Wi-Fi Booster Companies

*Disclaimer: List of key companies in no particular order

Competitive Landscape of Wi-Fi Booster Market

The insatiable demand for seamless internet connectivity in today's hyper-connected world is fueling the expansion of the Wi-Fi booster market. These devices, often called range extenders, amplify existing Wi-Fi signals, bridging coverage gaps and eliminating dead zones. This thriving landscape is characterized by a diverse array of players, each vying for market share through distinct strategies and product offerings.

Some of the Wi-Fi Booster companies listed below:

• Netgear, Inc.


• Ruckus Wireless, Inc.


• Juniper Networks


• Motorola Solutions, Inc.


• Cisco Systems, Inc.


• Alcatel-Lucent S.A.


• Aruba Networks


• Ericsson


• D-Link Corporation


• TP-Link

Strategies Adopted by Key Players:

• Technological Advancements: The race is on to integrate cutting-edge features, like Wi-Fi 6 and 6E compatibility, mesh networking capabilities, and advanced security protocols.


• Value-Added Services: Subscription models with security software or parental controls are gaining traction, as are bundled offerings with internet service providers.


• Distribution Channels: Online marketplaces and direct-to-consumer platforms are crucial, while brick-and-mortar stores remain important for brand recognition and customer service.

Factors for Market Share Analysis:

• Product Differentiation: Companies differentiate themselves by focusing on niche segments within the market. Some prioritize affordability and ease of use for casual users, while others target tech-savvy consumers with high-performance boosters boasting advanced features like mesh networking and MU-MIMO technology.


• Distribution Channels: Online retailers and dedicated tech stores hold sway, but direct-to-consumer models and partnerships with internet service providers are gaining traction. Understanding which channel resonates with the target audience is crucial.


• Price Sensitivity: The market caters to a diverse budget spectrum. Budget-conscious buyers prioritize affordability, while high-end users are willing to pay a premium for cutting-edge technology and extended range.


• Technological Advancements: Wi-Fi 6 and Wi-Fi 6E standards are revolutionizing the landscape, offering faster speeds and reduced latency. Companies that adapt quickly and integrate these technologies into their products gain a competitive edge.

New and Emerging Companies:

The Wi-Fi booster market is witnessing a surge in new entrants, particularly:

• Start-ups: Innovative startups are disrupting the market with feature-rich boosters that leverage mesh networking and AI-powered optimization.


• Networking Specialists: Niche brands, already known for high-performance routers, are entering the booster market with premium offerings geared towards gamers and media enthusiasts.


• Smart Home Integration: The convergence of smart home devices and Wi-Fi is blurring lines. Companies are launching boosters that double as smart hubs, further expanding the market potential.

Latest Company Updates:

On Aug. 09, 2022, TP-Link India Pvt. Ltd., a leading global provider of consumer WiFi networking devices and shipping products, launched a new WiFi booster, the TP-Link RE715X that supports even higher speeds. However, the speeds it delivers depend on the type of home networking setup. At first glance, TP-Link's RE715X is a much faster WiFi extender, making it a better choice for homes in less densely populated areas.

The RE715X and RE605X are virtually identical in their design, save for two key details: The RE715X supports WPA2 and WPA3 encryption if the primary router uses the TP-Link's RE605X and the extender can output a wireless network using huge 160-megahertz channels on its 5-gigahertz band.

On ‎Oct. 27, 2021, D-Link, a Taiwanese multinational networking equipment corporation, launched a comprehensive home networking solution, D-Link E15, to meet the diverse needs of every family. D-Link's E15 maxes out at slower speeds than TP-Link's RE605X and RE715X, but it's still a pretty good WiFi extender, offering a decent connection for devices at the longest possible range without spending triple digits.

D-Link's E15 works well enough for browsing and streaming at a lower price. It generally delivers better WiFi performance on 2.4GHz and 5GHz than any comparably high/low-priced extenders. Its 5GHz performance is especially strong, giving connected devices the best potential speeds at the cost of a little overall range.

On Feb. 09, 2021, TP-Link India Pvt. Ltd. launched a WiFi 6 device, RE605X, offering great, consistent performance at long range. TP-Link's RE605X outperforms competing extenders, claiming to be offering faster speeds. TP-Link's RE605X has a lot of power for its bulky size. The RE605X blew past the average speeds of the RE715X by nearly 30%. The RE605X is designed for faster internet browsing, streaming, and gaming at the longest possible range.