Whole Milk Powder Market Size was valued at USD 18.54 billion in 2023. The Whole Milk Powder industry is projected to grow from USD 19.20 Billion in 2024 to USD 24.6 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.14% during the forecast period (2024 - 2032). Increased application in various industries and rising health concerns among consumers are the key market drivers enhancing the growth of market.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Market CAGR for whole milk powder is being driven by the growing demand in the food & beverage industry. Whole milk powder is frequently consumed worldwide owing to its nutritional advantages, having is used in formulas for children, confectioneries, baked sweets, and savory products. Whole milk powder, a conducive type of liquid milk and an economical source of dairy products can be easily regenerated. Whole milk powder is used as an origin for the fat and non-fat milk solids in baked goods, confectionery, and dairy products comprising yogurt and milk drinks.
The consumption of whole milk powder formulations of food that are inclusive of concentrated calcium, protein, and other essential values and several desirable qualities are enhanced. Whole milk powder is utilized for attracting purposes in baked goods or sauces; dairy proteins react when cooking or baking with lactose and other reducing sugars to perceive an appealing effect. Proteins in whole milk powder provide a juncture between the oil and water, which helps to shape and stabilize the fat emulsion. These qualities are majorly helpful in baked goods, soups, salad dressings, and beverages. Dairy proteins provide a clean neutral taste and normally don't add off-flavor to formulations. Thus, whole milk powder provides an improved foods dairy taste. Whole milk powder is also useful in dispersing the protein across an air/water interface, minimizing surface tension, and partially unfolding the protein. Whole milk powder is being used in various food products like custards and soups because of its water retention capacity to create a desired texture, thus extending the shelf life of bread dough as of its binding capability.
Children and adolescents, as well as bodybuilders, are recommended to consume whole milk powder, as this powder consists of the calcium that is necessary for the progress of healthy bones and teeth, and protein assists in building and regenerating muscle tissue. The Whole milk powder consists of nutrients like vitamin B12, vitamin C, and thiamin. Hence the consumers prefer this.
The use of this powder in place of liquid milk supports minimizing the storage and transportation costs. The proper packaging increases the shelf life of the whole milk powder hence contributing to fueling the market ly, with the ease of transportation. The whole milk powder is packed under the N2 gas, which helps the product be safe from fat oxidation, maintaining its taste and increasing its storage life by six months. Opting for whole milk powder over liquid milk emphasizes minimizing the expense of storage and transportation. The low storage space and uncooled shipping and storage of dry powder provide cost-saving, boosting the milk powder market. Thus, driving the Whole Milk Powder market revenue.
The Whole Milk Powder market segmentation, based on type, includes organic and conventional. The organic segment dominates the market due to the increase in the demand for organic products without synthetic ingredients. The growing awareness about the benefit of functional & nutritive food is significantly increasing the demand for the organic alternative, thus boosting the whole milk powder market.
Figure 1: Whole Milk Powder Market, by Type, 2022 & 2032 (USD billion)
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
The Whole Milk Powder market segmentation, based on application, includes Bakery & Confectionery, Infant Nutrition, Nutritional Foods, Beverages, and Others. Bakery & confectionery dominate the market of whole milk powder as these powders are majorly used in baking. The increase in consumers preferring convenience foods owing to the increase in the number of working women who are in search of healthy and nutritive yet fast to get, thus boosting the growth of the market.
By region, the study gives market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The European whole milk powder market dominates this market, owing to an increase in awareness about the health benefits of the consumption of nutritional ingredients and the rising consumption of conventional foods. The milk and cheese exports gave the highest revenue to the region. Further, the German Whole Milk Powder market held the largest market share, and the UK Whole Milk Powder market was the fastest-growing market in the European region
Further, major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: WHOLE MILK POWDER MARKET SHARE BY REGION 2022 (%)
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
North American Whole Milk Powder market accounts for the second-largest market share due to the large disposable income per capita and changing lifestyle. The availability of a large variety of fortified whole milk powder. Further, the US Whole Milk Powder market held the largest market share in the European region.
