Global Wrap Around Label Market Overview
The Wrap Around Label Market Size was estimated at 21.5 (USD Billion) in 2022.The Wrap Around Label Industry is expected to grow from 22.61(USD Billion) in 2023 to 35.5 (USD Billion) by 2032. The Wrap Around Label Market CAGR (growth rate) is expected to be around 5.14% during the forecast period (2024 - 2032).
Key Wrap Around Label Market Trends Highlighted
Key market drivers propel the growth of the global wrap-around label market. Consumers' preference for visually appealing and informative packaging solutions for various products, including food, beverages, pharmaceuticals, and personal care items, remains a primary driver. Additionally, the increasing demand for durable and tamper-proof packaging options to enhance product safety and authenticity fuels market expansion. Furthermore, the growing adoption of wrap-around labels for promotional purposes, such as offering incentives, coupons, and personalized messages, also contributes to market growth.Opportunities for market exploration and capture abound. The rising popularity of sustainable packaging solutions presents an opportunity for manufacturers to develop eco-friendly wrap-around labels using biodegradable and recyclable materials. Moreover, the expansion of e-commerce and online marketplaces creates demand for wrap-around labels with unique designs and functionalities to cater to the growing number of online shoppers. Additionally, technological advancements, such as digital printing and laser cutting, enable manufacturers to produce high-quality, customized labels with intricate details, further propelling market growth.Recent trends shape the wrap-around label market. The adoption of digital printing technology allows for shorter production runs and greater flexibility in label design, enabling manufacturers to meet the demand for customized and personalized packaging solutions. Furthermore, the integration of smart packaging solutions, such as RFID tags and QR codes, into wrap-around labels enhances product traceability, authenticity, and consumer engagement. These trends are expected to continue influencing market dynamics in the coming years.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Wrap Around Label Market Drivers
Rising Demand for Consumer Electronics and Healthcare Products
The Wrap Around Label Market is expanding, owing to the growing demand for electronic devices like smartphones, laptops, tablets and advanced healthcare products. These products need labels of higher quality and durability; the wrap around labels provide the highest durability, thus the demand from such sectors will spur the growth of global market. These labels also provide the best protection thus offering maximum durability and aesthetics; this offers the manufacturers of such product with the best option in the market.
Growing Preference for Sustainable Packaging Solutions
Consumers are becoming increasingly eco-conscious, leading to a growing preference for sustainable packaging solutions. Wrap-around labels are considered an environmentally friendly option as they minimize material waste and offer recyclability. Additionally, the use of sustainable materials, such as biodegradable and compostable films, is gaining traction, further boosting the demand for wrap-around labels in the Wrap Around Label Market Industry.
Advancements in Printing and Labeling Technologies
The Wrap Around Label Market Industry is being in a state of constant revolution by the ongoing advancements in printing and labeling techniques. Particularly, the digital printing of labels with the use of inkjet and laser printing has brought the needed elevation to the production process by providing high quality, cost effectiveness, and increased customization. Also, developments in adhesive technologies and materials are engendering more performance and durability to the wrap around labels manufactured today, creating superior value for producers.
Wrap Around Label Market Segment Insights
Wrap Around Label Market Substrate Type Insights
The Wrap Around Label Market is segmented by Substrate Type into Paper-based, Plastic-based, Foil-based, and Other Substrates. The Paper-based segment held the largest market in 2023, accounting for over 55% of the global market. The growth in the Paper-based segment is driven by the underlying trend of increasing demand for sustainable and eco-friendly packaging solutions. The Plastic-based segment follows, and is expected to grow significantly over the forecast period due to rising demand for lightweight and durable packaging solutions.Plastic-based wraps can also boast excellent barrier properties, such as blocking the transmission of moisture and oxygen, making them suitable for sensitive products. The Foil-based segment is expected to grow steadily over the forecast period as well, as it gives a more luxurious feel and can be used in high-end products. The added benefit of improved barrier properties allows the Foil-based wraps to be used in a wide range of applications, such as food and beverage, pharmaceuticals, and personal care. The Other Substrates segment is intended to include materials such as metal, glass, and fabric, which are used in very specific applications.The Other Substrates segment can be expected to grow at a moderate rate over the forecast period. Overall The Wrap Around Label Market is expected to grow at a steady rate over the forecast period due to increased demand from a range of end-use industries, improvements in the technology, and the ongoing need to meet sustainable packaging requirements.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Wrap Around Label Market Printing Process Insights
Digital printing is the most widely used printing process for wrap-around labels, owing to its ability to produce high-quality, full-color labels with short lead times and low setup costs. The Wrap Around Label Market revenue from digital printing is projected to reach USD 10.5 billion by 2024, growing at a CAGR of 6.2% during the forecast period. Flexography is another popular printing process for wrap-around labels, due to its cost-effectiveness and ability to print on a variety of substrates. The Wrap Around Label Market segmentation by printing process shows that flexography accounted for a market share of 32.5% in 2023.Offset printing is a traditional printing process that is still used for some wrap-around label applications. The Wrap Around Label Market data indicates that offset printing held a market share of 27.8% in 2023. Gravure printing is a high-quality printing process that is used for long-run label applications. The Wrap Around Label Market statistics show that gravure printing accounted for a market share of 16.9% in 2023. The choice of printing process for wrap-around labels depends on a number of factors, including the desired print quality, the substrate type, the run length, and the budget.
