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US Xanthan Gum Market Research Report: By Form (Dry, Liquid), By Function (Thickener, Stabilizer, Fat Replacer, Coating Materials, Others) and By Application (Food & Beverages, Personal Care, Pharmaceuticals & Nutraceuticals, Others) - Forecast to 2035


ID: MRFR/F-B & N/19452-HCR | 128 Pages | Author: Snehal Singh| December 2023

US Xanthan Gum Market Overview


US Xanthan Gum Market Size was estimated at 116.25 (USD Million) in 2023. The US Xanthan Gum Market Industry is expected to grow from 120(USD Million) in 2024 to 220 (USD Million) by 2035. The US Xanthan Gum Market CAGR (growth rate) is expected to be around 5.665% during the forecast period (2025 - 2035).


US Xanthan Gum Market size


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Key US Xanthan Gum Market Trends Highlighted


The US Xanthan Gum Market is currently experiencing several crucial trends driven by changing consumer preferences and industry applications. The increasing demand for clean-label products plays a significant role, as consumers are looking for transparency in ingredients. Xanthan gum, being a natural thickener and stabilizer, aligns well with this trend, making it popular in a variety of food products. The rise of the gluten-free movement has also expanded the application of xanthan gum in gluten-free baked goods, allowing manufacturers to improve texture and shelf-life, appealing to health-conscious and gluten-intolerant consumers. Additionally, the growing trend of plant-based diets is contributing to the demand for xanthan gum as it is used as an ingredient in many meat substitutes and dairy alternatives.

Opportunities are emerging in the health and wellness sector, as xanthan gum is recognized for its potential health benefits, including being a source of soluble fiber. This aspect is enticing food manufacturers to explore innovative formulations that incorporate xanthan gum, particularly in functional foods designed to meet consumers' increasing focus on health. There's also potential growth in the personal care and cosmetics industry, where xanthan gum serves as a thickening agent and stabilizer in products, further diversifying its applications. Recent trends indicate a rise in online grocery shopping and e-commerce, providing a channel for distributors and retailers to reach consumers more effectively.As more people rely on online platforms for food purchases, the demand for xanthan gum in packaged food products is expected to rise. Overall, the US Xanthan Gum Market is poised for growth due to these emerging trends and evolving consumer needs, driving innovation and adaptations within the industry.


US Xanthan Gum Market Drivers


Increased Demand in Food Industry


The US Xanthan Gum Market Industry is experiencing substantial growth driven by the rising demand for xanthan gum as an additive in various food products. The United States Department of Agriculture (USDA) reported a notable shift in consumer preferences towards gluten-free and clean-label products, leading to an increase in the utilization of xanthan gum as a thickening and stabilizing agent. According to the USDA, the gluten-free food market has grown by approximately 28% over the past three years, indicating a growing reliance on xanthan gum in food production to maintain texture and quality.Major companies in the baking and dairy sectors, including General Mills and Kraft Heinz, are adopting xanthan gum to enhance the mouthfeel and shelf-life of their products, ensuring that the US Xanthan Gum Market Industry continues to flourish.


Expansion in the Pharmaceutical Sector


The pharmaceutical industry is increasingly adopting xanthan gum due to its properties as a binding and stabilizing agent in drug formulations. The U.S. Food and Drug Administration (FDA) has endorsed xanthan gum for use in various pharmaceutical applications, contributing to its demand. Reports indicate that the US pharmaceutical sector, driven by both generics and advancements in drug development, is projected to reach nearly 600 billion USD by 2025.This growth is supporting the US Xanthan Gum Market Industry as pharmaceutical companies like Pfizer and Merck integrate xanthan gum in their formulations, reflecting a market trend that boosts the use of xanthan gum in drug manufacturing.


Emerging Trends in Personal Care Products


The personal care industry in the US is witnessing a surge in the use of xanthan gum as a thickener and stabilizing agent in cosmetics and skin care products. The American Society of Dermatology reported an annual growth of 7% in demand for natural and organic personal care products. This changing consumer preference has propelled companies like Procter & Gamble and Johnson & Johnson to incorporate xanthan gum, ensuring product stability while appealing to health-conscious consumers.As established brands emphasize the inclusion of natural additives, the US Xanthan Gum Market Industry is poised to benefit from this market trend.


