Sparkling Wine Market Research Report By Type (Champagne, Prosecco, Cava, Sparkling Rosé, Other), By Production Method (Traditional Method, Tank Method, Caribbean Method, Carbonic Maceration, Other), By Flavor Profile (Brut, Extra Dry, Sweet, Floral, Fruity), By Packaging (Bottle, Can, Bag-in-Box, Pouch, Other) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2035

Sparkling Wine Market Overview

As per MRFR analysis, the Sparkling Wine Market Size was estimated at 37.75 (USD Billion) in 2024.The Sparkling Wine Market Industry is expected to grow from 39.35(USD Billion) in 2025 to 62 (USD Billion) by 2035. The Sparkling Wine Market CAGR (growth rate) is expected to be around 4.22% during the forecast period (2025 - 2035).

Key Sparkling Wine Market Trends Highlighted

The global sparkling wine market is witnessing several significant trends that are shaping its growth. One key market driver is the rising consumer interest in premium beverages, as more people are willing to explore high-quality sparkling wines, particularly Prosecco and Champagne. This shift is partly driven by changing lifestyles and the growing popularity of wine among younger generations, who view sparkling wine as an essential element for celebrations and social gatherings. The trend towards casual luxury is also notable, with consumers opting for more accessible sparkling wine options that still deliver on quality. Opportunities in the global market include the expansion of online retail, which has made it easier for consumers to access a wider variety of sparkling wines from different regions.This channel has become increasingly important, especially in the wake of the pandemic, leading to a surge in home consumption. Additionally, there is potential for growth in markets where sparkling wine is less established, as education and marketing efforts can help introduce these products to new consumers. Recent times have seen an increase in demand for organic and sustainable sparkling wine, reflecting a broader trend towards health-conscious consumption and environmental awareness. Many wineries are adapting by implementing sustainable practices, catering to this growing consumer preference. As the market continues to evolve, the integration of innovative flavors and styles into sparkling wine offerings is becoming increasingly popular, appealing to adventurous wine drinkers seeking unique tasting experiences.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Sparkling Wine Market Drivers

Growing Consumer Preference for Premium Products

The Global Sparkling Wine Market Industry is experiencing significant growth driven by the increasing consumer preference for premium and high-quality wine products. According to the International Organisation of Vine and Wine, premium sparkling wine consumption has seen an annual growth of approximately 8% over the last five years. This shift towards premium products is being fueled by a rise in disposable income and a growing middle class, particularly in regions like Asia-Pacific and North America.The increasing trend of wine tourism and experiences associated with premium brands further elevates demand. Renowned global sparkling wine producers like Mot Hennessy and Pernod Ricard are continually innovating and expanding their premium product lines to capture this lucrative market segment. This trend suggests a positive trajectory for the Global Sparkling Wine Market Industry as consumer education improves and preference for higher quality products solidifies.

Expansion of Online Sales Channels

The explosion of e-commerce has significantly impacted the Global Sparkling Wine Market Industry. A report by the European Commission indicates that online wine sales in Europe alone grew by approximately 30% during the pandemic years, showcasing a shift in consumer purchasing behavior. Major distributors such as Vivino and Wine.com have capitalized on this shift by offering seamless online purchasing experiences coupled with diverse product offerings.As more consumers opt for the convenience of online shopping, this trend is expected to create new opportunities for sparkling wine brands to broaden their market reach. This change in the retail landscape is pivotal in shaping the future of the Global Sparkling Wine Market Industry, particularly as the preference for digital shopping continues post-pandemic.

Rising Popularity of Sparkling Wine in Social and Celebratory Occasions

The Global Sparkling Wine Market Industry is benefitting from the rising popularity of sparkling wine as a preferred beverage for social gatherings, celebrations, and special occasions. According to the Wine and Spirit Trade Association, sparkling wine sales increased by about 15% during holiday seasons in recent years, highlighting its significance in gifting and celebratory contexts. The culture of toasting and celebrating milestones is prevalent across different regions, including Europe and North America, where sparkling wine is often associated with festivities.Major stakeholders like Constellation Brands have reported that marketing campaigns targeted at these occasions have successfully engaged consumer interest and contributed to market growth. This trend indicates a sustained demand for sparkling wine, bolstering the Global Sparkling Wine Market Industry.

