Ventilated Seats Market

The rising adoption of powered seats in mid-segment cars drives the market growth.

Market CAGR for ventilated seats is being driven by the rising adoption of powered seats in mid-segment cars & SUVs. A powerful shift in priority for bigger cars has almost doubled the percentage of SUVs over the years. According to IEA, the number of SUVs on the world's roads will grow by more than 35 million in 2021. Almost half of all cars marketed in the US and one-third sold in Europe are SUVs. Compared to Western countries, India's SUV sales are currently lower. However, OEMs are launching compact SUVS in a mid-price range, attracting buyers.

Thus, the Indian market is inclined toward compact SUVs as they are more economical than full-size SUVs.

Rising concerns associated with emissions from air conditioning in vehicles have drawn regulatory attention in recent years. Countries have been framing laws and standards which monitor fuel emissions. This has forced the automobile manufacturers to look for alternative options for air conditioning. One option that has gained traction is ventilated seats, which minimize fuel use and emissions. The 'Road to Zero' initiative by the UK in which the country plans to have zero conventional powered vehicles by 2040. Such initiatives and plans will help drive up the sales of electric vehicles globally.

With the expansion in the adoption of electric vehicles globally, the demand for the product is increased over the forecast period.

High-end and luxury automobiles frequently have ventilated seats. However, car makers are emphasizing more on providing ventilated seats in mid-segment and entry-level cars as well. For instance, Hyundai Motor offers a sedan with standard ventilated seats for the driver and front-seat occupant, while Chevrolet Malibu features ventilated seats. Ford Motor also sells a mid-sized sedan with ventilated seats. Hence, an increasing number of automakers are likely to fuel the expansion of the worldwide ventilated seat market revenue market by including ventilated seats in mid-segment and entry-level vehicles.

Additionally, the growing use of energy-efficient climate control seats for entry-level cars in mid-segment vehicles will allow the vehicles to maintain the mile range without losing comfort. Various key manufacturers are launching their products to stay competitive in the market. For instance, in November 2022, General Motors announced that its vehicles affected by the removal of the heated and ventilated seats feature recently announced due to the semiconductor shortage will be eligible for a retrofit process next year.

The Global Ventilated Seats Market Industry is projected to experience substantial growth in the coming years. With a market value expected to reach 9.42 USD Billion in 2024 and further expand to 15.5 USD Billion by 2035, the industry is on a promising trajectory. The anticipated CAGR of 4.63% from 2025 to 2035 underscores the increasing adoption of ventilated seats across various vehicle segments. This growth is driven by factors such as rising consumer demand for comfort, technological advancements, and a growing focus on health benefits. The market's expansion reflects the evolving preferences of consumers and the automotive industry's response to these trends.

The Global Ventilated Seats Market Industry experiences a notable increase in consumer demand for enhanced comfort features in vehicles. As consumers become more discerning about their driving experience, the integration of ventilated seats has emerged as a preferred option. This trend is particularly evident in regions with extreme climates, where the need for temperature regulation becomes paramount. The market is projected to reach 9.42 USD Billion in 2024, indicating a robust growth trajectory. Manufacturers are responding by innovating designs that not only provide cooling but also enhance overall seating comfort, thereby driving the market forward.

There is a growing awareness of the health benefits associated with ventilated seats, which positively impacts the Global Ventilated Seats Market Industry. Consumers are increasingly recognizing that proper ventilation in seating can help reduce discomfort and potential health issues, such as back pain and skin irritation. This awareness is driving demand for ventilated seats, particularly in regions where long hours of driving are common. Manufacturers are leveraging this trend by promoting the ergonomic and health-related advantages of their products. Consequently, the market is poised for growth as consumers prioritize health and comfort in their vehicle choices.

The Global Ventilated Seats Market Industry is significantly influenced by the increasing focus on vehicle customization. Consumers are increasingly seeking personalized features that cater to their specific preferences, including seating options. Ventilated seats are becoming a popular choice among consumers who prioritize comfort and luxury in their vehicles. This trend is particularly pronounced in the luxury vehicle segment, where manufacturers are offering customizable options that include ventilated seating. As a result, the market is anticipated to grow, reaching 15.5 USD Billion by 2035, as more consumers opt for vehicles equipped with these advanced seating solutions.

