Wheat Germ Market

Consumers' rising knowledge of the health advantages of wheat germ has been a major driver of the market for wheat germ oil, flour, and other wheat germ products. Wheat germ products have skyrocketed in popularity as people become more health conscious and seek for more nutritious food and drink alternatives. Vitamins, minerals, good fats, and protein are all concentrated in the wheat germ, the kernel's embryo. It is well-known for the high levels of Vitamin E that it contains. Vitamin E is a potent antioxidant that helps keep your immune system, skin, and other cells healthy.

Wheat germ is a valuable nutritional addition since it contains dietary fibre, B vitamins, and vital minerals including magnesium and zinc. In addition, wheat germ oil's high quantities of vitamin E, omega-3 fatty acids, and antioxidants were recently emphasized in research published in the Journal of Agricultural and Food Chemistry. Because of these benefits, wheat germ oil has become more popular among health-conscious consumers. Demand for wheat germ products is on the rise, according to data gathered from the food and beverage sector.

Recent studies estimate that by 2028, the worldwide market for functional foods like wheat germ oil and flour would be worth USD 272.12 billion. The rising popularity of functional meals may be attributed to the good effect these foods have on consumers' health and well-being.

The Global Global Wheat Germ Market Industry is projected to experience substantial growth in the coming years. With an estimated market value of 1.05 USD Billion in 2024, the industry is expected to reach 1.57 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 3.68% from 2025 to 2035. The increasing consumer demand for health-oriented products, coupled with the rising popularity of wheat germ in various applications, indicates a promising future for the industry. These projections highlight the potential for investment and innovation within the wheat germ market.

The increasing awareness of health and wellness among consumers is driving the Global Global Wheat Germ Market Industry. Wheat germ is recognized for its high nutritional value, containing essential vitamins, minerals, and antioxidants. As consumers seek natural and organic food sources, the demand for wheat germ products is expected to rise. This trend is reflected in the market's projected growth, with an estimated value of 1.05 USD Billion in 2024. The health benefits associated with wheat germ, such as improved digestion and enhanced immunity, further contribute to its popularity, indicating a robust future for the industry.

The Global Global Wheat Germ Market Industry is experiencing growth due to the expansion of the functional foods sector. Functional foods, which provide health benefits beyond basic nutrition, are increasingly sought after by consumers. Wheat germ, being a rich source of fiber and nutrients, fits well within this category. The market is likely to see a compound annual growth rate of 3.68% from 2025 to 2035, reflecting the rising consumer preference for foods that support health and wellness. As manufacturers innovate and incorporate wheat germ into various products, the industry is poised for significant growth.

Advancements in food processing techniques are shaping the Global Global Wheat Germ Market Industry. Innovative methods for extracting and utilizing wheat germ are enhancing its appeal and functionality in food products. These innovations allow for better preservation of nutrients and improved product quality, catering to the evolving preferences of consumers. As food manufacturers adopt these new technologies, the market is likely to benefit from increased product offerings and improved consumer acceptance. This evolution in processing techniques may contribute to the overall growth and diversification of the wheat germ market.

The shift towards plant-based diets is influencing the Global Global Wheat Germ Market Industry positively. As more consumers adopt vegetarian and vegan lifestyles, the demand for plant-derived ingredients like wheat germ is on the rise. Wheat germ serves as a versatile ingredient in various food products, including snacks, cereals, and supplements, appealing to health-conscious consumers. This trend is expected to contribute to the industry's growth, with projections indicating a market value of 1.57 USD Billion by 2035. The increasing incorporation of wheat germ in plant-based formulations suggests a promising trajectory for the industry.

The growing interest in nutritional supplements is a key driver for the Global Global Wheat Germ Market Industry. Wheat germ oil and powder are increasingly used in dietary supplements due to their rich nutrient profile. As consumers seek to enhance their health through supplementation, the demand for wheat germ products is likely to increase. This trend aligns with the overall growth of the nutritional supplement market, which is projected to expand significantly in the coming years. The incorporation of wheat germ into various supplement formulations indicates its potential to capture a larger share of the market.

By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. North America wheat germ market has held the largest market share among the region in the Wheat Germ Market. The North America region which consists of the US, Canada, and Mexico has witnessed a strong potential in demand for wheat germ products. In the region, wheat germ oil is used in the formulation of various skincare products due to its moisturizing and antioxidant properties.

It is also used as a natural supplement in the form of capsules and tablets for its potential health benefits, such as reducing inflammation and improving heart health. Owing to the data collected, the demand for wheat germ oil in the cosmetics industry is expected to rise due to its natural and organic properties. According to the studies, the demand for organic wheat germ oil is increasing in the cosmetics industry due to its high concentration of vitamin E and potential benefits for skincare.

Overall, the rising demand for wheat germ in the pharmaceutical and cosmetics industry in North America is driven by the trend toward natural and organic ingredients in skincare and supplements.

