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    Veggie Burger Market

    ID: MRFR/F-B & N/23908-HCR
    128 Pages
    Snehal Singh
    October 2025

    Veggie Burger Market Research Report By Type (Frozen Veggie Burgers, Chilled Veggie Burgers, Fresh Veggie Burgers, Shelf-Stable Veggie Burgers), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, Specialty Health Food Stores, Fast Food Restaurants), By Ingredient (Soy-Based Veggie Burgers, Chickpea-Based Veggie Burgers, Quinoa-Based Veggie Burgers, Lentil-Based Veggie Burgers, Black Bean-Based Veggie Burgers), By Flavor (Plain Veggie Burgers, Seasoned Veggie Burgers, Spicy Veggie Burgers, Smoked Veggie ...

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    Veggie Burger Market Infographic
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    Veggie Burger Market Summary

    The Global Veggie Burger Market is projected to experience substantial growth from 27.16 USD Billion in 2024 to 255.25 USD Billion by 2035.

    Key Market Trends & Highlights

    Veggie Burger Key Trends and Highlights

    • The market is expected to grow at a compound annual growth rate (CAGR) of 22.59% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 255.2 USD Billion, indicating a robust expansion.
    • in 2024, the market is valued at 27.16 USD Billion, reflecting the increasing consumer demand for plant-based alternatives.
    • Growing adoption of plant-based diets due to health consciousness is a major market driver.

    Market Size & Forecast

    2024 Market Size 27.16 (USD Billion)
    2035 Market Size 255.25 (USD Billion)
    CAGR (2025-2035) 22.59%

    Major Players

    Beyond Meat, Impossible Foods, Praeger's Sensible Foods, Tyson Foods, Tofutti Brands, Gardein, Kraft Heinz, Unilever, Maple Leaf Foods, Quorn Foods, Nestlé, Mondelez International, Amy's Kitchen, Kellogg's MorningStar Farms, Hain Celestial Group

    Veggie Burger Market Trends

    The sales of plant-based meat substitutes such as veggie burgers are increasing in the  market due to a number of primary factors. New trends such as environmental awareness, the health of the consumers, and the increasing number of flexitarians add hope to this market. Veggie burgers give the consumers who are reducing meat intake an outlet as they prefer a less meat centered option. The practicality and flexibility of veggie burgers also enhance their popularity where busy people looking for healthy and quick-to-prepare meals are targeted.

    Therefore, the veggie burger market is expected to grow quite rapidly over the next years. Players in the market have to meet these consumer evolution’s changes so as not to lose out to competition and take advantage of the market openings provided by these trends.’

    The increasing consumer preference for plant-based diets appears to be driving a notable shift in the food industry towards veggie burgers, reflecting a broader trend of health consciousness and sustainability.

    U.S. Department of Agriculture

    Veggie Burger Market Drivers

    Diverse Product Offerings

    The Global Veggie Burger Market Industry is benefiting from the diversification of product offerings. Manufacturers are increasingly introducing a variety of veggie burger options that cater to different dietary preferences, including gluten-free, organic, and high-protein variants. This diversification not only attracts a broader consumer base but also enhances market competitiveness. As a result, the market is expected to witness a compound annual growth rate of 22.59% from 2025 to 2035. The introduction of innovative flavors and ingredients is likely to further stimulate consumer interest, encouraging more individuals to incorporate veggie burgers into their diets.

    Market Growth Projections

    The Global Veggie Burger Market Industry is characterized by robust growth projections, with anticipated values reaching 27.2 USD Billion in 2024 and 255.2 USD Billion by 2035. This remarkable growth trajectory is underpinned by a compound annual growth rate of 22.59% from 2025 to 2035. Such figures indicate a burgeoning interest in plant-based diets and the increasing acceptance of veggie burgers as a staple food choice. The market's expansion is likely to be driven by a combination of health trends, environmental concerns, and evolving consumer preferences, positioning veggie burgers as a key player in the global food landscape.

