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    US Solar Rooftop Sales Market

    ID: MRFR/E&P/13499-HCR
    100 Pages
    Snehal Singh
    October 2025

    US Solar Rooftop Sales Market Research Report: By Capacity (10 kW, 11 kW-100kW, >100 kW), By Connectivity (On-Grid, Off-Grid) and By End User (Residential, Commercial, Industrial) - Forecast to 2035

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    US Solar Rooftop Sales Market Infographic
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    US Solar Rooftop Sales Market Summary

    The US Solar Rooftop Sales market is projected to grow significantly from 18.1 USD Billion in 2024 to 169.1 USD Billion by 2035.

    Key Market Trends & Highlights

    US Solar Rooftop Sales Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 22.53 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 169.1 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 18.1 USD Billion, reflecting the increasing interest in solar energy solutions.
    • Growing adoption of solar technology due to environmental sustainability concerns is a major market driver.

    Market Size & Forecast

    2024 Market Size 18.1 (USD Billion)
    2035 Market Size 169.1 (USD Billion)
    CAGR (2025-2035) 22.53%

    Major Players

    RGS Energy, Enphase Energy, Tesla, Sunrun, Vivint Solar, JinkoSolar, First Solar, Canadian Solar, SunPower, NextEra Energy, Generate Capital, Brookfield Renewable Partners, LG Solar

    US Solar Rooftop Sales Market Trends

    The US Solar Rooftop Sales Market is witnessing significant growth driven by several key market drivers. Increasing demand for renewable energy solutions from both residential and commercial sectors plays a vital role, as consumers are becoming more environmentally conscious and seeking alternatives to fossil fuels. Supportive federal and state policies, such as tax incentives, rebates, and net metering laws, create a favorable environment for solar rooftop installations.

    Furthermore, the rising electricity costs encourage homeowners and businesses to invest in solar technologies as a way to achieve lower energy bills and enhance energy independence.Opportunities to be explored include the advancement in solar technology, making systems more efficient and less costly.

    The availability of innovative financing options, such as solar loans and power purchase agreements (PPAs), makes solar solutions more accessible to a broader audience. Additionally, expansion in battery storage technology complements solar rooftops by allowing users to store excess energy for later use, further increasing the value proposition of solar investments. Trends in recent times show a marked increase in partnerships between solar companies and local governments, promoting the adoption of solar solutions through community solar programs.

    The growing interest in sustainable building practices has led to integration of solar solutions in new constructions. Moreover, the COVID-19 pandemic has accelerated focus on energy resilience, prompting more homeowners to consider renewable energy sources. The awareness around the impact of climate change is also pushing consumers toward adopting solar energy, creating a stronger market for solar rooftops in the US. Overall, the US Solar Rooftop Sales Market stands at a promising juncture, with a bright outlook fueled by evolving consumer preferences and ongoing technological advancements.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Market Segment Insights

    US Solar Rooftop Sales Market Segment Insights:

    US Solar Rooftop Sales Market Segment Insights:

    Solar Rooftop Sales Market Capacity Insights

    Solar Rooftop Sales Market Capacity Insights

    The US Solar Rooftop Sales Market is experiencing significant growth in its Capacity segment, reflecting a broader trend toward sustainable energy solutions across the country. This market is characterized by three main categories: installations with capacities of less than 10 kW, those between 11 kW and 100 kW, and systems exceeding 100 kW. The largest portion of this segment is dominated by small-scale systems, which are increasingly favored by residential users seeking to reduce electricity bills and enhance energy independence.

    These smaller installations are bolstered by various federal and state incentives, including tax credits and rebates, which have made solar energy more accessible to homeowners.

    The mid-range capacity systems, ranging from 11 kW to 100 kW, cater to small businesses and larger residential properties, providing a balance between energy needs and investment costs. The demand for these systems is on the rise as businesses look for ways to lower operational costs while contributing to sustainability goals. Large-scale installations, typically over 100 kW, play a crucial role in meeting the energy needs of commercial and industrial sectors.

