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US Water Based Adhesive Market

ID: MRFR/CnM/11372-HCR
111 Pages
Chitranshi Jaiswal
February 2026

US Water-Based Adhesive Market Research Report: By Resin Type (PVA Emulsion, PAE, VAE Emulsion, SB Latex, PUD, VAA) and By Application (Tapes & Labels, Paper & Packaging, Woodworking, Building & Construction, Automotive) - Forecast to 2035

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US Water Based Adhesive Market Summary

As per Market Research Future analysis, the US water-based adhesive market size was estimated at 3900.0 USD Million in 2024. The US water based-adhesive market is projected to grow from 4138.68 USD Million in 2025 to 7500.0 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 6.1% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The US The water-based adhesive market is undergoing a significant shift towards sustainability and innovation.

  • The market is increasingly driven by a focus on sustainability, with eco-friendly products gaining traction.
  • Technological advancements are enhancing adhesive formulations, leading to improved performance and versatility.
  • The packaging sector emerges as the largest segment, while the construction industry is recognized as the fastest-growing segment.
  • Regulatory compliance and rising demand for eco-friendly products are key drivers propelling market growth.

Market Size & Forecast

2024 Market Size 3900.0 (USD Million)
2035 Market Size 7500.0 (USD Million)
CAGR (2025 - 2035) 6.12%

Major Players

Henkel (DE), 3M (US), BASF (DE), Sika (CH), H.B. Fuller (US), Dow (US), Ashland (US), Kraton (US), Wacker Chemie (DE)

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US Water Based Adhesive Market Trends

The The water-based adhesive market is currently witnessing notable growth., driven by increasing demand across various industries such as packaging, construction, and automotive. This growth is largely attributed to the rising preference for environmentally friendly products, as water based adhesives are perceived as safer alternatives to solvent-based options. Regulatory pressures aimed at reducing volatile organic compounds (VOCs) further bolster this trend, as manufacturers seek to comply with stringent environmental standards. Additionally, advancements in technology are enhancing the performance characteristics of these adhesives, making them more versatile and effective for a range of applications. Moreover, the market is witnessing a shift towards sustainable practices, with companies increasingly focusing on developing bio-based adhesives. This trend aligns with consumer preferences for eco-friendly products, which are becoming more prevalent in the marketplace. As a result, manufacturers are investing in research and development to innovate and improve the formulations of water based adhesives. The combination of regulatory support and consumer demand for sustainable solutions suggests a promising outlook for the water based-adhesive market in the near future, as it adapts to evolving market dynamics and environmental considerations.

Sustainability Focus

There is a growing emphasis on sustainability within the water based-adhesive market. Companies are increasingly developing eco-friendly formulations that minimize environmental impact. This trend is driven by consumer demand for greener products and regulatory requirements aimed at reducing harmful emissions.

Technological Advancements

Innovations in adhesive technology are enhancing the performance of water based products. Manufacturers are investing in research to improve adhesion properties, drying times, and overall effectiveness. These advancements are making water based adhesives more competitive against traditional options.

Diverse Applications

The versatility of water based adhesives is leading to their adoption across various sectors. Industries such as packaging, construction, and automotive are increasingly utilizing these adhesives due to their effectiveness and compliance with environmental regulations. This trend indicates a broadening market scope.

Market Segment Insights

By Resin Type: PVA Emulsion (Largest) vs. PUD (Fastest-Growing)

In the US water based-adhesive market, PVA Emulsion holds the largest market share among the resin types, reflecting its widespread applications in various industries, especially in woodworking and laminating. Other significant players include PAE and VAE Emulsion, which demonstrate robust utilization in packaging and construction. These resin types collectively illustrate a competitive landscape influenced by specific industry demands and manufacturing processes. Growth trends indicate a favorable shift towards environmentally friendly and high-performance adhesives, propelling the demand for PUD as the fastest-growing segment. Innovations in formulation and increased regulatory support for low-VOC products contribute to this trend, aligning with the market's push for sustainability and efficiency. The continuous development of versatile adhesives is expected to drive adoption further across various applications.