    Rising Health Consciousness

    The Global Veggie Burger Market Industry is experiencing a surge in demand driven by increasing health consciousness among consumers. As individuals become more aware of the health implications associated with meat consumption, they are gravitating towards plant-based alternatives. This shift is evident in the projected market value of 27.2 USD Billion in 2024, reflecting a growing preference for healthier dietary options. Additionally, the rise of lifestyle-related diseases has prompted consumers to seek nutritious food choices, further propelling the veggie burger market. This trend indicates a significant transformation in consumer behavior, favoring products that align with health and wellness goals.

    Environmental Sustainability

    Concerns regarding environmental sustainability are significantly influencing the Global Veggie Burger Market Industry. As climate change becomes an increasingly pressing issue, consumers are seeking food options that have a lower carbon footprint. Veggie burgers, often made from legumes, grains, and vegetables, typically require fewer resources to produce compared to traditional meat products. This shift towards sustainable eating habits is reflected in the market's anticipated growth, with projections indicating a value of 255.2 USD Billion by 2035. The emphasis on eco-friendly food choices is likely to drive innovation in the veggie burger sector, as manufacturers strive to meet the demand for sustainable alternatives.

    Consumer Awareness and Education

    Consumer awareness and education play a pivotal role in shaping the Global Veggie Burger Market Industry. As information about the benefits of plant-based diets becomes more widely disseminated, consumers are increasingly informed about the nutritional advantages of veggie burgers. Educational campaigns and marketing efforts by manufacturers are helping to dispel myths surrounding plant-based foods, thereby fostering a more positive perception. This growing awareness is likely to drive demand, contributing to the projected market growth of 255.2 USD Billion by 2035. As consumers become more educated about their food choices, the veggie burger market is poised for continued expansion.

    Increased Availability in Retail Channels

    The Global Veggie Burger Market Industry is experiencing enhanced accessibility through increased availability in various retail channels. Supermarkets, convenience stores, and online platforms are expanding their plant-based product ranges, making veggie burgers more accessible to consumers. This trend is particularly significant as it aligns with the growing demand for convenient meal solutions. The ease of access to veggie burgers is likely to contribute to the market's growth trajectory, with projections indicating a market value of 27.2 USD Billion in 2024. As retailers recognize the profitability of plant-based products, the expansion of distribution channels is expected to continue.

    Market Segment Insights

    Veggie Burger Market Segment Insights

    Veggie Burger Market Segment Insights

    Veggie Burger Market Type Insights

    Veggie Burger Market Type Insights

    The  Veggie Burger Market is segmented by type into frozen veggie burgers, chilled veggie burgers, fresh veggie burgers and shelf-stable veggie burgers. For each segment, information and data are provided concerning the respective market size and sales volume, its market structure, level of competition and development prospects. As announced above, the frozen veggie burgers segment constituted the market leader, with around 40% of the market size in 2023.

    It is expected that the dominance of this segment will continue throughout the forecast period.The popularity of frozen veggie burgers is explained through the advantages of a long shelf life and a variety of flavors and textures available. Another factor favoring the segment’s growth is the convenience of the product. While only representing a market size of 25% in 2023 concerning sales volume, the chilled veggie burgers segment is forecasted to be the most prosperous market segment during the forecasted period.

    This is to be attributed to the increasing demand for fresh food and a healthy lifestyle as well as the rising trend of a vegan lifestyle.The level of convenience of the product is lower in comparison to its frozen counterpart because of the long shelf life of frozen veggie burgers, which are made of various types of processed products. However, this product is frequently made of fresh, whole products and of locally and seasonally sourced products and is thus the richest and most flavorsome product. It is usually offered at the farmers’ market, health food stores and some supermarkets.

    While the fresh veggie segment and the shelf-stable veggie segment are expected to show a moderate tendency of growth during the forecasted period, the overall  Veggie Burger Market is expected to grow substantially.This is to be attributed to the increasing interest in plant food products, the growing popularity of a healthy lifestyle and the expanding number of distributional channels concerning veggie burger products.

