Global market valuation was derived through revenue mapping and livestock consumption analysis. The methodology included:
Identification of over 40 significant manufacturers in North America, Europe, Asia-Pacific, and Latin America, including specialized probiotic developers and integrated animal health conglomerates
Product mapping across bacterial strains (Lactobacillus, Bacillus, Bifidobacterium, Streptococcus), yeast (Saccharomyces cerevisiae, Kluyveromyces), and fungal sources, further segmented by dry (powder, granules) and liquid (suspensions, emulsions) formulations
Species-specific analysis covering poultry (broilers, layers, breeders), swine (piglets, growers, sows), ruminants (dairy, beef, calves), aquaculture (finfish, crustaceans), and companion animals/equine
Analysis of reported and modeled annual revenues specific to probiotic feed additive portfolios, including direct sales and premix distributor channels
Coverage of manufacturers representing 70-75% of global market share in 2024
Extrapolation using bottom-up (livestock population × feed inclusion rates × ASP by species/region) and top-down (manufacturer revenue validation) approaches to derive segment-specific valuations for bacteria-dominated and emerging yeast categories
Throw me a hard one. I'll dig deep
K2.5 Thinking