The major countries studied are the US, Canada, Mexico, the UK, France, Germany, Italy, Spain, China, India, Japan, Australia and New Zealand, South America, the Middle East, and Africa.

Figure 3: WHEAT GERM MARKET SHARE BY REGION, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

The Europe wheat Germ market has the second largest market share and is expected to witness significant growth Germany, France, Italy, and the UK are amongst the leading countries witnessing a surge in wheat germ demand in recent years. Wheat germ is gaining popularity in the bakery and confectionery, cosmetics, and other application areas due to its high nutritional value. This is attributed to the rising awareness of the health benefits associated with wheat germ consumption. Moreover, increasing demand for healthy food products has further boosted the growth of this market.

The demand for wheat germ is on the rise, especially in the bakery and confectionery sector. This is due to its high nutritional value and its ability to be used as a natural preservative. Additionally, its use in cosmetics has also increased significantly, as it is an excellent source of Vitamin E and other nutrients that are beneficial for skin health. Wheat germ is being used as an ingredient to improve the taste and nutritional value of bakery and confectionery items like bread, cakes, cookies, etc.

Asia Pacific wheat germ market has the most enduring prospects for the wheat Germ market as it is forecast to grow with a CAGR of 4.00% till 2032. The Asia Pacific region has witnessed a surge in demand for wheat germ due to its high nutritional value and health benefits. The region has seen a surge in demand for wheat germ due to its unique characteristics. India, China, and Japan have been at the forefront of this growth, as these countries have embraced the use of wheat germ in their diets and products.

Wheat germ is a nutrient-rich food source that is rich in vitamins, minerals, proteins, and essential fatty acids. It is also known for its anti-inflammatory properties which make it an ideal choice for health-conscious individuals. Wheat germ is rich in protein, fiber, vitamins, minerals, and other essential nutrients that are important for maintaining good health. It is also known to be beneficial in preventing chronic diseases such as cancer and heart disease.

The key companies are increasing their investment in research & development to innovate and add new features in the wheat germ which is expected to boost the growth of the market further. In addition, the companies’ strategic initiatives including expansion to new markets that have significant growth potential, entering into long-term contracts and agreements with domestic and international raw material suppliers, mergers and acquisitions, and technological innovation & incorporation in the manufacturing facilities are used by different players in the market to strengthen their presence in the market.

Moreover, the competitors in the wheat Germ industry must incorporate sustainable materials and production techniques to capitalize on the trend of increasing demand for environment-friendly products across the globe.

One of the key business strategies deployed by the wheat Germ industry to gain a competitive advantage among the competitors is increasing investment in niche profitable sub-segments. Also, strategic partnerships with new startups and small-scale manufacturers augment the production capacity to meet the increasing demand for various wheat Germ types in the market.

 EssilorLuxottica the group develops, designs, and manufactures ophthalmic lenses, frames, and wheat Germ. In 2018, Essilor International SA (France) and Luxottica (Italy) have been merged and have been named EssilorLuxottica in the eyewear industry. The company has two complementary competence that is one is advanced lens technologies, and the other one is distinctive eyewear. The company has 70 manufacturing plants for frames and 85 manufacturing plants for the lens. In 2021, the company GrandVision officially became part of EssilorLuxottica. Grand Vision distributes its range of optical products through Omni-sales channels in around 40 countries.

The brand portfolio that the company owns is Alain Mikli, Armani Exchange, Arnette, Barberini, Bolon Eyewear, Burberry, BVLGARI, Chanel, COACH, Costa Del Mar, Dolce & Gabbana, Emporio Armani, Foster Grant, Michael Kors, Molsion Eyewear, Oakley, Oliver Peoples, Persol, Polo Ralph Lauren, PRADA, Ray-Ban, Tiffany & Co., Tory Burch, Versace, and Vogue Eyewear.

Safilo Group S.P.A (Safilo) is a manufacturer and designs wheat Germ & optical frames, helmets, goggles, and sports glasses. The company manufactures its products through well-established production facilities and has also a wide range of designs studio and showrooms across the global markets including Hong Kong, Milan, Padua, etc. Further, the company handles its operations through its 40 subsidiaries which are located in around 40 countries across the world that house a network of qualified partners.

The company has a brand portfolio with more than 30 brands, the portfolio covers all consumer segments, from Fashion Luxury with Boss, Carolina Herrera, Jimmy Choo, Isabel Marant, Missoni, PORTS, Moschino, Lifestyle with Carrera, Chiara Ferragni, Dsquared2, Eyewear by David Beckham, Marc Jacobs, Levi’s, Tommy Hilfiger, Tommy Jeans, kate spade new york, Banana Republic, Fossil, HUGO, Juicy Couture, Liz Claiborne, Love Moschino, M Missoni, Pierre Cardin, and rag&bone, and Sports & Outdoor includes Smith and Under Armour, Mass Cool segment which covers Blenders, Havaianas, Polaroid, Privé Revaux and Seventh Street