    These larger systems allow for economies of scale, making solar an attractive option for organizations looking to invest in renewable sources.This segment is vital due to its potential to integrate more energy into the grid while providing long-term cost savings. Overall, the trends seen in the Capacity segment of the US Solar Rooftop Sales Market reflect a strong shift towards renewable energy, driven by regulatory support, technological advancements, and increasing public awareness of environmental issues.

    Solar Rooftop Sales Market Connectivity Insights

    Solar Rooftop Sales Market Connectivity Insights

    The Connectivity segment of the US Solar Rooftop Sales Market is a vital component driving the overall industry growth. With an increasing emphasis on renewable energy sources, the demand for efficient and reliable connectivity solutions in solar rooftop installations has gained traction among consumers and businesses alike. On-grid systems are particularly significant as they allow users to connect to the electrical grid, providing the advantage of utilizing grid electricity when solar generation is insufficient while enabling net metering benefits.

    This aspect is attractive for homeowners and businesses seeking to maximize savings on energy costs. Conversely, Off-grid systems stand out in areas with limited grid access or for clientele who opt for energy independence. These systems offer reliability and resilience, making them essential for ensuring continuous power supply regardless of grid status, particularly in rural or disaster-prone regions.

    The increasing adoption of smart technology, combined with supportive government policies promoting clean energy initiatives, contributes to the growth in both On-grid and Off-grid solutions within this segment.Collectively, the Connectivity segment is expected to play a crucial role in shaping the future landscape of solar energy in the US.

    Solar Rooftop Sales Market End User Insights

    Solar Rooftop Sales Market End User Insights

    The US Solar Rooftop Sales Market’s End User segment encompasses key areas including Residential, Commercial, and Industrial sectors, which play significant roles in the market dynamics. The Residential sector is notably influential as homeowners increasingly seek sustainable energy solutions, driven by decreasing installation costs and growing environmental consciousness. Similarly, the Commercial sector demonstrates substantial growth, as businesses strive to reduce energy expenses and enhance their sustainability profiles, making solar energy an attractive alternative.

    The Industrial sector also contributes significantly by leveraging rooftop solar installations to meet energy demands while complying with stringent regulations related to carbon emissions. Collectively, these segments create a diverse landscape, reflecting distinct needs and driving factors within the US Solar Rooftop Sales Market. The increasing adoption of renewable energy policies, coupled with technological advancements in solar panel efficiency, propels demand across all sectors.

    However, challenges such as initial investment costs and regulatory hurdles can impact uptake rates.Overall, the segmentation reveals a robust trend towards a cleaner energy future, underscoring the importance of solar technology in various facets of US energy consumption.

    Get more detailed insights about US Solar Rooftop Sales Market Research Report — Global Forecast till 2035

    Key Players and Competitive Insights

    The competitive landscape of the US Solar Rooftop Sales Market has been characterized by rapid growth and innovation, driven by the increasing adoption of renewable energy sources and the rising demand for sustainable solutions. A combination of environmental awareness, government incentives, and advancements in technology has fostered a robust market, encouraging a diverse range of players to engage in solar rooftop installations. Large and small companies alike have been vying for market share, integrating various strategies including superior customer service, financing options, and cutting-edge technology to differentiate themselves.

    The intensity of competition necessitates continuous adaptation and evolution among companies as they seek to leverage market dynamics while capitalizing on consumer trends and regulatory frameworks aimed at promoting solar energy.RGS Energy stands out in the US Solar Rooftop Sales Market due to its strong emphasis on providing innovative solar solutions tailored for residential and commercial applications. The company's extensive experience in the industry allows it to leverage established relationships with major suppliers, providing customers with high-quality products and financial solutions to facilitate solar energy adoption.

    Strengthened by a customer-centric approach, RGS Energy has developed a reputation for reliability and superior service, enabling it to establish a loyal customer base.

    The company has invested proactively in marketing and outreach efforts to heighten brand visibility, ensuring that it remains competitive within this rapidly evolving market. RGS Energy's commitment to sustainability and renewable resources further solidifies its position as a trusted player in the solar rooftop segment.Enphase Energy, known for its pioneering work in developing microinverter technology, holds a significant position in the US Solar Rooftop Sales Market. The company offers a variety of key products, including advanced microinverters and energy management systems that optimize solar energy usage for residential and commercial customers.

