Major market players are investing huge amounts of money in R&D to expand their product offerings, which will spur further growth in the vitamin C market. With significant market developments like introducing new products, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic initiatives to expand their footprint. To grow and thrive in a market that is becoming increasingly competitive, competitors in the vitamin C industry must offer reasonably priced goods.
One of the primary business strategies manufacturers use in the vitamin C industry to benefit clients and expand the market sector is local manufacturing to reduce operating costs. The vitamin C industry has recently given medicine some of the most important advantages. The vitamin C market major player such as GlaxoSmithKline plc (UK), Bayer AG (Germany), Koninklijke DSM N.V. (Netherlands), Amway (US), and others, are seeking to increase market demand by funding R&D initiatives.
Concentrated Active Ingredients & Flavors Inc. is dedicated to providing new and high-quality ingredients to encourage a healthier lifestyle. They market and distribute high-quality ingredients for the food and beverage, dietary supplement, and pet food industries. CAIF Nutrition understands its ingredients, functions, and supply chains. In July 2020, Concentrated Active Ingredients & Flavors, Inc. introduced a new concentrated acerola component that, according to the business, contains 32% vitamin C, which is 100 times more than an orange.
The company said it believes that the level of vitamin C concentration, together with the other vitamins and minerals present within the fruit, award it 'superfood' status.
Also, LifeToGo is an e-commerce company providing beauty, health, and wellness items. They are a group of health-conscious retail professionals who want to create a better approach to cultivating high-quality items and knowledge for living joyful, healthy lifestyles. The company's product offerings include wellness supplements, pharmaceuticals, personal care items, workout equipment, apparel, and accessories. In November 2020, LifeToGo, Accelerate360, LLC's (Accelerate's) healthy living brand, launched its first nutritional product line, which includes three immunity-boosting vitamin drink mixes: Immunity +, Immunity + Energy, and Immunity + Relax.
The new product line, available now at LifeToGo.com in a 30-day supply ($14.99), includes immunity-boosting vitamins and minerals, including vitamin C and zinc, and elderberry, which can help relieve cold and flu symptoms.