rising popularity of organic products, Growth in gluten-free alternatives, Expansion in plant-based foods, Innovation in food applications |
| KEY MARKET DYNAMICS | increasing health consciousness, growing demand for organic products, rising popularity of gluten-free alternatives, expanding food and beverage applications, price fluctuations of raw materials |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Rice Syrup Market is expected to be valued at 346.5 million USD in 2024.
By 2035, the US Rice Syrup Market is projected to reach a valuation of 547.55 million USD.
The market is anticipated to grow at a CAGR of 4.247 percent from 2025 to 2035.
In 2024, White Rice Syrup holds a larger market share valued at 196.5 million USD compared to Brown Rice Syrup at 150.0 million USD.
The market value for Brown Rice Syrup is expected to increase to 237.5 million USD by 2035.
White Rice Syrup is expected to reach a market value of 310.05 million USD by 2035.
Major players include Cargill Incorporated, Archer Daniels Midland Company, and Organic Food Inc., among others.
Emerging trends include a growing demand for organic and health-focused products, driving innovation in rice syrup applications.
The market faces challenges such as fluctuating raw material prices and increasing competition from alternative sweeteners.
Key applications include use in food and beverages, health foods, and as a natural sweetener in various culinary products.
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