Wine Packaging Market

Increasing concerns about packaging safety to boost the market growth

Because consuming wine is linked to several health benefits, the wine market is expected to rise as people become more health-conscious (particularly millennials) and have more disposable income. Online wine sales have significantly increased due to the expanding e-commerce industry, and transporting wine requires premium packaging. Additionally, increased consumer demand for single-serving wine containers and rising wine production are anticipated to fuel market expansion in the coming years. For instance, in February 2020, leading packaging company Amcor Limited collaborated with Garçon Wines to introduce its 100% recyclable, letterbox-friendly wine bottles in the American market.

Using corrugated boxes to package wine bottles is a growing trend in the packaging industry. For instance, Smurfit Kappa has designed "protektapak" corrugated boxes that allow the manufacturer to replace expensive polymers. This element is projected to fuel demand for environmentally friendly wine packaging, which is anticipated to be pursued by other leading wine packaging manufacturers over the projection period, enhancing the wine packaging market CAGR across the globe in recent years.

The glass bottle is another factor that affects wine pricing. Equally diverse factors, including labor problems, shipping problems, and fuel prices since Russia's invasion of Ukraine, are to blame for these significant price rises. Wine manufacturers are looking for alternative wine packaging options, such as cans, as oil prices are said to have increased by as much as 70% in the last year. For instance, in October 2021, the first canned sparkling wine from Argentina was introduced by Ball Corporation Argentina and Mosquita Muerta Wines, another factor driving the growth of the wine packaging market revenue.

The rise of e-commerce significantly impacts the Global Wine Packaging Market Industry. With more consumers opting to purchase wine online, packaging must adapt to ensure safe and efficient delivery. This includes the development of protective packaging solutions that minimize breakage during transit. Additionally, brands are focusing on packaging that enhances the unboxing experience, thereby fostering customer loyalty. The convenience of online shopping is likely to continue driving demand for wine packaging solutions that cater to this channel. As the market evolves, the CAGR of 4.09% from 2025 to 2035 suggests a sustained growth trajectory.

Regulatory compliance is a critical driver in the Global Wine Packaging Market Industry. Governments worldwide impose stringent regulations regarding labeling, safety, and environmental impact, necessitating that producers adhere to these standards. Compliance not only ensures product safety but also enhances brand reputation. As regulations evolve, companies must invest in packaging that meets these requirements while still appealing to consumers. This focus on compliance can lead to increased operational costs but is essential for long-term sustainability in the market. The ongoing evolution of regulations will likely shape packaging strategies in the coming years.

In the Global Wine Packaging Market Industry, innovative packaging designs play a crucial role in attracting consumers. Unique bottle shapes, artistic labels, and functional packaging features can differentiate products in a crowded market. For instance, the introduction of lightweight bottles and convenient formats, such as wine pouches and cans, caters to the evolving preferences of younger consumers. This trend not only enhances the aesthetic appeal of wine products but also contributes to logistical efficiencies. As the market evolves, innovative packaging is expected to drive growth, with projections indicating a market value of 13.6 USD Billion by 2035.

The Global Wine Packaging Market Industry is increasingly influenced by the demand for sustainable packaging solutions. Consumers are becoming more environmentally conscious, prompting wine producers to adopt eco-friendly materials such as recycled glass and biodegradable alternatives. This shift not only aligns with consumer preferences but also helps brands reduce their carbon footprint. As a result, companies that invest in sustainable packaging are likely to enhance their market position. The Global Wine Packaging Market is projected to reach 8.72 USD Billion in 2024, indicating a growing recognition of sustainability in packaging practices.

The Global Wine Packaging Market Industry is witnessing a shift towards premium products, driven by changing consumer preferences. As consumers increasingly seek high-quality wines, packaging plays a pivotal role in conveying luxury and value. Premium packaging materials, such as heavy glass bottles and intricate designs, enhance the perceived quality of the wine. This trend is particularly evident in the growing market for fine wines and artisanal products. As the demand for premium wines rises, packaging that reflects this quality is likely to become more prevalent, further driving growth in the market.

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America Wine Packaging market accounted for USD 3.24 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. The industry in the United States is seeing a rising adoption of non-glass bottle-based alternatives, including bags in boxes, paper bottles, pouches, and cans, among others, due to the increased consumer demand for smaller packaging.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3:  WINE PACKAGING MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Europe's wine packaging market accounts for the second-largest market share. One of the main factors driving the market expansion in the region is the growing consumption of wine during events, including house parties, get-togethers, meetings, anniversaries, weddings, music festivals, and sporting events. Further, the German wine packaging market held the largest market share, and the UK wine packaging market was the fastest-growing market in the European region.

The Asia-Pacific Wine Packaging Market is expected to grow at the fastest CAGR from 2022 to 2030. It is because China has more wine packaging manufacturing companies than other countries because of its low labor costs and rapid technological development. In China, 750 mL wine bottles are the most often used size, and many brands use them as their default packaging. Moreover, China's wine packaging market held the largest market share, and the Indian wine packaging market was the fastest-growing market in the Asia-Pacific region.

Major market players are spending a lot of money on R&D to increase their product lines, which will help the wine packaging market grow even more. Market participants are also taking various strategic initiatives to grow their footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the wine packaging industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies manufacturers adopt in the wine packaging industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. In recent years, the wine packaging industry has provided some of the most significant benefits. The wine packaging market major player such as Amcor Limited (Australia), Avery Dennison Corporation (U.S.), Ball Corporation (U.S.), CCL Industries Incorporated (Canada), and others are working on expanding the market demand by investing in research and development activities.

Avery Dennison Corporation is a  manufacturer and distributor of pressure-sensitive adhesive materials, including self-adhesive labels, RFID inlays, apparel branding labels and tags, and specialty medical products. In September 2021, Make a Mark, a three-year collaboration initiative for designers, printers, and material suppliers, was launched by Avery Dennison, ESTAL, and LEONHARD KURZ to pioneer sustainable and cutting-edge wine and spirits packaging.

Also, Ardagh Group SA is a  supplier of environmentally friendly, infinitely recyclable metal and glass packaging for brand owners. A relentless pursuit of market-leading innovation, quality, customer service, and investments in our people and processes backs everything they do. In February 2021, Ardagh Group renewed its agreement with Waterloo Container as its preferred distributor of wine bottles to continue serving wineries in the eastern United States and Canada.

With this agreement, Ardagh and Waterloo Container will continue to support the North American wine industry for another 30 years by giving wineries a one-stop shop to buy superior glass packaging built in the United States.