×
Request Free Sample ×

Kindly complete the form below to receive a free sample of this Report

Leading companies partner with us for data-driven Insights

clients tt-cursor
Hero Background

Veggie Burger Market

ID: MRFR/FnB/23908-HCR
128 Pages
Snehal Singh
October 2025

Veggie Burger Market Research Report By Type (Frozen Veggie Burgers, Chilled Veggie Burgers, Fresh Veggie Burgers, Shelf-Stable Veggie Burgers), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, Specialty Health Food Stores, Fast Food Restaurants), By Ingredient (Soy-Based Veggie Burgers, Chickpea-Based Veggie Burgers, Quinoa-Based Veggie Burgers, Lentil-Based Veggie Burgers, Black Bean-Based Veggie Burgers), By Flavor (Plain Veggie Burgers, Seasoned Veggie Burgers, Spicy Veggie Burgers, Smoked Veggie ... read more

Share:
Download PDF ×

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Veggie Burger Market Infographic
Purchase Options

Veggie Burger Market Summary

As per MRFR analysis, the Veggie Burger Market Size was estimated at 27.16 USD Billion in 2024. The Veggie Burger industry is projected to grow from 33.29 USD Billion in 2025 to 255.25 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 22.59 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Veggie Burger Market is experiencing robust growth driven by health consciousness and sustainability trends.

  • North America remains the largest market for veggie burgers, reflecting a strong consumer preference for plant-based diets.
  • The Asia-Pacific region is emerging as the fastest-growing market, indicating a rising demand for healthier food options.
  • Frozen veggie burgers dominate the market, while chilled veggie burgers are witnessing rapid growth due to changing consumer preferences.
  • Health consciousness and sustainability focus are key drivers propelling the market forward, alongside the increasing convenience offered by online retailers.

Market Size & Forecast

2024 Market Size 27.16 (USD Billion)
2035 Market Size 255.25 (USD Billion)
CAGR (2025 - 2035) 22.59%

Major Players

Beyond Meat (US), Impossible Foods (US), MorningStar Farms (US), Quorn Foods (GB), Amy's Kitchen (US), Gardenburger (US), Dr. Praeger's (US), Boca Foods (US), Field Roast (US)

Veggie Burger Market Trends

The Veggie Burger Market is currently experiencing a notable transformation, driven by evolving consumer preferences and a growing awareness of health and sustainability. As individuals increasingly seek plant-based alternatives, the demand for veggie burgers has surged. This shift is not merely a trend but appears to reflect a broader movement towards healthier eating habits and environmental consciousness. Companies are responding by innovating their product offerings, focusing on taste, texture, and nutritional value to attract a diverse consumer base. Furthermore, the rise of flexitarian diets, where individuals incorporate more plant-based foods while still consuming meat, suggests a significant opportunity for growth within this sector. In addition to health considerations, the Veggie Burger Market is influenced by advancements in food technology. Innovations in plant-based protein sources and flavor enhancement techniques are enabling manufacturers to create products that closely mimic traditional meat burgers. This development may appeal to a wider audience, including those who may have previously been hesitant to try veggie options. As the market continues to evolve, it is likely that the emphasis on sustainability, ethical sourcing, and transparency in ingredient lists will further shape consumer choices, making the Veggie Burger Market a dynamic and competitive landscape.

Health Consciousness

The increasing awareness of health and wellness among consumers is driving the Veggie Burger Market. Individuals are actively seeking nutritious alternatives to traditional meat products, leading to a rise in demand for plant-based options that offer lower fat and higher fiber content.

Sustainability Focus

A growing emphasis on environmental sustainability is influencing purchasing decisions in the Veggie Burger Market. Consumers are more inclined to choose products that are perceived as eco-friendly, prompting companies to adopt sustainable practices in sourcing and production.

Technological Advancements

Innovations in food technology are reshaping the Veggie Burger Market. Enhanced methods for creating plant-based proteins and improving flavor profiles are making veggie burgers more appealing to a broader audience, including those who typically prefer meat.

Veggie Burger Market Drivers

Health Consciousness

The increasing awareness of health and wellness among consumers appears to be a primary driver for the Veggie Burger Market. As individuals become more informed about the nutritional benefits of plant-based diets, the demand for veggie burgers has surged. Research indicates that a significant portion of the population is actively seeking alternatives to traditional meat products, which are often associated with health risks. In fact, studies show that nearly 30% of consumers are reducing their meat intake, thereby propelling the growth of the veggie burger segment. This trend is further supported by the rise in vegetarian and vegan lifestyles, which are gaining traction across various demographics. Consequently, the Veggie Burger Market is likely to experience sustained growth as more consumers prioritize health-conscious choices in their diets.

