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Waterborne Coatings Market

ID: MRFR/CnM/9315-HCR
100 Pages
Priya Nagrale
October 2025

Waterborne Coatings Market Research Report Information By Type (Acrylic, Polyester, Alkyd, Epoxy, Polyurethane, PTFE, PVDC, and Others), By Application (Architectural {Residential [New Construction, and Remodel & Repaint], and Non-Residential}, and Industrial {Automotive, General Industrial, Protective, Wood, Marine, Packaging, Coil, and Others}) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035

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Waterborne Coatings Market Summary

As per MRFR analysis, The Global Waterborne Coatings Market Size was estimated at 63.13 USD Billion in 2024. The waterborne coatings industry is projected to grow from 66.1 USD Billion in 2025 to 104.76 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.71 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Global Waterborne Coatings Market is experiencing robust growth driven by sustainability and technological advancements.

  • North America remains the largest market for waterborne coatings, reflecting a strong demand for eco-friendly solutions.
  • The Asia-Pacific region is identified as the fastest-growing market, propelled by increasing industrialization and urbanization.
  • Acrylic coatings dominate the market, while polyurethane coatings are emerging as the fastest-growing segment due to their superior performance characteristics.
  • Sustainability initiatives and regulatory compliance are key drivers, influencing the demand across diverse application areas such as architectural and marine sectors.

Market Size & Forecast

2024 Market Size 63.13 (USD Billion)
2035 Market Size 104.76 (USD Billion)
CAGR (2025 - 2035) 4.71%

Major Players

BASF SE (DE), AkzoNobel N.V. (NL), PPG Industries, Inc. (US), Sherwin-Williams Company (US), Nippon Paint Holdings Co., Ltd. (JP), RPM International Inc. (US), Kansai Paint Co., Ltd. (JP), Henkel AG & Co. KGaA (DE), Valspar Corporation (US), Asian Paints Limited (IN)

Waterborne Coatings Market Trends

The Global Waterborne Coatings Market is currently experiencing a transformative phase, driven by increasing environmental regulations and a growing preference for sustainable products. Manufacturers are focusing on developing innovative formulations that reduce volatile organic compounds (VOCs) while maintaining high performance. This shift not only aligns with global sustainability goals but also caters to the rising consumer demand for eco-friendly solutions. As industries such as automotive, construction, and furniture continue to adopt waterborne coatings, the market is poised for substantial growth. Moreover, advancements in technology are enhancing the application processes and performance characteristics of waterborne coatings. The integration of digital tools and automation in manufacturing is streamlining production, thereby improving efficiency and reducing costs. This trend is likely to attract new players into the market, fostering competition and innovation. As The Global Waterborne Coatings Market evolves, it appears to be on a trajectory that emphasizes both environmental responsibility and technological advancement, suggesting a promising future for stakeholders involved in this sector.

Sustainability Focus

There is a notable trend towards sustainability within The Global Waterborne Coatings Market. Companies are increasingly prioritizing the development of eco-friendly products that comply with stringent environmental regulations. This focus on sustainability not only meets consumer expectations but also enhances brand reputation.

Technological Advancements

Technological innovations are reshaping the landscape of The Global Waterborne Coatings Market. Enhanced application techniques and improved formulations are being developed, which contribute to better performance and efficiency. These advancements are likely to drive market growth and attract new entrants.

Diverse Applications

The versatility of waterborne coatings is leading to their adoption across various industries. From automotive to construction, the ability to cater to different needs is expanding the market's reach. This trend indicates a growing recognition of the benefits offered by waterborne solutions.

Waterborne Coatings Market Drivers

Regulatory Compliance

Regulatory compliance is a significant driver influencing the Waterborne Coatings Market. Governments worldwide are implementing stringent regulations to curb emissions and promote the use of environmentally friendly products. Waterborne coatings, which typically contain lower levels of harmful solvents, are increasingly favored in various applications due to their compliance with these regulations. The push for greener alternatives is not only a response to environmental concerns but also a reflection of changing consumer preferences. As industries adapt to these regulations, the demand for waterborne coatings is expected to rise, particularly in sectors such as construction and automotive, where compliance is critical. The market is anticipated to expand as companies seek to align their products with regulatory standards, potentially leading to a market growth rate of around 4% annually.

