US Sparkling Wine Market Research Report: By Type (Champagne, Cava, Others), By Category (White, Rosé, Red) and By Distribution Channel (Foodservice, Retail) - Forecast to 2035

US Sparkling Wine Market Overview:

As per MRFR analysis, the US Sparkling Wine Market Size was estimated at 11.62 (USD Billion) in 2023. The US Sparkling Wine Market Industry is expected to grow from 12.6(USD Billion) in 2024 to 32.7 (USD Billion) by 2035. The US Sparkling Wine Market CAGR (growth rate) is expected to be around 9.057% during the forecast period (2025 - 2035).

Key US Sparkling Wine Market Trends Highlighted

The US Sparkling Wine Market is currently experiencing several notable trends driven by changing consumer preferences and a shift in dining habits. A significant market driver is the increasing popularity of premium and high-quality sparkling wines among consumers who are willing to pay more for unique flavors and organic options. This shift is complemented by the rise of the craft beverage movement, where consumers are more inclined to choose artisanal products over mass-produced offerings. The growing interest in health-conscious drinking has led to a demand for lower-alcohol and lower-sugar options in sparkling wines, further shaping the market landscape.Opportunities exist for producers to tap into the expanding demographic of younger consumers, mainly Millennials and Generation Z, who are increasingly interested in wine experiences, including sparkling wine tastings and events. The trend towards e-commerce and online purchasing is also reshaping how consumers buy sparkling wine, as more people turn to online platforms for convenience and greater selection. This change in buying behavior presents an opportunity for brands to enhance their digital presence and engage with customers through social media and direct-to-consumer sales channels. Additionally, there is growing interest in sustainability and environmentally friendly practices in the production of sparkling wine.As consumers become more aware of their environmental impact, there is a trend toward organic and biodynamic wines, which could open up more pathways for producers who emphasize sustainable farming methods. The US Sparkling Wine Market is thus not only focusing on traditional production techniques but is also embracing innovative practices that cater to modern consumer values. This blend of tradition and innovation makes the market dynamic and full of potential.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Sparkling Wine Market Drivers

Increasing Consumer Preference for Premium Products

The US Sparkling Wine Market Industry is witnessing a significant shift towards premium and high-quality products. The rise in disposable income among consumers, along with a growing appreciation for fine wines, has led to an increase in demand for premium sparkling wines. A report from the Wine Institute highlights that nearly 55% of consumers are willing to pay more for a better quality wine, indicative of a shift in consumer behavior towards premium products.Notably, the United States has been known for its high-end wine offerings, with regions such as Napa Valley producing some of the most sought-after sparkling wines globally. This trend is likely to drive market growth as consumers look for distinctive flavors and uniqueness, which premium offerings can provide.

Growth of Wine Tourism in the United States

Wine tourism has become a significant contributor to the growth of the US Sparkling Wine Market Industry as more consumers explore vineyards and wineries across the country. According to the National Association of American Wineries, wine tourism attracted around 4.5 million visitors to various wine-producing regions in the US in the past year. These visitors often indulge in tastings and purchases of sparkling wines, enhancing their overall experience.Regions like California and Oregon are particularly popular for wine tourism, and the spending by tourists stimulates local economies while also boosting sales of local wines, including sparkling varieties.

Rising Health Consciousness Among Consumers

Increasing health consciousness among consumers is influencing the US Sparkling Wine Market Industry. A trend report from the American Psychological Association indicates that 70% of Americans are becoming more mindful of what they consume, leading to a rise in demand for low-calorie and organic options. Sparkling wines that are marketed as having lower sugar content or being organic are increasingly gaining traction. The health-conscious demographic, especially millennials and Gen Z, are shifting their purchasing habits toward beverages that align with their lifestyle choices.This trend is supported by brands that offer organic sparkling wines, which have seen a significant uptick in sales over the past few years.

