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    Active Adult Community Market

    ID: MRFR/HC/39426-HCR
    128 Pages
    Rahul Gotadki
    October 2025

    Active Adult Community Market Research Report By Age Group (55-64, 65-74, 75-84, 85+), By Community Type (Independent Living Communities, Assisted Living Communities, Memory Care Communities, Continuing Care Retirement Communities (CCRCs)), By Amenities (Fitness Centers, Swimming Pools, Clubhouses, Golf Courses, Walking Trails, Medical Facilities, Transportation Services), By Location (Urban Areas, Suburban Areas, Rural Areas) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Active Adult Community Market Infographic
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    Active Adult Community Market Summary

    The Global Active Adult Community Market is projected to grow significantly from 42.77 USD Billion in 2025 to 114.47 USD Billion by 2035.

    Key Market Trends & Highlights

    Active Adult Community Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 9.36 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 114.5 USD Billion, indicating robust growth potential.
    • in 2025, the market is valued at 42.77 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of active lifestyle initiatives due to increasing health consciousness is a major market driver.

    Market Size & Forecast

    2024 Market Size 42.77 (USD Billion)
    2035 Market Size 114.47 (USD Billion)
    CAGR (2025-2035) 9.36%

    Major Players

    Del Webb, Sun City, Merrill Gardens, Lennar Corp, Hovnanian Homes, Robson Communities, Avanti Senior Living, Centex, Taylor Morrison, Sunrise Senior Living, Epcon Communities, Capital Senior Living, PulteGroup, Shea Homes, Brookdale Senior Living

    Active Adult Community Market Trends

    The Active Adult Community Market is witnessing a surge in popularity, driven by the increasing demand for specialized living options among the growing aging population. With advancements in healthcare and an increased focus on well-being, seniors are living longer and more active lifestyles.

    This trend has led to a rising need for communities that cater to their unique needs and provide a sense of belonging. Key market drivers include the increasing prevalence of age-related health conditions, such as dementia and Alzheimer's disease, which necessitate supportive living environments.

    Technological advancements, such as smart home technology and telehealth services, are also playing a significant role in shaping the market.

    Opportunities in the Active Adult Community Market lie in providing innovative healthcare services, such as on-site medical care, rehabilitation centers, and memory care units. The integration of wellness programs and amenities, such as fitness centers, walking trails, and social clubs, presents another avenue for growth.

    Trends in recent times include a move towards more sustainable and eco-friendly communities, incorporating green building practices and energy-efficient designs. The increasing demand for personalized and customized services has also led to a rise in tailored living options, catering to specific interests and preferences of seniors.

    The Global Active Adult Community Market is poised for growth as demographic shifts and lifestyle preferences increasingly favor age-restricted living environments that promote social engagement and wellness.

    U.S. Census Bureau

    Active Adult Community Market Drivers

    Aging Population

    The Global Active Adult Community Market Industry is significantly influenced by the aging population, which continues to grow at a remarkable pace. As of 2024, the global population aged 65 and older is projected to reach 1.5 billion, representing a substantial segment of potential residents for active adult communities. This demographic shift indicates a rising demand for housing options that cater to the needs of older adults, emphasizing social engagement and wellness. Consequently, the market is expected to expand, with projections estimating a value of 42.8 USD billion in 2024, reflecting the increasing interest in communities designed for active lifestyles.

    Economic Factors

    Economic factors significantly impact the Global Active Adult Community Market Industry, influencing both demand and development. With the economy showing signs of recovery, there is an increase in disposable income among older adults, allowing for greater investment in active adult living. Additionally, favorable mortgage rates and financing options are encouraging potential buyers to consider these communities. The market's growth trajectory, with an estimated value of 42.8 USD billion in 2024, suggests that economic stability is fostering a conducive environment for the development of active adult communities, appealing to those seeking a lifestyle that balances leisure and affordability.

    Social Connectivity

    Social connectivity is a crucial driver of the Global Active Adult Community Market Industry, as older adults increasingly seek environments that promote interaction and community engagement. Active adult communities are designed to foster relationships through shared amenities, organized activities, and social events. This focus on connectivity not only enhances the living experience but also addresses the challenges of isolation often faced by seniors. As the market evolves, the emphasis on creating vibrant, interconnected communities is likely to attract more residents, contributing to the anticipated growth to 114.5 USD billion by 2035.

    Market Growth Projections

    The Global Active Adult Community Market Industry is poised for substantial growth, with projections indicating a rise from 42.8 USD billion in 2024 to 114.5 USD billion by 2035. This growth trajectory reflects a compound annual growth rate of 9.36% from 2025 to 2035, driven by various factors including demographic shifts, health trends, and economic conditions. The increasing demand for active adult living options suggests a robust market landscape, where developers and investors are likely to capitalize on the opportunities presented by this expanding sector.