Diverse Application Areas

The versatility of waterborne coatings is a key driver for the Waterborne Coatings Market. These coatings find applications across a wide range of sectors, including automotive, construction, furniture, and consumer goods. Their ability to provide excellent finish quality, durability, and resistance to environmental factors makes them suitable for various uses. For instance, in the automotive sector, waterborne coatings are increasingly used for vehicle exteriors due to their superior performance and lower environmental impact. The construction industry also benefits from waterborne coatings, as they are ideal for both interior and exterior applications. This broad applicability is likely to fuel market growth, with estimates suggesting that the market could reach a valuation of over USD 10 billion by 2026, driven by the expanding use of waterborne coatings in multiple industries.

Technological Innovations

Technological advancements play a crucial role in shaping the Waterborne Coatings Market. Innovations in formulation and application techniques have enhanced the performance characteristics of waterborne coatings, making them more competitive with solvent-based alternatives. For instance, the development of high-performance waterborne coatings with improved durability and adhesion properties has expanded their applicability across diverse industries. The introduction of advanced technologies, such as nanotechnology and smart coatings, is also gaining traction, potentially revolutionizing the market landscape. As manufacturers invest in research and development, the market is likely to experience a surge in innovative products that meet the evolving needs of consumers. This focus on technology is expected to drive market growth, with projections indicating a potential increase in market size by over 20% in the next five years.

Sustainability Initiatives

The increasing emphasis on sustainability is a pivotal driver for the Waterborne Coatings Market. As environmental regulations tighten, manufacturers are compelled to adopt eco-friendly practices. Waterborne coatings, known for their lower volatile organic compound (VOC) emissions, align with these sustainability goals. In recent years, the market has witnessed a shift towards products that minimize environmental impact, with waterborne coatings capturing a significant share due to their compliance with stringent regulations. This trend is expected to continue, as consumers increasingly prefer products that contribute to a healthier environment. The market is projected to grow at a compound annual growth rate (CAGR) of approximately 5% over the next few years, driven by the demand for sustainable solutions in various sectors, including automotive, construction, and consumer goods.

Consumer Awareness and Demand

Growing consumer awareness regarding health and environmental issues is a significant driver for the Waterborne Coatings Market. As consumers become more informed about the harmful effects of traditional solvent-based coatings, there is a noticeable shift towards safer, waterborne alternatives. This heightened awareness is influencing purchasing decisions, with consumers increasingly favoring products that are less harmful to health and the environment. Manufacturers are responding to this demand by developing innovative waterborne coatings that meet consumer expectations for quality and safety. The market is likely to benefit from this trend, as the demand for waterborne coatings continues to rise across various sectors, including residential and commercial applications. Projections indicate that the market could experience a growth rate of approximately 6% annually, reflecting the increasing preference for environmentally friendly products.

Market Segment Insights

Waterborne Coatings Market Type Insights

The waterborne coatings market segmentation, based on type, includes acrylic, polyester, alkyd, epoxy, polyurethane, PTFE, PVDC, and others. The acrylic segment dominated the market, accounting for 35% of market revenue (19.00 Billion). In developing economies, category growth is driven by growing demand from infrastructure and automotive industries due to glossy color retention in outdoor exposure. However, epoxy is the fastest-growing category due to increasing demand for low-odor epoxy resin-based coatings in the transportation industry and DIY flooring applications.

Waterborne Coatings Market Applications Insights

The waterborne coatings market segmentation, based on applications, includes architectural {residential [new construction, and remodel & repaint], and non-residential}, and industrial {automotive, general industrial, protective, wood, marine, packaging, coil, and others}. The architectural category generated the most income (70.4%) due to increased reconstruction and building activities in developing countries is projected to drive demand for waterborne coatings. These are increasingly utilized as decorative coatings in architectural applications such as window frames, doors, wood varnishes, trims, and interior & exterior walls.

However, industrial is the fastest-growing category as coatings are applied to big industrial buildings exposed to harsh environmental conditions, such as those utilized in oil and gas, chemical, textile, and other industries. Corrosion can be slowed down by applying a performance coating to different oil and gas sector components.