PVA Emulsion (Dominant) vs. PUD (Emerging)

PVA Emulsion, as the dominant resin type, is celebrated for its excellent adhesion properties and versatility across numerous applications such as woodworking, bookbinding, and school glues. Its water-resistant formulations make it ideal for both indoor and outdoor use, solidifying its market leadership position. In contrast, PUD is emerging rapidly due to its environmentally friendly profile, delivering high-performance characteristics without the harmful solvents. This trend is appealing to manufacturers seeking compliance with environmental regulations. As more industries gravitate towards sustainable practices, PUD is poised to capture market attention, potentially challenging the dominant position of PVA Emulsion in the upcoming years.

By Application: Tapes & Labels (Largest) vs. Building & Construction (Fastest-Growing)

In the US water based-adhesive market, the application segment is notably diverse, comprising Tapes & Labels, Paper & Packaging, Woodworking, Building & Construction, and Automotive. Tapes & Labels hold the largest market share owing to their extensive use across various industries such as retail and logistics. Building & Construction, while smaller, is rapidly gaining traction, driven by increased construction activities and demand for sustainable materials. The growth trends in the application segment reflect a shift towards eco-friendly solutions and innovation in adhesive technology. Tapes & Labels are largely driven by e-commerce growth, while Building & Construction benefits from a surge in infrastructure projects. The automotive segment is also emerging, focusing on lightweight materials and advanced manufacturing techniques to improve efficiency and sustainability.

Tapes & Labels (Dominant) vs. Building & Construction (Emerging)

Tapes & Labels represent the dominant force in the US water based-adhesive market, favored for their versatility and strong adhesion properties across various substrates. Their applications range from packaging and labeling to industrial uses, capitalizing on the growing trend of e-commerce and consumer convenience. On the other hand, Building & Construction is an emerging sector, witnessing significant growth due to increasing investments in infrastructure and a shift towards sustainable construction practices. This segment is characterized by the use of adhesives in applications like panel bonding and insulation, driving innovation in product formulations that enhance strength and durability. As regulations promote eco-friendly options, both segments are set to evolve in response to changing market dynamics.

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Key Players and Competitive Insights

The water based-adhesive market is characterized by a dynamic competitive landscape, driven by increasing demand for eco-friendly products and innovations in adhesive technologies. Key players such as Henkel (DE), 3M (US), and H.B. Fuller (US) are strategically positioned to leverage these trends. Henkel (DE) focuses on sustainability and innovation, emphasizing the development of bio-based adhesives, while 3M (US) is known for its extensive R&D capabilities, which enable it to introduce cutting-edge adhesive solutions. H.B. Fuller (US) has been actively pursuing strategic partnerships to enhance its product offerings and expand its market reach, thereby shaping a competitive environment that prioritizes innovation and sustainability.The business tactics employed by these companies include localizing manufacturing and optimizing supply chains to enhance efficiency and reduce costs. The market structure appears moderately fragmented, with several players competing for market share. However, the collective influence of major companies like BASF (DE) and Dow (US) contributes to a competitive atmosphere where innovation and sustainability are paramount.


In September Henkel (DE) announced the launch of a new line of water based-adhesives designed specifically for the packaging industry, which underscores its commitment to sustainability. This strategic move not only aligns with global trends towards eco-friendly materials but also positions Henkel (DE) as a leader in providing innovative solutions for packaging applications. The introduction of these adhesives is likely to enhance Henkel's market share in a rapidly evolving sector.


In October 3M (US) unveiled a new digital platform aimed at streamlining the adhesive selection process for customers. This initiative reflects 3M's focus on digital transformation and customer-centric solutions. By leveraging technology to improve customer experience, 3M (US) is likely to strengthen its competitive position and foster deeper customer relationships, which could lead to increased sales and market penetration.


In August H.B. Fuller (US) entered into a strategic partnership with a leading packaging manufacturer to co-develop innovative adhesive solutions tailored for sustainable packaging. This collaboration not only enhances H.B. Fuller’s product portfolio but also demonstrates its commitment to addressing the growing demand for sustainable packaging solutions. Such partnerships are indicative of a broader trend where companies are increasingly collaborating to drive innovation and meet evolving market needs.