Regulatory support for automotive innovations is a significant driver of the Global Ventilated Seats Market Industry. Governments worldwide are implementing regulations that encourage the adoption of advanced technologies in vehicles, including enhanced seating solutions. This support often includes incentives for manufacturers to develop and integrate features that improve passenger comfort and safety. As regulations evolve, the demand for ventilated seats is likely to increase, as they align with broader trends in vehicle safety and comfort. This regulatory environment fosters innovation and investment in the market, contributing to its overall growth.

Technological advancements play a crucial role in shaping the Global Ventilated Seats Market Industry. Innovations in materials and manufacturing processes have enabled the development of more efficient and effective ventilated seating solutions. For instance, the incorporation of advanced cooling technologies, such as micro-ventilation and smart textiles, enhances the functionality of ventilated seats. These advancements not only improve user experience but also align with the growing trend of integrating smart technologies in vehicles. As a result, the market is expected to grow at a CAGR of 4.63% from 2025 to 2035, reflecting the industry's commitment to innovation.

By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American ventilated seats market area will dominate this market, owing to it to the huge demand for passenger cars in developing nations. Manufacturers in the region are focusing on producing efficient vehicles, due to which they have started using lightweight materials to increase the weight/power ratio, which will boost the market growth in this region.

Further, the US ventilated seat market held the largest market share, and the Canadian ventilated seat market was the fastest-growing market in the North American region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Ventilated Seats Market Share By Region 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe ventilated seat market accounts for the second-largest market share due to the existence of key market players and the increasing adoption of advanced automotive technologies contributing to the market growth in this region. Further, the German ventilated seats market held the largest market share, and the UK ventilated seat market was the fastest-growing market in the European region.

The Asia-Pacific ventilated seats Market is expected to grow at the fastest CAGR from 2023 to 2032. This is owing to rising demand from key markets like India, China, Japan, and others. The global economy and environmental regulations heavily influence automotive exports in the region. Moreover, China’s ventilated seats market held the largest market share, and the Indian ventilated seats market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the ventilated seat market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, ventilated seat industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global ventilated seats industry to benefit clients and increase the market sector. Major players in the ventilated seat market, including Lear Corporation (US), Magna International Inc. (Canada), Adient plc (US), Toyota Boshoku Corporation (Japan), Gentherm (US), Dura Automotive Systems (US), and others, are attempting to increase market demand by investing in research and development operations.

Toyota Boshoku Corp is a manufacturer of automobile parts and textile products. The firm develops and markets automotive interior systems and products, automotive components, automotive filters and powertrain components, and fabric goods. The company's products include seating and unit component products, including front seats, executive lounge seats, sports seats, functional parts for cars, aircraft seats, railway seats, and round recliners. Toyota Boshoku also simulates interior and exterior products such as headliners, illuminators, door trims, exterior components, textile components, and other products such as coverings and floor carpets.

Apart from this, the firm is also involved in producing and selling fabric goods. In March 2022, Toyota Boshoku Corporation developed Ventilated seats and door trims featured on the new LEXUS LX launched by Toyota Motor Corporation in January 2022.

Faurecia SA is a manufacturer of automotive equipment. The company designs, develops, and supplies seat components such as frames, adjustment mechanisms, motors, padding, seat covers, electronic and pneumatic systems, accessories, and foams. It also provides vehicle interior products such as instrument panels, modules, door panels, and acoustic products. It manufactures automotive exteriors such as front-end carriers, bumpers, and engine cooling systems. The company develops emission control technologies for light and commercial vehicles. In March 2022, Faurecia inaugurated its Technology & Customer Center in Hanover Marienwerder.

The new building in the Science Area 30X in Hanover combines the former research and development activities of Faurecia Seating in Stadthagen with those of Faurecia Interiors in Peine, as well as all functions of the German Faurecia Holding (Faurecia Automotive GmbH). The site employs 850 people.