Sparkling Wine Market Segment Insights

Sparkling Wine Market Type Insights

The Global Sparkling Wine Market is characterized by its diverse segmentation, with significant contributions from various types such as Champagne, Prosecco, Cava, Sparkling Rosé, and Other. As of 2024, Champagne is valued at 10.5 USD Billion, reflecting its prestige and consistent demand in the global market. This sparkling wine type is often associated with celebrations and luxury, thereby holding a significant position among consumers and continuing to dominate in market share through its legacy of quality. Prosecco follows closely, valued at 12.0 USD Billion in the same year, driven by its affordability and versatility, appealing to a broader audience and making it a popular choice for casual and festive occasions.Cava, with a valuation of 6.5 USD Billion in 2024, emphasizes high-quality production methods that are similar to those used in Champagne, thus enhancing its reputation and segment presence. Meanwhile, Sparkling Rosé contributes 5.0 USD Billion, increasingly favored for its aesthetic appeal and refreshing taste, which is gaining traction among younger demographics. The category labeled as 'Other,' valued at 5.35 USD Billion, encompasses several emerging sparkling wine varieties and is growing in importance as consumer preferences evolve. The Global Sparkling Wine Market segmentation clearly shows that there is robust growth potential stemming from the popularity of these sparkling wine types, each playing a vital role in the market landscape.As consumers continue to seek premium experiences along with value, the distinct characteristics of each type are increasingly recognized, ensuring ongoing demand and diverse opportunities for producers within the global industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Sparkling Wine Market Production Method Insights

The Global Sparkling Wine Market is showing diverse dynamics due to its various Production Methods, which play a crucial role in defining the overall quality and characteristics of the wine. The Traditional Method is renowned for producing high-quality sparkling wines, adding complexity and finesse, which contributes to its significant presence in the market. The Tank Method offers efficiency and a consistent flavor profile, making it popular among producers aiming for larger output.The Caribbean Method and Carbonic Maceration serve niche markets, showcasing creativity and innovation in production. These methods allow winemakers to experiment with flavors and styles, appealing to a diverse consumer base. The Global Sparkling Wine Market data reveals that all these methods contribute uniquely, addressing consumer demand for variety while aligning with market trends that emphasize craftsmanship and regional characteristics. Challenges such as production costs and competition from still wines persist, but opportunities lie in the expanding global demographic of wine consumers and increasing interest in sparkling wines, positioning the market for sustained growth.

Sparkling Wine Market Flavor Profile Insights

The Flavor Profile segment is crucial to understanding consumer preferences and market dynamics, as it encompasses various categories including Brut, Extra Dry, Sweet, Floral, and Fruity. Among these, Brut is widely popular due to its dryness and versatility, catering to a diverse consumer base, while Fruity flavors are also gaining traction, appealing particularly to younger demographics seeking sweeter options.The demand for Floral profiles has risen as consumers increasingly seek unique tasting experiences, and the Sweet category remains a favorite, especially in celebratory contexts. Overall, the Global Sparkling Wine Market segmentation around Flavor Profile not only emphasizes diverse consumer tastes but also showcases evolving trends toward more innovative and bold flavors, thus offering growth opportunities in the industry. The market's favorable trends and consumer preferences signify the importance of this segment in driving market growth and attracting investment in product development focused on flavor variations.

Sparkling Wine Market Packaging Insights

This growth trajectory is supported by a compound annual growth rate of 4.22 from 2025 to 2035, highlighting steady market growth. Packaging plays a crucial role in not just preserving the quality of sparkling wines but also enhancing consumer appeal and convenience. Among the various formats, bottles remain a traditional choice, often associated with luxury and quality, while cans are gaining traction due to their portability and ease of consumption.The Bag-in-Box option presents an innovative approach, catering to consumers looking for larger volumes and sustainable packaging solutions. Pouch packaging is becoming increasingly popular in regions focusing on eco-friendly alternatives. Each packaging format holds significant importance in the market, demonstrating unique strengths and responding to changing consumer preferences and lifestyles. These diverse packaging choices contribute to the overall segmentation strategies, positioning the Global Sparkling Wine Market competitively in the industry and responding to global sustainability trends.

Sparkling Wine Market Regional Insights

The Global Sparkling Wine Market is witnessing significant growth across various regions, with notable contributions from North America, Europe, APAC, South America, and MEA. In 2024, the North America segment valued at 9.82 USD Billion, reflecting its robust consumer base and rising popularity of premium sparkling wines. Europe, being a traditional hub for wine production, dominates the market with a valuation of 15.5 USD Billion in 2024, underscoring its cultural significance and established consumer preferences. The APAC region, valued at 7.0 USD Billion, is experiencing a surge in interest among millennials who are increasingly drawn to sparkling wines for celebratory occasions.South America, with a valuation of 3.0 USD Billion, presents growing opportunities due to its emerging wine tourism industry. Meanwhile, the MEA segment, valued at 4.03 USD Billion, displays potential for growth as the market adapts to local tastes and preferences. Regional market dynamics reveal that Europe holds the majority share, driven by tradition and high consumption rates, while other regions gradually expand their market presence, contributing to the overall Global Sparkling Wine Market revenue growth.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Sparkling Wine Market Key Players and Competitive Insights