Sustainability Focus

The growing emphasis on sustainability and environmental responsibility is a notable driver for the Veggie Burger Market. As climate change concerns escalate, consumers are increasingly inclined to choose products that align with their values regarding environmental stewardship. The production of veggie burgers typically requires fewer resources and generates lower greenhouse gas emissions compared to traditional meat production. Data suggests that plant-based diets can reduce an individual's carbon footprint significantly, which resonates with eco-conscious consumers. This shift towards sustainable eating habits is not merely a trend but appears to be a fundamental change in consumer behavior. As a result, the Veggie Burger Market is poised to benefit from this heightened focus on sustainability, attracting a broader audience that prioritizes ethical consumption.

Technological Advancements

Technological innovations in food production and processing are transforming the Veggie Burger Market. Advances in food technology have enabled manufacturers to create veggie burgers that closely mimic the taste and texture of traditional meat products. This has broadened the appeal of veggie burgers to a wider audience, including flexitarians and meat-lovers who may have previously been hesitant to try plant-based options. Moreover, the development of new ingredients and formulations has enhanced the nutritional profile of veggie burgers, making them more attractive to health-conscious consumers. Market data indicates that the introduction of innovative products has led to a notable increase in sales within the veggie burger segment. As technology continues to evolve, the Veggie Burger Market is likely to see further growth driven by these advancements.

Diverse Consumer Preferences

The Veggie Burger Market is significantly influenced by the diverse preferences of consumers. As culinary tastes evolve, there is a growing demand for a variety of flavors and ingredients in veggie burgers. This trend is particularly evident among younger consumers, who are more adventurous in their food choices and seek unique dining experiences. Manufacturers are responding by introducing an array of veggie burger options that cater to different palates, including ethnic flavors and gourmet ingredients. Additionally, the rise of social media has amplified the visibility of innovative veggie burger offerings, encouraging consumers to explore new products. This diversification in consumer preferences is likely to drive competition within the Veggie Burger Market, prompting brands to continuously innovate and expand their product lines.

Convenience and Accessibility

The increasing demand for convenience in food options is a significant driver for the Veggie Burger Market. As lifestyles become busier, consumers are seeking quick and easy meal solutions that do not compromise on health or taste. Veggie burgers, often available in ready-to-cook or pre-cooked formats, provide a convenient alternative to traditional meat products. Market Research Future indicates that the availability of veggie burgers in supermarkets, restaurants, and fast-food chains has expanded, making them more accessible to a wider audience. This trend is particularly appealing to busy families and working professionals who prioritize efficiency in meal preparation. As convenience continues to be a key factor in consumer decision-making, the Veggie Burger Market is likely to thrive, catering to the needs of a time-strapped population.

Market Segment Insights

By Type: Frozen Veggie Burgers (Largest) vs. Chilled Veggie Burgers (Fastest-Growing)

In the Veggie Burger Market, Frozen Veggie Burgers command a significant share, establishing themselves as the largest segment within the category. Their long shelf life and convenience appeal to a broad consumer base, making them popular among busy families and health-conscious individuals. Conversely, Chilled Veggie Burgers, while having a smaller market share, are gaining traction due to the increasing demand for fresh and natural food products. The growth in this segment is driven by shifts in consumer preferences towards fresher alternatives and cleaner labels. Growth trends indicate that Chilled Veggie Burgers are emerging as the fastest-growing segment, showcasing a robust increase in consumption as more consumers lean towards healthier and minimally processed options. This segment is benefitting from the rising trend of plant-based diets and the search for new taste experiences, as manufacturers innovate with different flavors and textures. Moreover, the growing influence of social media and health influencers plays a crucial role in propelling the popularity of chilled options over traditional frozen varieties, highlighting a dynamic shift in eating preferences.

Frozen Veggie Burgers (Dominant) vs. Fresh Veggie Burgers (Emerging)

Frozen Veggie Burgers are currently the dominant segment in the Veggie Burger Market, offering a convenient solution for consumers seeking quick meal options without compromising dietary preferences. These burgers retain their flavor and nutritional value through freezing, making them a staple in many households. On the other hand, Fresh Veggie Burgers are an emerging segment that caters to a growing demand for freshness and quality. They often feature fewer preservatives and more recognizable ingredients, appealing to health-conscious consumers. While Frozen Veggie Burgers have the advantage of convenience, Fresh Veggie Burgers are establishing their niche by emphasizing the experience of freshness and bespoke flavor profiles, thus drawing in a demographic that prioritizes both healthy eating and premium culinary experiences.