    Health and Wellness Trends

    Health and wellness trends play a pivotal role in shaping the Global Active Adult Community Market Industry. There is a growing emphasis on maintaining an active lifestyle among older adults, which drives the demand for communities that offer fitness facilities, wellness programs, and recreational activities. This trend is supported by research indicating that active living can enhance quality of life and longevity. As a result, developers are increasingly incorporating health-focused amenities into their projects. The market's anticipated growth to 114.5 USD billion by 2035 underscores the importance of these trends in attracting health-conscious seniors seeking vibrant living environments.

    Technological Advancements

    Technological advancements are transforming the Global Active Adult Community Market Industry by enhancing the living experience for residents. Innovations such as smart home technology, telehealth services, and community management apps are becoming increasingly prevalent. These technologies not only improve convenience and safety but also foster social connections among residents. For instance, communities are integrating platforms that facilitate virtual events and communication, catering to the preferences of tech-savvy seniors. As the market evolves, the incorporation of technology is likely to attract a broader demographic, contributing to a projected compound annual growth rate of 9.36% from 2025 to 2035.

    Market Segment Insights

    Active Adult Community Market Age Group Insights

    The Active Adult Community Market segmentation by Age Group comprises 55-64, 65-74, 75-84, and 85+. Among these segments, the 55-64 age group is expected to witness the highest growth rate during the forecast period.

    This growth can be attributed to the increasing number of baby boomers reaching retirement age and seeking active adult communities that offer amenities and activities tailored to their needs. For instance, in the United States, the population of adults aged 55 and over is projected to reach 80 million by 2029, up from 67 million in 2021.

    This growth is expected to drive demand for active adult communities that cater to this age group's specific needs and preferences. The 65-74 age group is also expected to account for a significant share of the Active Adult Community Market revenue.

    Active Adult Community Market Community Type Insights

    The Active Adult Community Market segmentation by Community Type includes Independent Living Communities, Assisted Living Communities, Memory Care Communities, and Continuing Care Retirement Communities (CCRCs). Among these, Independent Living Communities held the largest market share in 2023 and is projected to continue its dominance throughout the forecast period.

    The growing demand for independent living options among seniors, owing to their desire for an active and social lifestyle, is driving the growth of this segment. Assisted Living Communities are expected to witness a significant growth rate during the forecast period due to the increasing prevalence of chronic diseases and disabilities among the elderly population.

    Memory Care Communities, which cater to seniors with dementia or Alzheimer's disease, are also projected to grow at a notable rate, driven by the rising incidence of these conditions.

    Active Adult Community Market Amenities Insights

    The Amenities segment of the Active Adult Community Market is expected to grow significantly in the coming years, driven by the increasing demand for active adult communities that offer a wide range of amenities to meet the needs of their residents.

    Key amenities that are in high demand include fitness centers, swimming pools, clubhouses, golf courses, walking trails, medical facilities, and transportation services. The growing popularity of active adult communities is being fueled by a number of factors, including the aging population, the increasing number of people who are choosing to retire early, and the rising demand for healthy and active lifestyles.

    Swimming pools are also a popular amenity, as they offer residents a place to relax and socialize, as well as a way to stay cool during the summer months.

    Active Adult Community Market Location Insights

    The location segment of the Active Adult Community Market is segmented into urban areas, suburban areas, and rural areas. In 2023, urban areas accounted for the largest share of the market, with a revenue of USD 15.76 billion.

    This is due to the high population density and concentration of active adults in urban areas. Suburban areas are expected to grow at a faster rate than urban areas, with a CAGR of 9.86% from now till 2032. This is due to the increasing number of active adults moving to suburban areas in search of a more affordable and relaxed lifestyle.

    Rural areas are expected to grow at a slower rate than urban and suburban areas, with a CAGR of 8.36% from now till 2032. This is due to the lower population density and concentration of active adults in rural areas.

    Get more detailed insights about Active Adult Community Market Research Report- Global Forecast till 2034

    Regional Insights

    The regional segmentation of the Active Adult Community Market offers valuable insights into the geographical distribution of market growth and opportunities. North America, Europe, APAC, South America, and MEA represent key regional markets for active adult communities.

    North America and Europe currently hold a dominant position in the market, driven by factors such as high disposable income levels, an aging population, and increasing demand for retirement and lifestyle options. APAC is expected to witness significant growth in the coming years, owing to the rising senior population in countries such as China, India, and Japan.

    South America and MEA are emerging markets with growing potential, benefiting from government initiatives and increasing awareness about active adult communities.

    The Active Adult Community Market segmentation provides granular data on market size, growth rates, and regional trends, enabling stakeholders to make informed decisions and capitalize on growth opportunities in specific regions.

      Active Adult Community Market By Regional,2023 & 2032

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Active Adult Community Market are continuously investing in the development of new and innovative products to meet the evolving needs of their customers. They are also expanding their distribution channels and exploring new markets to increase their reach.

    Leading Active Adult Community Market players are focusing on providing a wide range of amenities and services to attract and retain residents. They are also investing in technology to improve the efficiency and effectiveness of their operations.

    The active Adult Community Market industry is expected to witness significant growth in the coming years, driven by the increasing number of retirees and the growing popularity of active adult communities.One of the leading companies in the Active Adult Community Market is Del Webb, a subsidiary of PulteGroup, Inc. Del Webb has been in the active adult community business for over 50 years and has developed over 100 communities across the United States.