Figure 1: Waterborne Coatings Market, by Applications, 2022 & 2032 (USD Billion)

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Get more detailed insights about Waterborne Coatings Market

Regional Insights

North America : Innovation and Sustainability Focus

North America is the largest market for waterborne coatings, holding approximately 40% of the global share. The region's growth is driven by stringent environmental regulations promoting sustainable products, alongside increasing demand from the construction and automotive sectors. The shift towards eco-friendly solutions is further supported by government initiatives aimed at reducing VOC emissions, enhancing market potential. The United States and Canada are the leading countries in this region, with major players like PPG Industries, Sherwin-Williams, and BASF SE dominating the landscape. The competitive environment is characterized by continuous innovation and investment in R&D to develop advanced waterborne technologies. This focus on sustainability and performance is expected to drive further growth in the coming years.

Europe : Regulatory-Driven Market Growth

Europe is the second-largest market for waterborne coatings, accounting for around 30% of the global market share. The region's growth is significantly influenced by stringent regulations aimed at reducing environmental impact, such as the EU's REACH and VOC regulations. These regulations encourage manufacturers to innovate and develop low-emission products, driving demand for waterborne coatings across various applications. Leading countries in Europe include Germany, France, and the UK, where companies like AkzoNobel and BASF are key players. The competitive landscape is marked by a strong emphasis on sustainability and technological advancements. The presence of numerous small and medium enterprises also contributes to a dynamic market, fostering innovation and competition among established players.

Asia-Pacific : Emerging Market Potential

Asia-Pacific is witnessing rapid growth in the waterborne coatings market, holding approximately 25% of the global share. The region's expansion is driven by increasing urbanization, rising disposable incomes, and a booming construction industry. Countries like China and India are leading this growth, supported by government initiatives to promote sustainable practices and reduce environmental impact through regulations favoring waterborne technologies. China is the largest market in the region, with significant contributions from local players like Nippon Paint and Kansai Paint. The competitive landscape is evolving, with both domestic and international companies investing in R&D to enhance product offerings. The focus on eco-friendly solutions is expected to further accelerate market growth as consumer awareness increases.

Middle East and Africa : Resource-Rich Market Dynamics

The Middle East and Africa region is gradually emerging in the waterborne coatings market, holding about 5% of the global share. The growth is primarily driven by increasing construction activities and a rising demand for environmentally friendly products. Governments in the region are implementing regulations to promote sustainable practices, which is expected to boost the adoption of waterborne coatings in various sectors, including automotive and construction. Leading countries in this region include South Africa and the UAE, where local and international players are establishing a presence. Companies like RPM International and Henkel are focusing on expanding their product lines to cater to the growing demand. The competitive landscape is characterized by a mix of established brands and new entrants, all vying for market share in this developing region.

Waterborne Coatings Market Regional Image

Key Players and Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the waterborne coatings market grow even more. Market participants are also undertaking numerous strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, higher investments, mergers and acquisitions, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the waterborne coatings industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the waterborne coatings industry to benefit clients and increase the market sector. Major players in the waterborne coatings market, including BASF SE (Germany), Sherwin-Williams Company (US), AkzoNobel N.V. (The Netherlands), PPG Industries Inc. (US), RPM International Inc. (US), and others, are attempting to increase market demand by investing in research and development operations.

BASF SE is a chemical company. It produces, markets, and sells chemicals, plastics, crop protection products, and performance products. Its product line comprises solvents, adhesives, surfactants, fuel additives, electronic chemicals, pigments, paints, food additives, fungicides, and herbicides. The company serves various industries, including construction, furniture and wood, agriculture, electronics and electrical, paints and coatings, automotive, home care, nutrition, chemicals, etc. BASF carries out R&D in alliance with customers, scientists and partners. The firm operates through a network of manufacturing facilities across the world. In March 2022, BASF enhanced its Automotive Coatings application center at Coatings Technology Center in India.

This enhancement covers 400 square meters of floor area, equipped with various types of equipment, including electrostatic rotary bell applicators and others. This expansion would assist the company in designing and developing innovative solutions for automotive coatings.