By Distribution Channel: Supermarkets/Hypermarkets (Largest) vs. Online Retailers (Fastest-Growing)

In the Veggie Burger Market, Supermarkets and Hypermarkets hold a significant share due to their extensive reach and the convenience they offer to consumers. These channels are traditionally the go-to places for grocery shopping, making them dominant players in the distribution landscape. Convenience Stores and Specialty Health Food Stores also contribute valuable segments but to a lesser extent. Online Retailers are emerging rapidly, drawing in a sizeable consumer base that prefers the ease of online shopping, especially post-pandemic.

Supermarkets/Hypermarkets (Dominant) vs. Online Retailers (Emerging)

Supermarkets and Hypermarkets serve as the backbone of the Veggie Burger Market, providing accessibility to a wide array of products, including popular veggie burger brands. Their ability to offer promotions and in-store tastings further enhances consumer engagement. In contrast, Online Retailers are revolutionizing the market dynamics with enhanced product visibility and convenience. The shift towards digital shopping has made it easier for consumers to explore various options, leading to increased sales. While traditional retail remains strong, the ongoing digital transformation signifies that Online Retailers are becoming an essential part of consumers’ shopping habits.

By Ingredient: Soy-Based (Largest) vs. Chickpea-Based (Fastest-Growing)

In the Veggie Burger Market, the 'Ingredient' segment showcases a diverse array of offerings, with soy-based veggie burgers holding the largest market share. This segment has proven particularly appealing to health-conscious consumers, thanks to the high protein content and favorable texture of soy products. On the other hand, chickpea-based veggie burgers have emerged rapidly, signaling a shift in consumer preferences toward plant-based ingredients that promote sustainability and nutrition. Growth trends indicate that as more individuals embrace vegetarian and vegan lifestyles, ingredients like chickpeas are gaining popularity. This trend is driven by increasing health awareness and desire for protein-rich, nutrient-dense options. Additionally, the versatility and culinary appeal of chickpeas contribute to their rising status, benefitting from innovations in flavor and cooking techniques that keep pace with evolving consumer tastes.

Soy-Based (Dominant) vs. Chickpea-Based (Emerging)

Soy-based veggie burgers have established themselves as a dominant player in the Veggie Burger Market, largely due to their widespread availability and consumer familiarity. Known for their rich protein content and satisfying texture, these burgers cater to those seeking a hearty and delicious meat alternative. In contrast, chickpea-based veggie burgers are emerging as a notable contender, appealing to health-conscious consumers who prioritize nutrient density while also focusing on sustainable ingredients. The unique taste and nutritional profile of chickpeas provide a compelling differentiator, enabling them to capture the interest of a growing demographic of flexitarians and vegetarians alike. Their increased incorporation into various culinary applications further boosts their presence in a rapidly evolving market.

By Flavor: Seasoned Veggie Burgers (Largest) vs. Spicy Veggie Burgers (Fastest-Growing)

The Flavor segment of the Veggie Burger Market is diverse, with seasoned veggie burgers holding the largest market share due to their popularity among consumers seeking enhanced taste without compromising on health. Following closely are spicy veggie burgers, which have gained momentum among adventurous eaters looking for more bold and exciting flavor profiles. Other options like plain, smoked, and gourmet varieties contribute to the market but at a comparatively smaller scale.

Seasoned Veggie Burgers (Dominant) vs. Spicy Veggie Burgers (Emerging)

Seasoned veggie burgers are recognized as the dominant segment due to their proven ability to cater to a broad range of consumer preferences, offering a well-balanced taste. These burgers often incorporate herbs, spices, and other seasoning blends that enhance their appeal, making them a staple in many households. In contrast, spicy veggie burgers are emerging as a favorite among the younger demographics, driven by a growing trend towards bold flavors in plant-based diets. Their unique spice profiles attract consumers looking to add excitement to their meals, paving the way for potential growth in this segment as health-conscious individuals seek tastier options.

