Wine Packaging Market Trends

Global Wine Packaging Market Overview

Wine Packaging Market Size was valued at USD 8416.0 Million in 2023. The wine packaging industry is projected to grow from USD 8719.0 Million in 2024 to USD 12013.0 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.1% during the forecast period (2024 - 2032). Increasing concerns about wine packaging safety and the growing need for eco-friendly packaging are key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Wine Packaging Market Trends

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  Increasing concerns about packaging safety to boost the market growth

  
  

Because consuming wine is linked to several health benefits, the wine market is expected to rise as people become more health-conscious (particularly millennials) and have more disposable income. Online wine sales have significantly increased due to the expanding e-commerce industry, and transporting wine requires premium packaging. Additionally, increased consumer demand for single-serving wine containers and rising wine production are anticipated to fuel market expansion in the coming years. For instance, in February 2020, leading packaging company Amcor Limited collaborated with Garçon Wines to introduce its 100% recyclable, letterbox-friendly wine bottles in the American market.

Wine packaging is essential for quality conservation and today's promotion of a more sustainable culture. The preference for sustainable wine packaging solutions is growing due to the current climate crisis. Demand for sustainable products and packaging has increased due to campaigns to preserve forests and prevent the depletion of natural resources. For instance, in August 2021, Mondi Plc expanded sustainable wine bottle shipping solutions to the e-grocery portfolio.

Using corrugated boxes to package wine bottles is a growing trend in the packaging industry. For instance, Smurfit Kappa has designed "protektapak" corrugated boxes that allow the manufacturer to replace expensive polymers. This element is projected to fuel demand for environmentally friendly wine packaging, which is anticipated to be pursued by other leading wine packaging manufacturers over the projection period, enhancing the wine packaging market CAGR across the globe in recent years.

The glass bottle is another factor that affects wine pricing. Equally diverse factors, including labor problems, shipping problems, and fuel prices since Russia's invasion of Ukraine, are to blame for these significant price rises. Wine manufacturers are looking for alternative wine packaging options, such as cans, as oil prices are said to have increased by as much as 70% in the last year. For instance, in October 2021, the first canned sparkling wine from Argentina was introduced by Ball Corporation Argentina and Mosquita Muerta Wines, another factor driving the growth of the wine packaging market revenue.

Wine Packaging Market Segment Insights

Wine Packaging Container Insights

The wine packaging market segmentation, based on containers, includes glass bottles, plastic bottles, bag-in-box containers, and others. The glass bottles segment held the majority share 2021 of the wine packaging market revenue. Due to companies' preference for packaging the majority of wine in glass bottles, which don't react with the wine, this sub-segment holds the largest market share. Therefore, consumers need not worry about drinking wine that tastes bad. Glass has long been utilized in the packaging industry to hold different beverages. Due to its transparency, solid construction, and non-reactive character, it has been a great option for storage.

Wine Packaging Bulk Packaging Insights

The wine packaging market segmentation, based on bulk packaging, includes IBCs, flexitanks, and drums. The flexitanks segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period 2022-2030. Wine producers generally choose flexible tanks because they are quite efficient at transporting wine. With improved overall operational efficiency, there is undoubtedly plenty of room for wine manufacturers' businesses to grow. Flexitanks are the only option that users always choose when they need to transport wine because there is no other alternative that is as good in this regard, which positively impacts the market growth.

Wine Packaging Closure Insights

The wine packaging market data has been bifurcated by closure into natural corks, aluminum screw caps, and synthetic corks. The natural corks segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period 2022-2030. Natural cork refers to various cork grades and styles made from tree bark. These corks are 100% natural and come in three different forms, collated, which fills up the tiny holes in a natural cork with glue and cork dust, or multi-piece, which is made of at least two pieces of cork glued together. One Piece natural corks are the best for long-term wine aging.

Figure 2:  Wine Packaging Market by Closure, 2021 & 2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Wine Packaging Accessories Insights

Based on Accessories, the wine packaging industry has been segmented into boxes & carriers, and labels. Boxes & carriers held the largest segment share in 2021. Wine is packaged using carriers and boxes, which are both crucial components. Wine gift boxes are a classy and fun way to gift wine bottles for any occasion. Numerous market participants in this industry provide a wide range of cutting-edge wine bottle carriers and boxes in one, two, and three-bottle sizes.