Wrap Around Label Market Application Type Insights
The Wrap Around Label Market revenue for the Application Type segment is expected to grow significantly in the coming years. The market is segmented into Food Beverage, Pharmaceuticals Healthcare, Household Personal Care, Industrial Products, and Other Applications. Among these, the Food Beverage segment holds the largest market share due to the increasing demand for packaged food and beverages. The Pharmaceuticals Healthcare segment is also expected to witness significant growth due to the rising demand for wrap-around labels in pharmaceutical packaging.The Household Personal Care segment is driven by the growing popularity of wrap-around labels in personal care products. The Industrial Products segment is expected to grow steadily due to the increasing use of wrap-around labels in industrial applications. The Other Applications segment includes wrap-around labels used in various other industries, such as automotive, electronics, and consumer goods.
Wrap Around Label Market End Use Insights
The end-use segment plays a crucial role in shaping the Wrap Around Label Market landscape. Consumer Packaging emerged as the dominant segment in 2023, capturing a significant market share due to the rising demand for packaged food, beverages, and personal care products. The segment is expected to maintain its dominance throughout the forecast period, driven by the increasing preference for convenience and product differentiation. Industrial Packaging is another key segment, driven by the growing demand for durable and protective packaging solutions in industries such as automotive, electronics, and pharmaceuticals.Transport Logistics is also expected to witness steady growth, fueled by the expansion of e-commerce and the need for efficient and secure packaging during transit. Other End Uses, including healthcare, cosmetics, and agriculture, are projected to contribute to the overall market growth. The Wrap Around Label Market is expected to witness significant growth in the coming years, with increasing demand from various end-use industries.
Wrap Around Label Market Regional Insights
The regional segmentation of the Wrap Around Label Market offers insights into the market's geographical distribution and growth patterns. North America held the largest market share in 2023 and is expected to maintain its dominance throughout the forecast period. The region's robust manufacturing sector, coupled with high consumer spending, contributes to its significant market share. Europe is another key region, driven by the presence of major players and advanced labeling technologies. The APAC region is projected to witness the highest growth rate during the forecast period, owing to the rapidly expanding consumer goods industry and increasing disposable income.South America and MEA are also expected to contribute to the overall market growth, albeit at a slower pace. Wrap Around Label Market segmentation provides valuable data for businesses to tailor their strategies and target specific regions with the highest growth potential.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Wrap Around Label Market Key Players And Competitive Insights
Major players in Wrap Around Label Market are constantly striving to gain a competitive edge by investing in research and development, expanding their product portfolio, and enhancing their manufacturing capabilities. Leading Wrap Around Label Market players are focusing on developing innovative and sustainable solutions to meet the evolving needs of customers. Wrap Around Label Market development is driven by factors such as the increasing demand for product differentiation, the rise of e-commerce, and the growing emphasis on sustainability. The competitive landscape is expected to remain dynamic, with new entrants and existing players vying for market share.Avery Dennison Corporation is a leading Wrap Around Label Market player with a strong global presence. The company offers a wide range of wrap-around labels, including pressure-sensitive labels, shrink sleeves, and in-mold labels. Avery Dennison has a strong focus on innovation, with a dedicated team of engineers and designers constantly developing new products and solutions. The company has a global network of manufacturing facilities, enabling it to meet the demands of customers worldwide. Avery Dennison is committed to sustainability, with a focus on reducing waste and using environmentally friendly materials.CCL Industries Inc. is a leading competitor in the Wrap Around Label Market. The company offers a wide range of wrap-around labels, including pressure-sensitive labels, shrink sleeves, and roll-fed labels. CCL Industries has a strong presence in North America, Europe, and Asia. The company is committed to innovation, with a focus on developing sustainable and value-added solutions for its customers. CCL Industries has a global network of manufacturing facilities, enabling it to meet the demands of customers worldwide. The company is known for its strong customer service and technical support.
Key Companies in the Wrap Around Label Market Include
- Paragon Label
- Bufalo Group
- Checkpoint Systems
- Labelpack India Produc
- Smartrac
- Ribas
- Toppan Printing
- Avery Dennison Corporation
- Lintec Corporation
- Schreiner Group
- UPM Raflatac
- Quadient
- CCL Industries
- zLabels Inc
- Herma GmbH
Wrap Around Label Market Industry Developments
The Wrap Around Label Market is projected to reach USD 35.5 billion by 2032, exhibiting a CAGR of 5.14% from 2023 to 2032. The rising demand for product differentiation, enhanced shelf appeal, and improved brand recognition in various end-use industries are key drivers of market growth. The increasing adoption of sustainable packaging solutions and advancements in printing technologies further contribute to market expansion. Recent developments include the launch of eco-friendly wrap around labels made from recycled materials, as well as the integration of RFID technology for enhanced product tracking and inventory management. Leading players in the market are focusing on strategic partnerships, acquisitions, and product innovations to cater to the evolving needs of end-users. The growing popularity of e-commerce and the expansion of the food and beverage industry are expected to provide ample growth opportunities for the wrap around label market in the coming years.