    Del Webb offers a variety of home styles and amenities, including golf courses, swimming pools, fitness centers, and social clubs. The company also provides a range of services, such as lawn care, home maintenance, and transportation.

    A major competitor in the Active Adult Community Market is Sun City, a subsidiary of Lennar Corporation. Sun City has been in the active adult community business for over 40 years and has developed over 50 communities across the United States.

    Sun City offers a variety of home styles and amenities, including golf courses, tennis courts, swimming pools, and fitness centers. The company also provides a range of services, such as lawn care, home maintenance, and transportation.

    Key Companies in the Active Adult Community Market market include

    Industry Developments

    The rising demand for age-restricted housing, increasing life expectancy, and growing disposable income among seniors are key factors driving market growth.

    Technological advancements such as smart home features and telehealth services are also contributing to the market's expansion.

    Recent news developments include the launch of new active adult communities by major real estate developers and the growing popularity of co-living and rental options for seniors.

    Future Outlook

    Active Adult Community Market Future Outlook

    The Global Active Adult Community Market is poised for growth at 9.36% CAGR from 2025 to 2035, driven by demographic shifts, increased health awareness, and demand for lifestyle amenities.

    New opportunities lie in:

    • Develop integrated wellness programs tailored for active adults. Invest in smart home technologies to enhance community living. Create sustainable, eco-friendly community designs to attract environmentally conscious buyers.

    By 2035, the market is expected to thrive, reflecting robust demand and innovative community solutions.

    Market Segmentation

    Active Adult Community Market Location Outlook

    • Urban Areas
    • Suburban Areas
    • Rural Areas

    Active Adult Community Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Active Adult Community Market Age Group Outlook

    • 55-64
    • 65-74
    • 75-84
    • 85+

    Active Adult Community Market Amenities Outlook

    • Fitness Centers
    • Swimming Pools
    • Clubhouses
    • Golf Courses
    • Walking Trails
    • Medical Facilities
    • Transportation Services

    Active Adult Community Market Community Type Outlook

    • Independent Living Communities
    • Assisted Living Communities
    • Memory Care Communities
    • Continuing Care Retirement Communities (CCRCs)

    Report Scope

    Report Attribute/MetricDetails
    Market Size 2024  42.77 (USD Billion)
    Market Size 2025  46.78 (USD Billion)
    Market Size 2035114.47 (USD Billion)
    Compound Annual Growth Rate (CAGR)9.36% (2025 - 2035)
    Report CoverageRevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year2024
    Market Forecast Period2025 - 2035
    Historical Data2020 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMerrill Gardens, Lennar Corp, K. Hovnanian Homes, Del Webb, Robson Communities, Avanti Senior Living, Centex, Taylor Morrison, Sunrise Senior Living, Epcon Communities, Capital Senior Living, Sun City, PulteGroup, Shea Homes, Brookdale Senior Living
    Segments CoveredAge Group, Community Type, Amenities, Location, Regional
    Key Market OpportunitiesGrowing demand for age-friendly housing Expanding healthcare services tailored to seniors Rising disposable income among older adults Increasing government support for active aging Technological advancements Enhancing accessibility and convenience
    Key Market DynamicsAging population, increasing life expectancy, demand for senior-friendly housing, rising healthcare costs, and government support
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    FAQs

    What was the valuation of the Active Adult Community Market in 2023?

    The Active Adult Community Market reached a value of approximately USD 35.76 billion in 2023.

    What is the projected CAGR of the Active Adult Community Market from 2024 to 2032?

    The Active Adult Community Market is estimated to exhibit a CAGR of 9.36% from 2025 to 2034.

    What is the projected valuation of the Active Adult Community Market in 2034?

    The Active Adult Community Market is projected to reach a valuation of around USD 104.67 billion by 2034.

    Which region is expected to dominate the Active Adult Community Market?

    North America is anticipated to lead the Active Adult Community Market throughout the forecast period.

    What are the key factors driving the growth of the Active Adult Community Market?

    Rising geriatric population, increasing demand for age-friendly housing, and growing awareness of active adult communities are the primary drivers of market growth.

    What are the major applications of Active Adult Communities?

    Active Adult Communities cater to the housing and lifestyle needs of adults aged 55 and above, offering various amenities such as recreational facilities, healthcare services, and social activities.

    Who are the prominent players in the Active Adult Community Market?

    Notable players in the Active Adult Community Market include Del Webb, PulteGroup, Lennar, and Shea Homes.

    What are the challenges faced by the Active Adult Community Market?

    Rising construction costs, land scarcity, and competition from traditional housing options pose challenges to the growth of the Active Adult Community Market.

    What are the emerging trends in the Active Adult Community Market?

    Technology integration, sustainability initiatives, and the rise of co-living concepts are emerging trends shaping the Active Adult Community Market.

    What are the opportunities for growth in the Active Adult Community Market?

    Expansion into emerging markets, partnerships with healthcare providers, and the development of innovative housing solutions present growth opportunities for the Active Adult Community Market.

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