By Price Range: Mid-Priced Veggie Burgers (Largest) vs. Premium Veggie Burgers (Fastest-Growing)

In the Veggie Burger Market, the price range segment is primarily dominated by Mid-Priced Veggie Burgers, which have secured a significant share of the consumer base due to their balance of quality and affordability. On the other hand, Economy Veggie Burgers cater to budget-conscious consumers, but their share is relatively smaller compared to the Mid-Priced segment. As consumer preferences shift towards healthier options, the demand for Premium Veggie Burgers is increasing, marking them as a growing force in the market. The growth trends within this segment reflect an evolving consumer landscape. Mid-Priced Veggie Burgers remain favored for their perceived value, while Premium Veggie Burgers attract health-conscious consumers willing to pay more for higher quality ingredients, innovative flavors, and sustainable options. This trend is driven by rising health awareness and the growing popularity of plant-based diets, positioning Premium Veggie Burgers as a fast-evolving aspect of the market.

Mid-Priced Veggie Burgers (Dominant) vs. Premium Veggie Burgers (Emerging)

Mid-Priced Veggie Burgers stand out as the dominant force in the market, appealing to a broad audience seeking a combination of quality and cost-effectiveness. These products often feature a variety of flavors and ingredients that attract diverse consumer preferences. In contrast, Premium Veggie Burgers are emerging as the future of the market, targeting affluent consumers who prioritize health and sustainability. These burgers typically use higher-quality, organic ingredients and are often marketed with an emphasis on ethical production and unique taste experiences. Both segments play a crucial role in shaping the landscape of the Veggie Burger Market, with Mid-Priced Veggie Burgers maintaining leadership while Premium options carve out a growing niche.

Get more detailed insights about Veggie Burger Market

Regional Insights

North America : Market Leader in Innovation

North America is the largest market for veggie burgers, holding approximately 45% of the global market share. The region's growth is driven by increasing health consciousness, a rise in vegetarianism, and strong demand for plant-based protein alternatives. Regulatory support for plant-based products further fuels this trend, with initiatives promoting sustainable food sources. The United States is the primary player in this market, with key companies like Beyond Meat and Impossible Foods leading the charge. Canada also contributes significantly, focusing on local production and sustainability. The competitive landscape is characterized by innovation, with companies continuously developing new flavors and formulations to meet consumer preferences.

Europe : Emerging Market with Potential

Europe is rapidly emerging as a significant player in the veggie burger market, accounting for about 30% of the global share. The region's growth is propelled by increasing consumer awareness of health and environmental issues, alongside supportive regulations promoting plant-based diets. Countries like Germany and the UK are at the forefront, with a growing number of consumers opting for meat alternatives. Germany leads the European market, followed closely by the UK and France. The competitive landscape features established brands like Quorn Foods and local startups innovating in the space. The European market is characterized by a diverse range of products catering to various dietary preferences, including gluten-free and organic options.

Asia-Pacific : Rapid Growth and Adoption

Asia-Pacific is witnessing rapid growth in the veggie burger market, holding approximately 20% of the global share. The increasing adoption of vegetarian diets, driven by health trends and environmental concerns, is a key growth driver. Countries like India and Australia are leading this trend, with regulatory frameworks encouraging plant-based food production and consumption. India is emerging as a significant market, with a large vegetarian population and increasing interest in plant-based alternatives. Australia also shows strong growth potential, with local brands entering the market. The competitive landscape is evolving, with both international and local players vying for market share, focusing on flavor innovation and health benefits.

Middle East and Africa : Untapped Market Potential

The Middle East and Africa region is an untapped market for veggie burgers, currently holding about 5% of the global share. The growth is driven by a rising middle class, increasing health awareness, and a shift towards plant-based diets. Countries like South Africa and the UAE are beginning to see a demand for meat alternatives, supported by local regulations promoting healthier food options. South Africa is leading the market in this region, with a growing number of local brands entering the veggie burger space. The competitive landscape is still developing, with opportunities for innovation and expansion. As consumer preferences shift, the market is expected to grow significantly in the coming years, attracting both local and international players.

Veggie Burger Market Regional Image

Key Players and Competitive Insights

Major players in the Veggie Burger Market industry strive to outpace rivals by deploying advanced technologies and constantly enhancing their product portfolios to meet the evolving preferences of health-conscious consumers. Leading Veggie Burger Market players engage in strategic partnerships, acquisitions, and collaborations to expand their  footprint and strengthen their market positions. The Veggie Burger Market development landscape is characterized by ongoing research and innovation, with companies investing heavily in developing novel plant-based ingredients and formulations to cater to the growing demand for sustainable and ethical food options.