    Enphase's strengths lie in its innovative technology, which enhances the efficiency and reliability of solar energy systems. With a well-established market presence, the company is continuously expanding through strategic mergers and acquisitions, allowing it to diversify its product offerings and broaden its technological capabilities. Enphase’s ability to address customer needs through efficient solutions and intelligent energy management further solidifies its reputation as a leader in enhancing solar rooftop installations across the United States, positioning it favorably in the competitive landscape.

    Key Companies in the US Solar Rooftop Sales Market market include

    Industry Developments

    The US Solar Rooftop Sales Market has witnessed significant developments recently, with a heightened focus on renewable energy adoption. Notable growth has been reported by companies such as Tesla and Sunrun, with expansion in product offerings and service capabilities. In October 2023, Enphase Energy announced advancements in their solar microinverter technology, bolstering system efficiency and performance. Additionally, in September 2023, RGS Energy and Vivint Solar collaborated on a joint initiative aimed at enhancing residential solar adoption in underrepresented communities.

    There have also been discussions around potential mergers involving NextEra Energy and Brookfield Renewable Partners, which could affect market dynamics as companies seek to consolidate resources and expand their market share. In terms of market valuation, companies like SunPower and First Solar have reported increased stock prices, reflecting growing investor confidence in the renewable sector. Over the past few years, there has been a noticeable surge in solar installations, with the US Department of Energy reporting a more than 40 percent increase in residential solar capacity from 2021 to 2023, indicating a strong trend towards sustainable energy solutions.

    Market Segmentation

    Outlook

    • Residential
    • Commercial
    • Industrial

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 14.93(USD Billion)
    MARKET SIZE 2024 18.1(USD Billion)
    MARKET SIZE 2035 169.12(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 22.526% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED RGS Energy, Enphase Energy, Tesla, Sunrun, Vivint Solar, JinkoSolar, First Solar, Canadian Solar, SunPower, NextEra Energy, Generate Capital, Brookfield Renewable Partners, LG Solar
    SEGMENTS COVERED Capacity, Connectivity, End User
    KEY MARKET OPPORTUNITIES Increased residential solar incentives, Growing demand for energy independence, Technological advancements in solar efficiency, Expansion of financing options, Rise in eco-conscious consumer behavior
    KEY MARKET DYNAMICS Incentives and subsidies, Growing environmental concerns, Technological advancements, Decreasing installation costs, Energy independence
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Solar Rooftop Sales Market in 2024?

    The US Solar Rooftop Sales Market is expected to be valued at 18.1 USD Billion in 2024.

    What will be the market value of the US Solar Rooftop Sales Market by 2035?

    By 2035, the US Solar Rooftop Sales Market is projected to reach a value of 169.12 USD Billion.

    What is the expected compound annual growth rate (CAGR) of the market from 2025 to 2035?

    The market is anticipated to grow at a CAGR of 22.526% from 2025 to 2035.

    Which capacity segment of the US Solar Rooftop Sales Market will see the largest growth by 2035?

    The 11 kW-100 kW segment will see significant growth, valued at 74.15 USD Billion by 2035.

    What is the projected market value for the <10 kW capacity segment in 2035?

    The &lt;10 kW capacity segment is expected to reach a market value of 50.06 USD Billion by 2035.

    Who are some of the major players in the US Solar Rooftop Sales Market?

    Key players in the market include Tesla, Sunrun, Vivint Solar, Enphase Energy, and First Solar.

    What market value is projected for the >100 kW capacity segment in 2035?

    The &gt;100 kW capacity segment is expected to achieve a market value of 44.91 USD Billion by 2035.

    How does the current economic scenario impact the US Solar Rooftop Sales Market?

    The energy transition and increasing environmental consciousness are driving growth in the US Solar Rooftop Sales Market.

    Which capacity segment currently holds a significant market share in 2024?

    In 2024, the 11 kW-100 kW segment holds a significant market share valued at 8.2 USD Billion.

    What are the expected challenges for the US Solar Rooftop Sales Market in the coming years?

    Challenges may include regulatory changes and competition from alternative energy sources.

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