    Veggie Burger Market Distribution Channel Insights

    Veggie Burger Market Distribution Channel Insights

    The distribution channel segment plays a crucial role in the  Veggie Burger Market. Supermarkets/Hypermarkets hold a significant market share, offering a wide variety of veggie burgers to cater to the growing consumer demand for convenient and healthy food options. In 2023, the Supermarkets/Hypermarkets segment accounted for approximately 45% of the  Veggie Burger Market revenue. Convenience stores are also gaining traction, providing quick and easy access to veggie burgers for consumers on the go.

    Online retailers have emerged as a rapidly growing distribution channel, offering a vast selection of veggie burgers and enabling consumers to purchase from the comfort of their homes.In 2024, the Online Retailers segment is projected to experience substantial growth, driven by the increasing popularity of e-commerce and the convenience it offers. Specialty health food stores cater to consumers seeking specialized and organic veggie burger options, contributing to the overall market growth. Fast Food Restaurants are another important distribution channel, offering veggie burgers as part of their menu to meet the evolving dietary preferences of their customers.

    The Fast Food Restaurants segment is expected to witness steady growth in the coming years as more consumers opt for healthier and plant-based fast food options.

    Veggie Burger Market Ingredient Insights

    Veggie Burger Market Ingredient Insights

    Soy-Based Veggie Burgers held the largest market share in 2023, accounting for over 40% of the  Veggie Burger Market revenue. This is due to the high protein content and versatility of soy, which makes it a popular choice for vegetarians and vegans. Chickpea-based Veggie Burgers are expected to witness the fastest growth over the forecast period, owing to the rising demand for gluten-free and low-carb options. Quinoa-based Veggie Burgers are also gaining popularity due to their high nutritional value and unique flavor.

    Lentil-Based Veggie Burgers and Black Bean-Based Veggie Burgers are expected to have a steady growth rate over the forecast period, as they offer a good source of protein and fiber.The increasing demand for plant-based protein alternatives, coupled with the growing awareness about the health benefits of vegetarian and vegan diets, is driving the growth of the  Veggie Burger Market.

    Veggie Burger Market Flavor Insights

    Veggie Burger Market Flavor Insights

    The  Veggie Burger Market is expected to witness significant growth in the upcoming years. In terms of flavor, Plain Veggie Burgers hold a considerable market share due to their classic and versatile nature. Seasoned Veggie Burgers follow closely, offering a variety of herbs and spices to enhance taste. Spicy Veggie Burgers are gaining popularity among those seeking a bolder flavor profile. Smoked Veggie Burgers provide a unique smoky flavor that appeals to barbecue enthusiasts.

    Gourmet Veggie Burgers offers a premium experience with complex flavor combinations and high-quality ingredients, attracting health-conscious consumers seeking indulgence.The market growth for these flavor segments is driven by changing consumer preferences, increasing demand for plant-based alternatives, and product innovation by manufacturers. Overall, the Flavor segment offers a wide range of options to cater to diverse consumer tastes and preferences, contributing to the overall growth of the  Veggie Burger Market.

    Veggie Burger Market Price Range Insights

    Veggie Burger Market Price Range Insights

    The price range segment plays a pivotal role in understanding consumer preferences and market dynamics within the  Veggie Burger Market. The segmentation includes 'Economy Veggie Burgers', 'Mid-Priced Veggie Burgers', and 'Premium Veggie Burgers'. 'Economy Veggie Burgers' cater to value-conscious consumers seeking affordable options. This segment accounted for a revenue of USD 4.5 billion in 2023 and is projected to reach USD 12.5 billion by 2032, exhibiting a CAGR of 13.2%.