US Sparkling Wine Market Segment Insights:

Sparkling Wine Market Type Insights

The US Sparkling Wine Market is diverse, categorized by Type into various distinct segments, including Champagne, Cava, and Others. These segments reflect the rich variety of sparkling wines available to consumers, each offering unique characteristics and appealing to different consumer preferences. Champagne, widely regarded for its prestige and quality, maintains a significant presence in the market, often associated with celebrations and luxury experiences, which increases its popularity particularly during festive seasons and milestone events. The production process, which involves secondary fermentation in the bottle, adds complexity and depth to its flavor profile, thereby enhancing its desirability among connoisseurs and casual drinkers alike. Cava, on the other hand, represents Spain's unique contribution to the sparkling wine arena, known for its affordability and quality. The traditional method used in its production, akin to that of Champagne, but at a more accessible price point, has made Cava popular among a broad range of consumers in the US. The rising trend of consumers seeking value without compromising on quality has positioned Cava as an appealing choice, particularly for gatherings and parties. The "Others" segment encapsulates a wide array of sparkling wines from different regions and countries, including Prosecco and domestic options, further enriching the US Sparkling Wine Market. This segment leverages innovative marketing strategies and blends to attract a younger audience, contributing to changing drinking habits. Emerging consumer trends indicate a growing preference for diverse and innovative sparkling wine options, as millennials and Gen Z seek unique experiences and flavors. The sparkling wine industry in the US has also experienced a noticeable shift towards lower-alcohol and organic varieties, catering to health-conscious consumers. Additionally, as the US ranks high in sparkling wine consumption, the competition among producers intensifies, leading to a broader spectrum of choices that cater to varying tastes and occasions. This dynamic landscape reflects the evolving preferences of American consumers, positioning the US Sparkling Wine Market for significant growth supported by innovative product offerings and targeted marketing strategies. Understanding the segmentation within the Type category provides an insight into the consumer behavior and purchasing trends driving this thriving industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Sparkling Wine Market Category Insights

The US Sparkling Wine Market has experienced substantial growth, with the category segment playing a crucial role in shaping consumer preferences and market dynamics. The market is divided primarily into White, Rosé, and Red sparkling wines, each offering distinct taste profiles and serving various occasions. White sparkling wine, often associated with celebratory events, demonstrates significant popularity due to its versatility and widespread appeal. Meanwhile, Rosé sparkling wine has gained traction, buoyed by trends favoring lighter, refreshing beverages among millennials and younger consumers.Red sparkling wine, less conventional in the US, is carving out a niche market, appealing to adventurous wine enthusiasts looking for bold flavors and unique drinking experiences. The growing preference for premium and artisanal options within these segments is contributing to the overall market growth, reflecting a shift in consumer behavior towards higher-quality products. The US Sparkling Wine Market revenue continues to be propelled by evolving consumer tastes, increasing awareness of health benefits associated with moderate wine consumption, and the rise of social gatherings, thereby providing ample opportunities for expansion within these segments.Additionally, market growth is further supported by effective marketing strategies and innovative product offerings that cater to diverse consumer preferences.

Sparkling Wine Market Distribution Channel Insights

The Distribution Channel segment of the US Sparkling Wine Market plays a critical role in shaping consumer access and sales strategies, significantly influencing overall market trends. With the market anticipated to reach a value of 12.6 billion USD by 2024, the emergence of diverse distribution avenues is noteworthy. The Foodservice segment, including restaurants and bars, holds a substantial share, capitalizing on the rising trend of dining experiences that incorporate sparkling wines into their offerings, appealing to younger consumers and celebrating various occasions.Meanwhile, the Retail segment is crucial for driving volume sales, featuring both brick-and-mortar stores and online platforms, making sparkling wine more accessible to a broader audience. Statistics indicate a growing preference for premium products, which is fueling opportunities in both distribution channels, as consumers are increasingly seeking quality over quantity in their purchasing decisions. With market growth driven by increasing disposable incomes and changing lifestyle trends, understanding the US Sparkling Wine Market segmentation, particularly within these distribution channels, highlights the evolution of consumer behaviors and preferences in the sparkling wine landscape.

