Waterless washing machines Market

UNESCO has recently published a report named World Water Development in the Interests of the UN-Water and it has forecasted that the urban population across the global countries that would be exposed to water scarcity would reach a volume of 1.7 to 2.4 billion on average by the year 2050 while the same has accounted for a population of 930 billion in 2016. The study estimated that with the present scenario of a water crisis by 2025 around 50% of the global population has the possibility to live in a water scare areas.

Further, the experts are also warning that the global water crisis is expected to result in an excess demand of 40% above the total estimated freshwater access/supply in the year 2030. Ecolab, one of the leading companies in sustainability solutions and services related to hygiene, water, and infections has conducted a survey across 8 key countries under the title “Water, Sustainability and Climate Change” in 2023. The survey results highlighted that around 74% of the consumers are of the opinion that organizations across geographies need to prioritize water conservation as an essential element of their business.

It is also revealed that 3/5th of the respondents or one of their family members had problems accessing drinking water.

According to the Environment Agency data, washing machines and dishwashers are accounting for approximately 16% of the total water consumption in the residential/domestic sector. As consumers are becoming aware of the increasing water consumption across various heads in the family works and also studies recommend that high water consumption is directly related to energy consumption. The higher water use per home appliances like washing machines would translate to higher energy expenditure and costs related to that.

This has led to the launch of water-efficient washing machines with their upgradation of older models and new series, for instance, the LG electronics’ LG WM4000HWA which industry experts claim the new front-loading washing machine is Energy Star qualified and also helps in water conservation. Thus, the increasing awareness of water scarcity and subsequent consumer initiatives to curb water wastage is expected to boost the growth of the market from 2023 to 2032.

The Global Waterless Washing Machines Market Industry is poised for remarkable growth, with projections indicating a rise from 1500 USD Million in 2024 to 5000 USD Million by 2035. This trajectory reflects a compound annual growth rate of 11.57% from 2025 to 2035, suggesting a robust demand for innovative washing solutions. The increasing focus on sustainability, coupled with advancements in technology and rising consumer awareness, contributes to this positive outlook. As the market evolves, it is likely to attract new entrants and foster competition, further enhancing the development of waterless washing machines and their adoption across various demographics.

Rising consumer awareness regarding the benefits of waterless washing machines significantly influences the Global Waterless Washing Machines Market Industry. As consumers seek alternatives to traditional washing methods, they become more informed about the advantages of waterless technology, including reduced water usage and lower energy costs. This awareness is further fueled by educational campaigns and marketing efforts highlighting the environmental impact of conventional washing machines. Consequently, the demand for waterless washing machines is likely to increase, driving market growth. The anticipated compound annual growth rate of 11.57% from 2025 to 2035 underscores the potential for expansion in this sector.

Technological advancements play a pivotal role in the Global Waterless Washing Machines Market Industry. Innovations in cleaning technology, such as the use of ultrasonic waves and advanced detergents, enhance the efficiency and effectiveness of waterless washing machines. These machines not only clean fabrics thoroughly but also reduce energy consumption compared to traditional washing methods. As manufacturers continue to invest in research and development, the introduction of smarter, more efficient models is likely to attract a broader consumer base. This trend is expected to contribute to the market's growth, with projections indicating a rise to 5000 USD Million by 2035.

The Global Waterless Washing Machines Market Industry is increasingly driven by the growing emphasis on environmental sustainability. As consumers become more aware of water scarcity and pollution, the demand for eco-friendly appliances rises. Waterless washing machines utilize innovative technologies to clean clothes without the need for water, thus significantly reducing water consumption. This shift aligns with global efforts to conserve water resources, particularly in regions facing severe drought conditions. The market is projected to reach 1500 USD Million in 2024, indicating a robust response to environmental concerns and a potential for further growth as sustainability becomes a priority for consumers.

Urbanization and lifestyle changes are significant factors influencing the Global Waterless Washing Machines Market Industry. As urban populations grow, the demand for efficient and space-saving appliances increases. Waterless washing machines cater to this need by offering compact designs that fit well in urban living spaces. Additionally, the fast-paced lifestyle of urban dwellers often necessitates quicker laundry solutions, making waterless technology appealing. This trend is expected to drive market growth, as more consumers seek convenient and efficient alternatives to traditional washing methods. The combination of urbanization and changing consumer preferences positions the market for substantial expansion in the near future.

Government regulations and incentives aimed at promoting water conservation are crucial drivers of the Global Waterless Washing Machines Market Industry. Many countries are implementing stricter regulations on water usage and providing financial incentives for consumers to adopt water-efficient appliances. These initiatives encourage the transition to waterless washing machines, as they align with national and international goals for sustainable development. As governments recognize the importance of reducing water consumption, the market is expected to benefit from increased support and funding. This regulatory environment is likely to propel the market forward, contributing to its projected growth in the coming years.

By Region, the report has been studied by segmenting the global market into Europe, North America, Asia-Pacific, and the Rest of the World. The North America waterless washing machines market accounts for the largest market share of USD 1,985.17 million in 2022. The stronghold of the region is majorly attributed to the significant share of the high-earning population in the US waterless washing machines market compared to other economies across the world who are willing to try and explore the new appliances that are priced at the upper band compared to the usual washing machines.

Further, the share of working women population in the US region has been showing an increasing trend over the years which translates to increased demand for home appliances that help in reducing the overall workload of the women and also the increased financial position of the women in family results in rise in affordability of high-priced home appliances including waterless washing machines.

