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The Asia-Pacific region stands as a pivotal market for thermal underwear on a global scale, offering unparalleled growth opportunities for industry players. This region's dynamic landscape, characterized by rapid economic expansion, a burgeoning middle-income population, and substantial rural-to-urban migration rates, has attracted significant attention from international retailers. The influx of these global players has notably catalyzed the expansion of retail outlets across key countries such as India and China, consequently propelling the growth of the regional thermal underwear market.
A notable driver of the thermal underwear market in the Asia-Pacific region is the robust performance of retail sectors, particularly witnessed in countries experiencing economic upswings. The strategic expansion of retail networks has significantly enhanced the accessibility and availability of thermal innerwear products to a broader consumer base. This accessibility has contributed to a surge in the sale of thermal innerwear, attracting a large and diverse consumer segment seeking reliable cold weather solutions.
The seamless flow of cross-boundary trades for thermal innerwear within the Asia-Pacific region has further bolstered consumer interest in these products. The ease with which desired products are obtainable has enticed a growing number of consumers to explore and invest in thermal innerwear, thus fueling market growth.
Consumers in the region display a strong inclination toward purchasing thermal innerwear from departmental and specialty stores, primarily driven by the convenience offered through a comprehensive shopping experience under one roof. This preference aligns with consumers' desire for a hassle-free and efficient shopping process, consolidating their purchase decisions in one convenient location.
Moreover, the shift towards a digital lifestyle, underpinned by rapid technological advancements, has significantly influenced consumer behavior in Asia-Pacific. This transition has resulted in a notable surge in thermal innerwear sales through e-commerce platforms. The convenience of online shopping, coupled with a diverse array of product offerings available at consumers' fingertips, has captured mass attention and significantly contributed to the growth of the thermal underwear market in the region.
The convergence of these multifaceted factors—ranging from the expansion of retail outlets and cross-border trade facilitation to the preference for one-stop shopping experiences and the rise of e-commerce—collectively drives the upward trajectory of the global thermal innerwear market.
In essence, the Asia-Pacific region's thriving economic landscape, coupled with evolving consumer preferences and the rapid integration of digital platforms, serves as a fertile ground for the expansion and sustained growth of the thermal innerwear market. The interplay of these factors creates a conducive environment for industry players to capitalize on the diverse opportunities presented in this vibrant and burgeoning market segment.
US Thermal Underwear Market Highlights:
Market Scenario:
U.S. Thermal Underwear Market size was valued at USD 0.72 Billion in 2023. The U.S. thermal underwear market industry is projected to grow from USD 0.76 Billion in 2024 to USD 1.31 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.01% during the forecast period (2024 - 2032).
hermal underwear is also called long underwear or long johns according to recent vocabulary which is better than ordinary underwear to keep warm, normal to thin, and lightweight underwear. Thermal wear come under the others category of the innerwear/undergarments which also include socks, leggings, sports & leisure wear, and nightwear. Other categories include men’s inners, women’s inners and kid’s inners. It is made from cotton or cotton-polyester-blend fabric with a box weave texture, flannel but primarily the union suit. However many new varieties are made from polyester including capilene fabric. Also, wool-blends or 100% wool such as merino or other high quality wool is used to make thermal underwear. Robust economic growth, emergence of a large and prosperous middle class, increasing consumers’ cautiousness to spend along with high rates of migration from rural to urban areas has led to the influx of international retailers cross boundaries and has encouraged the construction of large volume of new retail real estate.
Strong cross boundary trades of thermal innerwear has also attracted large consumers towards the product line due to easy availability of the desired product. With the strong performance of retail sector, the sale of thermal innerwear has been experiencing a surge. The product is strongly distributed via various distribution channel and is easily available majorly in departmental stores, specialty stores and convenience stores. Consumers have high preference towards purchase of thermal innerwear from departmental and specialty stores majorly due consumers’ convenience based on ‘on-stop’ shopping experience. In addition, due to technology advancements consumers have moved towards digital lifestyle which has led to increased sale of the product through e-commerce.
Regional Analysis:
The U.S. thermal underwear market is segmented into west, Midwest, South, New England, Middle Atlantic, and Southwest. Among these Midwest region is anticipated to retain its dominance throughout the forecast period of 2022-2030. The region is projected to reach USD 361.6 million by the end of 2022 and also the region is projected to expand at a growth rate of 8.38% during the forecast period. However, west region is also projected to grow at a CAGR of 7.50% during the review period of 2022-2030. This is attributed by the cold temperature in the western region coupled with the increasing disposable income of the consumers.
Segments:
The U.S. thermal underwear market has been segmented on the basis of gender such as men, women and kids. Among that, men segment is estimated to account for maximum market proportion during the forecast period of 2022-2030. The segment is estimated to reach USD 467.3 million at a CAGR of 6.12% by the end of 2030. Among retail price point, $10 ~ $50 will dominate the market and is projected to reach USD 766.3 million at a CAGR of 6.86% by 2030 in terms of value in U.S. The U.S. thermal underwear market has been segmented on the basis of product category such as tops, bottom and sets. The U.S. thermal underwear market has been segmented on the basis of distribution channel which comprises of mass, departmental stores, specialty and others.
Key Players:
The leading market players in the U.S. thermal underwear market primarily are Calvin Klein, Inc. (U.S.), Alfani (U.S.), Emporio Armani (U.S.), Hanes Brands, Inc. (U.S.), Jockey International, Inc. (U.S.), L.L.Bean (U.S.), Smartwool LLC (U.S.), Under Armour, Inc. (U.S.).
Regional and Country Analysis of Thermal Underwear Market Development and Demand Forecast to 2030 Market:
As per the MRFR analysis, the U.S. thermal underwear market is poised to reach USD 1130.3 Million in 2030, to grow at a CAGR of 6.4% during the forecasted period.
Key Findings:
- Midwest is anticipated to retain its dominance throughout the forecast period of 2022-2030 and registering 8.38% of CAGR. Also, west region is accounting for approximately one fourth of the market proportion of U.S. thermal underwear market and the region is estimated to reach USD 269.6 million by the end of 2030.
- Key players are investing hugely on R & D and have started the bulk manufacture of light weight thermal wear providing effective insulation and comfort to the body.
Target Audience:
- Thermal Underwear manufacturers
- Raw material suppliers
- End users
- Retailers and wholesalers
- E-commerce companies
- Traders, importers and exporters
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