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    APAC Herbal Medicine Market

    ID: MRFR/HC/11127-HCR
    128 Pages
    Rahul Gotadki
    September 2025

    APAC Herbal Medicine Market Research Report Information By Type (Tablets & Capsules, Powders, Extracts, and Others), By Application (Western Herbalism, Traditional Chinese Medicine, and Others) – and APAC Market Forecast Till 2035

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    APAC Herbal Medicine Market Infographic
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    APAC Herbal Medicine Market Summary

    The Asia-Pacific herbal medicine market is projected to grow from 20.9 USD billion in 2024 to 52.8 USD billion by 2035.

    Key Market Trends & Highlights

    APAC Herbal Medicine Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 8.8 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 52.8 USD billion, indicating robust growth potential.
    • In 2024, the market is valued at 20.9 USD billion, reflecting a strong foundation for future expansion.
    • Growing adoption of herbal medicine due to increasing consumer awareness of natural remedies is a major market driver.

    Market Size & Forecast

    2024 Market Size 20.9 (USD Billion)
    2035 Market Size 52.8 (USD Billion)
    CAGR (2025-2035) 8.8%

    Major Players

    Schwabe, Nature’s Bounty, Bionorica, Arkopharma, Blackmores, Tsumura, Arizona Natural, Nelsons, Bio-Botanica, Sanjiu, Herbal Africa, Yunnan Baiyao, Tasly, Zand, Tongrentang, SIDO MUNCUL

    APAC Herbal Medicine Market Trends

    Increased Herbal Dietary Supplement Consumption is Driving the Market Growth

    Over the past ten years, there has been a rise in the use of complementary and alternative antibiotics, such as herbal remedies. Healthcare providers and patients alike are becoming more and more interested in herbal products. The WHO reports that between 10 and 50 percent of people in affluent nations frequently use herbal products in one way or another. Herbal products are typically used since they have a stronger immune system than synthetic medications. Furthermore, herbal medications might occasionally be the only accessible and reasonably priced form of treatment in developing nations like Bangladesh, China, Japan, India, and Vietnam.

    Moreover, most common reasons why people choose these medications include cough and cold, anxiety, gastrointestinal disorders, and painful ailments like stiffness, rheumatic diseases, and joint pain. It is anticipated that the market will see significant expansion prospects as a result of the current trend of using herbal medicines.

    In many underdeveloped nations, herbal remedies play a critical role in medical care. Nearly all mild diseases are treated with herbal remedies and natural preparations. Usually limited to life-threatening conditions, trips to qualified physicians or prescription pharmacists are uncommon in developing and lower-income nations. Furthermore, unprocessed plants or plant parts that have been dried and utilized whole or chopped are the herbs used medicinally in poor nations. For internal usage, herbs are made as teas (and occasionally as pills or capsules); for external application, they are prepared as salves and poultices.

    The growing sector in developing countries is anticipated to prove to be one of the key drivers for the business, since most of these countries have very little regulation regarding the use of herbs as medicines. Thus, driving the herbal medicine market revenue.

    Market Segment Insights

    Herbal Medicine Type Insights

    The APAC Herbal Medicine market segmentation, based on type includes Tablets & Capsules, Powders, Extracts, and Others. The tablets & capsules segment dominated the market mostly. In addition to the quantity of prescriptions stated, the medications are supplied as tablets and capsules, and the use of these forms of delivery is rising. Herbal products are also becoming more and more common in the pharmaceutical sector. The tablet and capsule market category is anticipated to maintain its dominance due to these factors.

    Figure 1: APAC Herbal Medicine Market, by Type, 2023 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Herbal Medicine Application Insights

    The APAC Herbal Medicine market segmentation, based on application, includes Western Herbalism, Traditional Chinese Medicine, and Others. The traditional chinese medicine category generated the most income. It contains a range of traditional Chinese and other East Asian herbal treatments and treatment techniques that have been used for generations. TCM includes many different types of treatments, including cupping therapy, acupuncture, herbal medicine, and more. TCM is well-liked and extensively utilized in the APAC area due to its all-encompassing approach to health and potency in treating a wide range of conditions.

    Get more detailed insights about APAC Herbal Medicine Market Research Report—Forecast till 2034

    Regional Insights

    The APAC Herbal Medicine market is growing rapidly over the forecast period. Customers are more keen to utilize natural and herbal items as they become more aware of the long-term advantages of doing so and as they use the internet more frequently. The market is now being dominated by China. China's market domination has been fueled by the existence of market leaders as well as rising personal health awareness. India is anticipated to expand at the quickest rate because of the country's rising adoption rate and rising consumer awareness of health-related issues.

    Furthermore, the expansion in these markets has been maintained by rising disposable income in developing nations like China, India, Brazil, and Southeast Asia.

    Figure 2: APAC HERBAL MEDICINE MARKET SHARE BY REGION 2023 (USD Billion)

    APAC HERBAL MEDICINE MARKET SHARE BY REGION 2022

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the herbal medicine market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, herbal medicine industry must offer cost-effective items.

    Key Companies in the APAC Herbal Medicine Market market include

    Market Segmentation

    Herbal Medicine Type Outlook

    • Tablets & Capsules
    • Powders
    • Extracts
    • Others

    Herbal Medicine Regional Outlook

    • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific

    Herbal Medicine Application Outlook

    • Western Herbalism
    • Traditional Chinese Medicine
    • Others

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024   20.87 (USD Billion)
    Market Size 2025   22.70 (USD Billion)
    Market Size 2034   48.51 (USD Billion)
    Compound Annual Growth Rate (CAGR)    8.80 % (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2034
    Historical Data 2020 - 2024
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Application, and Region
    Region Covered APAC
    Countries Covered China, Japan, India, Australia, South Korea
    Key Companies Profiled Schwabe, Nature’s Bounty, Bionorica, Arkopharma, Blackmores, Tsumura, Arizona Natural, Nelsons, Bio-Botanica, Sanjiu, Herbal Africa, Yunnan Baiyao, Tasly. Zand, Tongrentang, and SIDO MUNCUL
    Key Market Opportunities ·       Large pharmaceutical companies are increasingly strategically entering the market to offer expansion potential
    Key Market Dynamics ·       Growing use of herbal dietary supplements is fueling market expansion ·       Inclination for natural and herbal items will drive the demand for herbal medications.

    FAQs

    How much is the herbal medicine market?

    The APAC Herbal Medicine market size was valued at USD 20.87 Billion in 2024.

    What is the growth rate of the herbal medicine market?

    The market is projected to grow at a CAGR of 8.80% during the forecast period, 2025-2034.

    Who are the key players in the herbal medicine market?

    The key players in the market are Schwabe, Nature’s Bounty, Bionorica, Arkopharma, Blackmores, Tsumura, Arizona Natural, Nelsons, Bio-Botanica, Sanjiu, Herbal Africa, Yunnan Baiyao, Tasly. Zand, Tongrentang, and SIDO MUNCUL.

    Which application led the herbal medicine market?

    The Traditional Chinese Medicine category dominated the market in 2022.

    Which type had the largest market share in the herbal medicine market?

    The tablets & capsules category had the largest share in the market.

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