    Its growth is driven by the increasing popularity of plant-based diets and the expansion of retail channels offering budget-friendly veggie burger options.'Mid-Priced Veggie Burgers' targets mainstream consumers seeking a balance between affordability and quality. This segment held a revenue share of around 37% in 2023 and is expected to reach USD 32 billion by 2032, growing at a CAGR of 14.8%. Its growth is attributed to the rising demand for healthier and more flavorful veggie burger options. 'Premium Veggie Burgers' cater to discerning consumers seeking gourmet and innovative veggie burgers.

    This segment generated a revenue of USD 3.2 billion in 2023 and is projected to reach USD 14 billion by 2032, exhibiting a CAGR of 19.2%.Its growth is driven by the increasing popularity of plant-based gourmet burgers and the expansion of upscale restaurants and food service chains.

    Get more detailed insights about Veggie Burger Market Research Report — Global Forecast till 2034

    Regional Insights

    The regional segmentation of the  Veggie Burger Market provides insights into the market's geographic distribution and growth patterns. North America holds a significant market share due to the increasing popularity of plant-based diets and the presence of major players in the region. Europe follows closely, driven by rising health consciousness and government initiatives promoting sustainable food consumption.

    The APAC region is projected to witness substantial growth over the forecast period, owing to the growing middle class and increasing awareness of the environmental benefits of plant-based foods.South America and MEA are expected to contribute moderately to the overall market growth, with increasing urbanization and changing consumer preferences.

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Veggie Burger Market industry strive to outpace rivals by deploying advanced technologies and constantly enhancing their product portfolios to meet the evolving preferences of health-conscious consumers. Leading Veggie Burger Market players engage in strategic partnerships, acquisitions, and collaborations to expand their  footprint and strengthen their market positions. The Veggie Burger Market development landscape is characterized by ongoing research and innovation, with companies investing heavily in developing novel plant-based ingredients and formulations to cater to the growing demand for sustainable and ethical food options.

    The competitive landscape remains dynamic, with new entrants emerging and established players vying for market share through aggressive marketing campaigns and targeted product launches.Beyond Meat, a leading player in the Veggie Burger Market industry has established a strong presence ly through its innovative plant-based meat alternatives. The company's commitment to sustainability and its focus on replicating the taste and texture of traditional meat products have resonated with consumers seeking healthier and environmentally friendly options.

    Beyond Meat has forged partnerships with major restaurant chains and retailers to distribute its products, expanding its reach and building brand recognition.In contrast, Impossible Foods, a key competitor in the Veggie Burger Market space, has gained significant traction with its flagship product, the Impossible Burger. The company's proprietary heme technology imparts a meat-like flavor and texture, appealing to flexitarian and meat-loving consumers alike. Impossible Foods has strategically partnered with renowned chefs and culinary experts to showcase the versatility and culinary applications of its plant-based meat alternatives.

    The company's focus on innovation and its commitment to delivering a "bleeding" burger experience has positioned it as a formidable player in the market.

    Key Companies in the Veggie Burger Market market include

    Industry Developments

    The  veggie burger market is anticipated to grow rapidly in the coming years, driven by increasing demand for plant-based meat alternatives.

    In 2023, the market was valued at USD 18.07 billion, and it is projected to reach USD 113.0 billion by 2032, exhibiting a CAGR of 22.59% during the forecast period (2024-2032).Recent news developments and current affairs in the veggie burger market include Rising popularity of plant-based diets Consumers are increasingly adopting plant-based diets due to health and environmental concerns, which is driving demand for veggie burgers. Innovation in product offerings Veggie burger manufacturers are continuously innovating their products to improve taste, texture, and nutritional value.

    This is leading to the introduction of new and improved veggie burger options in the market. Expansion of distribution channels Veggie burgers are becoming more widely available through various distribution channels, including supermarkets, hypermarkets, and online retailers. This is making veggie burgers more accessible to consumers. Strategic partnerships and acquisitions Companies in the veggie burger market are forming strategic partnerships and acquisitions to expand their market reach and product offerings. For instance, in 2023, Nestlé acquired plant-based food company Terra Foods to strengthen its position in the veggie burger market.