As of November the competitive trends in the water based-adhesive market are heavily influenced by digitalization, sustainability, and the integration of advanced technologies such as AI. Strategic alliances are becoming more prevalent, as companies recognize the value of collaboration in fostering innovation. The competitive differentiation is likely to evolve from traditional price-based competition to a focus on technological advancements, sustainability, and supply chain reliability, suggesting a transformative shift in how companies position themselves in the market.

Key Companies in the US Water Based Adhesive Market include

Industry Developments

The US Water-Based Adhesive Market has seen significant developments recently, with notable activity among key players such as Jowat, Henkel, Royal Adhesives and Sealants, and HB Fuller. Growth has been driven by increased demand for eco-friendly products; the market valuation for water-based adhesives is projected to expand as consumers and industries prioritize sustainable solutions. In July 2023, 3M announced a strategic investment in innovative technologies that enhance their water-based adhesive offerings, further demonstrating commitment to sustainability.

Additionally, in September 2023, Henkel launched a new line of water-based adhesives aimed at the packaging and woodworking industries, highlighting the growing versatility of these products. Mergers and acquisitions continue to shape the landscape; for instance, the acquisition of Royal Adhesives and Sealants by H.B. Fuller for $1.575 billion was finalized in late 2022, enhancing H.B. Fuller's portfolio in the water-based adhesive segment. Overall, the shifting focus towards environmentally friendly products, along with collaboration and expansion strategies among major firms, points to a dynamic market poised for growth amidst evolving industry standards and consumer preferences.

Future Outlook

US Water Based Adhesive Market Future Outlook

The water based-adhesive market is projected to grow at a 6.12% CAGR from 2025 to 2035, driven by increasing demand in packaging, construction, and automotive sectors.

New opportunities lie in:

  • Development of eco-friendly adhesive formulations for sustainable packaging solutions. Expansion of distribution networks to enhance market reach in emerging regions. Investment in R&D for innovative adhesive technologies targeting specific industrial applications.

By 2035, the water-based adhesive market is expected to achieve substantial growth and innovation.

Market Segmentation

US Water Based Adhesive Market Resin Type Outlook

  • PVA Emulsion
  • PAE
  • VAE Emulsion
  • SB Latex
  • PUD
  • VAA

US Water Based Adhesive Market Application Outlook

  • Tapes & Labels
  • Paper & Packaging
  • Woodworking
  • Building & Construction
  • Automotive

Report Scope

MARKET SIZE 2024 3900.0(USD Million)
MARKET SIZE 2025 4138.68(USD Million)
MARKET SIZE 2035 7500.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 6.12% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Henkel (DE), 3M (US), BASF (DE), Sika (CH), H.B. Fuller (US), Dow (US), Ashland (US), Kraton (US), Wacker Chemie (DE)
Segments Covered Resin Type, Application
Key Market Opportunities Growing demand for eco-friendly products drives innovation in the water based-adhesive market.
Key Market Dynamics Growing demand for eco-friendly products drives innovation in the water based-adhesive market.
Countries Covered US
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FAQs

What is the expected market size of the US Water-Based Adhesive Market in 2024?

The US Water-Based Adhesive Market is expected to be valued at 2.75 billion USD in 2024.

What will be the projected market size of the US Water-Based Adhesive Market by 2035?

By 2035, the US Water-Based Adhesive Market is projected to reach 5.1 billion USD.

What is the expected CAGR for the US Water-Based Adhesive Market from 2025 to 2035?

The expected CAGR for the US Water-Based Adhesive Market from 2025 to 2035 is 5.776%.

Which resin type is projected to have the highest market value in 2035?

The PVA Emulsion resin type is projected to have the highest market value at 1.4 billion USD in 2035.

Who are the key players in the US Water-Based Adhesive Market?

Key players in the market include Jowat, Henkel, Royal Adhesives and Sealants, and HB Fuller among others.

What growth trend is influencing the US Water-Based Adhesive Market?

The growth trend in the US Water-Based Adhesive Market is driven by an increasing demand for environmentally friendly adhesive solutions.

What market size is projected for the PAE resin type by 2035?