Wine Packaging Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America Wine Packaging market accounted for USD 3.24 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. The industry in the United States is seeing a rising adoption of non-glass bottle-based alternatives, including bags in boxes, paper bottles, pouches, and cans, among others, due to the increased consumer demand for smaller packaging.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3:  WINE PACKAGING MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's wine packaging market accounts for the second-largest market share. One of the main factors driving the market expansion in the region is the growing consumption of wine during events, including house parties, get-togethers, meetings, anniversaries, weddings, music festivals, and sporting events. Further, the German wine packaging market held the largest market share, and the UK wine packaging market was the fastest-growing market in the European region.

The Asia-Pacific Wine Packaging Market is expected to grow at the fastest CAGR from 2022 to 2030. It is because China has more wine packaging manufacturing companies than other countries because of its low labor costs and rapid technological development. In China, 750 mL wine bottles are the most often used size, and many brands use them as their default packaging. Moreover, China's wine packaging market held the largest market share, and the Indian wine packaging market was the fastest-growing market in the Asia-Pacific region.

Wine Packaging Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the wine packaging market grow even more. Market participants are also taking various strategic initiatives to grow their footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the wine packaging industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies manufacturers adopt in the wine packaging industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. In recent years, the wine packaging industry has provided some of the most significant benefits. The wine packaging market major player such as Amcor Limited (Australia), Avery Dennison Corporation (U.S.), Ball Corporation (U.S.), CCL Industries Incorporated (Canada), and others are working on expanding the market demand by investing in research and development activities.

Avery Dennison Corporation is a  manufacturer and distributor of pressure-sensitive adhesive materials, including self-adhesive labels, RFID inlays, apparel branding labels and tags, and specialty medical products. In September 2021, Make a Mark, a three-year collaboration initiative for designers, printers, and material suppliers, was launched by Avery Dennison, ESTAL, and LEONHARD KURZ to pioneer sustainable and cutting-edge wine and spirits packaging.

Also, Ardagh Group SA is a  supplier of environmentally friendly, infinitely recyclable metal and glass packaging for brand owners. A relentless pursuit of market-leading innovation, quality, customer service, and investments in our people and processes backs everything they do. In February 2021, Ardagh Group renewed its agreement with Waterloo Container as its preferred distributor of wine bottles to continue serving wineries in the eastern United States and Canada. With this agreement, Ardagh and Waterloo Container will continue to support the North American wine industry for another 30 years by giving wineries a one-stop shop to buy superior glass packaging built in the United States.

List of the Key Companies in the Wine Packaging Market Includes:

• Amcor Limited (Australia)


• Ardagh Group SA (Ireland)


• Avery Dennison Corporation (U.S.)


• Ball Corporation (U.S.)


• CCL Industries Incorporated (Canada)


• Encore Glass Incorporated (U.S.)


• Exal Group (U.S.)


• G3 Enterprises Incorporated (U.S.)


• Hoover Container Solutions Incorporated (U.S.), among others

Wine Packaging Industry Developments

June 2022: Wine bottles made from 100% recycled and recyclable PET with a flatter profile are being launched to the Australian market by Packamama in collaboration with the winemakers Accolade Wines and Taylors Wines. It will allow for fitting twice as many bottles in a typical wine case while reducing transit-related carbon emissions.

July 2022: Juliet, a brand-new wine brand, has launched its high-end boxed wines, which are housed in Eco-Magnum cylinders. The wine is housed in a first-to-market cylindrical co-Magnum container that contains two regular wine bottles (1.5L). Juliet offers discriminating wine lovers who value sustainability a day-to-day experience that female entrepreneurs with women in mind have upgraded.

August 2023: the wine producer Penfolds announced that it would be switching to 100% recyclable wine packaging by 2025. The company will be using a combination of glass, paper, and aluminum for its new packaging.

June 2023: Tetra Pak, a leading food packaging company, launched a new wine aseptic carton packaging. The packaging is designed to preserve the taste and quality of wine for longer periods of time.

Wine Packaging Market Segmentation

Wine Packaging Container Outlook

• Glass Bottles


• Plastic Bottles


• Bag In-Box Container


• Others

Wine Packaging Bulk Packaging Outlook

• IBCs


• Flexitanks


• Drums

Wine Packaging Closure Outlook

• Natural Corks


• Aluminum Screw Caps


• Synthetic Corks

Wine Packaging Accessories Outlook

• Boxes & Carriers


• Labels

Wine Packaging Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America