    Future Outlook

    Veggie Burger Market Future Outlook

    The Global Veggie Burger Market is projected to grow at a 22.59% CAGR from 2025 to 2035, driven by rising health consciousness, environmental concerns, and innovative product offerings.

    New opportunities lie in:

    • Develop plant-based protein blends to enhance nutritional profiles.
    • Leverage e-commerce platforms for direct-to-consumer sales.
    • Invest in sustainable packaging solutions to attract eco-conscious consumers.

    By 2035, the Veggie Burger Market is expected to achieve substantial growth, reflecting evolving consumer preferences and increased market penetration.

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 27.16(USD Billion)
    Market Size 2025 33.29(USD Billion)
    Market Size 2035 255.25 (USD Billion)
    Compound Annual Growth Rate (CAGR) 22.59% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Dr. Praeger's Sensible Foods, Beyond Meat, Tyson Foods, Tofutti Brands, Gardein, Kraft Heinz, Unilever, Maple Leaf Foods, Quorn Foods, Nestlé, Mondelez International, Amy's Kitchen, Impossible Foods, Kellogg's MorningStar Farms, Hain Celestial Group
    Segments Covered Type, Distribution Channel, Ingredient, Flavor, Price Range, Regional
    Key Market Opportunities Vegan trend Rising health consciousness Innovation in flavor profiles
    Key Market Dynamics Rising vegan population Growing health awareness Increasing demand for plant-based foods Innovation in flavors and ingredients Expansion of distribution channels.
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the overall market size of the Veggie Burger Market?

    The Veggie Burger Market is expected to reach a valuation of USD 33.29 billion in 2025, expanding to USD 208.21 billion by 2034, exhibiting a CAGR of 22.6% during the forecast period.

    Which region is expected to dominate the Veggie Burger Market?

    North America currently dominates the Veggie Burger Market and is expected to maintain its leading position throughout the forecast period. The region's well-established vegan and vegetarian population, coupled with the growing awareness of health and environmental concerns, drives market growth.

    What are the key applications of Veggie Burgers?

    Veggie burgers find applications in various food service channels, including quick-service restaurants (QSRs), casual dining restaurants, and fine dining establishments. They are also gaining popularity in the retail sector, where they are sold in supermarkets, hypermarkets, and convenience stores.

    Who are some of the key competitors in the Veggie Burger Market?

    Major players in the Veggie Burger Market include Amy's Kitchen, Beyond Meat, Dr. Praeger's, Gardein, Impossible Foods, Kellogg Company, Kraft Heinz, Maple Leaf Foods, Monde Nissin, and Nestlé.

    What are the factors driving the growth of the Veggie Burger Market?

    The rising demand for plant-based meat alternatives, increasing health consciousness, and growing vegan and vegetarian populations are driving the growth of the Veggie Burger Market.

    What are the challenges faced by the Veggie Burger Market?

    The high cost of production and limited availability of raw materials can pose challenges to the growth of the Veggie Burger Market. Additionally, the market faces competition from traditional meat burgers and other plant-based meat alternatives.

    What are the future growth prospects for the Veggie Burger Market?

    The Veggie Burger Market is expected to witness significant growth in the coming years, driven by the increasing adoption of plant-based diets and the growing popularity of vegan and vegetarian lifestyles.

    What is the expected CAGR of the Veggie Burger Market during the forecast period?

    The Veggie Burger Market is projected to expand at a CAGR of 22.6% during the forecast period from 2025 to 2034.

    Which factors are contributing to the increasing popularity of Veggie Burgers?

    The growing awareness of the environmental impact of meat production, concerns about animal welfare, and the health benefits associated with plant-based diets are contributing to the increasing popularity of Veggie Burgers.

    What are the key trends shaping the Veggie Burger Market?

    The increasing demand for clean-label and sustainable food products, the development of new and innovative Veggie Burger products, and the expansion of the market into emerging economies are key trends shaping the Veggie Burger Market.

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