The Global Sparkling Wine Market is characterized by a dynamic competitive landscape that is continuously evolving due to changing consumer preferences, market trends, and innovations in production techniques. As consumers become increasingly aware of the variety that sparkling wines offer, several companies are striving to establish a strong presence in this growing market. Various brands are rising to prominence, each aiming to capture a share by catering to changing tastes and trends. The competition is intensified by factors such as regional variations in production, marketing strategies, and distribution channels, which fluctuate across diverse markets. Consumers' inclination toward premium and organic options is reshaping the competitive dynamics as brands adapt to meet these demands, thus enriching the overall landscape of the sparkling wine industry.Villa Maria Estate has established itself as a noteworthy player within the Global Sparkling Wine Market, renowned for its commitment to quality and innovation. The brand leverages its rich heritage and strong commitment to sustainable practices, which resonate well with contemporary consumers inclined toward environmentally friendly choices. Villa Maria Estate benefits from its unique terroir and expert winemaking techniques, which contribute to the distinct flavor profiles of its sparkling offerings. The company's strong reputation for premium quality ensures customer loyalty while its strategic positioning in various international markets amplifies its global reach. Thus, the combination of sustainability, quality, and strategic market presence has solidified Villa Maria Estate's standing in the competitive landscape of sparkling wines on a global scale.E. and J. Gallo Winery commands a significant presence in the Global Sparkling Wine Market, characterized by a diverse portfolio of sparkling wine offerings tailored to different consumer segments. This company is known for its extensive distribution network that facilitates access to its products in various global markets, enhancing its visibility and reach. E. and J. Gallo Winery focuses on blending tradition with innovation, being adept at using state-of-the-art technology to produce high-quality sparkling wines that appeal to both casual drinkers and connoisseurs. Their product lines often feature a variety of flavor profiles, catering to a broad audience. The company's strong emphasis on marketing and strategic partnerships has enabled successful mergers and acquisitions, further strengthening its position in the competitive landscape. With a keen eye on trends and consumer preferences, E. and J. Gallo Winery continues to adapt its offerings, ensuring relevance and resilience in the ever-changing sparkling wine industry.

Key Companies in the Sparkling Wine Market Include

• Villa Maria Estate


• E. and J. Gallo Winery


• Moet Hennessy


• Chandon


• Bollinger


• Pernod Ricard


• Schramsberg Vineyards


• Cava


• LVMH


• Freixenet


• Constellation Brands


• Accolade Wines


• Martini and Rossi


• Treasury Wine Estates

Sparkling Wine Market Industry Developments

The Global Sparkling Wine Market has seen notable developments recently, particularly with growth in the segment's valuation driven by rising consumer demand for premium wines. Companies like Moet Hennessy, which encompasses brands such as Chandon and Bollinger, are expanding their portfolios to cater to younger demographics that favor luxury and experiences over traditional products. In October 2023, Treasury Wine Estates announced their commitment to sustainable practices, which aligns with increasing consumer preferences for environmentally responsible brands.

Additionally, significant acquisitions have been reported, with Accolade Wines acquiring a portfolio of sparkling brands from another major player, enhancing their market position. The Cava production area in Spain is also gaining popularity, contributing to the global growth narrative, with a 12% increase in exports noted in June 2023. This dynamic environment is reflective of ongoing efforts by firms like Villa Maria Estate and Freixenet to innovate and capture market share effectively in a competitive landscape.

Sparkling Wine Market Segmentation Insights

• 
  Sparkling Wine Market Type Outlook
  
  
  
  • Champagne
  
  
  • Prosecco
  
  
  • Cava
  
  
  • Sparkling Rosé
  
  
  • Other
  
  
  
  


• 
  Sparkling Wine Market Production Method Outlook
  
  
  
  • Traditional Method
  
  
  • Tank Method
  
  
  • Caribbean Method
  
  
  • Carbonic Maceration
  
  
  • Other
  
  
  
  


• 
  Sparkling Wine Market Flavor Profile Outlook
  
  
  
  • Brut
  
  
  • Extra Dry
  
  
  • Sweet
  
  
  • Floral
  
  
  • Fruity
  
  
  
  


• 
  Sparkling Wine Market Packaging Outlook
  
  
  
  • Bottle
  
  
  • Can
  
  
  • Bag-in-Box
  
  
  • Pouch
  
  
  • Other
  
  
  
  


• 
  Sparkling Wine Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa
  
  
  
  

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	37.75(USD Billion)
MARKET SIZE 2024	39.35(USD Billion)
MARKET SIZE 2035	62.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.22% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Villa Maria Estate, E. and J. Gallo Winery, Moet Hennessy, Chandon, Bollinger, Pernod Ricard, Schramsberg Vineyards, Cava, LVMH, Freixenet, Constellation Brands, Accolade Wines, Martini and Rossi, Treasury Wine Estates
SEGMENTS COVERED	Type, Production Method, Flavor Profile, Packaging, Regional
KEY MARKET OPPORTUNITIES	Emerging markets expansion, Health-conscious product offerings, Innovative flavor enhancements, Sustainable production practices, E-commerce distribution channels
KEY MARKET DYNAMICS	rising health consciousness, premiumization trend, expanding middle class, e-commerce growth, sustainability focus
COUNTRIES COVERED	North America, Europe, APAC, South America, MEA