The PAE resin type is projected to reach a market size of 1.0 billion USD by 2035.

Are there any challenges currently facing the US Water-Based Adhesive Market?

Challenges include the fluctuation in raw material prices and maintaining product quality amidst increasing demand.

What applications are leading the growth of the US Water-Based Adhesive Market?

Key applications driving market growth include packaging, woodworking, and construction.

What is the projected market value of the SB Latex resin type in 2035?

The market value for the SB Latex resin type is projected to reach 0.9 billion USD by 2035.

Research Approach

US Water-Based Adhesive Market Overview

The US Water-Based Adhesive Market Size was estimated at 2.3 (USD Billion) in 2023. The US Water-Based Adhesive Industry is expected to grow from 2.75(USD Billion) in 2024 to 5.1 (USD Billion) by 2035. The US Water-Based Adhesive Market CAGR (growth rate) is expected to be around 5.776% during the forecast period (2025 - 2035).

Key US Water-Based Adhesive Market Trends Highlighted

The US water-based adhesive market is experiencing significant growth driven by increasing environmental regulations and a push for sustainable products. Consumers and industries are becoming more aware of the environmental impact of traditional solvent-based adhesives, leading to heightened demand for water-based alternatives. This trend is further supported by regulatory bodies in the US, such as the Environmental Protection Agency (EPA), which advocate for the reduction of volatile organic compounds (VOCs) in manufacturing processes. Consequently, manufacturers are focusing on innovation to develop high-performance water-based adhesives that meet stringent standards while still providing effective bonding solutions.Another important aspect is the growing application of water-based adhesives in various sectors, including automotive, construction, and packaging. The trend towards lighter and more eco-friendly materials in automotive manufacturing is propelling the demand for adhesives that do not compromise on performance but enhance environmental sustainability. Opportunities lie in further exploring the potential of water-based adhesives in the construction sector, where demand is rising for products that facilitate easier handling and improve indoor air quality. Recent developments indicate a strong inclination towards bio-based and recycled materials within the water-based adhesive formulations.This shift not only caters to environmental concerns but also aligns with the increasing consumer preference for green products. By embracing these trends, businesses in the US water-based adhesive market can capitalize on a growing market while contributing to a more sustainable future. The continuous evolution and innovation in this segment open doors for new product formulations and applications across various industries.

US Water Based Adhesive Market size

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Water-Based Adhesive Market Drivers

Increasing Demand for Eco-Friendly Products

The demand for eco-friendly products is significantly driving the growth of the US Water-Based Adhesive Market Industry. Consumers are becoming more environmentally conscious, with a 2021 report from the Environmental Protection Agency noting that over 70% of Americans prefer to use products that are not harmful to the environment. This trend is pushing manufacturers to develop sustainable adhesive solutions, leading to increased innovation and investment in Research and Development.Companies like 3M and Henkel are responding to this demand by prioritizing the formulation of water-based adhesives that meet stringent environmental regulations. The focus on sustainability is expected to bolster the US Water-Based Adhesive Market, as companies increasingly transition away from solvent-based products, thereby promoting market growth and creating newer opportunities for industry players.

Growing Construction and Automotive Industries

The growth of the construction and automotive industries directly influences the US Water-Based Adhesive Market Industry. According to the US Census Bureau, construction spending in the United States reached an all-time high of over 1.5 trillion USD in 2022. This substantial investment in construction drives the demand for adhesives utilized in building materials, insulation, and flooring. Similarly, the automotive sector, as per the Bureau of Economic Analysis, is projected to grow by approximately 3% annually, prompting an increased need for adhesives in vehicle assembly and production.Prominent players such as Sika AG and BASF are actively investing in these sectors, thereby stimulating demand for water-based adhesive solutions, further contributing to market growth.

Technological Advancements and Innovations

Technological advancements in adhesive formulations are a critical driver for the US Water-Based Adhesive Market Industry. Continuous innovations are enabling manufacturers to enhance the performance characteristics of water-based adhesives, such as improved bonding strength and faster curing times. The American Chemistry Council mentions that the introduction of new polymer technologies has resulted in performance improvements by as much as 20% compared to traditional products.Moreover, companies like Cytec Industries are investing in Research and Development to create advanced adhesive technologies that adhere to various substrates, thereby expanding application possibilities. This surge in technological innovations is expected to support the growth of the market by attracting a broader customer base.