The Asia-Pacific Whole Milk Powder Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to a shift in the preference for packaged foods and the growing population in this region. Moreover, China’s Whole Milk Powder market held the largest market share, and the Indian Whole Milk Powder market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Whole Milk Powder market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Whole Milk Powder industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Whole Milk Powder industry to benefit clients and increase the market sector. In recent years, the Whole Milk Powder industry has offered some of the most significant advantages to the food industry. Major players in the Whole Milk Powder market, including Nestle S.A, Danone S.A., Lactalis Group, Fonterra Cooperative Group Limited, Royal FrieslandCampina N.V., Dean Foods, Arla Foods, Kraft Heinz Company, Saputo, Inc., Parmalat S.p.A., Amul, Jenlebao, Natural Foods, and others, are attempting to increase market demand by the research and development operations.
Danone is the world's number one multi-local food and beverage company that focuses on health and is categorized into; Essential Dairy & plant-based products, water, and specialized nutrition; it provides sustainable and superior products. By 2025, Danone projects to become one of the first multinational companies to achieve B CorpTM certification. Danone includes leading international brands, like Actimel, Activia, Alpro, Aptamil, Danatte, Nutricia, Nutrilon, Volvic, Evian, Danonino, and others. In July 2022, Danone S.A. developed and launched the new Dairy and Plants Blend baby formula to provide parents with feeding options appropriate for vegetarian, flexitarian, and plant-based diets while still fulfilling their baby's specific nutritional requirements. This new recipe brings together the benefits of Danone's trusted dairy-based bay formulas along with plant nutrition, consisting of precisely selected plant protein, fats, and fibers.
Amul is an Indian dairy cooperative, which is based in Gujarat, India. Founded in the year 1946, it is now controlled by the Gujarat Cooperative Milk Marketing Federation LTD(GCMMF), jointly owned by about 3 million milk producers in the state. Amul helped India to come out as the largest milk producer ly; more than 15 million milk producers are providing their milk in 144,500 cooperative dairy societies ly. In November 2021, Amul infused USD 55.7 million in four new projects, including AmulFed Dairy's new milk powder factory. This milk powder factory's capacity at AmulFed Dairy has been increased from 35 lakh per day to 50 lakhs by the Gujarat Cooperative Milk Marketing Federation unit.
Whole Milk Powder Industry Developments
December 2022:Chinese dairy company Jenlebao, to fortify the long-established category, launched a new milk powder range,"Le Gao," which supports calcium absorption in middle-aged and old-aged consumers. It contains 1200mg of calcium per 100g of milk powder, riddled to have twice as much calcium as regular whole milk powder.
March 2022:The new organic oat milk powder was launched by Natural Foods, It's available in a 1Ib bag ,5Ib bag, and 50Ib bag. It is available in an air-locked, freezer-tight, resealable, stand-up foil pouch and can be stored for two years.
February 2021:Hydroxycut's newest creation, CUT Energy, a delectable clean energy drink, was released. This powerful mix was carefully formulated for regular energy drink consumers, exercise enthusiasts, and dieters looking to lose weight.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 18.54 billion |
| Market Size 2024 | USD 19.20 billion |
| Market Size 2032 | USD 24.6 billion |
| Compound Annual Growth Rate (CAGR) | 3.14% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Application, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Nestle S.A, Danone S.A., Lactalis Group, Fonterra Cooperative Group Limited, Royal FrieslandCampina N.V., Dean Foods, Arla Foods, Kraft Heinz Company, Saputo, Inc., Parmalat S.p.A., Amul, Jenlebao, Natural Foods. |
| Key Market Opportunities | Increase in the demand for organic food products. |
| Key Market Dynamics | Increase in health concerns among the consumers. |
Whole Milk Powder Market Highlights:
Frequently Asked Questions (FAQ) :
The Whole Milk Powder market size was valued at USD 18.54 Billion in 2023.
The market is projected to rise at a CAGR of 3.14% during the forecast period, 2024-2032.
Europe had the largest share of the market
The key players in the market are Nestle S.A, Danone S.A., Lactalis Group, Fonterra Cooperative Group Limited, Royal FrieslandCampina N.V., Dean Foods, Arla Foods, Kraft Heinz Company, Saputo, Inc., Parmalat S.p.A., Amul, Jenlebao, Natural Foods.
The organic Whole Milk Powder category dominated the market in 2023.
The bakery and confectionery had the largest share in the market.
Research Analyst Level II I have a degree in engineering (civil), with masters in business administration (marketing). with more than 4 years of experience in market research and consulting, i am involved in end-to-end process of market research, proposals, project kickoffs and delivery. i have research knowledge and expertise in consumer goods/packaging domain. also i have worked for various other domains like construction & equipment. effectively managed and delivered more than 60 report studies for regional as well as global clientele.
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