US Xanthan Gum Market Segment Insights


Xanthan Gum Market Form Insights


The US Xanthan Gum Market, particularly in the Form segment, plays a crucial role in the overall functionality and application of xanthan gum across various industries, including food, pharmaceuticals, and consumer goods. The market has witnessed diverse applications encompassing both dry and liquid forms, with each variant catering to specific requirements in different sectors. In the food industry, xanthan gum serves as a thickening and stabilizing agent, enhancing the texture and shelf life of many products. The dry form is often favored due to ease of storage and transport, allowing manufacturers to efficiently integrate it into dry mixes and formulations. Conversely, the liquid form of xanthan gum is increasingly recognized for its ability to provide immediate viscosity and stabilization in ready-to-use applications. In the food sector, according to the U.S. Department of Agriculture, xanthan gum is essential in gluten-free products, where it mimics the properties of gluten, thus improving the quality of baked goods and sauces. Furthermore, the pharmaceutical industry also utilizes both forms of xanthan gum for controlled drug release and improved stability of formulations. 


As consumer awareness towards health and wellness grows, the demand for natural additives like xanthan gum continues to rise, propelling the growth of both dry and liquid forms in the US Xanthan Gum Market. Moreover, trends indicate a shift towards sustainability, driving innovations in the production processes of xanthan gum, which could significantly impact market dynamics and consumer acceptance in the future. The versatility and functional properties of both dry and liquid forms make them pivotal contributors to the US Xanthan Gum Market, with businesses continuously exploring novel applications that could expand their reach and efficacy in various sectors, thus solidifying their role in market growth. Overall, both forms hold significant promise against the backdrop of evolving consumer preferences and industrial needs, highlighting the importance of the Form segment within the broader landscape of the US Xanthan Gum Market.


US Xanthan Gum Market segment


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Xanthan Gum Market Function Insights


The Function segment of the US Xanthan Gum Market plays a critical role in various industries, including food and beverages, pharmaceuticals, and personal care. Xanthan gum serves as a versatile thickener that enhances product texture, making it an essential ingredient in sauces and dressings. The stabilizer function helps maintain emulsion stability, which is crucial in cosmetic formulations and food products like mayonnaise, ensuring they remain consistent over time. Fat replacer applications are gaining traction as health-conscious consumers seek alternatives to fats, making xanthan gum a popular choice for low-calorie and reduced-fat products, contributing to market growth.Coating materials utilizing xanthan gum improve the appearance and shelf life of products by providing a protective layer, particularly in the food industry. The demand for these functionalities is driven by consumer trends favoring natural and clean-label ingredients. Additionally, the diverse applications across different industries create opportunities for innovation and product development, further increasing the importance of this segment in the US Xanthan Gum Market landscape. The overall demand reflects an increasing awareness of the health benefits and performance characteristics of xanthan gum, positioning it as a key player within the market.


Xanthan Gum Market Application Insights


The Application segment of the US Xanthan Gum Market is pivotal, reflecting its diverse uses across several industries. In the Food and Beverages sector, Xanthan gum serves as a thickening and stabilizing agent, enhancing texture and mouthfeel, which is increasingly important given the growing consumer demand for better quality food products. The Personal Care industry leverages Xanthan gum for its emulsifying properties, contributing to the stability of lotions and creams, thereby capitalizing on the rising trends of natural and organic beauty products.Pharmaceuticals and Nutraceuticals also capitalize on Xanthan gum's beneficial properties, utilizing it in drug formulations and supplements for improved absorption and consistency, which is vital in an era where health and wellness are at the forefront of public interest. Additionally, other applications such as industrial processes and oil recovery highlight the versatility of Xanthan gum, securing its position in various markets. With the projected growth of the US Xanthan Gum Market revenue, these segments stand to benefit from evolving consumer preferences and increasing health consciousness, offering significant opportunities for industry players to innovate and expand their product offerings.


US Xanthan Gum Market Key Players and Competitive Insights


The US Xanthan Gum Market is characterized by a competitive landscape driven by the increasing demand for food and beverage applications, cosmetics, and various other industrial uses. Xanthan gum, a polysaccharide used as a thickening agent and stabilizer, is particularly favored for its unique properties, such as viscosity and emulsification. The market is underscored by a diverse group of suppliers and manufacturers that are focused on meeting the dynamic needs of consumers, which further propels innovation and product development within this space. Companies operating in this market continually explore new uses and formulations to enhance their offerings, and competitive strategies include mergers, acquisitions, collaborations, and the expansion of distribution networks to capture a broader customer base.Nexira has established a noteworthy presence in the US Xanthan Gum Market through its commitment to quality and innovation. The company has leveraged its extensive expertise in natural ingredients, positioning itself as a trusted source for sustainable xanthan gum production. Nexira’s strengths lie in its robust research and development capabilities, enabling the continuous advancement of its product portfolio. Furthermore, the company places significant emphasis on building long-term relationships with clients across various sectors, ensuring tailored solutions that align with specific industry needs. By focusing on customer service and support along with an emphasis on sustainable practices, Nexira has successfully positioned itself as a leader in the xanthan gum segment in the US.Sappi Lanorte operates with a strategic focus on the US Xanthan Gum Market, offering a diversified range of products tailored to industry needs. With a portfolio that emphasizes innovation and ecological sustainability, Sappi Lanorte leverages advanced processing technologies to produce high-quality xanthan gum suitable for food, personal care, and industrial applications. The company has also demonstrated strength in its market presence through strategic alliances and partnerships that enhance its distribution capabilities. Additionally, Sappi Lanorte continues to explore potential mergers and acquisitions to bolster its market position and expand its product offerings. Their commitment to customer-centric solutions and sustainable sourcing practices positions Sappi Lanorte as a formidable player in the competitive landscape of the US Xanthan Gum Market, helping to address the growing demand for high-performance natural ingredients.