Stringent Regulations on Volatile Organic Compounds

Stringent regulations on volatile organic compounds (VOCs) are playing a pivotal role in the growth of the US Water-Based Adhesive Market Industry. Regulatory bodies like the Environmental Protection Agency have implemented strict regulations pertaining to VOC emissions from adhesives, with initiatives aimed at reducing air pollution and enhancing indoor air quality. These regulations have led industry stakeholders to seek water-based alternatives that comply with environmental guidelines, which is driving demand.For instance, the VOC regulations have prompted many manufacturers to reformulate their products. This transition not only adheres to compliance standards but also opens doors for water-based adhesives as a superior alternative in various sectors, ultimately facilitating market growth.

US Water-Based Adhesive Market Segment Insights:

Water-Based Adhesive Market Resin Type Insights

 

The US Water-Based Adhesive Market is experiencing significant development, driven by various resin types that cater to differing industrial needs and applications. The resin type segment includes several key categories, each playing a distinct role in enhancing adhesive performance. Polyvinyl acetate (PVA) emulsion is known for its versatility and is used widely across woodworking and paper applications, highlighting its favorable bonding characteristics with porous substrates. This versatility makes it a substantial contributor to the overall US Water-Based Adhesive Market, appealing to manufacturers seeking reliable, eco-friendly adhesive solutions. Similarly, polyamide-epichlorohydrin (PAE) adhesives have garnered attention due to their robustness and durability, making them a common choice in construction and textile applications. Their water resistance and strong adhesion properties position them strongly in markets that require high-performance adhesives, indicating the growth potential for specialized applications. Vinyl acetate-ethylene (VAE) emulsion adhesive is another important resin type, well-regarded for its ability to bond a variety of materials including plastics and metals. This capability enhances its market presence, particularly in the packaging and automotive industries, where high adhesion strength is essential.The styrene-butadiene (SB) latex category has gained traction as a preferred choice for applications demanding flexibility and strength, particularly in adhesive formulations that require excellent water resistance. Its ability to perform under extreme conditions provides a considerable advantage, ensuring its ongoing relevance in commercial applications. Also noteworthy is polyurethane dispersion (PUD), which is becoming increasingly popular in contexts where a high degree of elasticity and durability is required. This versatility has made PUD vital for industries such as textiles and automotive, where demands for performance and sustainability continue to rise.Vinyl acrylate (VAA) adhesive is recognized as an effective option for coatings and bonding, attributing to its enhanced durability and adhesion properties. This resin is becoming a go-to choice for manufacturers looking to optimize the efficiency of their products. Each of these resin types contributes significantly to the growing landscape of the US Water-Based Adhesive Market, catering to industry demands that prioritize environmental consciousness along with performance.As trends move towards sustainability and eco-friendly preferences, the evolution of these resin types indicates a broader shift in manufacturing practices across the United States. The growing emphasis on safety and regulatory standards continues to drive innovation within the industry, paving the way for the development of advanced adhesive solutions that are both effective and eco-conscious. The ongoing developments in resin technology are vital as they support various sectors, from construction and automotive to packaging and consumer goods, fueling the overall market growth in the coming years.

 

US Water Based Adhesive Market segment

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Water-Based Adhesive Market Application Insights

 

The Application segment of the US Water-Based Adhesive Market is pivotal, as it encompasses various industries critical to the economy. With Tapes and Labels being a standout category, the demand is driven by the increasing need for versatile and eco-friendly adhesive solutions in retail and packaging applications. In the Paper and Packaging industry, water-based adhesives are gaining traction due to their low environmental impact, aligning with sustainability trends. The Woodworking sector also benefits significantly, as these adhesives allow for efficient assembly and finishing processes without compromising on strength.Additionally, the Building and Construction industry relies heavily on water-based adhesives for their strong bonding properties in construction materials, while the Automotive sector uses them for lightweight bonding solutions, essential in enhancing fuel efficiency. This diverse array of applications not only showcases the versatility of water-based adhesives but also highlights their role in meeting stringent regulatory standards and consumer preferences in the US market. The continuous innovations and advancements within these segments contribute to the overall growth and adaptation of the US Water-Based Adhesive Market.