In addition to this, the government regulations in the region related to water conservation and energy-efficient appliances like the standards for the residential laundry where recommends the use of Energy Star certification that contributes to 45% less water than the standard ones and also 60% less energy compared to the standard model. The above-said factors are expected to enhance the demand for waterless-washing machines in the region during the forecast period.

The major countries studied are the U.S., Canada, Mexico, Germany, France, the UK, Italy, Spain, Russia, BENELUX, Nordics, China, Japan, India, Australia and New Zealand, South Korea, Argentina, Brazil, GCC countries, Northern Africa, Southern Africa, and Turkey.

Figure 3: WATERLESS WASHING MACHINES MARKET SHARE BY REGION 2022 (USD Million)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

The Asia-Pacific waterless washing machines market holds the second-largest share in the global market and the regional segment comprises markets including China, Japan, India, Australia & New Zealand, and the rest of the Asia-Pacific countries.

According to the Bloomberg data, the share of the middle-class population is set to around 1 billion in the Asia-Pacific region and compared to other regions countries in the Asia-Pacific region constitute the globally leading middle-class countries including India waterless washing machines market, China waterless washing machines market, Indonesia waterless washing machines market, Pakistan waterless washing machines market, Bangladesh waterless washing machines market, Philippines waterless washing machines market, and Vietnam waterless washing machines market.

The middle-class population is witnessing strong growth in disposable income levels, for instance, the National Bureau of Statistics reveals that the average per capita disposable income of the Chinese population has recorded a growth of 30.70% from 2018 to 2022. The surge translates to increased affordability of advanced technology lifestyles including washing machines, dishwashers, kitchen appliances, fridges, refrigerators, etc.

Moreover, there has been a trend of rapid urbanization in various economies in the Asia Pacific region which is having a positive impact on the sales of waterless washing machines in 2022 and is expected to drive the growth of the market during the forecast period.

The Europe waterless washing machines market accounts for the sales of waterless washing machines in the key countries of the European Union including the UK, Germany, Italy, BENELUX, France, Nordics, Spain, Russia, and the rest of Europe. On average, the European household does an annual laundry of 200 loads which accounts for water consumption of 15,000 liters. In the UK waterless washing machines market households alone spend around 21 liters of water on laundry washing.

The huge amount of loads also constitutes heavy energy expenditure as 60% of the emissions generated in washing clothes is mainly attributed to the heating of the water for washing.

Countries across the Europe region and the global authorities have been implementing various environmental regulations that aim to curb greenhouse gas emissions and other harmful environmental regulations. In line with this, consumers in the region are also increasingly conscious of their environmental impact and implementing measures in their day-to-day lives to achieve the same.

This can be comprehended by the Electrolux Group results on “The Truth About Laundry Report” which has highlighted that around 35 million units in the residential sector in European have shifted to washing clothes at a temperature of 30 degrees Celsius since 2020 and this is likely to result in the conservation of around 952,000 tons of carbon dioxide equivalent. The report also highlighted that around 86% of households are concentrating on reducing energy usage in washing machines in the year 2022.

Thus, the increasing consumer awareness of the environmental impact of laundry washing and the shift in consumer preference towards adopting initiatives to reduce water consumption in countries including the UK waterless washing machines market, Germany waterless washing machines market, France waterless washing machines market, Spain waterless washing machines market, etc. are anticipated to drive the growth of the region during the forecast period.

The waterless washing machines market is in its initial stage making a lot of room for innovation for the key emerging players in the global market and are expected to adopt several initiatives to capture a stronghold in the market. One key strategy that is likely to be adopted by various players by both tier-1 and tier-2 would be the affordable pricing in a similar range of smart washing machines, as presently the waterless washing machines are a bit higher than the smart-technology enabled washing machines and standard washing machines model.

To achieve such pricing the companies will be establishing strategic partnerships and collaborations with the key supply chain stakeholders like the raw material suppliers, transportation service providers, and the retail distributors.

The awareness of waterless washing machines and the associated benefits provided by utilizing such appliances in both residential and commercial sectors is quite less. To reach the target consumer groups like the environmentally conscious Gen Z and high-income millennials, extensive social media marketing is anticipated to play a vital role. The digital media marketing content should be designed in such a way that the potential energy saving and consequent money-saving on bills due to the utilization of waterless washing machines are incorporated effectively.

Once the product reaches the early adopters, a little push in the above-the-line marketing would aid in reaching the early majority and late majority part of the product adoption curve.

Xeros Technology (United Kingdom) is an innovative technology-based company that is primarily focused on reducing waste and water conservation through its innovative products. The company started as a textile research organization and has today transitioned to be an environmental technology organization and has three functioning segments including filtration, care, and finish. Under the filtration business segment, the company has developed a filtration technology suitable for washing machines, and the care segment is dedicated to the development of polymer spheres that can be used for washing textiles with less use of water.

In the finish category, technologies are dedicated to reducing water and energy expenditure in the final process of textile manufacturing. The company started selling its commercial waterless washing machines for a limited set of customers in the UK and the US around 2014 period. The company’s waterless washing machines are polymer-based bead systems and the company claims that the model utilizes around 70% lesser water and half the amount of energy used than the standard models.

80 Wash (India) is a manufacturer and distributor of waterless washing machines founded in the year 2021. The company has developed a waterless washing machine that can wash clothes in approximately 80 seconds without the usage of any single drop of water and is based on the principle of polymer beads which provides a mechanical action on the textiles mildly and that helps in washing the dirt off the clothes. The products are presently available for commercial sector users including hospitals, hotels, industrial washing, etc.

The product is offered both on a subscription basis, where it can be paid for each usage and also in retail sales options. Though the present client base is held majorly by commercial users, the company is also planning to launch waterless washing machines for domestic use in the upcoming years.