Wrap Around Label Market Segmentation Insights
- Wrap Around Label Market Substrate Type Outlook
- Paper-based
- Plastic-based
- Foil-based
- Other Substrates
- Wrap Around Label Market Printing Process Outlook
- Digital Printing
- Flexography
- Offset Printing
- Gravure Printing
- Wrap Around Label Market Application Type Outlook
- Food Beverage
- Pharmaceuticals Healthcare
- Household Personal Care
- Industrial Products
- Other Applications
- Wrap Around Label Market End Use Outlook
- Consumer Packaging
- Industrial Packaging
- Transport Logistics
- Other End Uses
| Report Attribute/Metric |
Details |
| Market Size 2022 |
21.5(USD Billion) |
| Market Size 2023 |
22.61(USD Billion) |
| Market Size 2032 |
35.5(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
5.14% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Paragon Label ,Bufalo Group ,Checkpoint Systems ,Labelpack India Produc ,Smartrac ,ArconvertHnos. Ribas ,Toppan Printing ,Avery Dennison Corporation ,Lintec Corporation ,Schreiner Group ,UPM Raflatac ,Quadient ,CCL Industries ,zLabels Inc ,Herma GmbH |
| Segments Covered |
Substrate Type ,Printing Process ,Application Type ,End Use ,Regional |
| Key Market Opportunities |
Growing demand from food and beverage healthcare personal care industries Technological advancements in printing and adhesive materials Increasing use of extended reality XR for immersive label experiences Rising consumer awareness of sustainability and ecofriendly packaging Expansion into emerging markets like AsiaPacific and Latin America |
| Key Market Dynamics |
Rising consumer demand technological advancements sustainability concerns growth of ecommerce expanding food and beverage industry |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Wrap Around Label Market size was valued at USD 22.61 billion in 2023 and is projected to reach USD 35.5 billion by 2032, exhibiting a CAGR of 5.14% during the forecast period.
North America is expected to account for the largest market share in the Wrap Around Label Market. The region's dominance can be attributed to the presence of a large number of food and beverage companies, as well as the increasing adoption of wrap around labels by manufacturers to enhance product aesthetics and provide additional information to consumers.
The growth of the Wrap Around Label Market is primarily driven by the increasing demand for product differentiation and branding, the rising popularity of e-commerce, and the growing awareness of sustainability. Wrap around labels offer manufacturers an effective way to differentiate their products on crowded store shelves and to provide consumers with important information about the product, such as ingredients, nutritional value, and usage instructions.
Wrap around labels are widely used in various industries, including food and beverage, personal care, household products, and pharmaceuticals. In the food and beverage industry, wrap around labels are used on bottles, cans, jars, and other packaging formats to provide product information, branding, and marketing messages. In the personal care industry, wrap around labels are used on shampoo bottles, lotion containers, and other products to provide product information and branding. In the household products industry, wrap around labels are used on cleaning supplies, detergents, and other products to provide product information and instructions. In the pharmaceutical industry, wrap around labels are used on prescription bottles and other packaging formats to provide important product information, such as dosage and side effects.
Some of the key competitors in the Wrap Around Label Market include CCL Industries, Avery Dennison, UPM Raflatac, Multi-Color Corporation, and Huhtamaki. These companies offer a wide range of wrap around label solutions to meet the needs of various industries.
The Wrap Around Label Market faces a number of challenges, including the rising cost of raw materials, the increasing competition from digital printing technologies, and the growing demand for sustainable packaging solutions. The rising cost of raw materials, such as paper and adhesives, is putting pressure on the margins of wrap around label manufacturers. The increasing competition from digital printing technologies is also a challenge, as digital printing offers a more cost-effective and flexible alternative to traditional wrap around label printing. The growing demand for sustainable packaging solutions is also a challenge, as wrap around labels are often made from non-recyclable materials.
Despite the challenges, the Wrap Around Label Market is expected to continue to grow in the coming years. The growth of the market will be driven by the increasing demand for product differentiation and branding, the rising popularity of e-commerce, and the growing awareness of sustainability. Wrap around labels offer manufacturers an effective way to differentiate their products on crowded store shelves and to provide consumers with important information about the product, such as ingredients, nutritional value, and usage instructions. The rising popularity of e-commerce is also driving the growth of the wrap around label market, as e-commerce retailers need to use labels to identify and track products throughout the supply chain. The growing awareness of sustainability is also driving the growth of the wrap around label market, as manufacturers are increasingly looking for sustainable packaging solutions.
The Wrap Around Label Market is expected to grow at a CAGR of 5.14% from 2023 to 2032.
Some of the key trends in the Wrap Around Label Market include the increasing adoption of digital printing technologies, the growing demand for sustainable packaging solutions, and the increasing use of wrap around labels for e-commerce applications.
The future of the Wrap Around Label Market will be shaped by a number of factors, including the increasing demand for product differentiation and branding, the rising popularity of e-commerce, the growing awareness of sustainability, and the development of new printing technologies.