Sherwin-Williams Co manufactures, and markets paints, coatings and associated products. It supplies stains, equipment and floor covering products, architectural paints, coatings, and varnishes. The company sells its products to professional, industrial, retail and commercial customers. Sherwin-Williams markets its products under various brands, including Sherwin-Williams, Dutch Boy, Krylon, Minwax, and Thompson's Water Seal. It markets and distributes the products through its stores, facilities, merchandisers, independent paint dealers, hardware stores, home centers, automotive retailers, and industrial distributors.

In February 2022, The Sherwin-Williams firm signed an agreement with the state of North Carolina and the city of Statesville to enhance its architectural paint and coatings manufacturing capacity. This includes the 36,000-square- foot extension, the addition of four recent rail spurs, and the construction of an 800,000-square-foot allotment and fleet transportation center.

Key Companies in the Waterborne Coatings Market market include

Industry Developments

May 2022: DIC Corporation's fully owned subsidiary Ideal Chemi Plast produced a new coating resins facility, which is situated in the Indian state of Maharashtra. The plant is being built in the state's Supa industrial region.

August 2019: AkzoNobel N.V., a paints and coatings provider, acquired Mapaero, a U.S.-based paints provider. This acquisition is expected to strengthen AkzoNobel's aerospace coatings business.

May 2019: PPG Industries, a supplier of paints and coatings, launched the 'PPG MACHINECOAT WB' (waterborne) weathering stain, indicated for new commercial cedar shingles.

Future Outlook

Waterborne Coatings Market Future Outlook

The Global Waterborne Coatings Market is projected to grow at a 4.71% CAGR from 2024 to 2035, driven by increasing environmental regulations, demand for sustainable products, and technological advancements.

New opportunities lie in:

  • Expansion into emerging markets with eco-friendly product lines.
  • Development of smart coatings with self-cleaning properties.
  • Investment in R&D for high-performance waterborne formulations.

By 2035, the market is expected to achieve robust growth, driven by innovation and sustainability.

Market Segmentation

Waterborne Coatings Market Type Outlook

  • Acrylic
  • Polyester
  • Alkyd
  • Epoxy
  • Polyurethane
  • PTFE
  • PVDC
  • Others

Waterborne Coatings Market Application Outlook

  • Architectural
  • Residential
  • New Construction
  • Remodel & Repaint
  • Non-Residential
  • Industrial
  • Automotive
  • General Industrial
  • Protective
  • Wood
  • Marine
  • Packaging
  • Coil
  • Others

Report Scope

MARKET SIZE 202463.13(USD Billion)
MARKET SIZE 202566.1(USD Billion)
MARKET SIZE 2035104.76(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)4.71% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing demand for eco-friendly solutions drives innovation in The Global Waterborne Coatings.
Key Market DynamicsRising demand for eco-friendly solutions drives innovation and competition in the waterborne coatings sector.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Priya Nagrale
Senior Research Analyst

With an experience of over five years in market research industry (Chemicals & Materials domain), I gather and analyze market data from diverse sources to produce results, which are then presented back to a client. Also, provide recommendations based on the findings. As a Senior Research Analyst, I perform quality checks (QC) for market estimations, QC for reports, and handle queries and work extensively on client customizations. Also, handle the responsibilities of client proposals, report planning, report finalization, and execution

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FAQs

What is the projected market valuation of The Global Waterborne Coatings by 2035?

The projected market valuation of The Global Waterborne Coatings is expected to reach 104.76 USD Billion by 2035.

What was the market valuation of The Global Waterborne Coatings in 2024?

The overall market valuation of The Global Waterborne Coatings was 63.13 USD Billion in 2024.

What is the expected CAGR for The Global Waterborne Coatings during the forecast period 2025 - 2035?

The expected CAGR for The Global Waterborne Coatings during the forecast period 2025 - 2035 is 4.71%.

Which companies are considered key players in The Global Waterborne Coatings?

Key players in The Global Waterborne Coatings include BASF SE, AkzoNobel N.V., PPG Industries, Inc., and Sherwin-Williams Company.

What are the major segments of The Global Waterborne Coatings by type?

Major segments by type include Acrylic, Polyester, Alkyd, Epoxy, and Polyurethane, with Acrylic valued at 15.0 to 25.0 USD Billion.

What applications are driving growth in The Global Waterborne Coatings?

Applications driving growth include Architectural, Residential, and Non-Residential, with Architectural coatings valued at 12.63 to 20.0 USD Billion.

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