One of the factors driving growth in the frozen fruits and vegetable market is increasing knowledge among consumers about the health benefits of eating these foods in APAC region. Generally, these food items are flash-frozen soon after being harvested such that all vital nutrients are retained within while storage does not lead to nutrient loss. Therefore, they represent an excellent option for busy people who do not have time for cooking but still need a balanced diet rich on vitamins.
Besides that, changing preferences among consumers towards convenience and timeliness have also played part into expansion of APAC’s frozen fruits & vegetables market. With hectic schedules becoming common in many Asian countries (e.g. China), consumers require quick meal solutions because they hardly spend much time preparing food at home anymore. Busy individuals/families preferring healthy meals make use of this category’s products especially since they can prepare them without any hassle.
The APAC frozen fruit and vegetables market is growing and innovating rapidly due to advancements in food processing and freezing technologies. These include flash freezing (quick freezing) and individual quick freezing (IQF) which preserve the fruit and vegetable texture, taste, nutrient levels among other qualities. This guarantees that customers will always be provided with high quality fruits or veggies. Packaging technology improvements like vacuum sealed packets as well as resealable pouches are crucial for enhanced product freshness in stored produce.
Competition for market share among many players through various products differentiation, branding techniques is fierce in APAC’s frozen fruits and vegetables sector. The key actors consist of multinational food firms to local and regional suppliers of frozen goods. In addition, brand reputation, product quality and price competitiveness play vital roles in shaping consumer purchase decisions. Furthermore, strategic alliances with vendors, food service companies as well as distributors are needed for increased brand visibility alongside more penetration into the market.
The APAC Frozen Fruits and Vegetables Market is expected to register a 7.60% CAGR from 2024 to 2032 and reach USD 9.12 billion by the end of 2032. Due to their numerous benefits over fresh products, frozen fruits, and vegetables quickly gain popularity among customers. Fruits and vegetables are preserved in color, taste, and nutritional content thanks to the method used to freeze them. Freezing the remaining liquid slows down decomposition and inhibits the development of germs. Fruits and vegetables that have been frozen are also resistant to deterioration brought on by arduous travel and exposure to light, heat, and dust. They have a lot to offer, including affordability, simplicity of preparation, and availability during the off-season.
Convenience foods have taken center stage among various fruits and vegetables because of the increasing rate of urbanization, particularly in emerging countries, and expanding disposable income and influence. The market for frozen veggies is increasing due to evolving technological developments, attractive packaging, simple storage, and widespread availability. In a market where most product portfolios are mostly served by nearby mid-mind and small-sized farms, the existence of well-balanced cold chain solutions and associated retail outlets has led to remarkable market sales. But due to the rise of the coronavirus pandemic, the global market has been hugely affected, especially in the supply chain facilities.
Key Findings
The key players profiled in APAC Frozen Fruits and Vegetables Market are Dole (U.S.), Ardo NV (Belgium), HJ Heinz (US), Simplot Australia PTY Ltd (Australia), General Mills (U.S.), Findus Sverige AB, (Sweden), Pinnacle Foods Corp. (US), and Bonduelle Group (France), Nanjing Zhongliang Organic Fruits and Vegetables Food Co., Ltd. (China), Allanasons Private Limited (India).
Intended Audience
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