As part of the initial research process, stakeholders from both the supply and demand sides were interviewed to get both qualitative and quantitative information. CEOs, VPs of Operations, Chief Sustainability Officers, regulatory affairs heads, and marketing directors from integrated steel mills, mini-mills, specialty steel producers, and steel distributors were some of the supply-side sources. Demand-side sources included purchasing directors, supply chain managers, chief engineers, and manufacturing heads from building companies, appliance makers, energy sector operators, machinery makers, and auto OEMs. Primary research confirmed market segmentation, set dates for capacity growth, and gathered information on how to source raw materials, decarbonization efforts, pricing mechanisms, and patterns of demand from end users.
Primary Respondent Breakdown:
By Designation: C-level Primaries (28%), Director Level (35%), Others (37%)
By Region: North America (28%), Europe (32%), Asia-Pacific (34%), Rest of World (6%)
Global market valuation was derived through production volume analysis and revenue mapping across the steel value chain. The methodology included:
Identification of 60+ key steel producers across North America, Europe, Asia-Pacific, Middle East, and Latin America
Product mapping across flat steel (hot-rolled coil, cold-rolled coil, coated steel), long steel (rebar, wire rod, structural sections), tubular steel (seamless and welded pipes), and specialty steel categories
Analysis of reported and modeled annual revenues specific to steel product portfolios
Coverage of manufacturers representing 75-80% of global crude steel production capacity in 2024
Extrapolation using bottom-up (production volume × average selling price by region and product) and top-down (producer revenue validation) approaches to derive segment-specific valuations, incorporating capacity utilization rates, inventory adjustments, and regional trade dynamics