The competitive landscape remains dynamic, with new entrants emerging and established players vying for market share through aggressive marketing campaigns and targeted product launches.Beyond Meat, a leading player in the Veggie Burger Market industry has established a strong presence ly through its innovative plant-based meat alternatives. The company's commitment to sustainability and its focus on replicating the taste and texture of traditional meat products have resonated with consumers seeking healthier and environmentally friendly options.

Beyond Meat has forged partnerships with major restaurant chains and retailers to distribute its products, expanding its reach and building brand recognition.In contrast, Impossible Foods, a key competitor in the Veggie Burger Market space, has gained significant traction with its flagship product, the Impossible Burger. The company's proprietary heme technology imparts a meat-like flavor and texture, appealing to flexitarian and meat-loving consumers alike. Impossible Foods has strategically partnered with renowned chefs and culinary experts to showcase the versatility and culinary applications of its plant-based meat alternatives.

The company's focus on innovation and its commitment to delivering a "bleeding" burger experience has positioned it as a formidable player in the market.

Key Companies in the Veggie Burger Market market include

Industry Developments

The  veggie burger market is anticipated to grow rapidly in the coming years, driven by increasing demand for plant-based meat alternatives.

In 2023, the market was valued at USD 18.07 billion, and it is projected to reach USD 113.0 billion by 2032, exhibiting a CAGR of 22.59% during the forecast period (2024-2032).Recent news developments and current affairs in the veggie burger market include Rising popularity of plant-based diets Consumers are increasingly adopting plant-based diets due to health and environmental concerns, which is driving demand for veggie burgers. Innovation in product offerings Veggie burger manufacturers are continuously innovating their products to improve taste, texture, and nutritional value.

This is leading to the introduction of new and improved veggie burger options in the market. Expansion of distribution channels Veggie burgers are becoming more widely available through various distribution channels, including supermarkets, hypermarkets, and online retailers. This is making veggie burgers more accessible to consumers. Strategic partnerships and acquisitions Companies in the veggie burger market are forming strategic partnerships and acquisitions to expand their market reach and product offerings. For instance, in 2023, Nestlé acquired plant-based food company Terra Foods to strengthen its position in the veggie burger market.

Future Outlook

Veggie Burger Market Future Outlook

The Veggie Burger Market is projected to grow at a 22.59% CAGR from 2024 to 2035, driven by increasing health consciousness, plant-based diets, and innovative product offerings.

New opportunities lie in:

  • Expansion into emerging markets with localized flavors
  • Development of premium, gourmet veggie burger lines
  • Partnerships with food delivery services for enhanced distribution

By 2035, the Veggie Burger Market is expected to be a dominant segment within the global food industry.

Market Segmentation

Veggie Burger Market Type Outlook

  • Frozen Veggie Burgers
  • Chilled Veggie Burgers
  • Fresh Veggie Burgers
  • Shelf-Stable Veggie Burgers

Veggie Burger Market Flavor Outlook

  • Plain Veggie Burgers
  • Seasoned Veggie Burgers
  • Spicy Veggie Burgers
  • Smoked Veggie Burgers
  • Gourmet Veggie Burgers

Veggie Burger Market Ingredient Outlook

  • Soy-Based Veggie Burgers
  • Chickpea-Based Veggie Burgers
  • Quinoa-Based Veggie Burgers
  • Lentil-Based Veggie Burgers
  • Black Bean-Based Veggie Burgers

Veggie Burger Market Price Range Outlook

  • Economy Veggie Burgers
  • Mid-Priced Veggie Burgers
  • Premium Veggie Burgers

Veggie Burger Market Distribution Channel Outlook

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retailers
  • Specialty Health Food Stores
  • Fast Food Restaurants

Report Scope

MARKET SIZE 202427.16(USD Billion)
MARKET SIZE 202533.29(USD Billion)
MARKET SIZE 2035255.25(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)22.59% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing consumer demand for plant-based diets drives innovation in the Veggie Burger Market.
Key Market DynamicsRising consumer demand for plant-based diets drives innovation and competition in the veggie burger market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Leave a Comment

FAQs

What is the current valuation of the Veggie Burger Market in 2025?

The Veggie Burger Market is valued at approximately 27.16 USD Billion in 2024.

Download Free Sample

Kindly complete the form below to receive a free sample of this Report

Compare Licence

×
Features License Type
Single User Multiuser License Enterprise User
Price $4,950 $5,950 $7,250
Maximum User Access Limit 1 User Upto 10 Users Unrestricted Access Throughout the Organization
Free Customization
Direct Access to Analyst
Deliverable Format
Platform Access
Discount on Next Purchase 10% 15% 15%
Printable Versions