Key Companies in the US Xanthan Gum Market Include:




  • Nexira




  • Sappi Lanorte




  • Zhejiang Genshuo Chemical




  • Fufeng Group




  • AkzoNobel




  • Kerry Group




  • Ashland




  • CP Kelco




  • DuPont




  • Grown American Foods




  • Cargill




  • Huanggang Huasheng Chemical




  • Martindale Feed Mill




  • Ingredient Solutions




US Xanthan Gum Market Industry Developments


The US Xanthan Gum Market has seen significant developments recently, particularly in September 2023, when Nexira announced advancements in the production techniques of Xanthan gum, enhancing its applications in the food industry. Additionally, in July 2023, CP Kelco revealed a new partnership with a biotechnology firm aimed at developing sustainable fermentation processes for Xanthan gum, reflecting the industry's shift toward eco-friendly practices. The growth of demand for natural and organic ingredients has driven market valuation higher, with corporations like Cargill and DuPont investing heavily in Research and Development for innovative Xanthan gum applications across various sectors including food, cosmetics, and pharmaceuticals. Furthermore, mergers and acquisitions have shaped the market landscape; in August 2022, Fufeng Group completed the acquisition of a Xanthan gum production facility in the US, bolstering its operational capacity and contributing to market expansion. In terms of market performance, companies such as Kerry Group and Ashland have reported increased revenue streams from their Xanthan gum products, emphasizing a positive trend in the sector's growth trajectory over the last two years.


US Xanthan Gum Market Segmentation Insights




  • Xanthan Gum Market Form Outlook




  • Dry




  • Liquid




  • Xanthan Gum Market Function Outlook




  • Thickener




  • Stabilizer




  • Fat Replacer




  • Coating Materials




  • Others




  • Xanthan Gum Market Application Outlook




  • Food & Beverages




  • Personal Care




  • Pharmaceuticals & Nutraceuticals




  • Others



Report Scope:
Report Attribute/Metric Source: Details
MARKET SIZE 2018 116.25(USD Million)
MARKET SIZE 2024 120.0(USD Million)
MARKET SIZE 2035 220.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 5.665% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Million
KEY COMPANIES PROFILED Nexira, Sappi Lanorte, Zhejiang Genshuo Chemical, Fufeng Group, AkzoNobel, Kerry Group, Ashland, CP Kelco, DuPont, Grown American Foods, Cargill, Huanggang Huasheng Chemical, Martindale Feed Mill, Ingredient Solutions
SEGMENTS COVERED Form, Function, Application
KEY MARKET OPPORTUNITIES Growing demand in food industry, Expansion in personal care products, Increasing usage in pharmaceuticals, Rising popularity in gluten-free foods, Enhanced applications in pet food industry
KEY MARKET DYNAMICS growing demand in food industry, increasing applications in pharmaceuticals, rising usage in cosmetics, expanding oil and gas sector, supply chain disruptions
COUNTRIES COVERED US


Frequently Asked Questions (FAQ) :

The US Xanthan Gum Market is expected to be valued at 220.0 million USD by the year 2035.

In 2024, the US Xanthan Gum Market is valued at 120.0 million USD.

The expected CAGR for the US Xanthan Gum Market from 2025 to 2035 is 5.665%.

By 2035, the dry form is expected to be valued at 55.0 million USD and the liquid form at 165.0 million USD.

Major players in the US Xanthan Gum Market include companies such as Nexira, Fufeng Group, and Kerry Group.

The dry form of Xanthan Gum is valued at 30.0 million USD in 2024.

In 2024, the liquid form of Xanthan Gum is valued at 90.0 million USD.

The growth drivers for the US Xanthan Gum market include its applications in food, pharmaceuticals, and cosmetics.

Challenges in the US Xanthan Gum Market include fluctuating raw material prices and competition from alternative thickeners.

The growth rate of the US Xanthan Gum Market varies, but the overall market is anticipated to grow at 5.665% from 2025 to 2035.

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