US Water-Based Adhesive Market Key Players and Competitive Insights:

The US Water-Based Adhesive Market is characterized by a mixture of established players and new entrants, creating a dynamic competitive landscape. The increasing demand for environmentally friendly products drives the growth of water-based adhesives, given their reduced volatile organic compounds (VOCs) and strong emphasis on sustainability. This market encompasses various applications across industries such as packaging, woodworking, automotive, and construction. Companies are continually innovating to enhance adhesive performance, reduce costs, and expand their product portfolios to meet diverse customer needs. Competitive strategies in this market rely on technological advancements, partnerships, and an understanding of regional regulations that influence product acceptance and market share.Jowat has carved out a significant space in the US Water-Based Adhesive Market through its commitment to quality and innovation. The company has developed a broad range of water-based adhesives that cater to multiple applications, positioning itself as a key supplier in sectors like packaging and woodworking. Its strengths lie in the ability to offer tailored solutions that meet specific customer requirements, alongside a reputation for reliable product performance. Jowat’s strategic focus on research and development has enabled it to stay ahead of market trends, ensuring that its products comply with strict regulatory standards while addressing the growing demand for sustainable adhesive options. This strategic orientation allows Jowat to maintain robust market presence and competitiveness in the US.Henkel stands as a formidable competitor in the US Water-Based Adhesive Market, known for its comprehensive portfolio of adhesive products that includes well-established brands and innovative formulations. The company emphasizes sustainability in its product offerings, featuring key water-based adhesives that are utilized across various industries such as packaging, automotive, and construction. Henkel's strengths are further bolstered by its strong distribution network, extensive research and development capabilities, and ongoing investment in improving product sustainability. Mergers and acquisitions have played a strategic role in expanding Henkel's operational footprint, enabling the integration of advanced technologies and complementary product lines. Through these efforts, Henkel continues to enhance its market presence and reinforces its commitment to providing eco-friendly adhesive solutions tailored to the needs of the US market.

Key Companies in the US Water-Based Adhesive Market Include:

  • Jowat
  • Henkel
  • Royal Adhesives and Sealants
  • HB Fuller
  • Delo Industrial Adhesives
  • Evonik
  • Mapei
  • Wacker Chemie
  • Bona
  • Momentive
  • Ashland
  • 3M
  • Dow
  • Sika
  • ITW

US Water-Based Adhesive Market Industry Developments

The US Water-Based Adhesive Market has seen significant developments recently, with notable activity among key players such as Jowat, Henkel, Royal Adhesives and Sealants, and HB Fuller. Growth has been driven by increased demand for eco-friendly products; the market valuation for water-based adhesives is projected to expand as consumers and industries prioritize sustainable solutions. In July 2023, 3M announced a strategic investment in innovative technologies that enhance their water-based adhesive offerings, further demonstrating commitment to sustainability. Additionally, in September 2023, Henkel launched a new line of water-based adhesives aimed at the packaging and woodworking industries, highlighting the growing versatility of these products. Mergers and acquisitions continue to shape the landscape; for instance, the acquisition of Royal Adhesives and Sealants by H.B. Fuller for $1.575 billion was finalized in late 2022, enhancing H.B. Fuller's portfolio in the water-based adhesive segment. Overall, the shifting focus towards environmentally friendly products, along with collaboration and expansion strategies among major firms, points to a dynamic market poised for growth amidst evolving industry standards and consumer preferences.

US Water-Based Adhesive Market Segmentation Insights

Water-Based Adhesive Market Resin Type Outlook

  • PVA Emulsion
  • PAE
  • VAE Emulsion
  • SB Latex
  • PUD
  • VAA

Water-Based Adhesive Market Application Outlook

  • Tapes & Labels
  • Paper & Packaging
  • Woodworking
  • Building & Construction
  • Automotive
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