US Sparkling Wine Market Key Players and Competitive Insights:

The US Sparkling Wine Market has been experiencing significant growth due to changing consumer preferences and increasing interest in premium wine options. As a dynamic region in the global sparkling wine landscape, the US market is characterized by a blend of traditional and innovative producers, catering to a diverse demographic of wine enthusiasts. The competitive insights indicate that producers are focusing not only on quality and flavor profiles but also on branding and marketing strategies to capture a larger share of the market. Additionally, the rise of celebrations, social gatherings, and wellness trends has led to a heightened demand for sparkling wines, which are increasingly viewed as versatile choices for various occasions. Competitors within this market are leveraging trends such as sustainability, local sourcing, and unique flavor combinations to differentiate their offerings and appeal to a sophisticated consumer base.California Champagne holds a prominent position within the US Sparkling Wine Market, renowned for its rich history and innovative production techniques. This brand has capitalized on the global reputation of California as a premium wine region, with distinct terroirs that contribute unique flavor profiles to their offerings. The strengths of California Champagne stem from its commitment to quality and consistency, underpinned by a robust distribution network that facilitates widespread availability across retail and hospitality sectors. The strategic marketing initiatives surrounding California Champagne have enhanced its visibility and consumer engagement, leading to increased brand loyalty. The strong association with celebratory events and casual consumption has fortified California Champagne's performance in the market, allowing it to maintain a competitive edge even amidst a growing number of alternative sparkling wine options.Roederer Estate has established a formidable presence in the US Sparkling Wine Market, recognized for producing high-quality sparkling wines that reflect a commitment to traditional winemaking practices combined with modern innovation. The company specializes in producing exceptional cuvées and has a portfolio that includes various standout options, which appeal to discerning consumers seeking premium experiences. Roederer Estate benefits from its carefully managed vineyards and state-of-the-art production facilities, which ensure that each bottle meets high standards of excellence. The company has also engaged in strategic mergers and partnerships that have strengthened its market presence and expanded its distribution capabilities within the US. With an emphasis on sustainability and environmental stewardship, Roederer Estate is increasingly aligning its operations with contemporary consumer values, further enhancing its appeal in the competitive landscape of the US Sparkling Wine Market.

Key Companies in the US Sparkling Wine Market Include:

California Champagne

Roederer Estate

Snoqualmie Vineyards

J. vineyards and Winery

PiperHeidsieck

Ste. Michelle Wine Estates

E and J Gallo Winery

The Michelob Company

La Marca

House of Champagne

Schramsberg Vineyards

Mionetto USA

Domaine Chandon

Freixenet

US Sparkling Wine Market Industry Developments

The US Sparkling Wine Market has been witnessing notable developments recently. In October 2023, E and J Gallo Winery announced a strategic investment in advanced production technologies to enhance the quality of their sparkling offerings. Additionally, in September 2023, Domaine Chandon launched a revitalized marketing campaign focused on sustainable practices, targeting environmentally conscious consumers. The growth of sparkling wine consumption has also been reflected in market valuations, with significant revenue increases reported by brands like Roederer Estate and J. vineyards and Winery, following an upswing in consumer preference for premium sparkling options. Furthermore, mergers and acquisitions are shaping the landscape; in August 2023, La Marca was involved in a merger discussion with a European beverage company, although the details remain undisclosed. Meanwhile, the rising demand for sparkling wines for celebratory occasions continues to push market growth amid competitive pricing strategies. Over the past two years, trends such as the increasing popularity of organic and lower-alcohol sparkling wines have gained traction, with companies like Freixenet and Mionetto USA adapting to these consumer shifts effectively. These developments highlight a dynamic and evolving market within the US sparkling wine sector.

US Sparkling Wine Market Segmentation Insights

Sparkling Wine Market Type Outlook

Champagne

Cava

Others

Sparkling Wine Market Category Outlook

White

Rosé

Red

Sparkling Wine Market Distribution Channel Outlook

Foodservice

Retail

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	11.62(USD Billion)
MARKET SIZE 2024	12.6(USD Billion)
MARKET SIZE 2035	32.7(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	9.057% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	California Champagne, Roederer Estate, Snoqualmie Vineyards, J. vineyards and Winery, PiperHeidsieck, Ste. Michelle Wine Estates, E and J Gallo Winery, The Michelob Company, La Marca, House of Champagne, Schramsberg Vineyards, Mionetto USA, Domaine Chandon, Freixenet
SEGMENTS COVERED	Type, Category, Distribution Channel
KEY MARKET OPPORTUNITIES	Rising health-conscious consumer preferences, Increasing demand for premium products, Growth in online wine sales, Expanding demand for organic wines, Popularity of sparkling wine cocktails
KEY MARKET DYNAMICS	Changing consumer preferences, Premiumization trend, Growing health consciousness, E-commerce expansion, Rise of Millennial consumers
COUNTRIES COVERED	US